North Charleston Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Carolina, United States
Is Airbnb profitable in North Charleston in 2025? Explore comprehensive Airbnb analytics for North Charleston, South Carolina, United States to uncover income potential. This 2025 STR market report for North Charleston, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 874 active listings.
Whether you're considering an Airbnb investment in North Charleston, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the North Charleston Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key North Charleston Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in North Charleston (2025)
Understanding the monthly revenue variations for Airbnb listings in North Charleston is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in North Charleston is typically April, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in North Charleston across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,131+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,191 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,775 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,637, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in North Charleston
North Charleston Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the North Charleston STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in North Charleston:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 55%.
- Entry-level properties (Bottom 25%) average 35% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in North Charleston
Average Daily Rate (ADR) Airbnb Trends in North Charleston (2025)
Effective short term rental pricing strategy in North Charleston involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in North Charleston typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $312+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $229 or more.
- Typical properties (Median) charge around $162 per night.
- Entry-level properties (Bottom 25%) earn around $116 per night.
Average Daily Rate (ADR) Trend by Month in North Charleston
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Airbnb Seasonality Analysis & Trends in North Charleston (2025)
Peak Season (April, May, March)
- Revenue averages $4,207 per month
- Occupancy rates average 57.4%
- Daily rates average $229
Shoulder Season
- Revenue averages $3,176 per month
- Occupancy maintains around 54.7%
- Daily rates hold near $177
Low Season (January, February, November)
- Revenue drops to average $2,461 per month
- Occupancy decreases to average 46.2%
- Daily rates adjust to average $181
Seasonality Insights for North Charleston
- The Airbnb seasonality in North Charleston shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases North Charleston's highest earning potential, with monthly revenues capable of climbing to $4,230, occupancy reaching a high of 61.4%, and ADRs peaking at $239.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,273, occupancy could drop to 40.7%, and ADRs may adjust down to $169.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in North Charleston.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these North Charleston seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in North Charleston (2025)
Exploring the top neighborhoods for short-term rentals in North Charleston? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Park Circle | A vibrant community with a mix of historic homes and new developments. Great for those seeking a local, suburban feel with easy access to Charleston's downtown attractions. | Park Circle Park, North Charleston Performing Arts Center, Old North Charleston Historic District, Waterfront Park, Charleston Area Convention Center |
| North Charleston Coliseum District | Home to the North Charleston Coliseum, this area attracts a wide range of visitors for concerts, sporting events, and conferences, making it ideal for short-term rentals. | North Charleston Coliseum, North Charleston Convention Center, St. Paul’s Church, Riverfront Park |
| Boeing Manufacturing Facility | Close to the Boeing facility, this area attracts business travelers and employees needing temporary accommodations during training or project work. | Boeing Plant Tours, Trident Technical College, North Charleston City Hall |
| The Old Village | Known for its historic homes and beautiful oak trees, this charming neighborhood attracts visitors looking for a quaint experience near the water. | Shelmore Village, Hampton Park, Waterfront Park, Old Village Historic District |
| Riverfront | This area is known for its scenic views of the Cooper River and is a growing spot for new developments and restaurants, appealing to tourists and locals alike. | Riverfront Park, North Charleston City Marina, The Riverwalk |
| Remount Road | An up-and-coming area with affordable properties and easy access to major highways, appealing to budget travelers. | Remount Plaza, Trident Medical Center |
| Park Circle Arts District | A hub for arts and culture with local galleries and music venues, attracting younger crowds and creatives. | North Charleston Art Center, local music venues, art galleries, Park Circle Theatre |
| North Charleston Historic District | Rich in history and culture, this area offers visitors a glimpse into local heritage, showcasing the community's charm and history. | North Charleston Fire Museum, North Charleston's Historic City Market, local shops and eateries |
Understanding Airbnb License Requirements & STR Laws in North Charleston (2025)
While North Charleston, South Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for North Charleston to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in North Charleston (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in North Charlestonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Park Circle Heated Saltwater Pool & Putting Green
Entire Place • 3 bedrooms
SullyChic 5 Bedroom | Private Lux Pool Park Circl
Entire Place • 5 bedrooms
The Shady Oak | Pool in Park Circle
Entire Place • 3 bedrooms
6 Bedroom Compound with Pool!
Entire Place • 6 bedrooms
Walkable, Cozy Cottage w/ Tons of Amenities!
Entire Place • 2 bedrooms
The Boroughs at Paradiso Pool Club 5BR
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in North Charleston (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in North Charleston based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| The Boroughs | 49 | $2,166,586 | 1626 | 4.88/5.0 |
| StayDuvet | 41 | $1,888,209 | 2076 | 4.90/5.0 |
| Patricia | 39 | $846,741 | 1830 | 4.64/5.0 |
| Joseph | 11 | $665,566 | 1264 | 4.93/5.0 |
| Keenan | 33 | $655,027 | 722 | 4.47/5.0 |
| Alex | 8 | $561,504 | 660 | 4.94/5.0 |
| Aj And Aaryne | 10 | $523,706 | 645 | 4.92/5.0 |
| Evolve | 13 | $442,291 | 282 | 4.68/5.0 |
| Lacey | 13 | $378,767 | 715 | 4.66/5.0 |
| Michael | 10 | $347,730 | 1177 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in North Charleston.
Dive Deeper: Advanced North Charleston STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for North Charleston. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNorth Charleston Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for North Charleston
- The North Charleston Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 874 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in North Charleston, House properties are the most common (71.3%), reflecting the local real estate landscape.
- Houses represent a significant 71.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 6.5%) offer potential for unique stay experiences.
North Charleston Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for North Charleston
- The dominant room capacity in North Charleston is 3 bedrooms listings, making up 31.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 60.2% of the active Airbnb listings in North Charleston, indicating a high concentration in these sizes.
- A significant 48.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in North Charleston.
North Charleston Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for North Charleston
- The most common guest capacity trend in North Charleston vacation rentals is listings accommodating 6 guests (26.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the North Charleston STR market, accounting for 49.9% of listings.
- 52.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in North Charleston.
- On average, properties in North Charleston are equipped to host 5.1 guests.
North Charleston Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for North Charleston
- The most common availability pattern in North Charleston falls within the 181-270 days range, representing 36.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in North Charleston (36.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
North Charleston Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
237 listings
28.6% of total
2 Nights
291 listings
35.1% of total
3 Nights
50 listings
6% of total
4-6 Nights
15 listings
1.8% of total
7-29 Nights
46 listings
5.5% of total
30+ Nights
191 listings
23% of total
Key Insights
- The most prevalent minimum stay requirement in North Charleston is 2 Nights, adopted by 35.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.7%) of the North Charleston Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (23%) caters to monthly stays (30+ nights) in North Charleston, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35.1% of North Charleston hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 23% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in North Charleston.
North Charleston Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
0.4% of total
Super Strict 30 Days
11 listings
1.4% of total
Flexible
74 listings
9.2% of total
Moderate
230 listings
28.7% of total
Firm
292 listings
36.4% of total
Strict
192 listings
23.9% of total
Cancellation Policy Insights for North Charleston
- The prevailing Airbnb cancellation policy trend in North Charleston is Firm, used by 36.4% of listings.
- A majority (60.3%) of hosts in North Charleston utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36.4% market standard in North Charleston.
- Regularly review your cancellation policy against competitors and market demand shifts in North Charleston.
North Charleston STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for North Charleston
- The overall average booking lead time for vacation rentals in North Charleston is 35 days.
- Guests book furthest in advance for stays during April (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (48 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in North Charleston.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these North Charleston averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in North Charleston (2025)
Amenity Prevalence
Amenity Insights for North Charleston
- Essential amenities in North Charleston that guests expect include: Wifi, Air conditioning, Smoke alarm, Free parking on premises, TV, Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Refrigerator, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for North Charleston: Wifi, Air conditioning, Smoke alarm, Free parking on premises, TV, Heating, Hot water.
- Prioritize adding missing essentials: Wifi, Air conditioning, Smoke alarm, Free parking on premises, TV, Heating, Hot water.
- Consider adding popular differentiators like Kitchen or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in North Charleston to stay competitive.
North Charleston Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for North Charleston
- The typical guest profile for Airbnb in North Charleston consists of primarily domestic travelers (97%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.6% of guests.
- Key international markets include United States (96.6%) and Canada (0.5%).
- Top languages spoken are English (75.8%) followed by Spanish (13%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Charleston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the North Charleston Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sullivan's Island | 24 | $6,554 | $873.28 | 40% |
| Folly Beach | 900 | $6,334 | $511.58 | 47% |
| Isle of Palms | 904 | $6,086 | $659.89 | 41% |
| Charleston | 1,883 | $5,063 | $372.44 | 53% |
| Talahi Island | 47 | $4,998 | $333.88 | 49% |
| Okatie | 10 | $4,725 | $597.27 | 39% |
| Mount Pleasant | 454 | $4,136 | $289.96 | 54% |
| Kiawah Island | 536 | $3,778 | $530.20 | 35% |
| Whitemarsh Island | 87 | $3,727 | $273.76 | 48% |
| Tybee Island | 1,349 | $3,721 | $392.96 | 40% |