Gatlinburg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Gatlinburg in 2025? Explore comprehensive Airbnb analytics for Gatlinburg, Tennessee, United States to uncover income potential. This 2025 STR market report for Gatlinburg, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 3,375 active listings.
Whether you're considering an Airbnb investment in Gatlinburg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gatlinburg Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gatlinburg Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gatlinburg (2025)
Understanding the monthly revenue variations for Airbnb listings in Gatlinburg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gatlinburg is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gatlinburg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,629+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,492 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,842 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,965, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gatlinburg
Gatlinburg Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gatlinburg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gatlinburg:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gatlinburg
Average Daily Rate (ADR) Airbnb Trends in Gatlinburg (2025)
Effective short term rental pricing strategy in Gatlinburg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gatlinburg typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $535+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $369 or more.
- Typical properties (Median) charge around $255 per night.
- Entry-level properties (Bottom 25%) earn around $185 per night.
Average Daily Rate (ADR) Trend by Month in Gatlinburg
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Airbnb Seasonality Analysis & Trends in Gatlinburg (2025)
Peak Season (December, July, October)
- Revenue averages $6,235 per month
- Occupancy rates average 56.2%
- Daily rates average $324
Shoulder Season
- Revenue averages $4,831 per month
- Occupancy maintains around 47.6%
- Daily rates hold near $324
Low Season (January, February, September)
- Revenue drops to average $3,263 per month
- Occupancy decreases to average 38.0%
- Daily rates adjust to average $292
Seasonality Insights for Gatlinburg
- The Airbnb seasonality in Gatlinburg shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gatlinburg's highest earning potential, with monthly revenues capable of climbing to $6,316, occupancy reaching a high of 60.5%, and ADRs peaking at $344.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,676, occupancy could drop to 33.8%, and ADRs may adjust down to $290.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gatlinburg.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gatlinburg seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gatlinburg (2025)
Exploring the top neighborhoods for short-term rentals in Gatlinburg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| The Strip | The main road through Gatlinburg, bustling with shops, restaurants, and attractions. Ideal for tourists wanting to be in the middle of the action, close to entertainment and dining options. | Gatlinburg SkyLift Park, Ripley's Aquarium of the Smokies, Gatlinburg Convention Center, Anakeesta, The Village Shops |
| Great Smoky Mountains National Park | Offers breathtaking natural beauty and outdoor activities. Hosts visitors looking for adventures like hiking and camping in a scenic environment. | Clingmans Dome, Cades Cove, Roaring Fork Motor Nature Trail, Laurel Falls, Alum Cave Trail |
| Downtown Gatlinburg | The heart of the city, full of unique shops and charm. Perfect for visitors who want a quaint, walkable area to enjoy local food and attractions. | Gatlinburg Space Needle, Old Smoky Moonshine Distillery, Tennessee Homemade Wines, Gatlinburg Arts and Crafts Community, Ober Gatlinburg Ski Resort |
| Pigeon Forge | Just a short drive from Gatlinburg, known for family-friendly attractions like Dollywood. Appeals to families looking for fun and entertainment. | Dollywood, The Island in Pigeon Forge, Titanic Museum Attraction, Pigeon Forge Snow, WonderWorks |
| Chalet Village | A scenic area with cabin rentals and beautiful mountain views. Attracts those looking for a quieter, more peaceful getaway in nature. | Chalet Village Clubhouse, Overlook of the Smokies, Mountain Views, Nearby hiking trails |
| Sky Harbor | A peaceful, wooded area that offers cabin retreats. Perfect for visitors who want to escape the hustle and bustle of town while still being close to attractions. | Peaceful wooded surroundings, Resort-like amenities, Proximity to hiking trails |
| Gatlinburg Falls | A well-known resort area that offers luxury cabins and a peaceful atmosphere. Great for tourists looking for relaxation and high-end amenities. | Luxury cabins, Spa services, Swimming pools, Mountain views |
| Serenity Cove | A tranquil area that features waterfront cabins and a serene environment. Perfect for romantic getaways or peaceful retreats. | Waterfront locations, Kayaking and fishing options, Stunning sunsets, Quiet surroundings |
Understanding Airbnb License Requirements & STR Laws in Gatlinburg (2025)
While Gatlinburg, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gatlinburg to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Gatlinburg (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gatlinburgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Million $ Views • Hot Tub • Game Room • Sleeps 21
Entire Place • 7 bedrooms
Private Pool, Hot Tub, VIEWS, Game Room, Theater
Entire Place • 6 bedrooms
Heated Pool/HotTub/Theater/Game/FirePit/Sleeps 34
Entire Place • 8 bedrooms
Six Diamonds | VIEWS/Theatre/Tub/Game/Fire/Slp 20
Entire Place • 6 bedrooms
Swim Spa, Views, Gameroom/Theater, Luxe Design
Entire Place • 6 bedrooms
YARD, Hot Tub, Game Room, Theater, VIEWS, Fire Pit
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gatlinburg (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gatlinburg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Christopher Shayne | 79 | $5,982,319 | 22143 | 4.91/5.0 |
| Cabins For YOU | 123 | $5,902,738 | 1561 | 4.44/5.0 |
| Elk Springs | 89 | $4,484,416 | 1293 | 4.59/5.0 |
| Justin | 56 | $3,669,849 | 3960 | 4.83/5.0 |
| Mountain Laurel | 66 | $3,381,431 | 183 | 4.89/5.0 |
| Evolve | 75 | $2,781,029 | 3379 | 4.60/5.0 |
| Eden Crest | 53 | $2,487,380 | 617 | 4.60/5.0 |
| Cloud Nine | 11 | $2,202,118 | 611 | 4.95/5.0 |
| Jackson Mountain | 88 | $1,886,139 | 691 | 4.49/5.0 |
| Jimbo | 24 | $1,818,215 | 167 | 4.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gatlinburg.
Dive Deeper: Advanced Gatlinburg STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gatlinburg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGatlinburg Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gatlinburg
- The Gatlinburg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.4% of the 3,375 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gatlinburg, Outdoor/Unique properties are the most common (59.5%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others, unique stays (combined 4.0%) offer potential for unique stay experiences.
Gatlinburg Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gatlinburg
- The dominant room capacity in Gatlinburg is 2 bedrooms listings, making up 31% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 54.6% of the active Airbnb listings in Gatlinburg, indicating a high concentration in these sizes.
- A significant 42.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gatlinburg.
Gatlinburg Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gatlinburg
- The most common guest capacity trend in Gatlinburg vacation rentals is listings accommodating 8+ guests (46.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Gatlinburg STR market, accounting for 68.2% of listings.
- 69.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gatlinburg.
- On average, properties in Gatlinburg are equipped to host 6.2 guests.
Gatlinburg Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gatlinburg
- The most common availability pattern in Gatlinburg falls within the 271-366 days range, representing 39.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Gatlinburg (30%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gatlinburg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
323 listings
9.8% of total
2 Nights
1253 listings
38.1% of total
3 Nights
148 listings
4.5% of total
4-6 Nights
55 listings
1.7% of total
7-29 Nights
67 listings
2% of total
30+ Nights
1445 listings
43.9% of total
Key Insights
- The most prevalent minimum stay requirement in Gatlinburg is 30+ Nights, adopted by 43.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (43.9%) caters to monthly stays (30+ nights) in Gatlinburg, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 43.9% of Gatlinburg hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.8% currently do.
- A 2-night minimum appears standard (38.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 43.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gatlinburg.
Gatlinburg Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
133 listings
4.3% of total
Refundable
1 listings
0% of total
Super Strict 30 Days
140 listings
4.6% of total
Non-refundable
1 listings
0% of total
Flexible
137 listings
4.5% of total
Moderate
519 listings
16.9% of total
Firm
953 listings
31.1% of total
Strict
1185 listings
38.6% of total
Cancellation Policy Insights for Gatlinburg
- The prevailing Airbnb cancellation policy trend in Gatlinburg is Strict, used by 38.6% of listings.
- A majority (69.7%) of hosts in Gatlinburg utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.6% market standard in Gatlinburg.
- With 38.6% using Strict terms, this is a viable option in Gatlinburg, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Gatlinburg.
Gatlinburg STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gatlinburg
- The overall average booking lead time for vacation rentals in Gatlinburg is 50 days.
- Guests book furthest in advance for stays during June (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (62 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Gatlinburg.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Gatlinburg averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gatlinburg (2025)
Amenity Prevalence
Amenity Insights for Gatlinburg
- Essential amenities in Gatlinburg that guests expect include: Air conditioning, Wifi, Smoke alarm, TV, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Coffee maker, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gatlinburg: Air conditioning, Wifi, Smoke alarm, TV, Kitchen, Heating.
- Prioritize adding missing essentials: Air conditioning, Wifi, Smoke alarm, TV, Kitchen, Heating.
- Consider adding popular differentiators like Fire extinguisher or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gatlinburg to stay competitive.
Gatlinburg Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gatlinburg
- The typical guest profile for Airbnb in Gatlinburg consists of primarily domestic travelers (98%), often arriving from nearby Nashville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.5% of guests.
- Key international markets include United States (97.5%) and United Kingdom (0.5%).
- Top languages spoken are English (78.4%) followed by Spanish (11.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nashville and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gatlinburg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sevier County | 66 | $5,662 | $611.84 | 43% |
| Union Mills | 15 | $4,850 | $445.27 | 42% |
| Gilmer County | 22 | $4,129 | $373.56 | 39% |
| Sevierville | 5,792 | $4,073 | $336.63 | 46% |
| Six Mile | 58 | $3,810 | $420.90 | 41% |
| West Union | 32 | $3,799 | $492.37 | 36% |
| Wears Valley | 215 | $3,653 | $305.45 | 43% |
| Waleska | 44 | $3,507 | $355.85 | 41% |
| Highlands | 335 | $3,506 | $375.70 | 39% |
| Pigeon Forge | 2,855 | $3,504 | $308.81 | 43% |