Piedmont Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Carolina, United States

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Piedmont in 2025? Explore comprehensive Airbnb analytics for Piedmont, South Carolina, United States to uncover income potential. This 2025 STR market report for Piedmont, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 20 active listings.

Whether you're considering an Airbnb investment in Piedmont, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Piedmont Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Piedmont Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$128
The average rental revenue earned for an occupied room per day in Piedmont.
Occupancy Rate(?)
50.2%
High demand. Good booking frequency.
Median Annual Revenue(?)
$16,867
Typical annual income for an Airbnb listing in Piedmont. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-1.3%
Slight decrease (-1.3%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Piedmont.
Lowest Revenue Month(?)
April
The month with the lowest average earnings, indicating the low season in Piedmont.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
20
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Piedmont (2025)

Understanding the monthly revenue variations for Airbnb listings in Piedmont is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Piedmont is typically July, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Piedmont across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,021+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,365 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,172 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $865, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Piedmont

Piedmont Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Piedmont STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Piedmont:

  • Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 50%.
  • Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Piedmont

Average Daily Rate (ADR) Airbnb Trends in Piedmont (2025)

Effective short term rental pricing strategy in Piedmont involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Piedmont typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $244+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $184 or more.
  • Typical properties (Median) charge around $123 per night.
  • Entry-level properties (Bottom 25%) earn around $70 per night.

Average Daily Rate (ADR) Trend by Month in Piedmont

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Airbnb Seasonality Analysis & Trends in Piedmont (2025)

Peak Season (July, December, March)
  • Revenue averages $2,717 per month
  • Occupancy rates average 57.1%
  • Daily rates average $216
Shoulder Season
  • Revenue averages $2,257 per month
  • Occupancy maintains around 51.5%
  • Daily rates hold near $197
Low Season (February, April, May)
  • Revenue drops to average $1,855 per month
  • Occupancy decreases to average 49.4%
  • Daily rates adjust to average $214

Seasonality Insights for Piedmont

  • The Airbnb seasonality in Piedmont shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Piedmont's highest earning potential, with monthly revenues capable of climbing to $2,798, occupancy reaching a high of 64.8%, and ADRs peaking at $243.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,768, occupancy could drop to 37.1%, and ADRs may adjust down to $184.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Piedmont.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Piedmont seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Piedmont (2025)

Exploring the top neighborhoods for short-term rentals in Piedmont? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Piedmont Park
A beautiful park area that offers great outdoor activities and is perfect for families and groups. Close to downtown Greenville, making it appealing for travelers wanting a nature-centric stay with easy city access.
Piedmont Park, Blue Ridge Mountains, Greenville Zoo, Lake Hartwell, Cuero's River
Lake Hartwell
A popular destination for water lovers, with ample recreational opportunities including boating, fishing, and swimming. Attracts a lot of vacationers looking for lakeside fun and relaxation.
Lake Hartwell State Park, Hartwell Dam, Boating and Fishing, Hiking Trails near the lake, Local restaurants and shopping
Downtown Anderson
An emerging hotspot for visitors with a blend of history, culture, and modern amenities. Hosting various events and festivals, making it attractive for short-term renters.
Anderson County Museum, Civic Center of Anderson, Historic Downtown District, Local breweries and cafes, Anderson Mall
Clemson
Home to Clemson University, this area is bustling with activity and has a steady influx of visitors year-round, especially during football season and university events.
Clemson University, Death Valley Stadium, South Carolina Botanical Garden, Lake Hartwell, Local sports events
Greenville
A rapidly growing city known for its vibrant arts and culture scene, great restaurants, and beautiful parks. A top location for tourists seeking a city vibe and outdoor access.
Falls Park on the Reedy, Greenville County Museum of Art, Main Street shops and restaurants, Treetop Walkway, Swamp Rabbit Trail
Simpsonville
A charming suburb of Greenville, offering a family-oriented environment with parks and recreation. Great for hosting families and long-term stays.
Heritage Park, Simpsonville Amphitheater, Local markets and shops, Parks and walking trails
Laurens
A smaller town with rich history and charm. It's gaining attention for its affordable properties and potential for Airbnb hosting, appealing to visitors looking for a quiet stay.
Laurens County Museum, Local historic sites, Parks and recreational areas, Community events and fairs
Easley
Located near Greenville, Easley is an affordable option for visitors looking to explore the upstate of South Carolina with access to both nature and urban settings.
Easley Downtown, Easley Farmers Market, Local parks, Outdoor recreation opportunities, Proximity to the Blue Ridge Mountains

Understanding Airbnb License Requirements & STR Laws in Piedmont (2025)

While Piedmont, South Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Piedmont to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 5% licensed listings)

Top Performing Airbnb Properties in Piedmont (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Piedmontbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Pet-Friendly 3BR Home Near Golf & Greenville

Pet-Friendly 3BR Home Near Golf & Greenville

Entire Place • 3 bedrooms

$42,111
Revenue
75.5%
Occupancy
$151.93
Daily Rate
Welcome to River House

Welcome to River House

Entire Place • 3 bedrooms

$39,372
Revenue
48.6%
Occupancy
$224.42
Daily Rate
Guest Apt- 15mi to DT Gville; 20mi to Clemson

Guest Apt- 15mi to DT Gville; 20mi to Clemson

Entire Place • 3 bedrooms

$35,513
Revenue
47.1%
Occupancy
$187.74
Daily Rate
Romantic Farm Getaway

Romantic Farm Getaway

Entire Place • 1 bedroom

$35,210
Revenue
70.0%
Occupancy
$130.25
Daily Rate
The Golden Grove Getaway | 15 min to downtown GVL

The Golden Grove Getaway | 15 min to downtown GVL

Entire Place • 3 bedrooms

$32,961
Revenue
50.7%
Occupancy
$177.32
Daily Rate
Shou-Sugi-Ban Retreat on the Saluda River

Shou-Sugi-Ban Retreat on the Saluda River

Entire Place • 1 bedroom

$30,914
Revenue
37.4%
Occupancy
$226.47
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Piedmont (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Piedmont based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Renee1$42,111664.89/5.0
Larissa1$39,372275.00/5.0
Heather1$35,513324.97/5.0
Courtney1$35,2101274.99/5.0
Geoffrey1$32,961424.90/5.0
Emma1$30,9141034.99/5.0
Rosa1$24,819274.96/5.0
Katie1$21,474964.95/5.0
Aaron3$13,700744.86/5.0
Sara1$13,2272044.99/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Piedmont.

Dive Deeper: Advanced Piedmont STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Piedmont. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Piedmont Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Piedmont

  • The Piedmont Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 20 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Piedmont, House properties are the most common (80%), reflecting the local real estate landscape.
  • Houses represent a significant 80% portion, catering likely to families or larger groups.

Piedmont Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Piedmont

  • The dominant room capacity in Piedmont is 3 bedrooms listings, making up 50% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 1 bedroom properties represent 65.0% of the active Airbnb listings in Piedmont, indicating a high concentration in these sizes.
  • A significant 55.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Piedmont.

Piedmont Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Piedmont

  • The most common guest capacity trend in Piedmont vacation rentals is listings accommodating 6 guests (35%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 4 guests dominate the Piedmont STR market, accounting for 55.0% of listings.
  • 45.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Piedmont.
  • On average, properties in Piedmont are equipped to host 4.0 guests.

Piedmont Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Piedmont

  • The most common availability pattern in Piedmont falls within the 271-366 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 70.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Piedmont (30%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 30.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Piedmont Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (20%)

1 Night

4 listings

20% of total

2 Nights (25%)

2 Nights

5 listings

25% of total

3 Nights (15%)

3 Nights

3 listings

15% of total

4-6 Nights (5%)

4-6 Nights

1 listings

5% of total

30+ Nights (35%)

30+ Nights

7 listings

35% of total

Key Insights

  • The most prevalent minimum stay requirement in Piedmont is 30+ Nights, adopted by 35% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (35%) caters to monthly stays (30+ nights) in Piedmont, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 35% of Piedmont hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 35% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Piedmont.

Piedmont Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (30%)

Flexible

6 listings

30% of total

Moderate (30%)

Moderate

6 listings

30% of total

Firm (30%)

Firm

6 listings

30% of total

Strict (10%)

Strict

2 listings

10% of total

Cancellation Policy Insights for Piedmont

  • The prevailing Airbnb cancellation policy trend in Piedmont is Flexible, used by 30% of listings.
  • There's a relatively balanced mix between guest-friendly (60.0%) and stricter (40.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 30% market standard in Piedmont.
  • Using a Strict policy might deter some guests, as only 10% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Piedmont.

Piedmont STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Piedmont

  • The overall average booking lead time for vacation rentals in Piedmont is 28 days.
  • Guests book furthest in advance for stays during June (average 55 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 14 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (40 days avg.) sees the longest lead times, while Spring (25 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Piedmont.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 40 days) to capture early planners.
  • Monitor your own booking lead times against these Piedmont averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Piedmont (2025)

Amenity Prevalence

Amenity Insights for Piedmont

  • Essential amenities in Piedmont that guests expect include: Heating, Dishes and silverware, Air conditioning, Backyard, Refrigerator, Coffee maker, Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Microwave are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Piedmont: Heating, Dishes and silverware, Air conditioning, Backyard, Refrigerator, Coffee maker, Smoke alarm, Kitchen.
  • Prioritize adding missing essentials: Smoke alarm, Kitchen.
  • Consider adding popular differentiators like Free parking on premises or Microwave to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Piedmont to stay competitive.

Piedmont Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Piedmont

  • The typical guest profile for Airbnb in Piedmont consists of primarily domestic travelers (97%), often arriving from nearby Greenville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.2% of guests.
  • Key international markets include United States (97.2%) and Mexico (1.4%).
  • Top languages spoken are English (84.8%) followed by Spanish (6.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Greenville and Charleston.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Piedmont Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Sevier County67$6,532$584.2843%
Catawba15$5,303$551.8537%
Union Mills15$4,906$441.9542%
Sevierville5,824$4,393$341.4447%
Six Mile58$3,991$439.5042%
Gatlinburg3,430$3,911$326.7245%
Appling23$3,854$523.7339%
Pigeon Forge2,798$3,790$312.1744%
Eatonton236$3,776$459.2133%
Bishop13$3,741$446.7235%

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