Pawleys Island Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Carolina, United States
Is Airbnb profitable in Pawleys Island in 2025? Explore comprehensive Airbnb analytics for Pawleys Island, South Carolina, United States to uncover income potential. This 2025 STR market report for Pawleys Island, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 389 active listings.
Whether you're considering an Airbnb investment in Pawleys Island, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pawleys Island Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pawleys Island Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pawleys Island (2025)
Understanding the monthly revenue variations for Airbnb listings in Pawleys Island is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pawleys Island is typically July, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pawleys Island across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,477+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,509 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,181 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,178, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pawleys Island
Pawleys Island Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pawleys Island STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pawleys Island:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pawleys Island
Average Daily Rate (ADR) Airbnb Trends in Pawleys Island (2025)
Effective short term rental pricing strategy in Pawleys Island involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pawleys Island typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $604+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $359 or more.
- Typical properties (Median) charge around $222 per night.
- Entry-level properties (Bottom 25%) earn around $158 per night.
Average Daily Rate (ADR) Trend by Month in Pawleys Island
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Airbnb Seasonality Analysis & Trends in Pawleys Island (2025)
Peak Season (July, June, May)
- Revenue averages $3,924 per month
- Occupancy rates average 47.6%
- Daily rates average $338
Shoulder Season
- Revenue averages $2,888 per month
- Occupancy maintains around 39.6%
- Daily rates hold near $325
Low Season (January, November, December)
- Revenue drops to average $1,942 per month
- Occupancy decreases to average 28.2%
- Daily rates adjust to average $278
Seasonality Insights for Pawleys Island
- The Airbnb seasonality in Pawleys Island shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pawleys Island's highest earning potential, with monthly revenues capable of climbing to $4,131, occupancy reaching a high of 55.1%, and ADRs peaking at $418.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,785, occupancy could drop to 26.8%, and ADRs may adjust down to $265.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pawleys Island.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pawleys Island seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pawleys Island (2025)
Exploring the top neighborhoods for short-term rentals in Pawleys Island? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pawleys Island Beach | Beautiful beach area with picturesque views and a tranquil atmosphere. Attracts families and couples seeking a quiet getaway by the ocean. | Pawleys Island Beach, Huntington Beach State Park, Brookgreen Gardens, Historic Georgetown, The Hammock Shops, Pawleys Island Nature Trail |
| Litchfield Beach | Upscale beach community known for its luxury rentals and serene environment. Perfect for travelers looking for spacious accommodations and proximity to the beach. | Litchfield Beach, Watersports at Litchfield, Litchfield Country Club, Local dining options, Nature trails, Golf courses |
| Debordieu Colony | Exclusive, gated community offering a private beach experience. Ideal for high-end travelers seeking tranquility and luxury accommodations. | Debordieu Beach, Golf course, Fishing opportunities, Nature preserve, Local dining, Kayaking spots |
| Myrtle Beach | Nearby tourist hotspot with numerous attractions, entertainment, and nightlife. Popular choice for short-term rentals due to high tourist volume. | Myrtle Beach Boardwalk, Broadway at the Beach, Myrtle Beach State Park, SkyWheel, Myrtle Beach Convention Center, Golf courses |
| Garden City Beach | Family-friendly beach area with a relaxed vibe. Offers a mix of beach houses and condos, appealing to families on vacation. | Garden City Pier, Atalaya Castle, Live music and events, Local seafood restaurants, Fishing spots, Beach activities |
| Conway | Charming town with historic sites and a close-knit community feel. Works well for those looking for a quieter base with access to nearby beaches. | Historic Conway Riverwalk, Hobby shops, Local art galleries, River activities, Dining options, Conway Community Theatre |
| Surfside Beach | Known as the 'Family Beach', this area has a friendly atmosphere and is perfect for families. It features a variety of beachfront rentals and amenities. | Surfside Beach Pier, Local parks, Beach activities, Surfside Bakery, Dining options, Fishing opportunities |
| Little River | Offers a more laid-back coastal experience with fishing and dining on the waterfront. Great for travelers looking for a local and authentic experience. | Little River Waterfront, Fishing charters, Local seafood restaurants, Golf courses, Historical sites, Closest access to North Carolina |
Understanding Airbnb License Requirements & STR Laws in Pawleys Island (2025)
With 16% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Pawleys Island. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pawleys Island to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 16% licensed listings)
Top Performing Airbnb Properties in Pawleys Island (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pawleys Islandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
New Lux 5BR w/Pool, Gameroom near Golf/Beach
Entire Place • 5 bedrooms
Lucky Bag 5 Bedroom/4 Bathroom Ocean Front Home in
Entire Place • 5 bedrooms
Pawleys Island Family Retreat for any Season
Entire Place • 5 bedrooms
Beach house w a FREE Golf Cart & Fire Pit!
Entire Place • 5 bedrooms
Gardenia Beach House on Pawleys Island, SC
Entire Place • 5 bedrooms
Cabin Creek - Creek Front - 4 Bedrooms
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pawleys Island (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pawleys Island based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brittain Resorts | 77 | $1,167,346 | 63 | 4.56/5.0 |
| Suzanne | 73 | $986,931 | 46 | 5.00/5.0 |
| Peace | 28 | $432,142 | 223 | 4.67/5.0 |
| Susan | 27 | $404,512 | 9 | N/A/5.0 |
| Evolve | 11 | $310,904 | 284 | 4.78/5.0 |
| Audrey | 7 | $274,673 | 379 | 4.91/5.0 |
| Jacqui | 1 | $125,885 | 53 | 4.94/5.0 |
| Laura | 1 | $111,886 | 150 | 4.95/5.0 |
| Kristy | 2 | $108,446 | 56 | 4.97/5.0 |
| Alex | 1 | $108,018 | 60 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pawleys Island.
Dive Deeper: Advanced Pawleys Island STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pawleys Island. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPawleys Island Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pawleys Island
- The Pawleys Island Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.5% of the 389 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pawleys Island, Apartment/Condo properties are the most common (52.4%), reflecting the local real estate landscape.
- Houses represent a significant 44.5% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 3.1%) offer potential for unique stay experiences.
Pawleys Island Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pawleys Island
- The dominant room capacity in Pawleys Island is 2 bedrooms listings, making up 33.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 67.6% of the active Airbnb listings in Pawleys Island, indicating a high concentration in these sizes.
- A significant 56.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pawleys Island.
Pawleys Island Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pawleys Island
- The most common guest capacity trend in Pawleys Island vacation rentals is listings accommodating 6 guests (35.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Pawleys Island STR market, accounting for 66.9% of listings.
- 68.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pawleys Island.
- On average, properties in Pawleys Island are equipped to host 6.0 guests.
Pawleys Island Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pawleys Island
- The most common availability pattern in Pawleys Island falls within the 271-366 days range, representing 67.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Pawleys Island (38.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pawleys Island Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
50 listings
13.2% of total
2 Nights
68 listings
18% of total
3 Nights
70 listings
18.5% of total
4-6 Nights
25 listings
6.6% of total
7-29 Nights
10 listings
2.6% of total
30+ Nights
155 listings
41% of total
Key Insights
- The most prevalent minimum stay requirement in Pawleys Island is 30+ Nights, adopted by 41% of listings. This highlights the market's preference for longer commitments.
- A significant segment (41%) caters to monthly stays (30+ nights) in Pawleys Island, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 41% of Pawleys Island hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 41% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pawleys Island.
Pawleys Island Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
98 listings
32.7% of total
Super Strict 60 Days
10 listings
3.3% of total
Flexible
20 listings
6.7% of total
Moderate
43 listings
14.3% of total
Firm
73 listings
24.3% of total
Strict
56 listings
18.7% of total
Cancellation Policy Insights for Pawleys Island
- The prevailing Airbnb cancellation policy trend in Pawleys Island is Super Strict 30 Days, used by 32.7% of listings.
- There's a relatively balanced mix between guest-friendly (21.0%) and stricter (43.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 30 Days policy to align with the 32.7% market standard in Pawleys Island.
- Regularly review your cancellation policy against competitors and market demand shifts in Pawleys Island.
Pawleys Island STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pawleys Island
- The overall average booking lead time for vacation rentals in Pawleys Island is 62 days.
- Guests book furthest in advance for stays during May (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (89 days avg.) sees the longest lead times, while Winter (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Pawleys Island.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 89 days) to capture early planners.
- Monitor your own booking lead times against these Pawleys Island averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pawleys Island (2025)
Amenity Prevalence
Amenity Insights for Pawleys Island
- Essential amenities in Pawleys Island that guests expect include: Air conditioning, Wifi, Smoke alarm, TV, Heating, Kitchen, Coffee maker, Microwave, Refrigerator, Free parking on premises. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pawleys Island: Air conditioning, Wifi, Smoke alarm, TV, Heating, Kitchen, Coffee maker, Microwave, Refrigerator, Free parking on premises.
- Prioritize adding missing essentials: Wifi, Smoke alarm, TV, Heating, Kitchen, Coffee maker, Microwave, Refrigerator, Free parking on premises.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pawleys Island to stay competitive.
Pawleys Island Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pawleys Island
- The typical guest profile for Airbnb in Pawleys Island consists of primarily domestic travelers (98%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.8% of guests.
- Key international markets include United States (97.8%) and Canada (0.9%).
- Top languages spoken are English (85.3%) followed by Spanish (8.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Greenville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pawleys Island Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sullivan's Island | 24 | $6,554 | $873.28 | 40% |
| Folly Beach | 900 | $6,334 | $511.58 | 47% |
| Isle of Palms | 904 | $6,086 | $659.89 | 41% |
| Charleston | 1,883 | $5,063 | $372.44 | 53% |
| Talahi Island | 47 | $4,998 | $333.88 | 49% |
| Okatie | 10 | $4,725 | $597.27 | 39% |
| Ocean Isle Beach | 449 | $4,655 | $638.55 | 37% |
| Mount Pleasant | 454 | $4,136 | $289.96 | 54% |
| Kiawah Island | 536 | $3,778 | $530.20 | 35% |
| Tybee Island | 1,349 | $3,721 | $392.96 | 40% |