Horry County Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Carolina, United States
Is Airbnb profitable in Horry County in 2025? Explore comprehensive Airbnb analytics for Horry County, South Carolina, United States to uncover income potential. This 2025 STR market report for Horry County, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 54 active listings.
Whether you're considering an Airbnb investment in Horry County, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Horry County Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Horry County Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Horry County (2025)
Understanding the monthly revenue variations for Airbnb listings in Horry County is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Horry County is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Horry County across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,848+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,210 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,100 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,182, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Horry County
Horry County Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Horry County STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Horry County:
- Best-in-class properties (Top 10%) achieve 53%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Horry County
Average Daily Rate (ADR) Airbnb Trends in Horry County (2025)
Effective short term rental pricing strategy in Horry County involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Horry County typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $379+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $321 or more.
- Typical properties (Median) charge around $259 per night.
- Entry-level properties (Bottom 25%) earn around $189 per night.
Average Daily Rate (ADR) Trend by Month in Horry County
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Airbnb Seasonality Analysis & Trends in Horry County (2025)
Peak Season (June, July, May)
- Revenue averages $3,932 per month
- Occupancy rates average 42.5%
- Daily rates average $293
Shoulder Season
- Revenue averages $2,301 per month
- Occupancy maintains around 28.8%
- Daily rates hold near $272
Low Season (January, November, December)
- Revenue drops to average $1,255 per month
- Occupancy decreases to average 16.9%
- Daily rates adjust to average $211
Seasonality Insights for Horry County
- The Airbnb seasonality in Horry County shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Horry County's highest earning potential, with monthly revenues capable of climbing to $4,213, occupancy reaching a high of 48.7%, and ADRs peaking at $346.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,039, occupancy could drop to 14.2%, and ADRs may adjust down to $198.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Horry County.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Horry County seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Horry County (2025)
Exploring the top neighborhoods for short-term rentals in Horry County? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Myrtle Beach | A popular tourist destination known for its beautiful beaches, boardwalk, and numerous entertainment options. Ideal for families and vacationers looking for a beach getaway. | Myrtle Beach Boardwalk, SkyWheel, Family Kingdom Amusement Park, Broadway at the Beach, Myrtle Beach State Park |
| North Myrtle Beach | Family-friendly area with less crowded beaches and many golf courses. Great for vacation rentals appealing to families and golfers alike. | Cherry Grove Beach, North Myrtle Beach Fishing Pier, Ocean Drive Beach, McLean Park, Barefoot Landing |
| Surfside Beach | A quieter beach town with a relaxed atmosphere. Attracts those looking for a peaceful seaside experience away from the busier Myrtle Beach. | Surfside Beach Pier, Huntington Beach State Park, Garden City Beach, Surfside Beach Central Park |
| Conway | A charming historic town inland from Myrtle Beach. Attracts those looking for a more authentic South Carolina experience away from the hustle of the coast. | Conway Riverwalk, Horenbush Park, Historic Downtown Conway, Rivertown Artists Guild |
| Litchfield Beach | An upscale community with beautiful homes, access to pristine beaches, and a more serene location. Ideal for luxury vacation rentals. | Litchfield Beach, Pawleys Island, Huntington Beach State Park, Brookgreen Gardens |
| Garden City Beach | A family-friendly beach community with a variety of rental options and local dining. Known for its relaxed vibe and accessibility to the beach. | Garden City Pier, Marsh Walk, Atalaya Castle, Huntington Beach State Park |
| Pawleys Island | Famous for its picturesque beaches and historic charm. Attracts those looking for a laid-back vacation spot with a rich history. | Pawleys Island Beach, Pawleys Island Nature Trail, Georgetown County Museum, Huntington Beach State Park |
| Little River | Known for its fishing and close proximity to the beach. Attracts visitors looking for fishing trips and nearby coastal activities. | Little River Waterfront, North Myrtle Beach Casino Boat, La Belle Amie Vineyard, Dinosaur Adventure Golf |
Understanding Airbnb License Requirements & STR Laws in Horry County (2025)
With 11% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Horry County. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Horry County to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 11% licensed listings)
Top Performing Airbnb Properties in Horry County (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Horry Countybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private Pool Luxe Golf Cart (By Beach Star)
Entire Place • 2 bedrooms
West Hyde Park 5C in Kingston resort, Pools, Beach
Entire Place • 3 bedrooms
3c Canterbury Court
Entire Place • 2 bedrooms
Gorgeous condo in Oceanfront Building + Free Attra
Entire Place • 2 bedrooms
Completely Renovated Ocean View Unit + Free Attrac
Entire Place • 2 bedrooms
Gorgeous updated condo, 2nd floor, amazing views +
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Horry County (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Horry County based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| North Beach Vacations | 33 | $492,332 | 8 | N/A/5.0 |
| RedAwning | 3 | $77,788 | 2 | N/A/5.0 |
| Barrett | 3 | $49,094 | 49 | 4.78/5.0 |
| Evolve | 3 | $35,380 | 19 | 4.68/5.0 |
| Navin & Chanda | 1 | $30,132 | 14 | 4.57/5.0 |
| Amy | 3 | $26,848 | 3 | 5.00/5.0 |
| Host #513663014 | 2 | $25,327 | 0 | N/A/5.0 |
| Host #79275751 | 1 | $24,403 | 0 | N/A/5.0 |
| David And Bonnie | 1 | $16,853 | 32 | 4.84/5.0 |
| Host #417866788 | 1 | $8,682 | 0 | N/A/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Horry County.
Dive Deeper: Advanced Horry County STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Horry County. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHorry County Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Horry County
- The Horry County Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 54 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Horry County, Apartment/Condo properties are the most common (72.2%), reflecting the local real estate landscape.
- Houses represent a significant 25.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.9%) offer potential for unique stay experiences.
Horry County Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Horry County
- The dominant room capacity in Horry County is 2 bedrooms listings, making up 72.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 90.7% of the active Airbnb listings in Horry County, indicating a high concentration in these sizes.
- A significant 20.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Horry County.
Horry County Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Horry County
- The most common guest capacity trend in Horry County vacation rentals is listings accommodating 6 guests (46.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Horry County STR market, accounting for 74.1% of listings.
- 77.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Horry County.
- On average, properties in Horry County are equipped to host 6.2 guests.
Horry County Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Horry County
- The most common availability pattern in Horry County falls within the 271-366 days range, representing 94.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Horry County (68.5%), reflecting common guest stay durations or potential owner blocking patterns.
Horry County Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
1.9% of total
2 Nights
10 listings
18.5% of total
3 Nights
3 listings
5.6% of total
30+ Nights
40 listings
74.1% of total
Key Insights
- The most prevalent minimum stay requirement in Horry County is 30+ Nights, adopted by 74.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (74.1%) caters to monthly stays (30+ nights) in Horry County, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 74.1% of Horry County hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 1.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 74.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Horry County.
Horry County Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
15% of total
Moderate
3 listings
15% of total
Firm
8 listings
40% of total
Strict
6 listings
30% of total
Cancellation Policy Insights for Horry County
- The prevailing Airbnb cancellation policy trend in Horry County is Firm, used by 40% of listings.
- A majority (70.0%) of hosts in Horry County utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 40% market standard in Horry County.
- Regularly review your cancellation policy against competitors and market demand shifts in Horry County.
Horry County STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Horry County
- The overall average booking lead time for vacation rentals in Horry County is 44 days.
- Guests book furthest in advance for stays during June (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (61 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Horry County.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Horry County averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Horry County (2025)
Amenity Prevalence
Amenity Insights for Horry County
- Essential amenities in Horry County that guests expect include: Smoke alarm, Heating, TV, Air conditioning, Coffee maker, Kitchen, Bed linens, Washer, Essentials, Microwave. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Horry County: Smoke alarm, Heating, TV, Air conditioning, Coffee maker, Kitchen, Bed linens, Washer, Essentials, Microwave.
- Prioritize adding missing essentials: Bed linens, Washer, Essentials, Microwave.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Horry County to stay competitive.
Horry County Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Horry County
- The typical guest profile for Airbnb in Horry County consists of primarily domestic travelers (98%), often arriving from nearby Lancaster, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.7% of guests.
- Key international markets include United States (97.7%) and Canada (2.3%).
- Top languages spoken are English (85%) followed by Spanish (10%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Lancaster and Charlotte.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Horry County Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sullivan's Island | 24 | $6,554 | $873.28 | 40% |
| Folly Beach | 900 | $6,334 | $511.58 | 47% |
| Isle of Palms | 904 | $6,086 | $659.89 | 41% |
| Charleston | 1,883 | $5,063 | $372.44 | 53% |
| Ocean Isle Beach | 449 | $4,655 | $638.55 | 37% |
| Mount Pleasant | 454 | $4,136 | $289.96 | 54% |
| Wrightsville Beach | 453 | $4,019 | $487.73 | 38% |
| Bald Head Island | 185 | $3,658 | $521.00 | 34% |
| Caswell Beach | 45 | $3,213 | $409.11 | 37% |
| Cedar Point | 25 | $3,197 | $270.75 | 48% |