Luxe 12 BR Cabin, Indoor Pool, Theater, Sleeps 36 Entire home · 12 bedrooms Rated 4.98 - Revenue
- $333,884
- Occupancy
- 79.5%
- Daily rate
- $1,417
Airbnb market data · 202612 months to September 2026
The average Airbnb in Sevier County brought in $82,903 over the 12 months through September 2026, about twice the Tennessee average of $42,043.
The short answer
Rates in Sevier County run ahead of the Tennessee average, with bookings close to it. Listings averaged $581 a night and were booked on 43% of available nights, against $320 and 42% for the Tennessee average.
Timing matters: in July, usually the best month, the average listing earns about 3.2 times as much as in February, usually the slowest.
With 96 active listings, Sevier County is the 38th-largest of 167 Tennessee markets AirROI tracks. From a year earlier, average revenue rose 13% while the number of active listings grew 81%.
Browse the live Sevier County Airbnb market See Every Sevier County ListingRevenue
Gross bookings per Sevier County listing averaged $82,903 over the 12 months to September 2026 (Tennessee average: $42,043), before cleaning, platform and management costs and taxes.
In a typical year, the average Sevier County listing brings in $14,500 in July, its best month, and $4,510 in February, its slowest. The three strongest months bring in 38% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.5 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 3.2 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue. Nightly rates peaked in December 2025 and bookings in June 2026, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $5,958 | 40.5% | $527 | $199 | 64 days | 4 nights |
| Oct 2025 | $9,294 | 50.9% | $581 | $300 | 62 days | 3.4 nights |
| Nov 2025 | $8,819 | 45.6% | $579 | $294 | 81 days | 3.3 nights |
| Dec 2025 | $11,901 | 50.1% | $677 | $384 | 50 days | 3.8 nights |
| Jan 2026 | $5,125 | 27.0% | $530 | $165 | 38 days | 2.8 nights |
| Feb 2026 | $4,774 | 29.4% | $496 | $170 | 40 days | 3.2 nights |
| Mar 2026 | $8,772 | 47.0% | $555 | $283 | 46 days | 4 nights |
| Apr 2026 | $7,392 | 43.6% | $518 | $246 | 52 days | 3.5 nights |
| May 2026 | $8,254 | 47.1% | $531 | $266 | 63 days | 3.6 nights |
| Jun 2026 | $14,281 | 58.3% | $655 | $476 | 83 days | 4.1 nights |
| Jul 2026 | $15,125 | 56.7% | $671 | $488 | 79 days | 4.2 nights |
| Aug 2026 | $7,882 | 44.1% | $518 | $254 | 70 days | 3.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Sevier County home could earn, enter its address, bedrooms and guests in the Airbnb estimator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Sevier County Airbnb took in $82,903 in the 12 months to September 2026, and run by its owner at everyday costs, about $3,950 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $7,250 a month.
Cleaning it yourself keeps the $14,370 a year guests pay in cleaning fees, for about $5,150 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $3,380 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $68,533 | $124,280 |
| Cleaning fees guests pay17% of Sevier County bookings | $14,370 | $26,050 |
| Gross bookings | $82,903 | $150,330 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 88% of Sevier County listings on Simplified Pricing, 3% for the rest | −$11,550 | −$20,950 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$14,370 | −$26,050 |
| Utilities and internetAbout 5% of bookings | −$4,150 | −$7,520 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$1,660 | −$3,010 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$2,490 | −$4,510 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$830 | −$830 |
| Permit and registrationWhere one is required: see Sevier County's Airbnb rules | −$410 | −$410 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$35,460 | −$63,280 |
| Left for housing costs, then profit | $47,443about $3,950 a month | $87,050about $7,250 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Sevier County's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Sevier County home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $12,530 a month, against $6,910 for the average one.
Occupancy
Sevier County listings were booked on 43% of the nights they were open over the past year, in line with the Tennessee average and 2 percentage points above the U.S. average (41%). In a typical year, occupancy swings from 30% in January to 57% in July.
The busiest tenth of listings are booked about three times as often as the bottom quarter.
July is usually the busiest month in Sevier County, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 43% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Sevier County, known as ADR (average daily rate), was $581 over the past year, about 82% above the Tennessee and U.S. averages (both about $320). In a typical year, rates peak in June and July at about $650 and bottom out in February and September at about $480.
Prices span a wide range: the top 10% charge about 3.8 times the rate of the bottom quarter.
July rates run 36% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $581 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Sevier County it averaged $282 over the past year, from about $161 in a typical February to about $469 in a typical July.
Per open night, by tier:
July RevPAR is about three times February's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Seasonality
Sevier County has two high seasons, June–July and December, which makes it a highly seasonal market.
Average revenue by month in Sevier County
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $5,500 |
| February | Low season | $4,510 |
| March | Shoulder season | $8,440 |
| April | Low season | $7,430 |
| May | Low season | $7,810 |
| June | High season | $13,400 |
| July | High season | $14,500 |
| August | Shoulder season | $8,340 |
| September | Low season | $5,810 |
| October | Shoulder season | $8,690 |
| November | Shoulder season | $8,030 |
| December | High season | $11,300 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–July | $14,000 | 57% | $651 |
| High seasonDecember | $11,300 | 50% | $646 |
| Shoulder seasonMarch, August, October–November | $8,380 | 48% | $535 |
| Low seasonJanuary–February, April–May, September | $6,210 | 38% | $503 |
Guests book Sevier County stays 61 days ahead on average (about nine weeks), so guests here plan well ahead. November stays are booked furthest out, about 77 days ahead, and January stays closest to arrival, about 35 days. A typical November booking is made in late August.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 61 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Short-term rentals are legal in Sevier County outside city limits with an annual $250 Fire Marshal permit and yearly inspection; stays carry 12.75% in sales and lodging taxes, and operating without a permit can cost $50 a day.
None of the 96 active listings in Sevier County display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
The permit, operating limits and taxes on a stay are set out in the Sevier County Airbnb regulations, each rule linked to its official source and checked October 2026.
Neighborhoods
AirROI's area guide picks Soveriegn and Douglas Lake as the parts of Sevier County that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Soveriegn | A small community with close access to both the natural beauty of the Smokies and local attractions, making it a hidden gem for vacationers. | Nearby hiking trails, Local restaurants, Scenic views, Quick access to the main attractions in Pigeon Forge and Gatlinburg |
| Douglas Lake | Offers recreational activities such as fishing and boating, attracting families and nature lovers looking for a lakeside getaway. | Douglas Dam, Swimming areas, Picnic spots, Fishing and boating, Great views of the Smokies, Marinas and rental services |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Sevier County is an entire home: all 96 listings rent the whole place. Cabins and other outdoor stays make up 81% of listings, about 4.6 times the share of houses (18%).
Every listing rents the whole place
Sevier County Airbnb listings by room type
Cabins lead the property mix
Sevier County Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Cabin/Outdoor | 81.3% | 78 |
| House | 17.7% | 17 |
| Unique stay | 1.0% | 1 |
Most Sevier County homes are built for groups: 74% of entire homes have three or more bedrooms, and five-plus-bedroom homes are the most common size (36%).
Sevier County entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 5.2% | 5 |
| 2 bedrooms | 20.8% | 20 |
| 3 bedrooms | 18.8% | 18 |
| 4 bedrooms | 18.8% | 18 |
| 5+ bedrooms | 36.5% | 35 |
A typical two-bedroom home in Sevier County earned $21,300 over the past year, against $113,000 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 20 | $21,300 | $30,400 | $300 | 39% |
| 3 bedrooms | 18 | $44,700 | $56,400 | $412 | 40% |
| 4 bedrooms | 18 | $53,300 | $60,200 | $535 | 44% |
| 5+ bedrooms | 35 | $113,000 | $144,000 | $899 | 46% |
Sevier County is a group-trip market: 78% of listings sleep eight or more guests, about 6.8 times the share of the next most common size, six guests (11%).
Sevier County listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 2.1% | 2 |
| 4 guests | 7.3% | 7 |
| 5 guests | 1.0% | 1 |
| 6 guests | 11.5% | 11 |
| 8+ guests | 78.1% | 75 |
Sevier County hosts set up an average of 6.9 beds per listing, roughly two for every bedroom. 51% of listings show their exact location on the listing map; the rest show an approximate area.
Pools are common in Sevier County: 66% of listings have one, and 97% have a washer.
Share of Sevier County listings with each common amenity
Guests
Sevier County draws mostly domestic guests: 97% of those who left reviews live in the United States. No single city dominates: Atlanta is the largest source, at about 3% of reviews. English is spoken by 79% of guests, and Spanish by 15%.
97% of Sevier County guests are domestic
Where guests who left reviews live
Where Sevier County guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Atlanta | 2.6% |
| Knoxville | 1.8% |
| Nashville | 1.8% |
| Charlotte | 1.3% |
| Lexington | 1.1% |
Where Sevier County guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 97.4% |
| Canada | 1.3% |
| United Kingdom | 0.7% |
| South Korea | 0.2% |
Languages spoken by Sevier County guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 78.7% |
| Spanish | 15.0% |
| French | 1.5% |
| Sign Language | 0.7% |
| Korean | 0.7% |
Sevier County Airbnbs average 4.78 stars, and 45% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.71, against 4.87 for host communication and check-in.
Communication and check-in score highest in Sevier County; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.80 |
| Cleanliness | 4.73 |
| Communication | 4.87 |
| Location | 4.83 |
| Check-in | 4.87 |
| Value | 4.71 |
Booking patterns
More than three-quarters of Sevier County listings are open to guests more than 180 days a year, but only 23% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 41% of listings; blocked nights include any the host closes off.
Days a year Sevier County listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 38.5% | 37 |
| 181-270 days | 38.5% | 37 |
| 91-180 days | 20.8% | 20 |
| 31-90 days | 2.1% | 2 |
Days a year Sevier County listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 2.1% | 2 |
| 181-270 days | 20.8% | 20 |
| 91-180 days | 40.6% | 39 |
| 31-90 days | 28.1% | 27 |
| 1-30 days | 8.3% | 8 |
The average Sevier County booking lasts 3.7 nights, longest in July and shortest in January. Listings took about 32 bookings each over the year, some 3,030 in all. Nearly all listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Sevier County
Average nights per booking, by month of stay
Two-year average by calendar month.
84% of listings in Sevier County accept stays of one or two nights.
Minimum stay set by Sevier County listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Sevier County, used by 64% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about eight in ten listings use Firm or stricter terms, against 15% on Flexible or Moderate.
Cancellation policies of Sevier County listings, from most to least flexible
Share of listings by the policy they use
Nearly all Sevier County listings charge a cleaning fee. The typical fee is about $350. Spread over the average stay of 3.7 nights, that adds roughly $95 a night to what guests pay. For listings that charge one, cleaning fees make up about 17% of gross revenue.
Top earners
The top-grossing Airbnb in Sevier County, a 12-bedroom home, took in $334,000 over the past year, about four times the city's average of $82,900. All six listings below have five or more bedrooms, so the top of this market belongs to large homes.
Luxe 12 BR Cabin, Indoor Pool, Theater, Sleeps 36 Entire home · 12 bedrooms Rated 4.98
Slps22, Premier Mtn Views, Pool, Hot Tub+Waterpark Entire home · 6 bedrooms Rated 4.98
22 Guests | Resort Waterpark | Indoor Pool | Views Entire home · 6 bedrooms Rated 4.93
22 Guests | Luxury Chalet | Indoor Pool | Mtn View Entire home · 6 bedrooms Rated 4.87
8BR Cabin Sleeps 26 | Indoor Pool + Gym + Yoga Entire home · 8 bedrooms Rated 4.95
Paradise Mountain Retreat - Private Indoor Pool Entire home · 12 bedrooms Rated 4.45 Professional management companies run 56% of Sevier County listings. 61% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. 65% of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 88% of listings.
Nearby markets
Sevier County out-earns every one of the eight nearby markets in the table, all within 25 km; the best of them, Sevierville, averaged about 31% less per listing.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Sevierville 2 km | 7,430 | $56,953 | $399 | 44% |
| Pigeon Forge 4 km | 3,400 | $48,942 | $356 | 43% |
| Gatlinburg 12 km | 4,063 | $52,144 | $371 | 44% |
| Wears Valley 15 km | 177 | $51,837 | $355 | 42% |
| Seymour 17 km | 52 | $26,831 | $197 | 45% |
| Pittman Center 19 km | 291 | $46,955 | $340 | 41% |
| Dandridge 24 km | 221 | $40,356 | $367 | 35% |
| Walland 25 km | 43 | $36,427 | $321 | 40% |
See all 167 Tennessee Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Sevier County:
FAQ
An active Sevier County Airbnb grossed $82,903 on average in the 12 months to September 2026, according to AirROI's tracking of 96 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $11,600 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Sevier County listings earn between $3,320 and $11,600 in a typical month, and the top tenth $20,500 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Sevier County were booked on 43% of available nights over the past year. That compares with 42% for the Tennessee average. July is usually the busiest month.
The average booked night in Sevier County cost $581 before fees. Half of listings charge between $290 and $735, so bedroom count and location move the price more than the average suggests.
Yes, you can host short stays in Sevier County outside the city limits with an annual $250 Fire Marshal permit and a yearly fire inspection; Gatlinburg, Pigeon Forge, Sevierville and Pittman Center have their own rules. The Sevier County Airbnb regulations set out the permit, its cost, the taxes on a stay and the operating limits, each linked to its official source.
Yes, when it's run well. The average Sevier County Airbnb grossed $82,903 in the 12 months to September 2026, at about twice the Tennessee average of $42,043. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $47,443 a year (about $3,950 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $7,250 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging $14,500 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Sevier County listing was open to book earned $282 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $621 or more.
Sevier County stays were booked 61 days (about nine weeks) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Sevier County Airbnb stay lasted 3.7 nights over the past year. A listing took 32 reservations over the year on average.
Guests rate Sevier County Airbnbs 4.78 out of 5 on average. Guests score check-in highest and value lowest.
Soveriegn and Douglas Lake draw the most short-term rental interest in Sevier County. The neighborhood guide explains what brings guests to each.
AirROI counted 96 active Airbnb listings in Sevier County as of September 2026. The closest tracked market is Sevierville, 2 km away.
In Sevier County, nearly all listings add a cleaning fee, and the typical fee is about $350.
Method
Figures on this page cover 96 active Airbnb listings in Sevier County from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.