Luxury 13BR cabin, indoor pool, theater, arcade, Entire home · 13 bedrooms Rated 4.85 - Revenue
- $552,537
- Occupancy
- 73.4%
- Daily rate
- $1,959
Airbnb market data · 202612 months to October 2026
Gatlinburg, TN Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Gatlinburg brought in $54,870 over the 12 months through October 2026, about 23% more than the Tennessee average of $44,632.
Part of the Smoky Mountains
The short answer
Gatlinburg Airbnb Market at a Glance
Rates in Gatlinburg run ahead of the Tennessee average, with bookings close to it. Listings averaged $385 a night and were booked on 44% of available nights, against $335 and 43% for the Tennessee average.
Timing matters: in July, usually the best month, the average listing earns about 2.7 times as much as in February, usually the slowest.
With 4,115 active listings, Gatlinburg is the third-largest of 169 Tennessee markets AirROI tracks. From a year earlier, average revenue rose 8% while the number of active listings grew 24%.
Browse the live Gatlinburg Airbnb market See Every Gatlinburg ListingRevenue
How Much Do Airbnb Hosts Make in Gatlinburg?
Gross bookings per Gatlinburg listing averaged $54,870 over the 12 months to October 2026 (Tennessee average: $44,632), before cleaning, platform and management costs and taxes.
In a typical year, the average Gatlinburg listing brings in $8,030 in July, its best month, and $3,020 in February, its slowest. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.2 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $12,000+ a month, about 2.6 times the typical property.
- Strong performers (top 25%) earn $7,800 or more, roughly $3,200 a month above the median.
- Typical properties (median) earn about $4,590 a month.
- Entry-level properties (bottom 25%) earn $2,420 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.7 times what February does
Average revenue per active listing, by month, October 2024 to September 2026
Monthly average $5,590 $8,220 $2,700
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Gatlinburg Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue. Nightly rates peaked in December 2025 and bookings in October 2025, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $7,929 | 61.8% | $406 | $256 | 73 days | 3.3 nights |
| Nov 2025 | $6,584 | 51.9% | $398 | $219 | 75 days | 3.3 nights |
| Dec 2025 | $8,198 | 52.1% | $452 | $264 | 65 days | 3.7 nights |
| Jan 2026 | $3,843 | 30.2% | $373 | $124 | 39 days | 3 nights |
| Feb 2026 | $3,337 | 32.8% | $350 | $119 | 37 days | 2.9 nights |
| Mar 2026 | $5,656 | 46.9% | $374 | $182 | 45 days | 3.5 nights |
| Apr 2026 | $4,770 | 43.6% | $356 | $159 | 52 days | 3.4 nights |
| May 2026 | $5,181 | 44.6% | $367 | $167 | 62 days | 3.6 nights |
| Jun 2026 | $7,887 | 56.7% | $423 | $263 | 68 days | 3.9 nights |
| Jul 2026 | $8,219 | 52.6% | $416 | $265 | 62 days | 4.6 nights |
| Aug 2026 | $4,934 | 45.7% | $340 | $159 | 65 days | 3.7 nights |
| Sep 2026 | $4,642 | 47.4% | $332 | $155 | 61 days | 3.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Gatlinburg address, run it through the Airbnb revenue calculator.
Profit
Is an Airbnb in Gatlinburg Profitable?
Yes, when it's run well. The average Gatlinburg Airbnb took in $54,870 in the 12 months to October 2026, and run by its owner at everyday costs, about $2,660 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $4,570 a month.
Cleaning it yourself keeps the $8,760 a year guests pay in cleaning fees, for about $3,390 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $2,280 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Gatlinburg Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $46,110 | $78,440 |
| Cleaning fees guests pay16% of Gatlinburg bookings | $8,760 | $14,900 |
| Gross bookings | $54,870 | $93,340 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 91% of Gatlinburg listings on Simplified Pricing, 3% for the rest | −$7,870 | −$13,390 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$8,760 | −$14,900 |
| Utilities and internetAbout 5% of bookings | −$2,740 | −$4,670 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$1,100 | −$1,870 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,650 | −$2,800 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$550 | −$550 |
| Permit and registrationWhere one is required | −$270 | −$270 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$22,940 | −$38,450 |
| Left for housing costs, then profit | $31,930about $2,660 a month | $54,890about $4,570 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Gatlinburg Airbnb Profit
The estimate starts from Gatlinburg's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Gatlinburg home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Gatlinburg's Top Earners Get There
- More nights booked. The busiest quarter of Gatlinburg listings are booked on 67% or more of their nights, against 47% for the median listing. Ten more booked nights a year at the median rate of $320 adds about $3,180 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $455 a night or more, against a median of $320. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $4,610 a year.
- Open for the busy months. In a typical year, July brings the average listing about $8,030, against $3,020 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Gatlinburg listings average 4.77 stars, and 42% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $7,780 a month, against $4,570 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Gatlinburg?
Gatlinburg listings were booked on 44% of the nights they were open over the past year, in line with the Tennessee average and 3 percentage points above the U.S. average (41%). In a typical year, occupancy swings from 32% in January to 62% in October.
The busiest tenth of listings are booked about 3.1 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 82%+ of open nights, 35 points above the median.
- Strong performers (top 25%) fill 67% or more, roughly five nights a week.
- Typical properties (median) fill about 47% of open nights.
- Entry-level properties (bottom 25%) fill 26% or less, under two nights a week.
October is usually the busiest month in Gatlinburg, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
Monthly average 48% 62% 30%
The 12-month rate of 44% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Gatlinburg?
The average nightly rate in Gatlinburg, known as ADR (average daily rate), was $385 over the past year, about 15% above the Tennessee and U.S. averages (both about $335). In a typical year, rates peak in June and July at about $420 and bottom out in January and February at about $330.
The top 10% charge about 2.8 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $645+ a night, about twice the median.
- Strong performers (top 25%) charge $455 or more, about $140 above the median.
- Typical properties (median) charge about $320 a night.
- Entry-level properties (bottom 25%) charge $230 or less, about three-quarters of the median.
June rates run 28% above February's
Average nightly rate (ADR), by month, October 2024 to September 2026
Monthly average $367 $452 $292
What Is the RevPAR for Airbnb in Gatlinburg?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Gatlinburg it averaged $181 over the past year, from about $108 in a typical February to about $259 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn $348+ per open night, about 2.5 times the median.
- Strong performers (top 25%) earn $235 or more, about $95 a night above the median.
- Typical properties (median) earn about $140 per open night.
- Entry-level properties (bottom 25%) earn $83 or less, about 59% of the median.
July RevPAR is about 2.4 times February's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Monthly average $183 $265 $96
Seasonality
Best and Worst Months for Airbnb in Gatlinburg
Gatlinburg has two high seasons, June–July and October–December, which makes it a moderately seasonal market.
Average revenue by month in Gatlinburg
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $5,590 $8,030 $3,020
Revenue by month in Gatlinburg in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $3,540 |
| February | Low season | $3,020 |
| March | Shoulder season | $5,550 |
| April | Low season | $4,640 |
| May | Low season | $4,810 |
| June | High season | $7,630 |
| July | High season | $8,030 |
| August | Shoulder season | $5,210 |
| September | Low season | $4,590 |
| October | High season | $7,100 |
| November | High season | $5,650 |
| December | High season | $7,320 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–July | $7,830 | 55% | $419 |
| High seasonOctober–December | $6,690 | 54% | $374 |
| Shoulder seasonMarch, August | $5,380 | 48% | $359 |
| Low seasonJanuary–February, April–May, September | $4,120 | 40% | $344 |
How Far in Advance Do Guests Book Airbnb in Gatlinburg?
Guests book Gatlinburg stays 60 days ahead on average (about nine weeks). October stays are booked furthest out, about 69 days ahead, and February stays closest to arrival, about 35 days. A typical October booking is made in early August.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Monthly average 55 days 75 days 34 days
The 12-month figure of 60 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Gatlinburg
None of the 4,115 active listings in Gatlinburg display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Gatlinburg.
Neighborhoods
Best Neighborhoods for Airbnb in Gatlinburg
AirROI's area guide picks seven Gatlinburg neighborhoods that draw short-term rental guests, led by The Strip, Great Smoky Mountains National Park and Downtown Gatlinburg. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| The Strip | The main road through Gatlinburg, bustling with shops, restaurants, and attractions. Ideal for tourists wanting to be in the middle of the action, close to entertainment and dining options. | Gatlinburg SkyLift Park, Ripley's Aquarium of the Smokies, Gatlinburg Convention Center, Anakeesta, The Village Shops |
| Great Smoky Mountains National Park | Offers breathtaking natural beauty and outdoor activities. Hosts visitors looking for adventures like hiking and camping in a scenic environment. | Clingmans Dome, Cades Cove, Roaring Fork Motor Nature Trail, Laurel Falls, Alum Cave Trail |
| Downtown Gatlinburg | The heart of the city, full of unique shops and charm. Perfect for visitors who want a quaint, walkable area to enjoy local food and attractions. | Gatlinburg Space Needle, Old Smoky Moonshine Distillery, Tennessee Homemade Wines, Gatlinburg Arts and Crafts Community, Ober Gatlinburg Ski Resort |
| Chalet Village | A scenic area with cabin rentals and beautiful mountain views. Attracts those looking for a quieter, more peaceful getaway in nature. | Chalet Village Clubhouse, Overlook of the Smokies, Mountain Views, Nearby hiking trails |
| Sky Harbor | A peaceful, wooded area that offers cabin retreats. Perfect for visitors who want to escape the hustle and bustle of town while still being close to attractions. | Peaceful wooded surroundings, Resort-like amenities, Proximity to hiking trails |
| Gatlinburg Falls | A well-known resort area that offers luxury cabins and a peaceful atmosphere. Great for tourists looking for relaxation and high-end amenities. | Luxury cabins, Spa services, Swimming pools, Mountain views |
| Serenity Cove | A tranquil area that features waterfront cabins and a serene environment. Perfect for romantic getaways or peaceful retreats. | Waterfront locations, Kayaking and fishing options, Stunning sunsets, Quiet surroundings |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Gatlinburg Airbnb Listings by Type and Size
Almost every Airbnb in Gatlinburg is an entire home: 98% of listings, with private rooms at 2%. Cabins and other outdoor stays make up 62% of listings, about three times the share of apartments and condos (20%).
Nearly all listings rent the whole place
Gatlinburg Airbnb listings by room type
- Entire home 98%
- Private room 2%
- Hotel room <1%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 97.6% | 4,015 |
| Private room | 2.2% | 89 |
| Hotel room | 0.3% | 11 |
Cabins lead the property mix
Gatlinburg Airbnb listings by property type
- Cabin/Outdoor 62%
- Apartment/Condo 20%
- House 15%
- Hotel/Boutique 2%
- Unique stay <1%
- Others <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Cabin/Outdoor | 62.1% | 2,554 |
| Apartment/Condo | 20.4% | 838 |
| House | 14.6% | 602 |
| Hotel/Boutique | 2.2% | 91 |
| Unique stay | 0.5% | 22 |
| Others | 0.2% | 8 |
How Many Bedrooms Do Airbnb Listings in Gatlinburg Have?
Two-bedroom homes are the most common size in Gatlinburg (31% of entire homes), and 48% have three or more bedrooms.
Gatlinburg entire homes by number of bedrooms
Entire homes with each number of bedrooms
1%
20%
31%
23%
13%
12%
Bedroom counts in numbers
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| Studio | 1.3% | 51 |
| 1 bedroom | 20.2% | 796 |
| 2 bedrooms | 30.6% | 1,204 |
| 3 bedrooms | 23.2% | 912 |
| 4 bedrooms | 12.7% | 501 |
| 5+ bedrooms | 12.0% | 472 |
What Each Home Size Earns in Gatlinburg
A typical studio in Gatlinburg earned $23,500 over the past year, against $99,500 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| Studio | 51 | $23,500 | $25,900 | $172 | 44% |
| 1 bedroom | 796 | $26,900 | $35,000 | $231 | 46% |
| 2 bedrooms | 1,204 | $33,200 | $38,800 | $284 | 44% |
| 3 bedrooms | 912 | $45,600 | $55,700 | $389 | 44% |
| 4 bedrooms | 501 | $68,700 | $75,500 | $522 | 45% |
| 5+ bedrooms | 472 | $99,500 | $120,000 | $816 | 44% |
How Many Guests Do Airbnbs in Gatlinburg Sleep?
Gatlinburg is a group-trip market: 49% of listings sleep eight or more guests, about 2.3 times the share of the next most common size, six guests (21%).
Gatlinburg listings by guest capacity
Share of listings by the number of guests they sleep
6%
1%
20%
2%
21%
1%
49%
Guest capacity in numbers
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 6.1% | 246 |
| 3 guests | 0.7% | 27 |
| 4 guests | 19.7% | 802 |
| 5 guests | 2.0% | 83 |
| 6 guests | 21.1% | 858 |
| 7 guests | 1.4% | 57 |
| 8+ guests | 49.0% | 1,993 |
How Gatlinburg Airbnb Listings Are Set Up
Gatlinburg hosts set up an average of 4.3 beds per listing. 50% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 43
- Beds per listing
- 4.3
- Show exact location
- 50%
What Amenities Do Airbnb Listings in Gatlinburg Offer?
Free on-site parking is close to standard in Gatlinburg: 97% of listings offer it.
Share of Gatlinburg listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Gatlinburg
Listings in Gatlinburg with a home movie theater earned about 2.4 times as much a year, on average, as those without: $120,000 against $49,600. The gap is smaller for an outdoor kitchen (about twice as much) and a themed room (about 90% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Gatlinburg listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Movie theater | 7% | $120,000 | $49,600 | +142% |
| Outdoor kitchen | 1% | $104,000 | $54,300 | +93% |
| Theme room | 3% | $100,000 | $53,300 | +88% |
| Children's playroom | 5% | $98,400 | $52,800 | +86% |
| Life size games | 5% | $96,500 | $52,700 | +83% |
| Pool table | 38% | $76,300 | $41,800 | +83% |
| Arcade games | 28% | $80,600 | $45,100 | +79% |
| Mosquito net | 1% | $94,800 | $54,400 | +74% |
| Ping pong table | 3% | $90,700 | $53,700 | +69% |
| Sound system | 7% | $87,600 | $52,500 | +67% |
Guests
Who Books Airbnbs in Gatlinburg?
Gatlinburg draws mostly domestic guests: 97% of those who left reviews live in the United States. No single city dominates: Nashville is the largest source, at about 2% of reviews. English is spoken by 75% of guests, and Spanish by 13%.
97% of Gatlinburg guests are domestic
Where guests who left reviews live
- Domestic 97%
- International 3%
Where Gatlinburg guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Nashville | 2.1% |
| Atlanta | 1.6% |
| Chicago | 1.4% |
| Cincinnati | 1.2% |
| Charlotte | 1.0% |
Where Gatlinburg guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 97.1% |
| United Kingdom | 0.7% |
| Canada | 0.4% |
| Germany | 0.2% |
Languages spoken by Gatlinburg guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 75.2% |
| Spanish | 13.1% |
| Hindi | 1.8% |
| French | 1.4% |
| Portuguese | 1.1% |
What Are Airbnb Guest Ratings in Gatlinburg?
Gatlinburg Airbnbs average 4.77 stars, and 42% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.71, against 4.87 for check-in.
Check-in scores highest in Gatlinburg; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.80 |
| Cleanliness | 4.74 |
| Communication | 4.86 |
| Location | 4.85 |
| Check-in | 4.87 |
| Value | 4.71 |
Booking patterns
How Guests Book in Gatlinburg: Stays, Rules and Fees
About seven in ten Gatlinburg listings are open to guests more than 180 days a year, but only 32% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 31% of listings; blocked nights include any the host closes off.
Days a year Gatlinburg listings are open to guests
Share of listings by days a year
- 271-366 days 38%
- 181-270 days 31%
- 91-180 days 24%
- 31-90 days 6%
- 1-30 days <1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 38.1% | 1,569 |
| 181-270 days | 30.9% | 1,270 |
| 91-180 days | 24.5% | 1,007 |
| 31-90 days | 6.2% | 255 |
| 1-30 days | 0.3% | 14 |
Days a year Gatlinburg listings are booked or blocked
Share of listings by days a year
- 271-366 days 7%
- 181-270 days 25%
- 91-180 days 31%
- 31-90 days 26%
- 1-30 days 11%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 7.5% | 308 |
| 181-270 days | 24.9% | 1,024 |
| 91-180 days | 30.7% | 1,264 |
| 31-90 days | 25.6% | 1,054 |
| 1-30 days | 11.3% | 465 |
What Is the Average Length of Stay for Airbnb in Gatlinburg?
The average Gatlinburg booking lasts 3.6 nights, longest in July and shortest in February. Listings took about 34 bookings each over the year, some 140,000 in all. Nearly nine in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Gatlinburg
Average nights per booking, by month of stay
Average 3.4 nights 4.2 nights 2.8 nights
Two-year average by calendar month.
Gatlinburg Airbnb Minimum Stay Requirements
Nearly nine in ten listings in Gatlinburg accept stays of one or two nights.
Minimum stay set by Gatlinburg listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Gatlinburg?
Firm is the most common cancellation policy in Gatlinburg, used by 47% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about seven in ten listings use Firm or stricter terms, against 23% on Flexible or Moderate.
Cancellation policies of Gatlinburg listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Gatlinburg?
Nearly all Gatlinburg listings charge a cleaning fee. The typical fee is about $219. Spread over the average stay of 3.6 nights, that adds roughly $60 a night to what guests pay. For listings that charge one, cleaning fees make up about 16% of gross revenue.
- Median cleaning fee
- $219
- Average cleaning fee
- $258
- Listings charging a fee
- 95.7%
- Share of gross revenue
- 16.0%
Top earners
Top-Earning Airbnbs and Hosts in Gatlinburg
The top-grossing Airbnb in Gatlinburg, a 13-bedroom home, took in $553,000 over the past year, about 10 times the city's average of $54,900. All six listings below have five or more bedrooms, so the top of this market belongs to large homes.
Luxury 13BR cabin, indoor pool, theater, arcade, Entire home · 13 bedrooms Rated 4.85 
Heated Pool/Hot Tub/Theater/Game/FirePit/Sleeps 34 Entire home · 8 bedrooms Rated 4.95 - Revenue
- $547,290
- Occupancy
- 85.1%
- Daily rate
- $1,581
Private Pool/Hot Tub/VIEWS/Game Room/Theater/LUXE Entire home · 6 bedrooms Rated 4.99 - Revenue
- $493,427
- Occupancy
- 83.4%
- Daily rate
- $1,568
Luxury lodge with 13 king suites, theater, game Entire home · 16 bedrooms Rated 4.71 - Revenue
- $440,813
- Occupancy
- 67.1%
- Daily rate
- $1,893
Grandview Lodge Entire home · 8 bedrooms Rated 5.00 - Revenue
- $437,370
- Occupancy
- 51.8%
- Daily rate
- $2,097
Million $ Views • Hot Tub • Game Room • Sleeps 25 Entire home · 7 bedrooms Rated 4.97 - Revenue
- $408,500
- Occupancy
- 89.9%
- Daily rate
- $1,200
Who Are the Top Airbnb Hosts in Gatlinburg?
Stony Brook Cabins is the top-grossing host in Gatlinburg, with $7.18 million in bookings across 55 listings over the past year. Together, the ten top-grossing hosts run 19% of the market's 4,115 listings. Stony Brook Cabins also earns more per listing than any other host on the list.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Stony Brook Cabins | 55 | $7,179,293 | $130,533 | 4.81/5 | |
| Christopher Shayne Kirkland's Smoky Mountain Cabins | 87 | $6,731,624 | $77,375 | 4.90/5 | |
| Cabins For YOU | 120 | $6,188,319 | $51,569 | 4.46/5 | |
| 4 | Mountain Laurel Chalets | 82 | $4,897,624 | $59,727 | 4.82/5 |
| 5 | Avada, LLC | 81 | $4,867,529 | $60,093 | 4.77/5 |
| 6 | Heaven's Cabins | 40 | $4,824,053 | $120,601 | 4.95/5 |
| 7 | Jackson Mountain Rentals | 106 | $4,756,066 | $44,869 | 4.44/5 |
| 8 | Elk Springs | 92 | $3,888,230 | $42,263 | 4.60/5 |
| 9 | Parkside Cabin Rentals LLC | 73 | $3,194,267 | $43,757 | 4.69/5 |
| 10 | Dylan And Suzanne | 36 | $2,956,003 | $82,111 | 4.71/5 |
Who Are the Airbnb Hosts in Gatlinburg?
Professional management companies run 44% of Gatlinburg listings. 57% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. 63% of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 91% of listings.
- Superhosts
- 57.5%
- Professional management
- 44.0%
- Cohosted listings
- 25.8%
- Instant Book enabled
- 63.2%
- Simplified Pricing
- 90.8%
Largest Airbnb Management Companies in Gatlinburg
78 management companies run five or more active Airbnb listings in Gatlinburg, and companies run 37% of its Airbnb homes. Cabins For YOU is the largest, with 123 listings and an average guest rating of 4.56; the next largest are Avada Properties, Jackson Mountain Rentals, Casago and Elk Springs Resort. Among the five largest, Avada Properties' homes rate highest, at 4.80.
The five largest run 12% of Gatlinburg's Airbnb homes
Share of Gatlinburg's Airbnb homes each company runs as host or co-host
- Cabins For YOU 3% · 123
- Avada Properties 2% · 107
- Jackson Mountain Rentals 2% · 106
- Casago 2% · 96
- Elk Springs Resort 2% · 92
- All other listings 88%
Listings each company runs as host or co-host, 12 months to October 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See all 78 companies ranked in the Gatlinburg Airbnb management ranking, with how their homes earn against similar ones.
Nearby markets
Gatlinburg vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 29 km, Sevierville (10 km away) earned the most per listing, about 9% more than Gatlinburg.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Pigeon Forge 10 km | 3,414 | $51,413 | $368 | 43% |
| Sevierville 10 km | 7,523 | $60,014 | $417 | 45% |
| Pittman Center 12 km | 289 | $48,407 | $346 | 41% |
| Wears Valley 15 km | 172 | $55,095 | $367 | 43% |
| Cosby 24 km | 459 | $31,310 | $250 | 38% |
| Townsend 26 km | 479 | $36,960 | $281 | 42% |
| Seymour 26 km | 54 | $29,158 | $214 | 45% |
| Walland 29 km | 43 | $38,391 | $336 | 40% |
Other Airbnb Markets in Tennessee
- Nashville-Davidson Airbnb data 5,305 listings
- Memphis Airbnb data 1,733 listings
- Knoxville Airbnb data 1,162 listings
- Chattanooga Airbnb data 1,086 listings
- Clarksville Airbnb data 464 listings
- Franklin Airbnb data 409 listings
- Murfreesboro Airbnb data 381 listings
See all 169 Tennessee Airbnb markets
Markets Similar to Gatlinburg
Markets elsewhere in the United States with a similar nightly rate and occupancy to Gatlinburg:
- Perdido Key Airbnb data FL · $386/night · 43.9%
- Westfield Airbnb data IN · $387/night · 44.5%
- Gualala Airbnb data CA · $381/night · 43.9%
- Polson Airbnb data MT · $394/night · 44.3%
- Clinton Airbnb data WA · $376/night · 44.0%
- Gouldsboro Airbnb data ME · $390/night · 44.7%
FAQ
Gatlinburg Airbnb FAQ
How much do Airbnb hosts make in Gatlinburg?
An active Gatlinburg Airbnb grossed $54,870 on average in the 12 months to October 2026, according to AirROI's tracking of 4,115 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $7,800 or more in a typical month.
How much can I make on Airbnb in Gatlinburg?
It depends most on the home's size, location and how it's run. The middle half of Gatlinburg listings earn between $2,420 and $7,800 in a typical month, and the top tenth $12,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Gatlinburg?
Listings in Gatlinburg were booked on 44% of available nights over the past year. That compares with 43% for the Tennessee average. October is usually the busiest month.
How much does an Airbnb cost per night in Gatlinburg?
The average booked night in Gatlinburg cost $385 before fees. Half of listings charge between $230 and $455, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Gatlinburg?
None of the active Gatlinburg listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Gatlinburg?
Yes, when it's run well. The average Gatlinburg Airbnb grossed $54,870 in the 12 months to October 2026, 23% above the Tennessee average of $44,632. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $31,930 a year (about $2,660 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $4,570 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Gatlinburg?
July usually pays best, averaging $8,030 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Gatlinburg?
Each night a Gatlinburg listing was open to book earned $181 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $348 or more.
How far in advance do guests book Airbnbs in Gatlinburg?
Gatlinburg stays were booked 60 days (about nine weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Gatlinburg?
The average Gatlinburg Airbnb stay lasted 3.6 nights over the past year. A listing took 34 reservations over the year on average.
How are Airbnbs in Gatlinburg rated?
Guests rate Gatlinburg Airbnbs 4.77 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Gatlinburg?
The Strip, Great Smoky Mountains National Park and Downtown Gatlinburg draw the most short-term rental interest in Gatlinburg. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Gatlinburg?
AirROI counted 4,115 active Airbnb listings in Gatlinburg as of October 2026. The closest tracked market is Pigeon Forge, 10 km away.
How much are Airbnb cleaning fees in Gatlinburg?
In Gatlinburg, nearly all listings add a cleaning fee, and the typical fee is about $219.
Method
About This Data
Figures on this page cover 4,115 active Airbnb listings in Gatlinburg from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.