Rock Hill Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Carolina, United States
Is Airbnb profitable in Rock Hill in 2025? Explore comprehensive Airbnb analytics for Rock Hill, South Carolina, United States to uncover income potential. This 2025 STR market report for Rock Hill, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 115 active listings.
Whether you're considering an Airbnb investment in Rock Hill, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rock Hill Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rock Hill Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rock Hill (2025)
Understanding the monthly revenue variations for Airbnb listings in Rock Hill is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rock Hill is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rock Hill across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,021+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,609 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,208 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,140, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rock Hill
Rock Hill Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rock Hill STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rock Hill:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rock Hill
Average Daily Rate (ADR) Airbnb Trends in Rock Hill (2025)
Effective short term rental pricing strategy in Rock Hill involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rock Hill typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $316+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $206 or more.
- Typical properties (Median) charge around $150 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in Rock Hill
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Airbnb Seasonality Analysis & Trends in Rock Hill (2025)
Peak Season (June, May, July)
- Revenue averages $3,500 per month
- Occupancy rates average 50.9%
- Daily rates average $201
Shoulder Season
- Revenue averages $2,817 per month
- Occupancy maintains around 47.3%
- Daily rates hold near $188
Low Season (January, February, April)
- Revenue drops to average $2,561 per month
- Occupancy decreases to average 44.4%
- Daily rates adjust to average $177
Seasonality Insights for Rock Hill
- The Airbnb seasonality in Rock Hill shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rock Hill's highest earning potential, with monthly revenues capable of climbing to $3,537, occupancy reaching a high of 54.4%, and ADRs peaking at $209.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,523, occupancy could drop to 40.5%, and ADRs may adjust down to $174.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rock Hill.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rock Hill seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rock Hill (2025)
Exploring the top neighborhoods for short-term rentals in Rock Hill? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Rock Hill | The bustling heart of the city, offering a mix of history, culture, and modern amenities. It's popular with both business travelers and tourists due to its vibrant dining and entertainment options. | Main Street, Rock Hill Outdoor Center, The White Home, Old Town Amphitheater, Catawba River |
| Winthrop University Area | Close to the university, attracting visiting parents, students, and faculty. This area includes residential neighborhoods with easy access to campus events and activities. | Winthrop University, The Health and Physical Education Center, The Dinkins Student Center, Roddey Hall |
| Westminster | A residential area with charm and access to parks. Popular among families and tranquility-seekers, providing quieter stays near urban conveniences. | Westminster Park, Southside Park, Rock Hill Sports & Event Center, The Lyceum Theater |
| Catawba Riverfront | Beautiful views and outdoor activities along the river, attracting nature lovers and those looking for recreational activities like kayaking or hiking. | Riverwalk, Catawba River, Rock Hill Aquatics Center, River Park |
| East Rock Hill | A growing neighborhood with new developments and access to local shops. It's becoming a hotspot for families and young professionals. | Rock Hill Galleria, Shopping and dining options on Cherry Road, Nearby parks and recreational facilities |
| Old Town | A revitalized area known for its historical significance and arts scene. Attracts tourists interested in local history and the arts. | Historic Old Town, Art galleries, Local boutiques, Dining options with local cuisine |
| York County | Just outside Rock Hill, offering a suburban feel with proximity to nature. Ideal for guests looking for a peaceful retreat close to city amenities. | Lake Wylie, Crowders Mountain State Park, Local wineries |
| South Rock Hill | A family-friendly area known for its parks and community events. Great for visitors looking for a homey atmosphere. | Rawlinson Road Middle School, Cherry Park, Community festivals and events |
Understanding Airbnb License Requirements & STR Laws in Rock Hill (2025)
While Rock Hill, South Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rock Hill to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rock Hill (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rock Hillbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The RH Collection | King Beds | Sleeps 14
Entire Place • 6 bedrooms
The Modern Classic | 4Bd/3Bth Home | Sleeps 10
Entire Place • 4 bedrooms
Spacious Home (sleeps 10-12+, 6 beds) + HOT TUB
Entire Place • 4 bedrooms
Beautiful Lake Front Home with Pool and Hot Tub
Entire Place • 3 bedrooms
4bd/3bth Combined Cape Cod & Cottage | 5 Min to RH
Entire Place • 4 bedrooms
Sporty Lakeview Ranch - Backyard Haven
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rock Hill (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rock Hill based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kim | 9 | $642,564 | 461 | 4.95/5.0 |
| Sara | 16 | $427,679 | 2117 | 4.76/5.0 |
| Rachelle | 1 | $110,727 | 46 | 5.00/5.0 |
| Cristal | 4 | $108,433 | 49 | 4.95/5.0 |
| Amanda | 4 | $94,376 | 347 | 4.96/5.0 |
| David | 1 | $87,239 | 31 | 4.77/5.0 |
| Lisa | 1 | $81,359 | 104 | 4.98/5.0 |
| Katie | 1 | $76,282 | 66 | 4.97/5.0 |
| Chris | 1 | $72,128 | 60 | 4.93/5.0 |
| Rana | 1 | $68,211 | 87 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rock Hill.
Dive Deeper: Advanced Rock Hill STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rock Hill. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRock Hill Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rock Hill
- The Rock Hill Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.2% of the 115 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rock Hill, House properties are the most common (73%), reflecting the local real estate landscape.
- Houses represent a significant 73% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others, unique stays (combined 9.6%) offer potential for unique stay experiences.
Rock Hill Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rock Hill
- The dominant room capacity in Rock Hill is 3 bedrooms listings, making up 30.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 56.5% of the active Airbnb listings in Rock Hill, indicating a high concentration in these sizes.
- A significant 37.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rock Hill.
Rock Hill Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rock Hill
- The most common guest capacity trend in Rock Hill vacation rentals is listings accommodating 6 guests (28.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Rock Hill STR market, accounting for 47.0% of listings.
- 46.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rock Hill.
- On average, properties in Rock Hill are equipped to host 4.5 guests.
Rock Hill Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rock Hill
- The most common availability pattern in Rock Hill falls within the 181-270 days range, representing 33% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rock Hill (32.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rock Hill Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
30 listings
26.1% of total
2 Nights
24 listings
20.9% of total
3 Nights
3 listings
2.6% of total
4-6 Nights
3 listings
2.6% of total
7-29 Nights
17 listings
14.8% of total
30+ Nights
38 listings
33% of total
Key Insights
- The most prevalent minimum stay requirement in Rock Hill is 30+ Nights, adopted by 33% of listings. This highlights the market's preference for longer commitments.
- A significant segment (33%) caters to monthly stays (30+ nights) in Rock Hill, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 33% of Rock Hill hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 33% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rock Hill.
Rock Hill Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
23 listings
20% of total
Moderate
40 listings
34.8% of total
Firm
44 listings
38.3% of total
Strict
8 listings
7% of total
Cancellation Policy Insights for Rock Hill
- The prevailing Airbnb cancellation policy trend in Rock Hill is Firm, used by 38.3% of listings.
- There's a relatively balanced mix between guest-friendly (54.8%) and stricter (45.3%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 38.3% market standard in Rock Hill.
- Using a Strict policy might deter some guests, as only 7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rock Hill.
Rock Hill STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rock Hill
- The overall average booking lead time for vacation rentals in Rock Hill is 30 days.
- Guests book furthest in advance for stays during October (average 44 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (35 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Rock Hill.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 44 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 35 days) to capture early planners.
- Monitor your own booking lead times against these Rock Hill averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rock Hill (2025)
Amenity Prevalence
Amenity Insights for Rock Hill
- Essential amenities in Rock Hill that guests expect include: Smoke alarm, Wifi, Air conditioning, Kitchen, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rock Hill: Smoke alarm, Wifi, Air conditioning, Kitchen, TV, Heating.
- Prioritize adding missing essentials: Wifi, Air conditioning, Kitchen, TV, Heating.
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rock Hill to stay competitive.
Rock Hill Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rock Hill
- The typical guest profile for Airbnb in Rock Hill consists of primarily domestic travelers (96%), often arriving from nearby Rock Hill, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.6% of guests.
- Key international markets include United States (95.6%) and Canada (1.2%).
- Top languages spoken are English (72.6%) followed by Spanish (12.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Rock Hill and Charlotte.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rock Hill Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Catawba | 15 | $6,603 | $609.18 | 39% |
| Denver | 99 | $6,348 | $612.33 | 43% |
| Sherrills Ford | 107 | $5,854 | $553.24 | 41% |
| Mooresville | 350 | $5,801 | $566.10 | 42% |
| Union Mills | 14 | $5,636 | $479.61 | 43% |
| Lake Norman of Catawba | 28 | $5,605 | $538.10 | 41% |
| Troutman | 48 | $5,473 | $458.13 | 43% |
| Six Mile | 56 | $4,608 | $444.78 | 43% |
| Appling | 20 | $4,341 | $571.82 | 37% |
| West Union | 29 | $4,147 | $567.40 | 32% |