Savannah Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Savannah in 2025? Explore comprehensive Airbnb analytics for Savannah, Tennessee, United States to uncover income potential. This 2025 STR market report for Savannah, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 32 active listings.

Whether you're considering an Airbnb investment in Savannah, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Savannah Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Savannah Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$232
The average rental revenue earned for an occupied room per day in Savannah.
Occupancy Rate(?)
37.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$22,589
Typical annual income for an Airbnb listing in Savannah. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-8.1%
Slight decrease (-8.1%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Savannah.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Savannah.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
32
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Savannah (2025)

Understanding the monthly revenue variations for Airbnb listings in Savannah is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Savannah is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Savannah across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,403+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,022 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,811 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,035, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Savannah

Savannah Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Savannah STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Savannah:

  • Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 35%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Savannah

Average Daily Rate (ADR) Airbnb Trends in Savannah (2025)

Effective short term rental pricing strategy in Savannah involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Savannah typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $435+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $326 or more.
  • Typical properties (Median) charge around $179 per night.
  • Entry-level properties (Bottom 25%) earn around $114 per night.

Average Daily Rate (ADR) Trend by Month in Savannah

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Airbnb Seasonality Analysis & Trends in Savannah (2025)

Peak Season (June, July, May)
  • Revenue averages $3,586 per month
  • Occupancy rates average 44.3%
  • Daily rates average $238
Shoulder Season
  • Revenue averages $2,406 per month
  • Occupancy maintains around 40.9%
  • Daily rates hold near $229
Low Season (January, February, September)
  • Revenue drops to average $1,628 per month
  • Occupancy decreases to average 33.4%
  • Daily rates adjust to average $225

Seasonality Insights for Savannah

  • The Airbnb seasonality in Savannah shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Savannah's highest earning potential, with monthly revenues capable of climbing to $4,132, occupancy reaching a high of 47.9%, and ADRs peaking at $238.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,388, occupancy could drop to 32.8%, and ADRs may adjust down to $222.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Savannah.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Savannah seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Savannah (2025)

Exploring the top neighborhoods for short-term rentals in Savannah? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Historic District
The Historic District is known for its well-preserved architecture, cobblestone streets, and rich history. It attracts tourists interested in culture, history, and Southern charm, making it a prime area for Airbnb investment.
Forsyth Park, Savannah College of Art and Design, Savannah Riverfront, Cathedral of St. John the Baptist, Juliette Gordon Low Birthplace, Oglethorpe Square
River Street
River Street is a bustling waterfront area filled with shops, restaurants, and bars. Its picturesque setting along the Savannah River makes it a popular destination for tourists looking for nightlife and scenic views.
River Street Shops, Savannah Riverwalk, Cotton Exchange, The Waving Girl, Fountain at Emmet Park, Savannah Belles Ferry
Tybee Island
Just a short drive from Savannah, Tybee Island offers beautiful beaches and a laid-back atmosphere. It's a favored spot for both tourists and locals seeking sun and sand, making it attractive for Airbnb hosts.
Tybee Island Beach, Fort Pulaski National Monument, Tybee Island Light Station, Dolphin Tours, North Beach, South Beach
Davenport House Museum area
This area features beautiful historic homes and quiet streets, offering a charming residential experience for visitors who want to immerse themselves in Savannah's history and tranquility.
Davenport House Museum, Reynolds Square, Green-Meldrim House, Savannah History Museum, Harrison Square, Columbia Square
Starland District
An up-and-coming area known for its artsy vibe, local cafes, and boutique shops. It attracts young travelers and offers a unique experience away from the main tourist spots.
Starland Dairy, The Sentient Bean, Lulu's Chocolate, Oglethorpe Mall, Savannah Arts Academy, Art Rise Savannah
Southside Savannah
This region is more suburban and offers various amenities. It's popular with families and business travelers looking for a quieter stay while still being near Savannah's attractions.
Savannah Mall, Skidaway Island State Park, Laroche Park, Lake Mayer, Abercorn Common, Southside Fitness
Thunderbolt
A small, charming enclave near Savannah that attracts tourists with its peaceful streets and proximity to the waterfront. It is becoming popular for visitors looking for a quiet getaway.
Thunderbolt Marina, River Drive, The Olde Pink House, Bonaventure Cemetery, Wilmington Island, Isle of Hope
Whitemarsh Island
A residential area with close proximity to beaches and outdoor activities. It's an excellent option for families and nature lovers looking for longer stays.
Whitemarsh Island Dog Park, Fort McAllister, Skidaway Island State Park, Savannah National Wildlife Refuge, Tybee Island Beach, Cattle Wash

Understanding Airbnb License Requirements & STR Laws in Savannah (2025)

While Savannah, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Savannah to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Savannah (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Savannahbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Luxury Pickwick Lake home with Million Dollar View

Luxury Pickwick Lake home with Million Dollar View

Entire Place • 5 bedrooms

$107,666
Revenue
53.1%
Occupancy
$547.84
Daily Rate
New! Coral Ridge on Indian Creek-A Couples Getaway

New! Coral Ridge on Indian Creek-A Couples Getaway

Entire Place • 1 bedroom

$85,843
Revenue
72.2%
Occupancy
$297.62
Daily Rate
Hollow Hideaway

Hollow Hideaway

Entire Place • 3 bedrooms

$53,076
Revenue
67.0%
Occupancy
$184.38
Daily Rate
Lakefront & Boat Dock Access 6-bd Pickwick N Shore

Lakefront & Boat Dock Access 6-bd Pickwick N Shore

Entire Place • 6 bedrooms

$42,543
Revenue
25.2%
Occupancy
$500.67
Daily Rate
4bedroom and 4bathroom house in Savannah, TN

4bedroom and 4bathroom house in Savannah, TN

Entire Place • 4 bedrooms

$35,306
Revenue
42.1%
Occupancy
$411.80
Daily Rate
Cottage on the bluffs at Pickwick Lake

Cottage on the bluffs at Pickwick Lake

Entire Place • 3 bedrooms

$34,611
Revenue
30.0%
Occupancy
$375.55
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Savannah (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Savannah based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Chris1$107,666205.00/5.0
Chuck And Anna1$85,843704.99/5.0
Chrissie2$65,089332.50/5.0
Prospector3$45,2843054.79/5.0
Sean1$42,543364.92/5.0
Host #4869261101$35,30664.17/5.0
Kim1$34,611165.00/5.0
Andrea1$33,5171264.93/5.0
Beverly3$31,819214.76/5.0
Kimberly And Royce2$31,645795.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Savannah.

Dive Deeper: Advanced Savannah STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Savannah. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Savannah Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Savannah

  • The Savannah Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.6% of the 32 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Savannah, House properties are the most common (59.4%), reflecting the local real estate landscape.
  • Houses represent a significant 59.4% portion, catering likely to families or larger groups.

Savannah Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Savannah

  • The dominant room capacity in Savannah is 2 bedrooms listings, making up 34.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 65.7% of the active Airbnb listings in Savannah, indicating a high concentration in these sizes.
  • A significant 47.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Savannah.

Savannah Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Savannah

  • The most common guest capacity trend in Savannah vacation rentals is listings accommodating 8+ guests (34.4%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Savannah STR market, accounting for 62.5% of listings.
  • 65.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Savannah.
  • On average, properties in Savannah are equipped to host 5.7 guests.

Savannah Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Savannah

  • The most common availability pattern in Savannah falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 78.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Savannah (34.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 21.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Savannah Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (37.9%)

1 Night

11 listings

37.9% of total

2 Nights (51.7%)

2 Nights

15 listings

51.7% of total

3 Nights (3.4%)

3 Nights

1 listings

3.4% of total

4-6 Nights (3.4%)

4-6 Nights

1 listings

3.4% of total

30+ Nights (3.4%)

30+ Nights

1 listings

3.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Savannah is 2 Nights, adopted by 51.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (89.6%) of the Savannah Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 51.7% of Savannah hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Savannah.

Savannah Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (28%)

Flexible

7 listings

28% of total

Moderate (28%)

Moderate

7 listings

28% of total

Firm (16%)

Firm

4 listings

16% of total

Strict (28%)

Strict

7 listings

28% of total

Cancellation Policy Insights for Savannah

  • The prevailing Airbnb cancellation policy trend in Savannah is Flexible, used by 28% of listings.
  • There's a relatively balanced mix between guest-friendly (56.0%) and stricter (44.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 28% market standard in Savannah.
  • Regularly review your cancellation policy against competitors and market demand shifts in Savannah.

Savannah STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Savannah

  • The overall average booking lead time for vacation rentals in Savannah is 40 days.
  • Guests book furthest in advance for stays during April (average 63 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 15 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (48 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Savannah.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 48 days) to capture early planners.
  • Monitor your own booking lead times against these Savannah averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Savannah (2025)

Amenity Prevalence

Amenity Insights for Savannah

  • Essential amenities in Savannah that guests expect include: TV, Free parking on premises, Smoke alarm, Air conditioning. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Heating, Kitchen, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Savannah: TV, Free parking on premises, Smoke alarm, Air conditioning.
  • Consider adding popular differentiators like Heating or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Savannah to stay competitive.

Savannah Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Savannah

  • The typical guest profile for Airbnb in Savannah consists of primarily domestic travelers (98%), often arriving from nearby South Bend, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.0% of guests.
  • Key international markets include United States (98%) and Canada (1.2%).
  • Top languages spoken are English (95.6%) followed by Spanish (2.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from South Bend and Memphis.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Savannah Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Bremen23$4,643$555.4830%
Arley43$4,358$448.1840%
Pleasant View12$4,019$271.3242%
Crane Hill98$3,479$414.2035%
Houston13$3,445$476.1735%
Taylor13$3,331$593.6325%
Oxford879$3,017$519.5731%
Town Creek13$2,896$261.2635%
Pegram19$2,890$226.7549%
Shelby County16$2,854$209.4141%

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