Lawrenceburg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Lawrenceburg in 2025? Explore comprehensive Airbnb analytics for Lawrenceburg, Tennessee, United States to uncover income potential. This 2025 STR market report for Lawrenceburg, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Lawrenceburg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lawrenceburg Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lawrenceburg Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lawrenceburg (2025)
Understanding the monthly revenue variations for Airbnb listings in Lawrenceburg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lawrenceburg is typically March, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lawrenceburg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,682+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,612 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,802 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,042, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lawrenceburg
Lawrenceburg Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lawrenceburg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lawrenceburg:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lawrenceburg
Average Daily Rate (ADR) Airbnb Trends in Lawrenceburg (2025)
Effective short term rental pricing strategy in Lawrenceburg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lawrenceburg typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $231+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $152 or more.
- Typical properties (Median) charge around $132 per night.
- Entry-level properties (Bottom 25%) earn around $98 per night.
Average Daily Rate (ADR) Trend by Month in Lawrenceburg
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Airbnb Seasonality Analysis & Trends in Lawrenceburg (2025)
Peak Season (March, May, December)
- Revenue averages $2,432 per month
- Occupancy rates average 54.6%
- Daily rates average $150
Shoulder Season
- Revenue averages $1,942 per month
- Occupancy maintains around 46.4%
- Daily rates hold near $131
Low Season (April, June, November)
- Revenue drops to average $1,440 per month
- Occupancy decreases to average 40.4%
- Daily rates adjust to average $134
Seasonality Insights for Lawrenceburg
- The Airbnb seasonality in Lawrenceburg shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lawrenceburg's highest earning potential, with monthly revenues capable of climbing to $2,631, occupancy reaching a high of 56.5%, and ADRs peaking at $169.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,341, occupancy could drop to 35.5%, and ADRs may adjust down to $121.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lawrenceburg.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lawrenceburg seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lawrenceburg (2025)
Exploring the top neighborhoods for short-term rentals in Lawrenceburg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Lawrenceburg | The heart of the city, offering local shops, eateries, and cultural experiences. Ideal for travelers looking for convenience and local vibe. | Lawrence County Museum, Old Jail Museum, Lawrenceburg Greenway, Downtown Parks, Local Restaurants |
| David Crockett State Park | A scenic area perfect for outdoors lovers, offering camping, hiking, and fishing. Attracts families and nature enthusiasts. | Crockett Spring, Hiking Trails, Fishing Spots, Picnic Areas, Nature Center |
| Lawrenceburg Square | A charming historic square filled with shops, dining, and festivities. Great for visitors who enjoy a vibrant community atmosphere. | Local Shops, Restaurants, Art Festivals, Farmers Market, Historical Sites |
| Shady Grove | A peaceful community area with residential charm, ideal for families and those looking for a quiet getaway. | Parks, Playgrounds, Nature Trails, Local Events |
| Culleoka | Nearby small town with a friendly atmosphere, attracting visitors looking for a rural, relaxing experience. | Local Farms, Wineries, Scenic Views, Culleoka Park |
| South Lawrenceburg | A growing area just outside the main city with more residential spaces, good for longer stays and family-oriented travelers. | Open Spaces, Community Events, Local Schools, Family Parks |
| Loretto | Another small town nearby that offers a quaint rural experience with local charm and amenities. | Historic Sites, Local Cafes, Small Town Events |
| Minor Hill | A peaceful secluded area perfect for travelers seeking tranquility and nature. | Nature Trails, Scenic Overlooks, Small Community Events |
Understanding Airbnb License Requirements & STR Laws in Lawrenceburg (2025)
While Lawrenceburg, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lawrenceburg to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Lawrenceburg (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lawrenceburgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sweet Southern Stay
Entire Place • 3 bedrooms
Good Hope Cottage- Cozy two bed /Amish country
Entire Place • 2 bedrooms
Serenity Acre
Entire Place • 3 bedrooms
PaPa's Place
Entire Place • 2 bedrooms
Country living at the Heavenly Honey Farm
Entire Place • 3 bedrooms
Laurel Hill Cabin No cleaning fees !
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lawrenceburg (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lawrenceburg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brad | 3 | $42,811 | 134 | 4.94/5.0 |
| Randall | 2 | $39,639 | 138 | 4.91/5.0 |
| Marisa | 1 | $25,318 | 11 | 4.91/5.0 |
| Coty | 1 | $24,887 | 47 | 4.98/5.0 |
| David | 1 | $24,495 | 29 | 4.83/5.0 |
| Dylilah | 1 | $23,563 | 20 | 5.00/5.0 |
| Chris | 1 | $21,435 | 42 | 4.83/5.0 |
| Kendra | 1 | $20,895 | 37 | 5.00/5.0 |
| Jeanie | 1 | $17,665 | 27 | 5.00/5.0 |
| Alanna | 1 | $16,428 | 21 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lawrenceburg.
Dive Deeper: Advanced Lawrenceburg STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lawrenceburg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLawrenceburg Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lawrenceburg
- The Lawrenceburg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lawrenceburg, House properties are the most common (94.7%), reflecting the local real estate landscape.
- Houses represent a significant 94.7% portion, catering likely to families or larger groups.
Lawrenceburg Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lawrenceburg
- The dominant room capacity in Lawrenceburg is 3 bedrooms listings, making up 47.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 79.0% of the active Airbnb listings in Lawrenceburg, indicating a high concentration in these sizes.
- A significant 52.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lawrenceburg.
Lawrenceburg Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lawrenceburg
- The most common guest capacity trend in Lawrenceburg vacation rentals is listings accommodating 6 guests (52.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Lawrenceburg STR market, accounting for 68.4% of listings.
- 63.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lawrenceburg.
- On average, properties in Lawrenceburg are equipped to host 5.4 guests.
Lawrenceburg Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lawrenceburg
- The most common availability pattern in Lawrenceburg falls within the 181-270 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Lawrenceburg (57.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lawrenceburg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
23.5% of total
2 Nights
10 listings
58.8% of total
3 Nights
1 listings
5.9% of total
4-6 Nights
1 listings
5.9% of total
30+ Nights
1 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in Lawrenceburg is 2 Nights, adopted by 58.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.3%) of the Lawrenceburg Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 58.8% of Lawrenceburg hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 5.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lawrenceburg.
Lawrenceburg Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
41.2% of total
Moderate
5 listings
29.4% of total
Firm
3 listings
17.6% of total
Strict
2 listings
11.8% of total
Cancellation Policy Insights for Lawrenceburg
- The prevailing Airbnb cancellation policy trend in Lawrenceburg is Flexible, used by 41.2% of listings.
- The market strongly favors guest-friendly terms, with 70.6% of listings offering Flexible or Moderate policies. This suggests guests in Lawrenceburg may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.2% market standard in Lawrenceburg.
- Using a Strict policy might deter some guests, as only 11.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Lawrenceburg.
Lawrenceburg STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lawrenceburg
- The overall average booking lead time for vacation rentals in Lawrenceburg is 25 days.
- Guests book furthest in advance for stays during October (average 45 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (34 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Lawrenceburg.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 45 days out to capitalize on advance planning.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Lawrenceburg averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lawrenceburg (2025)
Amenity Prevalence
Amenity Insights for Lawrenceburg
- Essential amenities in Lawrenceburg that guests expect include: Free parking on premises, Kitchen, TV, Heating, Smoke alarm, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lawrenceburg: Free parking on premises, Kitchen, TV, Heating, Smoke alarm, Air conditioning.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lawrenceburg to stay competitive.
Lawrenceburg Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lawrenceburg
- The typical guest profile for Airbnb in Lawrenceburg consists of primarily domestic travelers (93%), often arriving from nearby General Escobedo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.9% of guests.
- Key international markets include United States (92.9%) and Mexico (6.4%).
- Top languages spoken are English (90.1%) followed by Spanish (4.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from General Escobedo and Lawrenceburg.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lawrenceburg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bremen | 22 | $4,693 | $594.11 | 32% |
| Arley | 49 | $3,771 | $475.98 | 36% |
| Berry Hill | 142 | $3,712 | $306.36 | 45% |
| Brentwood | 19 | $3,599 | $367.90 | 39% |
| Nashville-Davidson | 7,277 | $3,421 | $302.67 | 45% |
| Houston | 14 | $3,343 | $499.94 | 34% |
| Pleasant View | 13 | $3,327 | $282.09 | 40% |
| Mt. Juliet | 55 | $3,181 | $306.98 | 43% |
| Franklin | 443 | $3,119 | $278.59 | 46% |
| Crane Hill | 99 | $3,086 | $426.72 | 35% |