Greenville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Carolina, United States
Is Airbnb profitable in Greenville in 2025? Explore comprehensive Airbnb analytics for Greenville, South Carolina, United States to uncover income potential. This 2025 STR market report for Greenville, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 816 active listings.
Whether you're considering an Airbnb investment in Greenville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Greenville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Greenville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Greenville (2025)
Understanding the monthly revenue variations for Airbnb listings in Greenville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Greenville is typically October, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Greenville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,127+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,473 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,246 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,256, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Greenville
Greenville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Greenville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Greenville:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 55%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Greenville
Average Daily Rate (ADR) Airbnb Trends in Greenville (2025)
Effective short term rental pricing strategy in Greenville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Greenville typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $262+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $181 or more.
- Typical properties (Median) charge around $129 per night.
- Entry-level properties (Bottom 25%) earn around $92 per night.
Average Daily Rate (ADR) Trend by Month in Greenville
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Airbnb Seasonality Analysis & Trends in Greenville (2025)
Peak Season (October, March, May)
- Revenue averages $2,998 per month
- Occupancy rates average 56.1%
- Daily rates average $169
Shoulder Season
- Revenue averages $2,619 per month
- Occupancy maintains around 53.1%
- Daily rates hold near $158
Low Season (January, February, December)
- Revenue drops to average $2,440 per month
- Occupancy decreases to average 48.9%
- Daily rates adjust to average $163
Seasonality Insights for Greenville
- The Airbnb seasonality in Greenville shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Greenville's highest earning potential, with monthly revenues capable of climbing to $3,213, occupancy reaching a high of 65.0%, and ADRs peaking at $180.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,380, occupancy could drop to 46.6%, and ADRs may adjust down to $155.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Greenville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Greenville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Greenville (2025)
Exploring the top neighborhoods for short-term rentals in Greenville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Greenville | A vibrant area with a mix of historic charm and modern amenities. Attracts tourists for its restaurants, shops, and entertainment options in a walkable environment. | Falls Park on the Reedy, Greenville County Museum of Art, The Peace Center, Main Street shopping, Greenville Zoo |
| Greenville West End | A trendy neighborhood known for its artistic vibe, historic textile mills, and proximity to Falls Park. Great for those looking for a unique stay close to local culture. | Falls Park, The Art District, The Peace Center, Swamp Rabbit Trail, Local restaurants and breweries |
| North Main | An upscale residential neighborhood known for its beautiful homes and parks. Attractive for families and those looking for a quieter stay while still close to downtown. | North Main Park, Earle Street Historic District, Local boutiques and cafes, Very good schools and community vibe |
| Augusta Road | A charming area with a mix of residential and commercial spaces. Popular among visitors looking for a more local experience while being a short drive from downtown. | Shops and restaurants on Augusta Road, Nearby parks, Local culture and community events |
| Cleveland Park | A wonderful neighborhood with plenty of green space, including the larger Cleveland Park. Great for those looking for outdoor activities and family-friendly stays. | Cleveland Park, Greenville Zoo, Swamp Rabbit Trail, Parks and playgrounds |
| Cherrydale | A growing area with shopping, dining, and entertainment. Ideal for those wanting convenient amenities while being close to both nature and the city. | Cherrydale Point, Local shops and restaurants, Proximity to Paris Mountain State Park, Family-friendly activities |
| Pelham Road | A major commercial area with shopping centers, hotels, and restaurants. Excellent for business travelers and those needing easy access to highways. | Greenville Mall, Numerous restaurants and coffee shops, Nearby corporate offices |
| Mauldin | A suburban city close to Greenville known for its family-friendly atmosphere. Attractive to visitors seeking a quieter environment with nearby access to the city. | Mauldin Park, Local restaurants, Close to Greenville attractions |
Understanding Airbnb License Requirements & STR Laws in Greenville (2025)
While Greenville, South Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Greenville to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Greenville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Greenvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sunrise Ridge Villa - Luxury Retreat on Paris Mout
Entire Place • 5 bedrooms
Chic Downtown Oasis
Entire Place • 1 bedroom
Mountain Top luxury, Sauna & Steam Shower!
Entire Place • 5 bedrooms
5BR Group Getaway, Pet-Friendly Ideal for Weddings
Entire Place • 5 bedrooms
Downtown Elegant ArtBnB Historic Pettigru District
Entire Place • 5 bedrooms
Historic Retreat in Downtown’s Pettigru District
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Greenville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Greenville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Renee | 41 | $1,419,443 | 2724 | 4.90/5.0 |
| StayGVL | 10 | $472,174 | 391 | 4.85/5.0 |
| Elijah | 26 | $469,815 | 1111 | 4.81/5.0 |
| Dani | 14 | $274,821 | 193 | 4.92/5.0 |
| Joshua | 9 | $258,987 | 343 | 4.92/5.0 |
| Hunter | 9 | $257,146 | 218 | 4.96/5.0 |
| Landon | 3 | $244,455 | 311 | 4.85/5.0 |
| Brandi | 2 | $226,600 | 86 | 5.00/5.0 |
| John | 4 | $222,436 | 884 | 4.92/5.0 |
| Dawn | 14 | $191,151 | 838 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Greenville.
Dive Deeper: Advanced Greenville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Greenville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGreenville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Greenville
- The Greenville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.1% of the 816 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Greenville, House properties are the most common (63.6%), reflecting the local real estate landscape.
- Houses represent a significant 63.6% portion, catering likely to families or larger groups.
- The presence of 6.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 4.2%) offer potential for unique stay experiences.
Greenville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Greenville
- The dominant room capacity in Greenville is 2 bedrooms listings, making up 34.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 61.6% of the active Airbnb listings in Greenville, indicating a high concentration in these sizes.
- A significant 31.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Greenville.
Greenville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Greenville
- The most common guest capacity trend in Greenville vacation rentals is listings accommodating 4 guests (28.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Greenville STR market, accounting for 50.5% of listings.
- 38.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Greenville.
- On average, properties in Greenville are equipped to host 4.5 guests.
Greenville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Greenville
- The most common availability pattern in Greenville falls within the 91-180 days range, representing 32.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Greenville (33.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Greenville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
207 listings
26.2% of total
2 Nights
208 listings
26.3% of total
3 Nights
35 listings
4.4% of total
4-6 Nights
18 listings
2.3% of total
7-29 Nights
94 listings
11.9% of total
30+ Nights
229 listings
29% of total
Key Insights
- The most prevalent minimum stay requirement in Greenville is 30+ Nights, adopted by 29% of listings. This highlights the market's preference for longer commitments.
- A significant segment (29%) caters to monthly stays (30+ nights) in Greenville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 29% of Greenville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 29% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Greenville.
Greenville Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.1% of total
Super Strict 30 Days
8 listings
1.1% of total
Flexible
134 listings
18% of total
Moderate
280 listings
37.5% of total
Firm
160 listings
21.4% of total
Strict
163 listings
21.8% of total
Cancellation Policy Insights for Greenville
- The prevailing Airbnb cancellation policy trend in Greenville is Moderate, used by 37.5% of listings.
- There's a relatively balanced mix between guest-friendly (55.5%) and stricter (43.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.5% market standard in Greenville.
- Regularly review your cancellation policy against competitors and market demand shifts in Greenville.
Greenville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Greenville
- The overall average booking lead time for vacation rentals in Greenville is 36 days.
- Guests book furthest in advance for stays during June (average 50 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (43 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Greenville.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Greenville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Greenville (2025)
Amenity Prevalence
Amenity Insights for Greenville
- Essential amenities in Greenville that guests expect include: Wifi, Air conditioning, Smoke alarm, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Greenville: Wifi, Air conditioning, Smoke alarm, TV, Heating.
- Prioritize adding missing essentials: Wifi, Air conditioning, Smoke alarm, TV, Heating.
- Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Greenville to stay competitive.
Greenville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Greenville
- The typical guest profile for Airbnb in Greenville consists of primarily domestic travelers (97%), often arriving from nearby Greenville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.3% of guests.
- Key international markets include United States (97.3%) and Canada (0.4%).
- Top languages spoken are English (76.9%) followed by Spanish (12.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Greenville and Charlotte.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Greenville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Catawba | 12 | $6,216 | $594.91 | 38% |
| Sevier County | 66 | $5,662 | $611.84 | 43% |
| Union Mills | 15 | $4,850 | $445.27 | 42% |
| Sevierville | 5,792 | $4,073 | $336.63 | 46% |
| Six Mile | 58 | $3,810 | $420.90 | 41% |
| West Union | 32 | $3,799 | $492.37 | 36% |
| Wears Valley | 215 | $3,653 | $305.45 | 43% |
| Gatlinburg | 3,375 | $3,625 | $323.78 | 44% |
| Appling | 25 | $3,557 | $517.92 | 36% |
| Buckhead | 11 | $3,538 | $359.03 | 39% |