Mount Jackson Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Mount Jackson in 2025? Explore comprehensive Airbnb analytics for Mount Jackson, Virginia, United States to uncover income potential. This 2025 STR market report for Mount Jackson, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 63 active listings.
Whether you're considering an Airbnb investment in Mount Jackson, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mount Jackson Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mount Jackson Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mount Jackson (2025)
Understanding the monthly revenue variations for Airbnb listings in Mount Jackson is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mount Jackson is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mount Jackson across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,862+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,156 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,696 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,452, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mount Jackson
Mount Jackson Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mount Jackson STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mount Jackson:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mount Jackson
Average Daily Rate (ADR) Airbnb Trends in Mount Jackson (2025)
Effective short term rental pricing strategy in Mount Jackson involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mount Jackson typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $312+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $243 or more.
- Typical properties (Median) charge around $186 per night.
- Entry-level properties (Bottom 25%) earn around $146 per night.
Average Daily Rate (ADR) Trend by Month in Mount Jackson
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Airbnb Seasonality Analysis & Trends in Mount Jackson (2025)
Peak Season (June, October, May)
- Revenue averages $3,675 per month
- Occupancy rates average 46.8%
- Daily rates average $199
Shoulder Season
- Revenue averages $3,300 per month
- Occupancy maintains around 45.8%
- Daily rates hold near $208
Low Season (February, March, September)
- Revenue drops to average $2,436 per month
- Occupancy decreases to average 39.1%
- Daily rates adjust to average $204
Seasonality Insights for Mount Jackson
- The Airbnb seasonality in Mount Jackson shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mount Jackson's highest earning potential, with monthly revenues capable of climbing to $3,739, occupancy reaching a high of 59.0%, and ADRs peaking at $228.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,289, occupancy could drop to 36.5%, and ADRs may adjust down to $195.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mount Jackson.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mount Jackson seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mount Jackson (2025)
Exploring the top neighborhoods for short-term rentals in Mount Jackson? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Shenandoah National Park | A stunning natural park with scenic views, hiking trails, and diverse wildlife. Ideal for nature lovers and outdoor enthusiasts looking for a getaway. | Skyline Drive, Hawksbill Mountain, Dark Hollow Falls, Old Rag Mountain, Big Meadows |
| Luray Caverns | Famous for its breathtaking underground caverns, Luray offers unique geological formations. A must-visit for families and adventure seekers. | Luray Caverns, The Car and Carriage Caravan Museum, Luray Valley Museum, Lake Arrowhead |
| Historic Mount Jackson | A charming small town with rich history and heritage. Attracts visitors interested in local culture and history. | Mount Jackson Museum, Local history trails, Nearby wineries, Community festivals |
| George Washington National Forest | A vast forest offering outdoor activities like hiking, camping, and fishing. Great for those seeking peace and natural beauty. | Hiking trails, Camping sites, Waterfalls, Fishing spots |
| Cedar Creek and Belle Grove National Historical Park | A historical site with Civil War significance, ideal for history buffs and educational visits. | Belle Grove Plantation, Cedar Creek Battlefield, Visitor Center |
| New Market | Known for its vibrant antique shops and historical significance. Popular for weekend getaways and antique lovers. | New Market Battlefield State Historical Park, Antique shops, Local dining options |
| Fort Valley | A picturesque valley known for its scenery and outdoor activities. Perfect for those looking for a serene retreat. | Hiking trails, Peaceful landscapes, Wildlife viewing |
| Wine Country | The area is home to several wineries and vineyards, making it appealing for wine tourism and tasting events. | Local wineries, Wine tasting tours, Vineyard events |
Understanding Airbnb License Requirements & STR Laws in Mount Jackson (2025)
While Mount Jackson, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mount Jackson to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mount Jackson (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mount Jacksonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Retreat in the Shenandoah Valley
Entire Place • 3 bedrooms
Earl's Place at Shenandoah Caverns
Entire Place • 7 bedrooms
'The Toasted Marshmallow' Mt Jackson Retreat!
Entire Place • 5 bedrooms
*Hot Tub w. Mtn Views, 2 Fire pits, near Bryce!*
Entire Place • 3 bedrooms
Luxury Log Cabin w/6 bds, HotTub & Theatre room
Entire Place • 6 bedrooms
Wander Inn - Shenandoah mountain escape, ski Bryce
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mount Jackson (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mount Jackson based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tony | 6 | $200,218 | 424 | 4.65/5.0 |
| Kristin | 1 | $182,582 | 41 | 5.00/5.0 |
| Evolve | 4 | $171,507 | 166 | 4.84/5.0 |
| Joe | 1 | $84,850 | 153 | 4.97/5.0 |
| Jacqueline | 1 | $64,121 | 203 | 4.95/5.0 |
| Host #264115861 | 1 | $64,055 | 39 | 4.90/5.0 |
| Jaclyn | 1 | $63,070 | 13 | 5.00/5.0 |
| Leah | 3 | $62,468 | 201 | 4.87/5.0 |
| Sally | 1 | $58,456 | 52 | 4.98/5.0 |
| Nic | 1 | $57,082 | 146 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mount Jackson.
Dive Deeper: Advanced Mount Jackson STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mount Jackson. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMount Jackson Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mount Jackson
- The Mount Jackson Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.4% of the 63 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mount Jackson, House properties are the most common (55.6%), reflecting the local real estate landscape.
- Houses represent a significant 55.6% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, hotel/boutique (combined 9.6%) offer potential for unique stay experiences.
Mount Jackson Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mount Jackson
- The dominant room capacity in Mount Jackson is 3 bedrooms listings, making up 36.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 60.3% of the active Airbnb listings in Mount Jackson, indicating a high concentration in these sizes.
- A significant 58.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mount Jackson.
Mount Jackson Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mount Jackson
- The most common guest capacity trend in Mount Jackson vacation rentals is listings accommodating 8+ guests (39.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Mount Jackson STR market, accounting for 58.7% of listings.
- 61.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mount Jackson.
- On average, properties in Mount Jackson are equipped to host 5.7 guests.
Mount Jackson Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mount Jackson
- The most common availability pattern in Mount Jackson falls within the 91-180 days range, representing 36.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Mount Jackson (34.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mount Jackson Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
23.7% of total
2 Nights
26 listings
44.1% of total
3 Nights
1 listings
1.7% of total
4-6 Nights
1 listings
1.7% of total
30+ Nights
17 listings
28.8% of total
Key Insights
- The most prevalent minimum stay requirement in Mount Jackson is 2 Nights, adopted by 44.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.8%) of the Mount Jackson Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (28.8%) caters to monthly stays (30+ nights) in Mount Jackson, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 44.1% of Mount Jackson hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 28.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mount Jackson.
Mount Jackson Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
21.8% of total
Moderate
19 listings
34.5% of total
Firm
15 listings
27.3% of total
Strict
9 listings
16.4% of total
Cancellation Policy Insights for Mount Jackson
- The prevailing Airbnb cancellation policy trend in Mount Jackson is Moderate, used by 34.5% of listings.
- There's a relatively balanced mix between guest-friendly (56.3%) and stricter (43.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.5% market standard in Mount Jackson.
- Regularly review your cancellation policy against competitors and market demand shifts in Mount Jackson.
Mount Jackson STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mount Jackson
- The overall average booking lead time for vacation rentals in Mount Jackson is 37 days.
- Guests book furthest in advance for stays during July (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (47 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Mount Jackson.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Mount Jackson averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mount Jackson (2025)
Amenity Prevalence
Amenity Insights for Mount Jackson
- Essential amenities in Mount Jackson that guests expect include: Air conditioning, Free parking on premises, Heating, Wifi, Hot water, Smoke alarm, Essentials, Fire extinguisher, Coffee maker. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mount Jackson: Air conditioning, Free parking on premises, Heating, Wifi, Hot water, Smoke alarm, Essentials, Fire extinguisher, Coffee maker.
- Prioritize adding missing essentials: Wifi, Hot water, Smoke alarm, Essentials, Fire extinguisher, Coffee maker.
- Consider adding popular differentiators like Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mount Jackson to stay competitive.
Mount Jackson Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mount Jackson
- The typical guest profile for Airbnb in Mount Jackson consists of primarily domestic travelers (85%), often arriving from nearby Washington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 85.2% of guests.
- Key international markets include United States (85.2%) and DC (11%).
- Top languages spoken are English (66.8%) followed by Spanish (12.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Washington and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mount Jackson Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Castleton | 10 | $6,255 | $523.55 | 39% |
| Penhook | 19 | $5,435 | $545.46 | 37% |
| Shannondale | 47 | $5,288 | $292.94 | 56% |
| Bentonville | 22 | $5,235 | $405.46 | 51% |
| Skyland Estates | 13 | $5,151 | $253.99 | 63% |
| Friendsville | 12 | $5,012 | $493.24 | 39% |
| Middleburg | 40 | $4,976 | $454.58 | 41% |
| Haymarket | 10 | $4,965 | $335.50 | 42% |
| Travilah | 10 | $4,650 | $414.77 | 47% |
| Nellysford | 63 | $4,632 | $377.70 | 38% |