Top 30 Best Places in Tennessee, United States to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-12-01

Unlock high-ROI opportunities in Tennessee, United States‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Tennessee, United States. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Tennessee, United States for 2025.

Top Short-Term Rental Markets in Tennessee, United States

Rank:#1Market:Nashville-DavidsonCountry:United StatesProperties:6,213Monthly Revenue:$3876.31Daily Rate (ADR):$321.69Occupancy:44.16%Regulation:Moderate
Rank:#2Market:SeviervilleCountry:United StatesProperties:6,037Monthly Revenue:$4844.84Daily Rate (ADR):$367.70Occupancy:46.99%Regulation:Low
Rank:#3Market:GatlinburgCountry:United StatesProperties:3,525Monthly Revenue:$4439.01Daily Rate (ADR):$354.80Occupancy:45.73%Regulation:Low
Rank:#4Market:Pigeon ForgeCountry:United StatesProperties:2,892Monthly Revenue:$4202.09Daily Rate (ADR):$338.32Occupancy:44.79%Regulation:Low
Rank:#5Market:NashvilleCountry:United StatesProperties:1,929Monthly Revenue:$3349.42Daily Rate (ADR):$325.85Occupancy:44.46%Regulation:Moderate
Rank:#6Market:MemphisCountry:United StatesProperties:1,622Monthly Revenue:$1687.57Daily Rate (ADR):$176.25Occupancy:39.60%Regulation:Low
Rank:#7Market:ChattanoogaCountry:United StatesProperties:1,009Monthly Revenue:$2569.80Daily Rate (ADR):$190.80Occupancy:48.35%Regulation:Low
Rank:#8Market:KnoxvilleCountry:United StatesProperties:968Monthly Revenue:$2523.43Daily Rate (ADR):$202.69Occupancy:47.35%Regulation:Low
Rank:#9Market:TownsendCountry:United StatesProperties:453Monthly Revenue:$2722.72Daily Rate (ADR):$251.46Occupancy:41.49%Regulation:Low
Rank:#10Market:ClarksvilleCountry:United StatesProperties:441Monthly Revenue:$1865.29Daily Rate (ADR):$164.09Occupancy:46.97%Regulation:Low
Rank:#11Market:CosbyCountry:United StatesProperties:424Monthly Revenue:$2315.77Daily Rate (ADR):$224.76Occupancy:38.01%Regulation:Low
Rank:#12Market:FranklinCountry:United StatesProperties:413Monthly Revenue:$3774.14Daily Rate (ADR):$295.03Occupancy:48.35%Regulation:Low
Rank:#13Market:MurfreesboroCountry:United StatesProperties:352Monthly Revenue:$2122.63Daily Rate (ADR):$184.04Occupancy:45.08%Regulation:Low
Rank:#14Market:Pittman CenterCountry:United StatesProperties:307Monthly Revenue:$3736.39Daily Rate (ADR):$307.75Occupancy:43.11%Regulation:Low
Rank:#15Market:BristolCountry:United StatesProperties:284Monthly Revenue:$1813.27Daily Rate (ADR):$195.40Occupancy:38.26%Regulation:Low
Rank:#16Market:Johnson CityCountry:United StatesProperties:223Monthly Revenue:$2003.22Daily Rate (ADR):$155.82Occupancy:48.66%Regulation:Low
Rank:#17Market:Wears ValleyCountry:United StatesProperties:204Monthly Revenue:$4247.16Daily Rate (ADR):$332.06Occupancy:44.55%Regulation:Low
Rank:#18Market:DandridgeCountry:United StatesProperties:197Monthly Revenue:$3124.30Daily Rate (ADR):$335.49Occupancy:35.47%Regulation:Low
Rank:#19Market:JacksonCountry:United StatesProperties:170Monthly Revenue:$1350.17Daily Rate (ADR):$161.58Occupancy:37.98%Regulation:Low
Rank:#20Market:WinchesterCountry:United StatesProperties:161Monthly Revenue:$3459.10Daily Rate (ADR):$403.40Occupancy:35.72%Regulation:Low
Rank:#21Market:LaFolletteCountry:United StatesProperties:157Monthly Revenue:$3271.40Daily Rate (ADR):$474.79Occupancy:30.71%Regulation:Low
Rank:#22Market:LebanonCountry:United StatesProperties:145Monthly Revenue:$1920.09Daily Rate (ADR):$209.62Occupancy:41.60%Regulation:Low
Rank:#23Market:ClevelandCountry:United StatesProperties:144Monthly Revenue:$1739.31Daily Rate (ADR):$144.22Occupancy:44.92%Regulation:Low
Rank:#24Market:ColumbiaCountry:United StatesProperties:142Monthly Revenue:$2210.59Daily Rate (ADR):$187.75Occupancy:43.02%Regulation:Low
Rank:#25Market:Berry HillCountry:United StatesProperties:137Monthly Revenue:$4155.23Daily Rate (ADR):$324.39Occupancy:42.92%Regulation:Moderate
Rank:#26Market:SmithvilleCountry:United StatesProperties:136Monthly Revenue:$2429.39Daily Rate (ADR):$272.77Occupancy:33.05%Regulation:Low
Rank:#27Market:Tracy CityCountry:United StatesProperties:135Monthly Revenue:$1994.14Daily Rate (ADR):$202.83Occupancy:32.70%Regulation:Low
Rank:#28Market:MonteagleCountry:United StatesProperties:129Monthly Revenue:$2676.02Daily Rate (ADR):$243.83Occupancy:36.64%Regulation:Low
Rank:#29Market:KingsportCountry:United StatesProperties:124Monthly Revenue:$1738.29Daily Rate (ADR):$146.24Occupancy:46.02%Regulation:Low
Rank:#30Market:CookevilleCountry:United StatesProperties:120Monthly Revenue:$1704.71Daily Rate (ADR):$144.71Occupancy:45.64%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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This report is powered by our industry-leading Airbnb Data API, providing direct access to live short-term rental data from global markets like Tennessee. Use this data to build powerful analytics tools, discover investment opportunities, and inform your vacation rental strategy.

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