North Shore Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States

Source: AirROI
Last updated: 2025-09-01

Is Airbnb profitable in North Shore in 2025? Explore comprehensive Airbnb analytics for North Shore, Virginia, United States to uncover income potential. This 2025 STR market report for North Shore, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 38 active listings.

Whether you're considering an Airbnb investment in North Shore, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the North Shore Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key North Shore Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$291
The average rental revenue earned for an occupied room per day in North Shore.
Occupancy Rate(?)
37.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$29,337
Typical annual income for an Airbnb listing in North Shore. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
6.4%
Positive growth (6.4%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in North Shore.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in North Shore.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
38
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in North Shore (2025)

Understanding the monthly revenue variations for Airbnb listings in North Shore is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in North Shore is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in North Shore across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,839+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,836 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,269 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,361, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in North Shore

North Shore Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the North Shore STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in North Shore:

  • Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 34%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in North Shore

Average Daily Rate (ADR) Airbnb Trends in North Shore (2025)

Effective short term rental pricing strategy in North Shore involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in North Shore typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $561+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $349 or more.
  • Typical properties (Median) charge around $228 per night.
  • Entry-level properties (Bottom 25%) earn around $155 per night.

Average Daily Rate (ADR) Trend by Month in North Shore

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Airbnb Seasonality Analysis & Trends in North Shore (2025)

Peak Season (July, June, August)
  • Revenue averages $5,794 per month
  • Occupancy rates average 57.6%
  • Daily rates average $337
Shoulder Season
  • Revenue averages $2,908 per month
  • Occupancy maintains around 34.7%
  • Daily rates hold near $285
Low Season (January, February, March)
  • Revenue drops to average $1,728 per month
  • Occupancy decreases to average 23.3%
  • Daily rates adjust to average $274

Seasonality Insights for North Shore

  • The Airbnb seasonality in North Shore shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases North Shore's highest earning potential, with monthly revenues capable of climbing to $6,888, occupancy reaching a high of 66.8%, and ADRs peaking at $338.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,504, occupancy could drop to 19.9%, and ADRs may adjust down to $270.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in North Shore.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these North Shore seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in North Shore (2025)

Exploring the top neighborhoods for short-term rentals in North Shore? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Lake Arrowhead
A beautiful lakefront community perfect for water sports and outdoor adventures. Ideal for those looking for a getaway in nature with easy access to the outdoors.
Lake Arrowhead, Hiking Trails, Fishing Spots, Boating Activities, Waterfront Dining
North Shore Beaches
Popular for its stunning beach views and recreational activities, this area attracts both summer tourists and winter sports enthusiasts.
Canvas Beach, North Beach Park, Pompano Beach, Water Sports Rentals, Local Restaurants
Westmoreland State Park
A large park offering camping, hiking, and stunning views of the Potomac River. Attracts nature lovers and families looking for a retreat.
Walking Trails, Camping Facilities, Picnic Areas, Fishing Spots, Wildlife Viewing
Smith Point
A serene and picturesque area perfect for those seeking peace and relaxation. Close to beaches and local fishing communities.
Smith Point Beach, Fishing Piers, Seaside Dining, Kayaking, Historical Landmarks
Colonial Beach
A charming riverside town known for its waterfront properties and small-town ambiance. Great for family vacations and weekend getaways.
Colonial Beach Boardwalk, Local Shops, Waterfront Restaurants, Historic Sites, Beach Activities
Potomac River Waterfronts
An area rich in history and natural beauty. Great for guests interested in water activities and local culture.
Waterfront Parks, Canoeing and Kayaking, Historical Sites, Fishing, Picnic Areas
Fitzgerald's Marina
A popular docking and boating location, attracting nautical enthusiasts and families looking for waterfront fun.
Marina Access, Boat Rentals, Fishing Charters, Restaurants, Sunset Views
Rappahannock River
Ideal for guests who enjoy fishing, kayaking, and other water activities. Beautiful landscapes and wildlife watching opportunities.
Rappahannock River, Scenic Views, Fishing Spots, Historic Sites, Nature Trails

Understanding Airbnb License Requirements & STR Laws in North Shore (2025)

While North Shore, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for North Shore to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in North Shore (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in North Shorebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Go Jump In The Lake!

Go Jump In The Lake!

Entire Place • 3 bedrooms

$150,719
Revenue
39.6%
Occupancy
$983.38
Daily Rate
Lake View Farm Retreat -Private Pickleball & Pool

Lake View Farm Retreat -Private Pickleball & Pool

Entire Place • 4 bedrooms

$83,418
Revenue
53.6%
Occupancy
$454.73
Daily Rate
Smith Mountain Lake Designer Home

Smith Mountain Lake Designer Home

Entire Place • 4 bedrooms

$77,318
Revenue
59.7%
Occupancy
$689.98
Daily Rate
Waterfront Dock/Paddle Boards/Kyaks & FirePit, Pet

Waterfront Dock/Paddle Boards/Kyaks & FirePit, Pet

Entire Place • 3 bedrooms

$72,509
Revenue
61.3%
Occupancy
$400.70
Daily Rate
BOOK Fall Dates-Bernards Landing BEST Location 2B

BOOK Fall Dates-Bernards Landing BEST Location 2B

Entire Place • 2 bedrooms

$63,089
Revenue
61.4%
Occupancy
$272.18
Daily Rate
LAKE Lookout: Amazing Views! - Casago SML

LAKE Lookout: Amazing Views! - Casago SML

Entire Place • 4 bedrooms

$41,120
Revenue
27.8%
Occupancy
$499.13
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in North Shore (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in North Shore based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Colleen1$150,71965.00/5.0
Kristie1$83,418874.98/5.0
Evolve3$78,213904.92/5.0
Kirsten1$77,318484.98/5.0
Melissa1$72,509394.92/5.0
Craig2$65,851684.95/5.0
Stacy3$65,209194.75/5.0
John1$63,0891544.81/5.0
Jessica4$53,495514.79/5.0
SML Vacation Rentals2$39,4112Not Rated

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in North Shore.

Dive Deeper: Advanced North Shore STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for North Shore. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

North Shore Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for North Shore

  • The North Shore Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 38 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in North Shore, House properties are the most common (55.3%), reflecting the local real estate landscape.
  • Houses represent a significant 55.3% portion, catering likely to families or larger groups.
  • Smaller segments like others (combined 2.6%) offer potential for unique stay experiences.

North Shore Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for North Shore

  • The dominant room capacity in North Shore is 1 bedroom listings, making up 34.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 63.1% of the active Airbnb listings in North Shore, indicating a high concentration in these sizes.
  • A significant 42.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in North Shore.

North Shore Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for North Shore

  • The most common guest capacity trend in North Shore vacation rentals is listings accommodating 4 guests (36.8%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the North Shore STR market, accounting for 60.5% of listings.
  • 34.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in North Shore.
  • On average, properties in North Shore are equipped to host 4.5 guests.

North Shore Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for North Shore

  • The most common availability pattern in North Shore falls within the 271-366 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in North Shore (44.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 10.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

North Shore Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (5.4%)

1 Night

2 listings

5.4% of total

2 Nights (35.1%)

2 Nights

13 listings

35.1% of total

3 Nights (10.8%)

3 Nights

4 listings

10.8% of total

4-6 Nights (2.7%)

4-6 Nights

1 listings

2.7% of total

7-29 Nights (5.4%)

7-29 Nights

2 listings

5.4% of total

30+ Nights (40.5%)

30+ Nights

15 listings

40.5% of total

Key Insights

  • The most prevalent minimum stay requirement in North Shore is 30+ Nights, adopted by 40.5% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (40.5%) caters to monthly stays (30+ nights) in North Shore, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 40.5% of North Shore hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.4% currently do.
  • A 2-night minimum appears standard (35.1%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 40.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in North Shore.

North Shore Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (5.6%)

Super Strict 60 Days

2 listings

5.6% of total

Flexible (11.1%)

Flexible

4 listings

11.1% of total

Moderate (19.4%)

Moderate

7 listings

19.4% of total

Firm (36.1%)

Firm

13 listings

36.1% of total

Strict (27.8%)

Strict

10 listings

27.8% of total

Cancellation Policy Insights for North Shore

  • The prevailing Airbnb cancellation policy trend in North Shore is Firm, used by 36.1% of listings.
  • A majority (63.9%) of hosts in North Shore utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 36.1% market standard in North Shore.
  • Regularly review your cancellation policy against competitors and market demand shifts in North Shore.

North Shore STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for North Shore

  • The overall average booking lead time for vacation rentals in North Shore is 55 days.
  • Guests book furthest in advance for stays during August (average 95 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 26 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (92 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in North Shore.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 92 days) to capture early planners.
  • Monitor your own booking lead times against these North Shore averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in North Shore (2025)

Amenity Prevalence

Amenity Insights for North Shore

  • Essential amenities in North Shore that guests expect include: Air conditioning, Free parking on premises, Refrigerator, TV, Heating, Dishes and silverware, Coffee maker, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Fire extinguisher are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for North Shore: Air conditioning, Free parking on premises, Refrigerator, TV, Heating, Dishes and silverware, Coffee maker, Wifi, Smoke alarm.
  • Prioritize adding missing essentials: Heating, Dishes and silverware, Coffee maker, Wifi, Smoke alarm.
  • Consider adding popular differentiators like Fire extinguisher to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in North Shore to stay competitive.

North Shore Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for North Shore

  • The typical guest profile for Airbnb in North Shore consists of primarily domestic travelers (98%), often arriving from nearby Richmond, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.4% of guests.
  • Key international markets include United States (98.4%) and Canada (0.5%).
  • Top languages spoken are English (87.2%) followed by Spanish (6.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Richmond and Greensboro.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the North Shore Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Castleton10$5,876$527.9435%
Bentonville22$5,815$413.5452%
Penhook19$4,841$589.9037%
Shenandoah97$4,532$329.3448%
Afton135$4,517$358.6741%
McGaheysville65$4,446$393.6744%
Skyland Estates15$4,417$253.4759%
Nellysford72$4,329$405.8837%
Wintergreen Resort56$4,322$381.4442%
Shenandoah Farms55$4,309$277.2048%

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