Fairfax Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Fairfax in 2025? Explore comprehensive Airbnb analytics for Fairfax, Virginia, United States to uncover income potential. This 2025 STR market report for Fairfax, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 38 active listings.
Whether you're considering an Airbnb investment in Fairfax, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Fairfax Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Fairfax Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Fairfax (2025)
Understanding the monthly revenue variations for Airbnb listings in Fairfax is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Fairfax is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Fairfax across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,995+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,596 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,697 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $723, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Fairfax
Fairfax Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Fairfax STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Fairfax:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Fairfax
Average Daily Rate (ADR) Airbnb Trends in Fairfax (2025)
Effective short term rental pricing strategy in Fairfax involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Fairfax typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $296+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $216 or more.
- Typical properties (Median) charge around $109 per night.
- Entry-level properties (Bottom 25%) earn around $60 per night.
Average Daily Rate (ADR) Trend by Month in Fairfax
Get Live Fairfax Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Fairfax (2025)
Peak Season (October, June, March)
- Revenue averages $3,509 per month
- Occupancy rates average 54.7%
- Daily rates average $154
Shoulder Season
- Revenue averages $2,965 per month
- Occupancy maintains around 50.3%
- Daily rates hold near $151
Low Season (February, August, September)
- Revenue drops to average $2,233 per month
- Occupancy decreases to average 48.0%
- Daily rates adjust to average $146
Seasonality Insights for Fairfax
- The Airbnb seasonality in Fairfax shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Fairfax's highest earning potential, with monthly revenues capable of climbing to $3,611, occupancy reaching a high of 58.1%, and ADRs peaking at $162.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,064, occupancy could drop to 40.7%, and ADRs may adjust down to $144.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Fairfax.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Fairfax seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Fairfax (2025)
Exploring the top neighborhoods for short-term rentals in Fairfax? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Fairfax | Historic area with charming boutiques, restaurants, and a vibrant community atmosphere. Ideal for guests looking for a quaint and cultural experience, close to history and local events. | Historic Courthouse, Old Town Square, Ratcliffe-Allison House, Fairfax Museum, Old Town Hall |
| George Mason University | Home to a large student population, this area attracts visitors for university events, graduations, and campus tours. Perfect for hosting student groups and short-term renters during academic calendars. | George Mason University, Mason Pond, Center for the Arts, The Hub, Patriot Center |
| Fairfax City | The city center area offers a mix of residential charm and urban conveniences, making it appealing to tourists exploring the greater Northern Virginia area. Hosts can benefit from accessibility to attractions and amenities. | Fairfax Farmer's Market, City of Fairfax Historic District, Van Dyck Park, Ratcliffe-Allison House, Historic Blenheim |
| Fairfax Station | A quieter, suburban area that attracts families and those visiting for various local events or the nearby parks. Great option for longer stays and family-oriented accommodations. | Lake Accotink Park, Fairfax Station Railroad Museum, Burke Lake Park, Hidden Pond Nature Center, South Run Stream Valley Park |
| Pohick Bay Regional Park | A recreational area attracting nature lovers and outdoor enthusiasts. Great for hosting guests looking for a blend of nature and relaxation near the water. | Pohick Bay, Lake Jackson, Boat rentals, Camping facilities, Hiking trails |
| Fair Lakes | A modern commercial and residential development that attracts business travelers and families alike. Ideal for short-term rentals for those visiting nearby companies or shopping centers. | Fair Lakes Shopping Center, Fair Oaks Mall, Fairfax County Government Center, Nottoway Park, Air and Space Museum Udvar-Hazy Center |
| Westfields | Business-friendly community with many corporate offices and amenities. Attracts business travelers and those looking for convenience to major highways and services. | Westfields Golf Club, Westfields Corporate Center, Various dining options, Corporate events, Proximity to Dulles Airport |
| Robinson Secondary School | Catering to families and visitors during school events and sports activities. Ideal for weekend stays and family gatherings. | Robinson Secondary School, Various sports complexes, Community events, Nearby parks, Local dining options |
Understanding Airbnb License Requirements & STR Laws in Fairfax (2025)
While Fairfax, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Fairfax to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Fairfax (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Fairfaxbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stylish 3/2 Home Near DC | Office | 2 mi to GMU
Entire Place • 2 bedrooms
Fairfax Gem.Close to DC.Metro+Dinning. Fenced Yard
Entire Place • 4 bedrooms
4-Bedrooms Home in Fairfax
Entire Place • 4 bedrooms
Charming Home in Fairfax
Entire Place • 3 bedrooms
3BR Central Fairfax home; weekly/monthly discount
Entire Place • 3 bedrooms
Beautiful Townhouse in Merrifield
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Fairfax (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Fairfax based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brittany | 1 | $111,600 | 81 | 4.88/5.0 |
| Sadiksha | 1 | $105,593 | 21 | 4.95/5.0 |
| DMV Getaways | 1 | $67,572 | 43 | 4.77/5.0 |
| Abinash | 1 | $50,880 | 26 | 4.77/5.0 |
| Bao Or Damien | 1 | $48,381 | 39 | 4.87/5.0 |
| Lidiia | 1 | $40,209 | 20 | 4.85/5.0 |
| Diana | 4 | $30,825 | 110 | 4.76/5.0 |
| Stephanie | 1 | $29,724 | 1 | Not Rated |
| Safa | 1 | $28,926 | 66 | 4.92/5.0 |
| Mary | 1 | $28,461 | 9 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Fairfax.
Dive Deeper: Advanced Fairfax STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Fairfax. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFairfax Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Fairfax
- The Fairfax Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 52.6% of the 38 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 44.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Fairfax, House properties are the most common (78.9%), reflecting the local real estate landscape.
- Houses represent a significant 78.9% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 2.6%) offer potential for unique stay experiences.
Fairfax Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Fairfax
- The dominant room capacity in Fairfax is 1 bedroom listings, making up 21.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 36.9% of the active Airbnb listings in Fairfax, indicating a high concentration in these sizes.
- A significant 28.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Fairfax.
Fairfax Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Fairfax
- The most common guest capacity trend in Fairfax vacation rentals is listings accommodating 8+ guests (13.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Fairfax STR market, accounting for 26.4% of listings.
- 29.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Fairfax.
- On average, properties in Fairfax are equipped to host 3.1 guests.
Fairfax Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Fairfax
- The most common availability pattern in Fairfax falls within the 271-366 days range, representing 55.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Fairfax (28.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Fairfax Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
27.8% of total
2 Nights
3 listings
8.3% of total
3 Nights
1 listings
2.8% of total
4-6 Nights
1 listings
2.8% of total
7-29 Nights
4 listings
11.1% of total
30+ Nights
17 listings
47.2% of total
Key Insights
- The most prevalent minimum stay requirement in Fairfax is 30+ Nights, adopted by 47.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (47.2%) caters to monthly stays (30+ nights) in Fairfax, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 47.2% of Fairfax hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 47.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Fairfax.
Fairfax Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
16.7% of total
Moderate
11 listings
30.6% of total
Firm
10 listings
27.8% of total
Strict
9 listings
25% of total
Cancellation Policy Insights for Fairfax
- The prevailing Airbnb cancellation policy trend in Fairfax is Moderate, used by 30.6% of listings.
- A majority (52.8%) of hosts in Fairfax utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.6% market standard in Fairfax.
- Regularly review your cancellation policy against competitors and market demand shifts in Fairfax.
Fairfax STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Fairfax
- The overall average booking lead time for vacation rentals in Fairfax is 30 days.
- Guests book furthest in advance for stays during September (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (48 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Fairfax.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Fairfax averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Fairfax (2025)
Amenity Prevalence
Amenity Insights for Fairfax
- Essential amenities in Fairfax that guests expect include: Wifi, Smoke alarm, Air conditioning, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Washer, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Fairfax: Wifi, Smoke alarm, Air conditioning, Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Free parking on premises or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Fairfax to stay competitive.
Fairfax Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Fairfax
- The typical guest profile for Airbnb in Fairfax consists of primarily domestic travelers (86%), often arriving from nearby Fairfax, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 86.4% of guests.
- Key international markets include United States (86.4%) and DC (2.3%).
- Top languages spoken are English (63.2%) followed by Spanish (13.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Fairfax and Arlington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Fairfax Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Woodlake | 10 | $7,644 | $837.76 | 38% |
| Bentonville | 22 | $5,650 | $407.23 | 52% |
| Mayo | 15 | $5,602 | $443.45 | 49% |
| Centreville | 16 | $5,411 | $556.69 | 44% |
| Castleton | 10 | $5,343 | $512.49 | 35% |
| Stevensville | 79 | $5,228 | $528.01 | 40% |
| Easton | 41 | $5,147 | $617.06 | 38% |
| Betterton | 10 | $5,107 | $569.59 | 35% |
| Shannondale | 50 | $4,933 | $300.39 | 56% |
| Lower Windsor Township | 17 | $4,529 | $384.41 | 46% |