Falls Church Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Falls Church in 2025? Explore comprehensive Airbnb analytics for Falls Church, Virginia, United States to uncover income potential. This 2025 STR market report for Falls Church, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 61 active listings.

Whether you're considering an Airbnb investment in Falls Church, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Falls Church Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Falls Church Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$222
The average rental revenue earned for an occupied room per day in Falls Church.
Occupancy Rate(?)
46.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$24,592
Typical annual income for an Airbnb listing in Falls Church. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
0.3%
Positive growth (0.3%) vs. last year.
Peak Revenue Month(?)
March
The month with the highest average earnings, indicating peak season in Falls Church.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Falls Church.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
61
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Falls Church (2025)

Understanding the monthly revenue variations for Airbnb listings in Falls Church is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Falls Church is typically March, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Falls Church across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,911+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,379 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,510 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,259, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Falls Church

Falls Church Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Falls Church STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Falls Church:

  • Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 52%.
  • Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Falls Church

Average Daily Rate (ADR) Airbnb Trends in Falls Church (2025)

Effective short term rental pricing strategy in Falls Church involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Falls Church typically peaks in January and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $375+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $258 or more.
  • Typical properties (Median) charge around $135 per night.
  • Entry-level properties (Bottom 25%) earn around $83 per night.

Average Daily Rate (ADR) Trend by Month in Falls Church

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Airbnb Seasonality Analysis & Trends in Falls Church (2025)

Peak Season (March, July, January)
  • Revenue averages $3,796 per month
  • Occupancy rates average 50.7%
  • Daily rates average $232
Shoulder Season
  • Revenue averages $3,319 per month
  • Occupancy maintains around 52.6%
  • Daily rates hold near $209
Low Season (February, September, November)
  • Revenue drops to average $2,625 per month
  • Occupancy decreases to average 45.3%
  • Daily rates adjust to average $206

Seasonality Insights for Falls Church

  • The Airbnb seasonality in Falls Church shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Falls Church's highest earning potential, with monthly revenues capable of climbing to $3,873, occupancy reaching a high of 60.1%, and ADRs peaking at $271.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,431, occupancy could drop to 36.9%, and ADRs may adjust down to $193.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Falls Church.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Falls Church seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Falls Church (2025)

Exploring the top neighborhoods for short-term rentals in Falls Church? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Broadmont
A charming neighborhood known for its historic homes and family-friendly atmosphere. It offers a quiet suburban feel while being close to public transportation and local amenities, making it attractive for families and short-term visitors.
Broadmont Park, Falls Church City Farmers Market, W&OD Trail, Cherry Hill Farmhouse
West Falls Church
An area with easy access to the Metro and major highways, making it ideal for commuters. It features a mix of residential and commercial spaces, appealing to both business travelers and tourists.
West Falls Church Metro Station, Historic Oakton, Pine Spring Park, Cherry Hill Park
Downtown Falls Church
The vibrant urban center of the city, filled with shops, restaurants, and cultural venues. Its walkable streets and proximity to public transport make it a prime spot for visitors seeking convenience and local flavor.
Falls Church City Hall, The State Theatre, Mary Riley Styles Public Library, Cherry Hill Park
Lake Barcroft
A scenic area known for its lakes and nature, attracting those who appreciate outdoor activities. It provides a serene escape while being close to urban amenities.
Lake Barcroft, Nature trails, Park services, Bird watching spots
Broad Street
Main thoroughfare filled with diverse dining options and local businesses. This shopping district draws visitors looking for a vibrant community experience combined with local culture.
Falls Church Farmers Market, Local bakeries and cafes, Historic sites, Antique shops
Seven Corners
A bustling commercial area with a mix of multicultural dining options and shopping. With its diverse offerings, it attracts both locals and visitors looking for authentic food experiences.
Seven Corners Shopping Center, Local ethnic restaurants, Parks and recreational spots, Cultural markets
East Falls Church
A suburban neighborhood known for its residential appeal and proximity to nature. It is popular among families and those seeking a quiet place close to urban amenities.
East Falls Church Metro Station, Nearby parks, Scenic walking trails
Little City
A nickname for Falls Church’s unique blend of small-town charm and urban facilities. It’s appealing for visitors who want a local experience with access to city conveniences.
Local restaurants, Unique shops, Cultural events, Art galleries

Understanding Airbnb License Requirements & STR Laws in Falls Church (2025)

While Falls Church, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Falls Church to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 7% licensed listings)

Top Performing Airbnb Properties in Falls Church (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Falls Churchbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Fantastic Falls Church City

Fantastic Falls Church City

Entire Place • 4 bedrooms

$69,038
Revenue
53.0%
Occupancy
$448.17
Daily Rate
Walk to everything in Falls Church, 8 min to Metro

Walk to everything in Falls Church, 8 min to Metro

Entire Place • 3 bedrooms

$63,663
Revenue
63.3%
Occupancy
$277.19
Daily Rate
The Ultimate Luxury | Yard | Jacuzzi | Garage

The Ultimate Luxury | Yard | Jacuzzi | Garage

Entire Place • 5 bedrooms

$61,868
Revenue
30.9%
Occupancy
$446.02
Daily Rate
Gorgeous Spacious House 5BR 9Beds Private Parking

Gorgeous Spacious House 5BR 9Beds Private Parking

Entire Place • 5 bedrooms

$61,534
Revenue
48.7%
Occupancy
$546.84
Daily Rate
Mountain House in Town

Mountain House in Town

Entire Place • 2 bedrooms

$60,908
Revenue
51.0%
Occupancy
$328.52
Daily Rate
Zen-Like Mid Century Modern Near Metro and DC

Zen-Like Mid Century Modern Near Metro and DC

Entire Place • 2 bedrooms

$60,617
Revenue
64.5%
Occupancy
$257.05
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Falls Church (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Falls Church based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Jay3$160,2152334.50/5.0
Nancy2$112,7643284.97/5.0
Claire2$94,0331004.97/5.0
Nhi2$87,79864.83/5.0
Jamie1$63,663434.98/5.0
Jake1$61,534104.90/5.0
Louise1$60,6171175.00/5.0
Pieros Oasis Limited1$55,636234.57/5.0
Kent1$55,349174.94/5.0
Michelle D.3$53,235584.66/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Falls Church.

Dive Deeper: Advanced Falls Church STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Falls Church. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Falls Church Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Falls Church

  • The Falls Church Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.7% of the 61 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Falls Church, House properties are the most common (77%), reflecting the local real estate landscape.
  • Houses represent a significant 77% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others (combined 6.6%) offer potential for unique stay experiences.

Falls Church Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Falls Church

  • The dominant room capacity in Falls Church is 1 bedroom listings, making up 24.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 4 bedrooms properties represent 41.0% of the active Airbnb listings in Falls Church, indicating a high concentration in these sizes.
  • A significant 44.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Falls Church.

Falls Church Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Falls Church

  • The most common guest capacity trend in Falls Church vacation rentals is listings accommodating 8+ guests (29.5%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Falls Church STR market, accounting for 44.3% of listings.
  • 39.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Falls Church.
  • On average, properties in Falls Church are equipped to host 4.4 guests.

Falls Church Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Falls Church

  • The most common availability pattern in Falls Church falls within the 271-366 days range, representing 41% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 73.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Falls Church (34.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 26.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Falls Church Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (16.4%)

1 Night

10 listings

16.4% of total

2 Nights (13.1%)

2 Nights

8 listings

13.1% of total

3 Nights (13.1%)

3 Nights

8 listings

13.1% of total

4-6 Nights (3.3%)

4-6 Nights

2 listings

3.3% of total

7-29 Nights (18%)

7-29 Nights

11 listings

18% of total

30+ Nights (36.1%)

30+ Nights

22 listings

36.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Falls Church is 30+ Nights, adopted by 36.1% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (36.1%) caters to monthly stays (30+ nights) in Falls Church, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 36.1% of Falls Church hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.4% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 36.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Falls Church.

Falls Church Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (18.6%)

Flexible

11 listings

18.6% of total

Moderate (18.6%)

Moderate

11 listings

18.6% of total

Firm (35.6%)

Firm

21 listings

35.6% of total

Strict (27.1%)

Strict

16 listings

27.1% of total

Cancellation Policy Insights for Falls Church

  • The prevailing Airbnb cancellation policy trend in Falls Church is Firm, used by 35.6% of listings.
  • A majority (62.7%) of hosts in Falls Church utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 35.6% market standard in Falls Church.
  • Regularly review your cancellation policy against competitors and market demand shifts in Falls Church.

Falls Church STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Falls Church

  • The overall average booking lead time for vacation rentals in Falls Church is 42 days.
  • Guests book furthest in advance for stays during June (average 71 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (52 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Falls Church.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 52 days) to capture early planners.
  • Monitor your own booking lead times against these Falls Church averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Falls Church (2025)

Amenity Prevalence

Amenity Insights for Falls Church

  • Essential amenities in Falls Church that guests expect include: Air conditioning, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Heating, Free parking on premises are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Falls Church: Air conditioning, Wifi, Smoke alarm.
  • Prioritize adding missing essentials: Smoke alarm.
  • Consider adding popular differentiators like TV or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Falls Church to stay competitive.

Falls Church Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Falls Church

  • The typical guest profile for Airbnb in Falls Church consists of primarily domestic travelers (90%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 90.1% of guests.
  • Key international markets include United States (90.1%) and DC (2.3%).
  • Top languages spoken are English (61.1%) followed by Spanish (14%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from New York and Falls Church.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Falls Church Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Castleton10$6,397$531.4138%
Mayo14$5,419$442.2951%
Bentonville23$5,267$394.6352%
Centreville14$5,256$538.2246%
Shannondale50$4,738$315.1154%
Stevensville78$4,629$500.4140%
Chester16$4,577$442.3241%
Skyland Estates14$4,519$255.6460%
Easton49$4,456$688.1335%
Lower Windsor Township16$4,394$371.3745%

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