Glen Allen Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Glen Allen in 2025? Explore comprehensive Airbnb analytics for Glen Allen, Virginia, United States to uncover income potential. This 2025 STR market report for Glen Allen, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 31 active listings.
Whether you're considering an Airbnb investment in Glen Allen, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Glen Allen Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Glen Allen Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Glen Allen (2025)
Understanding the monthly revenue variations for Airbnb listings in Glen Allen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Glen Allen is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Glen Allen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,054+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,958 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,537 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,324, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Glen Allen
Glen Allen Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Glen Allen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Glen Allen:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 57%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Glen Allen
Average Daily Rate (ADR) Airbnb Trends in Glen Allen (2025)
Effective short term rental pricing strategy in Glen Allen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Glen Allen typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $308+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $190 or more.
- Typical properties (Median) charge around $135 per night.
- Entry-level properties (Bottom 25%) earn around $73 per night.
Average Daily Rate (ADR) Trend by Month in Glen Allen
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Airbnb Seasonality Analysis & Trends in Glen Allen (2025)
Peak Season (August, May, July)
- Revenue averages $3,894 per month
- Occupancy rates average 55.9%
- Daily rates average $206
Shoulder Season
- Revenue averages $3,112 per month
- Occupancy maintains around 52.5%
- Daily rates hold near $187
Low Season (January, February, April)
- Revenue drops to average $2,712 per month
- Occupancy decreases to average 53.2%
- Daily rates adjust to average $181
Seasonality Insights for Glen Allen
- The Airbnb seasonality in Glen Allen shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Glen Allen's highest earning potential, with monthly revenues capable of climbing to $4,219, occupancy reaching a high of 62.5%, and ADRs peaking at $231.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,638, occupancy could drop to 47.5%, and ADRs may adjust down to $167.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Glen Allen.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Glen Allen seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Glen Allen (2025)
Exploring the top neighborhoods for short-term rentals in Glen Allen? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Short Pump | A rapidly growing suburb known for its shopping, dining, and entertainment options. Popular for families and business travelers with its proximity to major corporate offices and outdoor activities. | Short Pump Town Center, The Cultural Arts Center, Deep Run Park, Children's Museum of Richmond, Independence Golf Club |
| Downtown Glen Allen | The heart of Glen Allen with easy access to local businesses, restaurants, and the community center. Ideal for guests who want to experience the charm of a small town while being close to Richmond. | Glen Allen Cultural Arts Center, The Virginia Center Commons, Parks and Recreation facilities, Local eateries and coffee shops |
| Tuckahoe | A quiet and picturesque neighborhood that offers a suburban feel with great schools and parks, perfect for family-oriented visitors. Great for longer stays. | Tuckahoe Park, Pinebrook Park, Local dining options, Tuckahoe Library |
| Laurel | A suburban area that provides access to nearby parks and recreational activities, appealing to visitors who enjoy the outdoors and family-friendly environments. | Laurel Park, Crump Park and Meadow Farm Museum, Local shopping and dining options |
| Henrico | A larger area that hosts various events and attractions, often appealing to tourists looking for cultural experiences and outdoor activities. | Meadow Farm Museum, Historic Courthouse, Local festivals and events |
| Virginia Center Commons | A shopping mall area that attracts shoppers and families looking for proximity to retail, dining, and entertainment options. | Virginia Center Commons Mall, Restaurants and cafes, Entertainment venues |
| Glen Allen Park | A residential area centered around parks and recreational facilities, appealing to travelers focused on family activities and enjoying nature. | Glen Allen Park, Local sports facilities, Walking trails and picnic areas |
| Broad Street Corridor | An important commercial corridor known for its diverse range of shops and services, highly frequented by both locals and visitors looking for shopping and dining. | Shopping plazas, Local restaurants, Health and wellness centers |
Understanding Airbnb License Requirements & STR Laws in Glen Allen (2025)
While Glen Allen, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Glen Allen to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Glen Allen (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Glen Allenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lake/retreat shortpump Richmond Castlewood Estate
Entire Place • 5 bedrooms
16 Sleepers | Retreat | Tennis/Pickle Ball, Hot Tub/Sauna
Entire Place • 7 bedrooms
Supercharged 4 Bedroom Upscale Home
Entire Place • 4 bedrooms
Spacious Cozy Glen Allen, Steamboat Home
Entire Place • 4 bedrooms
Cozy Cottage *DOG FRIENDLY* w/ fenced-in backyard
Entire Place • 2 bedrooms
The Deluxe Oasis in the west end of Richmond
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Glen Allen (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Glen Allen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lorna | 1 | $120,911 | 32 | 4.69/5.0 |
| Lori | 1 | $99,436 | 69 | 4.83/5.0 |
| Shacorey | 1 | $56,444 | 35 | 4.91/5.0 |
| Mike | 1 | $54,127 | 43 | 4.74/5.0 |
| Rebekah | 1 | $40,732 | 257 | 4.97/5.0 |
| Velizara | 1 | $37,508 | 25 | 4.80/5.0 |
| Jessica | 1 | $36,662 | 56 | 4.91/5.0 |
| Victor | 1 | $36,529 | 51 | 4.86/5.0 |
| Peter | 2 | $33,422 | 15 | 4.94/5.0 |
| Evolve | 1 | $31,581 | 10 | 4.20/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Glen Allen.
Dive Deeper: Advanced Glen Allen STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Glen Allen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGlen Allen Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Glen Allen
- The Glen Allen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.4% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Glen Allen, House properties are the most common (74.2%), reflecting the local real estate landscape.
- Houses represent a significant 74.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 6.4%) offer potential for unique stay experiences.
Glen Allen Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Glen Allen
- The dominant room capacity in Glen Allen is 2 bedrooms listings, making up 22.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 42.0% of the active Airbnb listings in Glen Allen, indicating a high concentration in these sizes.
- A significant 38.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Glen Allen.
Glen Allen Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Glen Allen
- The most common guest capacity trend in Glen Allen vacation rentals is listings accommodating 4 guests (22.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Glen Allen STR market, accounting for 45.2% of listings.
- 35.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Glen Allen.
- On average, properties in Glen Allen are equipped to host 4.2 guests.
Glen Allen Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Glen Allen
- The most common availability pattern in Glen Allen falls within the 91-180 days range, representing 32.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Glen Allen (35.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Glen Allen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
29% of total
2 Nights
6 listings
19.4% of total
3 Nights
1 listings
3.2% of total
7-29 Nights
1 listings
3.2% of total
30+ Nights
14 listings
45.2% of total
Key Insights
- The most prevalent minimum stay requirement in Glen Allen is 30+ Nights, adopted by 45.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (45.2%) caters to monthly stays (30+ nights) in Glen Allen, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 45.2% of Glen Allen hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 45.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Glen Allen.
Glen Allen Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
19.4% of total
Moderate
15 listings
48.4% of total
Firm
8 listings
25.8% of total
Strict
2 listings
6.5% of total
Cancellation Policy Insights for Glen Allen
- The prevailing Airbnb cancellation policy trend in Glen Allen is Moderate, used by 48.4% of listings.
- There's a relatively balanced mix between guest-friendly (67.8%) and stricter (32.3%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 48.4% market standard in Glen Allen.
- Using a Strict policy might deter some guests, as only 6.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Glen Allen.
Glen Allen STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Glen Allen
- The overall average booking lead time for vacation rentals in Glen Allen is 31 days.
- Guests book furthest in advance for stays during May (average 52 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (46 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Glen Allen.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Glen Allen averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Glen Allen (2025)
Amenity Prevalence
Amenity Insights for Glen Allen
- Essential amenities in Glen Allen that guests expect include: Air conditioning, Smoke alarm, Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Iron are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Glen Allen: Air conditioning, Smoke alarm, Wifi, Free parking on premises.
- Prioritize adding missing essentials: Wifi, Free parking on premises.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Glen Allen to stay competitive.
Glen Allen Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Glen Allen
- The typical guest profile for Airbnb in Glen Allen consists of primarily domestic travelers (96%), often arriving from nearby Richmond, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.1% of guests.
- Key international markets include United States (96.1%) and DC (2.1%).
- Top languages spoken are English (73.9%) followed by Spanish (11.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Richmond and Virginia Beach.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Glen Allen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Woodlake | 10 | $7,644 | $837.76 | 38% |
| Bentonville | 22 | $5,650 | $407.23 | 52% |
| Mayo | 15 | $5,602 | $443.45 | 49% |
| Castleton | 10 | $5,343 | $512.49 | 35% |
| Stevensville | 79 | $5,228 | $528.01 | 40% |
| Easton | 41 | $5,147 | $617.06 | 38% |
| Afton | 135 | $4,475 | $352.64 | 41% |
| Arundel on the Bay | 33 | $4,437 | $489.44 | 37% |
| Chester | 18 | $4,395 | $508.69 | 41% |
| Haymarket | 12 | $4,391 | $353.58 | 42% |