Greenwood Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Carolina, United States

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Greenwood in 2025? Explore comprehensive Airbnb analytics for Greenwood, South Carolina, United States to uncover income potential. This 2025 STR market report for Greenwood, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 57 active listings.

Whether you're considering an Airbnb investment in Greenwood, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Greenwood Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Greenwood Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$155
The average rental revenue earned for an occupied room per day in Greenwood.
Occupancy Rate(?)
47.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$22,090
Typical annual income for an Airbnb listing in Greenwood. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
12.1%
Strong growth (12.1%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Greenwood.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Greenwood.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
57
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Greenwood (2025)

Understanding the monthly revenue variations for Airbnb listings in Greenwood is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Greenwood is typically August, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Greenwood across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,680+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,345 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,161 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,108, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Greenwood

Greenwood Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Greenwood STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Greenwood:

  • Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 48%.
  • Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Greenwood

Average Daily Rate (ADR) Airbnb Trends in Greenwood (2025)

Effective short term rental pricing strategy in Greenwood involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Greenwood typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $247+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $192 or more.
  • Typical properties (Median) charge around $128 per night.
  • Entry-level properties (Bottom 25%) earn around $80 per night.

Average Daily Rate (ADR) Trend by Month in Greenwood

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Airbnb Seasonality Analysis & Trends in Greenwood (2025)

Peak Season (August, July, March)
  • Revenue averages $2,893 per month
  • Occupancy rates average 54.5%
  • Daily rates average $161
Shoulder Season
  • Revenue averages $2,560 per month
  • Occupancy maintains around 47.2%
  • Daily rates hold near $162
Low Season (January, February, September)
  • Revenue drops to average $2,111 per month
  • Occupancy decreases to average 44.1%
  • Daily rates adjust to average $158

Seasonality Insights for Greenwood

  • The Airbnb seasonality in Greenwood shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Greenwood's highest earning potential, with monthly revenues capable of climbing to $2,976, occupancy reaching a high of 58.0%, and ADRs peaking at $181.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,993, occupancy could drop to 39.8%, and ADRs may adjust down to $153.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Greenwood.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Greenwood seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Greenwood (2025)

Exploring the top neighborhoods for short-term rentals in Greenwood? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Greenwood
The vibrant hub of Greenwood with a mix of history and modernity. Attracts both business travelers and tourists due to its central location and variety of dining and shopping options.
Lander University, Greenwood Museum, Uptown Market, Emerald Farm, Palmetto Festival Grounds
Lake Hartwell
A popular outdoor destination known for fishing, boating, and summer vacations. Ideal for those looking for a lakeside retreat.
Lake Hartwell State Park, Fishing and boating activities, Hartwell Dam, Ft. Yargo State Park, Parks and picnic areas
West End
A flourishing area known for its artistic community and boutique shops. Perfect for travelers looking for a charming experience close to arts and culture.
West End Historic District, Art galleries, Local theaters, Restaurants and cafes, Annual events and festivals
Emerald Triangle
A unique area with a blend of natural beauty and cultural heritage. Attracts families and nature enthusiasts looking for outdoor fun.
Lake Hartwell, Ninety Six National Historic Site, Greenwood State Park, Walking trails, Nature activities
Greenwood Historic District
Rich in history with beautifully restored homes and businesses. Great for those who appreciate heritage and a sense of community.
Historic sites, Local restaurants, Cultural events, Art galleries, Community festivals
Broad Street
Known for its vibrant shopping and dining options, this area is ideal for those looking to enjoy local cuisine and unique shops.
Shops and boutiques, Restaurants, Art studios, Theatre events, Public gatherings
Piedmont
A quiet suburban area that offers access to outdoor activities and family-friendly amenities. Attractive for families and longer stays.
Parks and recreational areas, Community events, Local dining, Sports facilities, Outdoor trails
Greenwood Area
Expanding region with plenty of potential for investment and tourism. Great for those looking to tap into growing markets.
Nearby lakes, Local attractions, Emerging businesses, Community parks, Recreational leagues

Understanding Airbnb License Requirements & STR Laws in Greenwood (2025)

While Greenwood, South Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Greenwood to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 2% licensed listings)

Top Performing Airbnb Properties in Greenwood (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Greenwoodbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Luxury 6 Bedroom 4.5 bath Lakefront Escape

Luxury 6 Bedroom 4.5 bath Lakefront Escape

Entire Place • 6 bedrooms

$87,458
Revenue
41.4%
Occupancy
$709.82
Daily Rate
Lakefront Home and Cabin on Lake Greenwood

Lakefront Home and Cabin on Lake Greenwood

Entire Place • 3 bedrooms

$64,386
Revenue
49.6%
Occupancy
$352.88
Daily Rate
Lakefront Greenwood Getaway w/ Saltwater Pool

Lakefront Greenwood Getaway w/ Saltwater Pool

Entire Place • 5 bedrooms

$63,464
Revenue
60.1%
Occupancy
$300.52
Daily Rate
Private, relaxing, cottage on lake with fireplace

Private, relaxing, cottage on lake with fireplace

Entire Place • 3 bedrooms

$47,311
Revenue
61.1%
Occupancy
$216.94
Daily Rate
Serene 4 bedrooms house with large patio

Serene 4 bedrooms house with large patio

Entire Place • 4 bedrooms

$42,674
Revenue
49.0%
Occupancy
$189.53
Daily Rate
The Crescent View

The Crescent View

Entire Place • 3 bedrooms

$41,831
Revenue
48.1%
Occupancy
$251.83
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Greenwood (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Greenwood based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Evolve7$226,0891074.73/5.0
Lauren3$137,6912654.97/5.0
Vinetta3$114,9191434.89/5.0
Renee'1$87,458414.83/5.0
Chase2$62,1421614.96/5.0
April3$51,4551934.90/5.0
Joel1$47,311634.98/5.0
Jody1$41,831215.00/5.0
Molly1$41,334164.75/5.0
Jason1$34,777684.94/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Greenwood.

Dive Deeper: Advanced Greenwood STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Greenwood. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Greenwood Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Greenwood

  • The Greenwood Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.5% of the 57 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Greenwood, House properties are the most common (77.2%), reflecting the local real estate landscape.
  • Houses represent a significant 77.2% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, outdoor/unique (combined 3.6%) offer potential for unique stay experiences.

Greenwood Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Greenwood

  • The dominant room capacity in Greenwood is 2 bedrooms listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 61.4% of the active Airbnb listings in Greenwood, indicating a high concentration in these sizes.
  • A significant 36.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Greenwood.

Greenwood Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Greenwood

  • The most common guest capacity trend in Greenwood vacation rentals is listings accommodating 6 guests (29.8%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 8+ guests dominate the Greenwood STR market, accounting for 50.9% of listings.
  • 52.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Greenwood.
  • On average, properties in Greenwood are equipped to host 4.7 guests.

Greenwood Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Greenwood

  • The most common availability pattern in Greenwood falls within the 181-270 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 72.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Greenwood (43.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 31.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Greenwood Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (30.4%)

1 Night

17 listings

30.4% of total

2 Nights (50%)

2 Nights

28 listings

50% of total

3 Nights (7.1%)

3 Nights

4 listings

7.1% of total

4-6 Nights (3.6%)

4-6 Nights

2 listings

3.6% of total

30+ Nights (8.9%)

30+ Nights

5 listings

8.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Greenwood is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (80.4%) of the Greenwood Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 50% of Greenwood hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 8.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Greenwood.

Greenwood Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (17%)

Flexible

9 listings

17% of total

Moderate (28.3%)

Moderate

15 listings

28.3% of total

Firm (28.3%)

Firm

15 listings

28.3% of total

Strict (26.4%)

Strict

14 listings

26.4% of total

Cancellation Policy Insights for Greenwood

  • The prevailing Airbnb cancellation policy trend in Greenwood is Moderate, used by 28.3% of listings.
  • A majority (54.7%) of hosts in Greenwood utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 28.3% market standard in Greenwood.
  • Regularly review your cancellation policy against competitors and market demand shifts in Greenwood.

Greenwood STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Greenwood

  • The overall average booking lead time for vacation rentals in Greenwood is 31 days.
  • Guests book furthest in advance for stays during May (average 47 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 12 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (39 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Greenwood.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
  • During January, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
  • Target marketing efforts for the Spring season well in advance (at least 39 days) to capture early planners.
  • Monitor your own booking lead times against these Greenwood averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Greenwood (2025)

Amenity Prevalence

Amenity Insights for Greenwood

  • Essential amenities in Greenwood that guests expect include: Air conditioning, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Hot water, TV are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Greenwood: Air conditioning, Wifi, Smoke alarm.
  • Prioritize adding missing essentials: Air conditioning, Wifi, Smoke alarm.
  • Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Greenwood to stay competitive.

Greenwood Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Greenwood

  • The typical guest profile for Airbnb in Greenwood consists of primarily domestic travelers (96%), often arriving from nearby Charleston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 96.1% of guests.
  • Key international markets include United States (96.1%) and U.S. Virgin Islands (0.6%).
  • Top languages spoken are English (75.9%) followed by Spanish (16.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Charleston and Columbia.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Greenwood Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Catawba12$6,216$594.9138%
Sevier County66$5,662$611.8443%
Union Mills15$4,850$445.2742%
Sevierville5,792$4,073$336.6346%
Six Mile58$3,810$420.9041%
West Union32$3,799$492.3736%
Wears Valley215$3,653$305.4543%
Gatlinburg3,375$3,625$323.7844%
Appling25$3,557$517.9236%
Buckhead11$3,538$359.0339%

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