Sevierville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Sevierville in 2025? Explore comprehensive Airbnb analytics for Sevierville, Tennessee, United States to uncover income potential. This 2025 STR market report for Sevierville, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 5,792 active listings.
Whether you're considering an Airbnb investment in Sevierville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sevierville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sevierville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sevierville (2025)
Understanding the monthly revenue variations for Airbnb listings in Sevierville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sevierville is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sevierville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,232+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,660 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,111 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,177, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sevierville
Sevierville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sevierville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sevierville:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sevierville
Average Daily Rate (ADR) Airbnb Trends in Sevierville (2025)
Effective short term rental pricing strategy in Sevierville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sevierville typically peaks in December and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $588+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $385 or more.
- Typical properties (Median) charge around $263 per night.
- Entry-level properties (Bottom 25%) earn around $195 per night.
Average Daily Rate (ADR) Trend by Month in Sevierville
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Airbnb Seasonality Analysis & Trends in Sevierville (2025)
Peak Season (July, December, June)
- Revenue averages $6,752 per month
- Occupancy rates average 55.1%
- Daily rates average $359
Shoulder Season
- Revenue averages $5,199 per month
- Occupancy maintains around 49.8%
- Daily rates hold near $341
Low Season (January, February, September)
- Revenue drops to average $3,378 per month
- Occupancy decreases to average 38.1%
- Daily rates adjust to average $303
Seasonality Insights for Sevierville
- The Airbnb seasonality in Sevierville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sevierville's highest earning potential, with monthly revenues capable of climbing to $7,057, occupancy reaching a high of 60.4%, and ADRs peaking at $361.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,759, occupancy could drop to 33.6%, and ADRs may adjust down to $293.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sevierville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sevierville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sevierville (2025)
Exploring the top neighborhoods for short-term rentals in Sevierville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pigeon Forge | Adjacent to Sevierville, Pigeon Forge is a major tourist destination featuring attractions like Dollywood, making it a prime location for Airbnb hosts. | Dollywood, The Island in Pigeon Forge, Titanic Museum, Smoky Mountain Alpine Coaster, Pigeon Forge Snow |
| Gatlinburg | Popular gateway to the Great Smoky Mountains National Park, known for its stunning scenery and outdoor activities, ideal for nature lovers. | Great Smoky Mountains National Park, Gatlinburg SkyLift, Ripley's Aquarium of the Smokies, Anakeesta, Ober Gatlinburg |
| Sevierville Historic District | Offers a charming small-town feel with historic architecture, shops, and local dining. Attracts visitors interested in local culture and history. | Sevierville City Park, Sevierville Golf Club, Sevier County Courthouse, Dolly Parton Statue, Sevierville Events |
| Douglas Lake | A popular destination for water activities and fishing, appealing to families and outdoor enthusiasts looking for a serene getaway. | Douglas Lake, Lakefront dining, Camping and hiking trails, Fishing opportunities, Water sports |
| Wears Valley | A quiet and beautiful valley near the Smokies, known for its scenic views and proximity to hiking trails, drawing visitors seeking tranquility. | Metcalf Bottoms, Cades Cove, Foothills Parkway, Hiking trails, Gatlinburg views |
| Wear's Valley Road | A scenic route leading to attractions and the Smokies, popular with visitors who want quick access to multiple attractions without being in crowded areas. | Wear's Valley, Scenic drives, Proximity to attractions, Local eateries, Breathtaking views |
| The Smokies | Attracts millions each year for its natural beauty and diverse wildlife, perfect for travelers who enjoy hiking, camping, and exploring nature. | Cades Cove, Clingmans Dome, Hiking trails, Wildlife viewing, Scenic overlooks |
| Action Park | A fun-filled adventure site for families and thrill-seekers, featuring various attractions that appeal to younger audiences. | Indoor theme park, Family-friendly activities, Mini-golf, Arcades, Seasonal events |
Understanding Airbnb License Requirements & STR Laws in Sevierville (2025)
While Sevierville, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sevierville to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Sevierville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Seviervillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
2 Pools | Golf Sim | Hot Tub | Firepit | Views!
Entire Place • 6 bedrooms
Skyriver Falls - Spectacular Private Pool!
Entire Place • 6 bedrooms
Majestic Paradise ~ Pickleball ~ Pool ~ Mtn Views
Entire Place • 8 bedrooms
Luxury Cabin on 4 Acr Mtn Top w/Outdoor Kit/Firepl
Entire Place • 6 bedrooms
2 side-by-side cabins VIEWS-sleep 36-private pools
Entire Place • 12 bedrooms
HUGE Mountain Retreat w/ POOL! + Arcades & View
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sevierville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sevierville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cabins For YOU | 148 | $8,180,007 | 1295 | 4.27/5.0 |
| Justin | 103 | $7,481,912 | 9089 | 4.81/5.0 |
| Summit Cabin Rentals | 66 | $4,704,128 | 1639 | 4.68/5.0 |
| Bear Camp Cabin Rentals | 129 | $4,517,153 | 811 | 4.30/5.0 |
| Jimbo | 79 | $4,504,287 | 736 | 4.80/5.0 |
| Evolve | 125 | $4,467,125 | 6396 | 4.66/5.0 |
| Dylan And Suzanne | 70 | $4,043,567 | 3189 | 4.73/5.0 |
| Coastal Vibe Vacations | 25 | $3,889,462 | 650 | 4.83/5.0 |
| AvantStay | 30 | $3,263,780 | 665 | 4.73/5.0 |
| Elk Springs | 50 | $2,624,806 | 459 | 4.51/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sevierville.
Dive Deeper: Advanced Sevierville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sevierville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSevierville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sevierville
- The Sevierville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.4% of the 5,792 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sevierville, Outdoor/Unique properties are the most common (78%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, unique stays, others (combined 4.4%) offer potential for unique stay experiences.
Sevierville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sevierville
- The dominant room capacity in Sevierville is 2 bedrooms listings, making up 30.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 52.9% of the active Airbnb listings in Sevierville, indicating a high concentration in these sizes.
- A significant 48.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sevierville.
Sevierville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sevierville
- The most common guest capacity trend in Sevierville vacation rentals is listings accommodating 8+ guests (56.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Sevierville STR market, accounting for 74.7% of listings.
- 76.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sevierville.
- On average, properties in Sevierville are equipped to host 6.6 guests.
Sevierville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sevierville
- The most common availability pattern in Sevierville falls within the 181-270 days range, representing 33.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sevierville (34.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sevierville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
519 listings
9.3% of total
2 Nights
2256 listings
40.3% of total
3 Nights
308 listings
5.5% of total
4-6 Nights
47 listings
0.8% of total
7-29 Nights
12 listings
0.2% of total
30+ Nights
2450 listings
43.8% of total
Key Insights
- The most prevalent minimum stay requirement in Sevierville is 30+ Nights, adopted by 43.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (43.8%) caters to monthly stays (30+ nights) in Sevierville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 43.8% of Sevierville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.3% currently do.
- A 2-night minimum appears standard (40.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 43.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sevierville.
Sevierville Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
350 listings
6.5% of total
Super Strict 60 Days
217 listings
4.1% of total
Refundable
1 listings
0% of total
Non-refundable
1 listings
0% of total
Flexible
269 listings
5% of total
Moderate
890 listings
16.7% of total
Firm
1742 listings
32.6% of total
Strict
1875 listings
35.1% of total
Cancellation Policy Insights for Sevierville
- The prevailing Airbnb cancellation policy trend in Sevierville is Strict, used by 35.1% of listings.
- A majority (67.7%) of hosts in Sevierville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 35.1% market standard in Sevierville.
- With 35.1% using Strict terms, this is a viable option in Sevierville, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Sevierville.
Sevierville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sevierville
- The overall average booking lead time for vacation rentals in Sevierville is 51 days.
- Guests book furthest in advance for stays during June (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (62 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Sevierville.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Sevierville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sevierville (2025)
Amenity Prevalence
Amenity Insights for Sevierville
- Essential amenities in Sevierville that guests expect include: Air conditioning, TV, Smoke alarm, Kitchen, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Coffee maker, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sevierville: Air conditioning, TV, Smoke alarm, Kitchen, Wifi, Heating.
- Prioritize adding missing essentials: Air conditioning, TV, Smoke alarm, Kitchen, Wifi, Heating.
- Consider adding popular differentiators like Free parking on premises or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sevierville to stay competitive.
Sevierville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sevierville
- The typical guest profile for Airbnb in Sevierville consists of primarily domestic travelers (98%), often arriving from nearby Nashville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.4% of guests.
- Key international markets include United States (98.4%) and Canada (0.3%).
- Top languages spoken are English (82.5%) followed by Spanish (10.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nashville and Atlanta.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sevierville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sevier County | 66 | $5,662 | $611.84 | 43% |
| Union Mills | 15 | $4,850 | $445.27 | 42% |
| Gilmer County | 22 | $4,129 | $373.56 | 39% |
| Six Mile | 58 | $3,810 | $420.90 | 41% |
| West Union | 32 | $3,799 | $492.37 | 36% |
| Wears Valley | 215 | $3,653 | $305.45 | 43% |
| Gatlinburg | 3,375 | $3,625 | $323.78 | 44% |
| Waleska | 44 | $3,507 | $355.85 | 41% |
| Highlands | 335 | $3,506 | $375.70 | 39% |
| Pigeon Forge | 2,855 | $3,504 | $308.81 | 43% |