Oak Ridge Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Oak Ridge in 2025? Explore comprehensive Airbnb analytics for Oak Ridge, Tennessee, United States to uncover income potential. This 2025 STR market report for Oak Ridge, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 65 active listings.
Whether you're considering an Airbnb investment in Oak Ridge, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Oak Ridge Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Oak Ridge Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Oak Ridge (2025)
Understanding the monthly revenue variations for Airbnb listings in Oak Ridge is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Oak Ridge is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Oak Ridge across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,915+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,010 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,156 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,246, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Oak Ridge
Oak Ridge Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Oak Ridge STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Oak Ridge:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 78% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 59%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Oak Ridge
Average Daily Rate (ADR) Airbnb Trends in Oak Ridge (2025)
Effective short term rental pricing strategy in Oak Ridge involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Oak Ridge typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $160+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $129 or more.
- Typical properties (Median) charge around $97 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Oak Ridge
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Airbnb Seasonality Analysis & Trends in Oak Ridge (2025)
Peak Season (May, July, June)
- Revenue averages $2,750 per month
- Occupancy rates average 56.4%
- Daily rates average $109
Shoulder Season
- Revenue averages $2,332 per month
- Occupancy maintains around 58.1%
- Daily rates hold near $107
Low Season (January, February, March)
- Revenue drops to average $1,747 per month
- Occupancy decreases to average 48.9%
- Daily rates adjust to average $104
Seasonality Insights for Oak Ridge
- The Airbnb seasonality in Oak Ridge shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Oak Ridge's highest earning potential, with monthly revenues capable of climbing to $2,830, occupancy reaching a high of 67.6%, and ADRs peaking at $110.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,593, occupancy could drop to 40.7%, and ADRs may adjust down to $99.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Oak Ridge.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Oak Ridge seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Oak Ridge (2025)
Exploring the top neighborhoods for short-term rentals in Oak Ridge? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Oak Ridge National Laboratory Area | Proximity to one of the largest science and energy national laboratories in the United States. Attracts scientists, researchers, and visitors attending conferences or collaborating on projects. | Oak Ridge National Laboratory, American Museum of Science and Energy, Oak Ridge City Center |
| Downtown Oak Ridge | Central business district with restaurants and shops, making it convenient for guests who want to explore the city. The area hosts various community events and has a vibrant local atmosphere. | Children's Museum of Oak Ridge, Oak Ridge Playhouse, Millennium Park |
| Melton Hill Lake Area | Scenic waterfront location ideal for outdoor enthusiasts. It offers recreational activities such as fishing, hiking, and boating, making it attractive for families and nature lovers. | Melton Hill Park, Lakeside Park, Hiking Trails |
| Robertsville | Quiet residential neighborhood close to parks and schools, making it a great option for families visiting the area or attending local events. Provides a more suburban feel with easy access to amenities. | Robertsville Park, Local Schools and Facilities |
| Clinch River Area | Attractive for those interested in kayaking, fishing, and other outdoor activities along the Clinch River. Ideal for nature and adventure seekers looking for a peaceful retreat. | Clinch River, Fishing Spots, Nature Trails |
| Solway | Residential area that serves as a gateway to many outdoor adventures. With its proximity to Oak Ridge and Knoxville, it's a convenient choice for visitors exploring the greater region. | Great Smoky Mountains National Park (nearby), Local Nature Trails |
| Haw Ridge Park | Popular for hiking and mountain biking, attracting outdoor enthusiasts who enjoy staying close to nature while being near urban amenities. | Haw Ridge Park, Mountain Biking Trails, Outdoor Recreation Areas |
| North Oak Ridge | Offers a mix of residential and quiet leisure activities with access to parks and nearby attractions, catering to visitors looking for a peaceful stay while being close to Oak Ridge's main features. | Local Parks, Community Events, Nature Trails |
Understanding Airbnb License Requirements & STR Laws in Oak Ridge (2025)
While Oak Ridge, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Oak Ridge to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Oak Ridge (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Oak Ridgebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
*Green Cedar Lodge*, Nature Lovers Dream!
Entire Place • 5 bedrooms
Oak Ridge Hidden Retreat with private pool
Entire Place • 4 bedrooms
Lake View Chalet | Retreat | Stunning Views
Entire Place • 2 bedrooms
Apartment near ORNL,Rowing, Methodist. PET welcome
Entire Place • 2 bedrooms
Near Rowing-Windrock- UT-ORNL~Atomic Luxury
Entire Place • 2 bedrooms
Oak Ridge historic charm 2 bed
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Oak Ridge (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Oak Ridge based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| John | 4 | $146,234 | 465 | 4.95/5.0 |
| Linda | 2 | $87,665 | 108 | 4.99/5.0 |
| Jennifer | 2 | $78,455 | 44 | 5.00/5.0 |
| Jeff And Janell | 1 | $69,381 | 41 | 4.85/5.0 |
| Sue | 1 | $66,175 | 237 | 4.99/5.0 |
| Delena | 2 | $60,635 | 3 | 2.17/5.0 |
| Jo | 3 | $57,803 | 335 | 4.88/5.0 |
| Katie | 2 | $55,583 | 123 | 4.92/5.0 |
| Bruce And Antonieta | 2 | $44,488 | 120 | 4.92/5.0 |
| Erin | 5 | $40,396 | 20 | 3.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Oak Ridge.
Dive Deeper: Advanced Oak Ridge STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Oak Ridge. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOak Ridge Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Oak Ridge
- The Oak Ridge Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.5% of the 65 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Oak Ridge, House properties are the most common (84.6%), reflecting the local real estate landscape.
- Houses represent a significant 84.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.5%) offer potential for unique stay experiences.
Oak Ridge Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Oak Ridge
- The dominant room capacity in Oak Ridge is 2 bedrooms listings, making up 46.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 58.5% of the active Airbnb listings in Oak Ridge, indicating a high concentration in these sizes.
- A significant 21.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Oak Ridge.
Oak Ridge Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Oak Ridge
- The most common guest capacity trend in Oak Ridge vacation rentals is listings accommodating 4 guests (32.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Oak Ridge STR market, accounting for 47.7% of listings.
- 29.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Oak Ridge.
- On average, properties in Oak Ridge are equipped to host 4.0 guests.
Oak Ridge Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Oak Ridge
- The most common availability pattern in Oak Ridge falls within the 91-180 days range, representing 29.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 49.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Oak Ridge (26.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 50.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Oak Ridge Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
9.4% of total
2 Nights
20 listings
31.3% of total
3 Nights
5 listings
7.8% of total
4-6 Nights
6 listings
9.4% of total
7-29 Nights
8 listings
12.5% of total
30+ Nights
19 listings
29.7% of total
Key Insights
- The most prevalent minimum stay requirement in Oak Ridge is 2 Nights, adopted by 31.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (29.7%) caters to monthly stays (30+ nights) in Oak Ridge, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31.3% of Oak Ridge hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.4% currently do.
- A 2-night minimum appears standard (31.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 29.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Oak Ridge.
Oak Ridge Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
20% of total
Moderate
19 listings
31.7% of total
Firm
6 listings
10% of total
Strict
23 listings
38.3% of total
Cancellation Policy Insights for Oak Ridge
- The prevailing Airbnb cancellation policy trend in Oak Ridge is Strict, used by 38.3% of listings.
- There's a relatively balanced mix between guest-friendly (51.7%) and stricter (48.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.3% market standard in Oak Ridge.
- With 38.3% using Strict terms, this is a viable option in Oak Ridge, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Oak Ridge.
Oak Ridge STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Oak Ridge
- The overall average booking lead time for vacation rentals in Oak Ridge is 33 days.
- Guests book furthest in advance for stays during May (average 50 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (42 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Oak Ridge.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 42 days) to capture early planners.
- Monitor your own booking lead times against these Oak Ridge averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Oak Ridge (2025)
Amenity Prevalence
Amenity Insights for Oak Ridge
- Essential amenities in Oak Ridge that guests expect include: Smoke alarm, Wifi, TV, Hot water, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Oak Ridge: Smoke alarm, Wifi, TV, Hot water, Air conditioning.
- Prioritize adding missing essentials: TV, Hot water, Air conditioning.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Oak Ridge to stay competitive.
Oak Ridge Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Oak Ridge
- The typical guest profile for Airbnb in Oak Ridge consists of primarily domestic travelers (98%), often arriving from nearby Knoxville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.8% of guests.
- Key international markets include United States (97.8%) and Canada (0.6%).
- Top languages spoken are English (84%) followed by Spanish (9.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Knoxville and Atlanta.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Oak Ridge Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sevier County | 54 | $5,803 | $490.32 | 44% |
| Sevierville | 5,187 | $4,592 | $318.77 | 48% |
| Gatlinburg | 2,866 | $4,172 | $307.44 | 47% |
| Wears Valley | 192 | $4,135 | $299.08 | 44% |
| Pigeon Forge | 2,546 | $3,982 | $295.10 | 46% |
| Nicholasville | 22 | $3,931 | $353.86 | 43% |
| Highlands | 328 | $3,915 | $369.55 | 41% |
| Lancaster | 21 | $3,798 | $294.01 | 37% |
| Frenchburg | 36 | $3,791 | $285.08 | 42% |
| Pittman Center | 263 | $3,491 | $265.02 | 45% |