Lakeland Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Lakeland in 2025? Explore comprehensive Airbnb analytics for Lakeland, Tennessee, United States to uncover income potential. This 2025 STR market report for Lakeland, based on AirROI data from May 2024 to April 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Lakeland, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lakeland Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lakeland Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lakeland (2025)
Understanding the monthly revenue variations for Airbnb listings in Lakeland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lakeland is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lakeland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,281+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,648 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,625 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,947, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lakeland
Lakeland Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lakeland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lakeland:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 59%.
- Entry-level properties (Bottom 25%) average 36% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lakeland
Average Daily Rate (ADR) Airbnb Trends in Lakeland (2025)
Effective short term rental pricing strategy in Lakeland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lakeland typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $241+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $206 or more.
- Typical properties (Median) charge around $130 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Lakeland
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Airbnb Seasonality Analysis & Trends in Lakeland (2025)
Peak Season (June, May, March)
- Revenue averages $5,244 per month
- Occupancy rates average 58.0%
- Daily rates average $219
Shoulder Season
- Revenue averages $3,008 per month
- Occupancy maintains around 58.5%
- Daily rates hold near $218
Low Season (January, April, August)
- Revenue drops to average $2,406 per month
- Occupancy decreases to average 46.7%
- Daily rates adjust to average $232
Seasonality Insights for Lakeland
- The Airbnb seasonality in Lakeland shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lakeland's highest earning potential, with monthly revenues capable of climbing to $6,476, occupancy reaching a high of 70.7%, and ADRs peaking at $246.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,301, occupancy could drop to 42.7%, and ADRs may adjust down to $204.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lakeland.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lakeland seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lakeland (2025)
Exploring the top neighborhoods for short-term rentals in Lakeland? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Lakeland | The heart of Lakeland with lots of dining, shopping, and entertainment options. Close to the historic district and popular local attractions. | Lake Mirror, Polk Theatre, Munn Park, Florida Southern College, Cleveland Heights Golf Course |
| Lake Parker | A serene area with picturesque views and outdoor activities. Attractive for families and nature lovers seeking a relaxing getaway. | Lake Parker Park, Parker River, Wildlife watching, Fishing spots, Picnic areas |
| Historic Downtown | Rich in history and architecture, this area offers a charming atmosphere for visitors. Perfect for guests wanting to explore local history and culture. | Downtown Historic District, Lake Mirror Historic District, The Lakeland Center, Various Art Galleries, Local Shops and Cafés |
| Scott Lake | A suburban neighborhood known for its quiet residential streets and family-friendly atmosphere. Attractive for longer stays and families. | Scott Lake Park, Nearby playgrounds, Local dining options, Quiet residential areas, Lakes and nature trails |
| South Lakeland | A growing area with plenty of amenities, convenience stores, and schools. Great for both leisure travelers and business stays. | Common Ground Park, Shopping Centers, Local Restaurants, Lakes and Recreational Areas, Easy access to I-4 |
| North Lakeland | Less crowded with a mix of residential and agricultural areas. Suitable for travelers looking for tranquility and outdoor experiences. | Clipper Lake, Local farms, Nature trails, Fishing spots, Wilderness areas |
| Polk City | A short drive from Lakeland, this area offers rural charm, outdoor activities, and access to the theme parks in nearby Orlando. Good for adventure seekers. | Dinosaur World, Polk City Community Center, Nearby lakes for fishing, Nature trails, Restoration areas |
| Munn Park | A vibrant area in Lakeland known for community events and a variety of recreational activities. Ideal for guests wanting to experience local culture and events. | Munn Park, Downtown Events, Cafés and restaurants, Artwalk events, Nearby shops |
Understanding Airbnb License Requirements & STR Laws in Lakeland (2025)
While Lakeland, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lakeland to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Lakeland (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lakelandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lake Haven
Entire Place • 5 bedrooms
FarmCharm getaway outside Memphis | Nearby winery
Entire Place • 2 bedrooms
Lakeland Cottage
Entire Place • 3 bedrooms
Peaceful Golfcourse Neighborhood ~ Great Location!
Entire Place • 3 bedrooms
Log Cabin with Covered Bridge
Entire Place • 1 bedroom
Charming home in suburbs of Memphis
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lakeland (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lakeland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #373020435 | 1 | $115,358 | 0 | 0.00/5.0 |
| Mitch And Norris Ann | 3 | $105,725 | 91 | 4.96/5.0 |
| Kim | 2 | $78,202 | 151 | 4.93/5.0 |
| Candace | 1 | $39,874 | 30 | 4.93/5.0 |
| Debbie | 1 | $34,581 | 210 | 4.95/5.0 |
| Witney | 1 | $33,690 | 45 | 4.87/5.0 |
| Erik | 1 | $33,682 | 10 | 5.00/5.0 |
| Colleen | 3 | $27,008 | 120 | 3.31/5.0 |
| Host #429473346 | 1 | $9,552 | 11 | 5.00/5.0 |
| Gene & Ann | 1 | $8,450 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lakeland.
Dive Deeper: Advanced Lakeland STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lakeland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLakeland Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lakeland
- The Lakeland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lakeland, House properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 66.7% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Lakeland Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lakeland
- The dominant room capacity in Lakeland is 1 bedroom listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 77.7% of the active Airbnb listings in Lakeland, indicating a high concentration in these sizes.
- A significant 38.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lakeland.
Lakeland Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lakeland
- The most common guest capacity trend in Lakeland vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Lakeland STR market, accounting for 66.6% of listings.
- 44.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lakeland.
- On average, properties in Lakeland are equipped to host 4.7 guests.
Lakeland Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lakeland
- The most common availability pattern in Lakeland falls within the 271-366 days range, representing 38.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Lakeland (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lakeland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
40% of total
2 Nights
5 listings
33.3% of total
3 Nights
1 listings
6.7% of total
4-6 Nights
1 listings
6.7% of total
7-29 Nights
2 listings
13.3% of total
Key Insights
- The most prevalent minimum stay requirement in Lakeland is 1 Night, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.3%) of the Lakeland Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40% of Lakeland hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lakeland.
Lakeland Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
38.5% of total
Moderate
4 listings
30.8% of total
Firm
2 listings
15.4% of total
Strict
2 listings
15.4% of total
Cancellation Policy Insights for Lakeland
- The prevailing Airbnb cancellation policy trend in Lakeland is Flexible, used by 38.5% of listings.
- There's a relatively balanced mix between guest-friendly (69.3%) and stricter (30.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.5% market standard in Lakeland.
- Regularly review your cancellation policy against competitors and market demand shifts in Lakeland.
Lakeland STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lakeland
- The overall average booking lead time for vacation rentals in Lakeland is 37 days.
- Guests book furthest in advance for stays during May (average 116 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (85 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Lakeland.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 116 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these Lakeland averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lakeland (2025)
Amenity Prevalence
Amenity Insights for Lakeland
- Essential amenities in Lakeland that guests expect include: Hot water, TV, Heating, Wifi, Free parking on premises, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Essentials, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lakeland: Hot water, TV, Heating, Wifi, Free parking on premises, Air conditioning.
- Consider adding popular differentiators like Smoke alarm or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lakeland to stay competitive.
Lakeland Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lakeland
- The typical guest profile for Airbnb in Lakeland consists of primarily domestic travelers (95%), often arriving from nearby Birmingham, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.3% of guests.
- Key international markets include United States (95.3%) and South Korea (2.8%).
- Top languages spoken are English (80.3%) followed by Spanish (16.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Birmingham and Memphis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lakeland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Oxford | 881 | $3,308 | $525.82 | 30% |
| Taylor | 13 | $3,148 | $592.02 | 24% |
| Shelby County | 18 | $2,654 | $202.40 | 41% |
| New Concord | 23 | $2,541 | $221.38 | 38% |
| Big Sandy | 10 | $2,403 | $180.16 | 39% |
| Doniphan | 33 | $2,387 | $332.72 | 31% |
| Mayfield | 12 | $2,289 | $188.08 | 40% |
| Hornbeak | 12 | $2,279 | $171.28 | 45% |
| Henderson | 18 | $2,234 | $135.44 | 52% |
| Union City | 14 | $2,219 | $144.83 | 48% |