Nashville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Nashville in 2025? Explore comprehensive Airbnb analytics for Nashville, Tennessee, United States to uncover income potential. This 2025 STR market report for Nashville, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 959 active listings.
Whether you're considering an Airbnb investment in Nashville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nashville Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nashville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nashville (2025)
Understanding the monthly revenue variations for Airbnb listings in Nashville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nashville is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nashville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $13,271+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,386 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,728 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,633, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nashville
Nashville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nashville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nashville:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nashville
Average Daily Rate (ADR) Airbnb Trends in Nashville (2025)
Effective short term rental pricing strategy in Nashville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nashville typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $495+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $310 or more.
- Typical properties (Median) charge around $215 per night.
- Entry-level properties (Bottom 25%) earn around $139 per night.
Average Daily Rate (ADR) Trend by Month in Nashville
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Airbnb Seasonality Analysis & Trends in Nashville (2025)
Peak Season (July, September, October)
- Revenue averages $9,615 per month
- Occupancy rates average 49.2%
- Daily rates average $249
Shoulder Season
- Revenue averages $5,308 per month
- Occupancy maintains around 46.1%
- Daily rates hold near $309
Low Season (January, November, December)
- Revenue drops to average $2,182 per month
- Occupancy decreases to average 28.9%
- Daily rates adjust to average $246
Seasonality Insights for Nashville
- The Airbnb seasonality in Nashville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nashville's highest earning potential, with monthly revenues capable of climbing to $10,855, occupancy reaching a high of 57.2%, and ADRs peaking at $370.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,061, occupancy could drop to 12.7%, and ADRs may adjust down to $244.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nashville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nashville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nashville (2025)
Exploring the top neighborhoods for short-term rentals in Nashville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Nashville | Vibrant heart of Nashville known for its vibrant nightlife, live music scenes, and attractions. It's a prime location for tourists who want to experience the core of Music City. | Country Music Hall of Fame, Broadway Street, Ryman Auditorium, Nashville Symphony, Johnny Cash Museum |
| East Nashville | A trendy and eclectic area known for its artsy vibe and local culture. It's popular with young professionals and families seeking a more laid-back atmosphere while still close to downtown. | Five Points, Shelby Park, Nashville's Famous Taco Joint, The 5 Spot, Bnt Nashville |
| The Gulch | A modern, upscale neighborhood with a mix of trendy shops, restaurants, and entertainment venues. Ideal for those seeking luxury and convenience, close to downtown and attractions. | The Gulch Street Art, Music Row, The Station Inn, Tennessee Brew Works, Kix on Broadway |
| Hillsboro Village | Charming neighborhood with a mix of historic homes and modern amenities. Loved by families and young couples for its quaint local shops, parks, and proximity to Vanderbilt University. | Vanderbilt University, Belmont University, The Belcourt Theatre, Hillsboro Village shops and cafes, Locust Street Park |
| 12 South | A popular neighborhood known for its vibrant atmosphere and family-friendly environment. Full of boutiques, cafes, and parks, making it a hit among both locals and tourists. | Sevier Park, 12 South Boutiques, Edley's Bar-B-Que, The Fresh Market, McDougal's Chicken |
| West Nashville | A relaxed and upscale area with a strong community vibe. It features parks, residential neighborhoods, and is a short drive to the heart of Nashville while offering local charm and convenience. | Belle Meade Historic Site, Edwin and Percy Warner Parks, Nashville West Shopping Center, Local restaurants and cafes |
| Music Row | The historic district that serves as the heart of Nashville's music industry. Ideal for music lovers and those seeking to immerse themselves in Nashville's rich musical heritage. | Studio A, The Parthenon, Frist Art Museum, Records and music shops |
| Sylvan Park | A highly desirable residential area known for its friendly community, green spaces, and local eateries. Attracts families and individuals who seek a suburban feel with easy access to Nashville. | McCabe Community Center, Sylvan Park shops, Centonze Park, The Local Taco |
Understanding Airbnb License Requirements & STR Laws in Nashville (2025)
Yes, Nashville, Tennessee, United States enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nashville to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 38% licensed listings)
Top Performing Airbnb Properties in Nashville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nashvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Home | Private Pickleball | Prime Location
Entire Place • 7 bedrooms
McAlistair Mansions: Luxury Nash Overlooks
Entire Place • 7 bedrooms
Nashville Country Estate: 10 Acres, Pool, Theater
Entire Place • 7 bedrooms
NEW!"Outdoor Oasis" Pool, Hot Tub, Firepl, 6 bedr
Entire Place • 6 bedrooms
The Nomad | 48-Person Hillsboro Village Retreat
Entire Place • 12 bedrooms
Two New Homes | 2mi to Broadway| Rooftop HotTub
Entire Place • 8 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nashville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nashville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bowen | 133 | $2,058,214 | 807 | 4.61/5.0 |
| AvantStay Nashville | 83 | $1,994,310 | 186 | 4.86/5.0 |
| Teryn & Darbi | 24 | $733,739 | 143 | 4.91/5.0 |
| GoodNight | 24 | $592,333 | 46 | 4.52/5.0 |
| Nautical Properties | 13 | $489,066 | 57 | 4.73/5.0 |
| David | 14 | $397,743 | 37 | 4.88/5.0 |
| Vector Nashville | 14 | $372,034 | 387 | 4.77/5.0 |
| Host Extraordinaires | 14 | $325,445 | 44 | 4.80/5.0 |
| Eric With Nashville Stays | 4 | $314,838 | 36 | 4.98/5.0 |
| Christopher | 7 | $313,849 | 58 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nashville.
Dive Deeper: Advanced Nashville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nashville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNashville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nashville
- The Nashville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.2% of the 959 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nashville, Apartment/Condo properties are the most common (51.8%), reflecting the local real estate landscape.
- Houses represent a significant 40.3% portion, catering likely to families or larger groups.
- The presence of 7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 0.9%) offer potential for unique stay experiences.
Nashville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nashville
- The dominant room capacity in Nashville is 1 bedroom listings, making up 39.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 59.1% of the active Airbnb listings in Nashville, indicating a high concentration in these sizes.
- A significant 38.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Nashville.
Nashville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nashville
- The most common guest capacity trend in Nashville vacation rentals is listings accommodating 8+ guests (38.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Nashville STR market, accounting for 65.9% of listings.
- 55.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nashville.
- On average, properties in Nashville are equipped to host 5.7 guests.
Nashville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nashville
- The most common availability pattern in Nashville falls within the 271-366 days range, representing 69.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 99.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Nashville (46.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 0.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nashville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
231 listings
24.1% of total
2 Nights
279 listings
29.1% of total
3 Nights
38 listings
4% of total
4-6 Nights
6 listings
0.6% of total
7-29 Nights
37 listings
3.9% of total
30+ Nights
368 listings
38.4% of total
Key Insights
- The most prevalent minimum stay requirement in Nashville is 30+ Nights, adopted by 38.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (38.4%) caters to monthly stays (30+ nights) in Nashville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 38.4% of Nashville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 38.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nashville.
Nashville Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
27 listings
2.8% of total
Non-refundable
2 listings
0.2% of total
Refundable
6 listings
0.6% of total
Super Strict 60 Days
11 listings
1.1% of total
Flexible
130 listings
13.6% of total
Moderate
243 listings
25.4% of total
Firm
248 listings
25.9% of total
Strict
291 listings
30.4% of total
Cancellation Policy Insights for Nashville
- The prevailing Airbnb cancellation policy trend in Nashville is Strict, used by 30.4% of listings.
- A majority (56.3%) of hosts in Nashville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30.4% market standard in Nashville.
- With 30.4% using Strict terms, this is a viable option in Nashville, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Nashville.
Nashville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nashville
- The overall average booking lead time for vacation rentals in Nashville is 27 days.
- Guests book furthest in advance for stays during June (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (79 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Nashville.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (4 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Nashville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nashville (2025)
Amenity Prevalence
Amenity Insights for Nashville
- Essential amenities in Nashville that guests expect include: Wifi, Air conditioning, TV, Smoke alarm, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Washer, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nashville: Wifi, Air conditioning, TV, Smoke alarm, Heating, Kitchen.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV, Smoke alarm, Heating, Kitchen.
- Consider adding popular differentiators like Hot water or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nashville to stay competitive.
Nashville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nashville
- The typical guest profile for Airbnb in Nashville consists of primarily domestic travelers (92%), often arriving from nearby Nashville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.8% of guests.
- Key international markets include United States (91.8%) and Canada (4.1%).
- Top languages spoken are English (75.3%) followed by Spanish (12.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nashville and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nashville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Berry Hill | 142 | $3,712 | $306.36 | 45% |
| Brentwood | 19 | $3,599 | $367.90 | 39% |
| Bee Spring | 12 | $3,465 | $450.06 | 39% |
| Nashville-Davidson | 7,277 | $3,421 | $302.67 | 45% |
| Pleasant View | 13 | $3,327 | $282.09 | 40% |
| Mt. Juliet | 55 | $3,181 | $306.98 | 43% |
| Franklin | 443 | $3,119 | $278.59 | 46% |
| Nolensville | 15 | $3,086 | $266.69 | 56% |
| Coalmont | 13 | $3,006 | $240.04 | 47% |
| Gallatin | 90 | $2,975 | $318.03 | 45% |