Middletown Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Middletown in 2025? Explore comprehensive Airbnb analytics for Middletown, Virginia, United States to uncover income potential. This 2025 STR market report for Middletown, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Middletown, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Middletown Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Middletown Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Middletown (2025)
Understanding the monthly revenue variations for Airbnb listings in Middletown is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Middletown is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Middletown across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,879+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,955 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,385 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $948, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Middletown
Middletown Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Middletown STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Middletown:
- Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Middletown
Average Daily Rate (ADR) Airbnb Trends in Middletown (2025)
Effective short term rental pricing strategy in Middletown involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Middletown typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $154+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $134 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $108 per night.
Average Daily Rate (ADR) Trend by Month in Middletown
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Airbnb Seasonality Analysis & Trends in Middletown (2025)
Peak Season (May, June, April)
- Revenue averages $3,043 per month
- Occupancy rates average 52.8%
- Daily rates average $131
Shoulder Season
- Revenue averages $1,210 per month
- Occupancy maintains around 28.8%
- Daily rates hold near $127
Low Season (January, February, December)
- Revenue drops to average $676 per month
- Occupancy decreases to average 19.5%
- Daily rates adjust to average $108
Seasonality Insights for Middletown
- The Airbnb seasonality in Middletown shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Middletown's highest earning potential, with monthly revenues capable of climbing to $3,500, occupancy reaching a high of 61.3%, and ADRs peaking at $132.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $535, occupancy could drop to 18.4%, and ADRs may adjust down to $96.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Middletown.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Middletown seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Middletown (2025)
Exploring the top neighborhoods for short-term rentals in Middletown? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Middletown | Charming historic area with antique shops, restaurants, and cultural sites. Popular with visitors interested in history and small-town charm. | Middletown's Historic District, Middletown Memorial Park, Wayside Theatre, Middletown Community Center, Local dining options |
| Shenandoah National Park | Proximity to the stunning outdoors and scenic views makes it a great location for nature lovers and adventure seekers. | Shenandoah National Park, Skyline Drive, Hiking Trails, Nature Wildlife Viewing, Picnicking Areas |
| Mason-Dixon Line | Cultural and historical significance, attracting guests interested in the history of the region as well as Civil War buffs. | Historical Markers, Battlefield Sites, Cultural Events, Local museums, Outdoor Activities |
| Local Wineries | Middletown is near several popular wineries, attracting wine enthusiasts looking for a getaway experience. | Local Vineyard Tours, Wine Tastings, Scenic Views, Culinary Experiences, Outdoor Events |
| Winchester | Nearby Winchester offers urban amenities while still being close to the peaceful countryside, appealing to different types of travelers. | Historic Old Town Winchester, Winchester-Frederick County Convention Center, Local Shops and Restaurants, George Washington's Office Museum, Museum of the Shenandoah Valley |
| Apple Blossom Festival Area | Known for its annual festivals, this area draws both locals and tourists looking for family-friendly activities and events. | Apple Blossom Festival, Live Music Events, Arts and Crafts Fairs, Community Activities, Local Food Vendors |
| Local Parks | Beautiful parks in the area provide recreational opportunities, attracting families and outdoor enthusiasts. | Middletown Park, Veterans Park, Picnic Areas, Playgrounds, Walking Trails |
| Local Restaurants and Cafes | The vibrant local dining scene draws food lovers and those looking to explore the culinary delights of the region. | Dining at Local Cafes, Bakeries, Gourmet Food Shops, Farm-to-Table Restaurants, Culinary Events |
Understanding Airbnb License Requirements & STR Laws in Middletown (2025)
While Middletown, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Middletown to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Middletown (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Middletownbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cozy Reliance Retreat with Beautiful Views
Entire Place • 1 bedroom
Riverfront Oasis with Mountain Views, Near Town
Entire Place • 2 bedrooms
Cozy Home with Valley Views
Entire Place • 2 bedrooms
Wayside Inn (Room #18 ) Shenandoah Guest
Private Room • 1 bedroom
Wayside Inn (Room # 19) Massanutten Guest Room
Private Room • 1 bedroom
Cozy Farmhouse
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Middletown (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Middletown based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wayside | 16 | $124,832 | 53 | 1.74/5.0 |
| Michelle | 1 | $35,135 | 92 | 4.95/5.0 |
| Laya | 1 | $31,862 | 37 | 4.89/5.0 |
| Julie | 1 | $21,688 | 9 | 4.56/5.0 |
| Ed | 1 | $17,581 | 12 | 4.83/5.0 |
| Susan | 1 | $15,498 | 96 | 4.75/5.0 |
| BJ Hessler | 1 | $14,562 | 40 | 4.90/5.0 |
| Host #75875415 | 1 | $867 | 1 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Middletown.
Dive Deeper: Advanced Middletown STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Middletown. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMiddletown Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Middletown
- The Middletown Airbnb market composition is heavily skewed towards Private Room listings, which make up 69.6% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Middletown, Hotel/Boutique properties are the most common (73.9%), reflecting the local real estate landscape.
- Houses represent a significant 21.7% portion, catering likely to families or larger groups.
- The presence of 73.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 4.3%) offer potential for unique stay experiences.
Middletown Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Middletown
- The dominant room capacity in Middletown is 1 bedroom listings, making up 82.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 95.6% of the active Airbnb listings in Middletown, indicating a high concentration in these sizes.
- With over half the market (82.6%) consisting of studios or 1-bedroom units, Middletown is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Middletown.
Middletown Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Middletown
- The most common guest capacity trend in Middletown vacation rentals is listings accommodating 2 guests (73.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Middletown STR market, accounting for 82.6% of listings.
- A significant 73.9% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Middletown.
- 12.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Middletown.
- On average, properties in Middletown are equipped to host 3.0 guests.
Middletown Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Middletown
- The most common availability pattern in Middletown falls within the 271-366 days range, representing 60.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Middletown (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Middletown Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
81.8% of total
2 Nights
3 listings
13.6% of total
30+ Nights
1 listings
4.5% of total
Key Insights
- The most prevalent minimum stay requirement in Middletown is 1 Night, adopted by 81.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.4%) of the Middletown Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 81.8% of Middletown hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Middletown.
Middletown Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
16.7% of total
Moderate
2 listings
16.7% of total
Firm
1 listings
8.3% of total
Strict
7 listings
58.3% of total
Cancellation Policy Insights for Middletown
- The prevailing Airbnb cancellation policy trend in Middletown is Strict, used by 58.3% of listings.
- A majority (66.6%) of hosts in Middletown utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 58.3% market standard in Middletown.
- With 58.3% using Strict terms, this is a viable option in Middletown, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Middletown.
Middletown STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Middletown
- The overall average booking lead time for vacation rentals in Middletown is 16 days.
- Guests book furthest in advance for stays during July (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (36 days avg.) sees the longest lead times, while Winter (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (16 days) as a baseline for your pricing and availability strategy in Middletown.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Middletown averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Middletown (2025)
Amenity Prevalence
Amenity Insights for Middletown
- Essential amenities in Middletown that guests expect include: Air conditioning, TV, Heating, Wifi, Free parking on premises, Hot water, Smoke alarm, Carbon monoxide alarm, Coffee maker. Lacking these (any) could significantly impact bookings.
- Popular amenities like Board games are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Middletown: Air conditioning, TV, Heating, Wifi, Free parking on premises, Hot water, Smoke alarm, Carbon monoxide alarm, Coffee maker.
- Prioritize adding missing essentials: Carbon monoxide alarm, Coffee maker.
- Consider adding popular differentiators like Board games to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Middletown to stay competitive.
Middletown Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Middletown
- The typical guest profile for Airbnb in Middletown consists of primarily domestic travelers (88%), often arriving from nearby Washington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 88.4% of guests.
- Key international markets include United States (88.4%) and DC (5.4%).
- Top languages spoken are English (65.7%) followed by Spanish (7.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Washington and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Middletown Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lemont | 22 | $8,558 | $812.80 | 42% |
| State College | 158 | $7,525 | $751.34 | 44% |
| Castleton | 10 | $6,255 | $523.55 | 39% |
| Ferguson Township | 120 | $5,810 | $785.97 | 40% |
| College Township | 65 | $5,752 | $809.46 | 40% |
| Shannondale | 47 | $5,288 | $292.94 | 56% |
| Bentonville | 22 | $5,235 | $405.46 | 51% |
| Skyland Estates | 13 | $5,151 | $253.99 | 63% |
| Benner Township | 67 | $5,036 | $564.36 | 42% |
| Friendsville | 12 | $5,012 | $493.24 | 39% |