Stafford Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Stafford in 2025? Explore comprehensive Airbnb analytics for Stafford, Virginia, United States to uncover income potential. This 2025 STR market report for Stafford, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 72 active listings.
Whether you're considering an Airbnb investment in Stafford, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Stafford Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Stafford Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Stafford (2025)
Understanding the monthly revenue variations for Airbnb listings in Stafford is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Stafford is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Stafford across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,742+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,811 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,564 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $819, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Stafford
Stafford Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Stafford STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Stafford:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Stafford
Average Daily Rate (ADR) Airbnb Trends in Stafford (2025)
Effective short term rental pricing strategy in Stafford involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Stafford typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $372+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $179 or more.
- Typical properties (Median) charge around $99 per night.
- Entry-level properties (Bottom 25%) earn around $69 per night.
Average Daily Rate (ADR) Trend by Month in Stafford
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Airbnb Seasonality Analysis & Trends in Stafford (2025)
Peak Season (July, June, August)
- Revenue averages $3,233 per month
- Occupancy rates average 49.3%
- Daily rates average $159
Shoulder Season
- Revenue averages $2,260 per month
- Occupancy maintains around 43.4%
- Daily rates hold near $166
Low Season (January, February, March)
- Revenue drops to average $1,564 per month
- Occupancy decreases to average 33.1%
- Daily rates adjust to average $192
Seasonality Insights for Stafford
- The Airbnb seasonality in Stafford shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Stafford's highest earning potential, with monthly revenues capable of climbing to $3,412, occupancy reaching a high of 55.7%, and ADRs peaking at $194.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,527, occupancy could drop to 31.0%, and ADRs may adjust down to $153.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Stafford.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Stafford seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Stafford (2025)
Exploring the top neighborhoods for short-term rentals in Stafford? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Stafford | Charming and rich in Revolutionary War history, making it attractive to history buffs. Convenient access to parks and restaurants. | Stafford Civil War Historical Park, Patawomeck Park, Colonial Forge Park, Local restaurants, Historical landmarks |
| Aquia Harbour | A beautiful gated community with waterfront access, appealing to families and vacationers looking for a serene environment. | Aquia Creek, Aquia Harbour Golf Club, Local marina, Community parks |
| Garrisonville | A growing suburban area with shopping and dining, ideal for families and visitors looking for modern conveniences. | Stafford Marketplace, Local shops and eateries, Easy access to I-95, Garrisonville Park |
| Southern Stafford | Offers a rural feel with an array of outdoor activities, popular with nature lovers and those seeking to escape the city. | Mason Neck State Park, Pohick Bay Regional Park, Lake Anna, Hiking trails, Fishing spots |
| North Stafford | Proximity to Quantico Marine Base makes it popular with military personnel and their families, also ideal for short-term rentals. | Quantico National Cemetery, Local restaurants, Shopping centers, Parks and recreation areas |
| Fredericksburg | Nearby city rich in history and culture, a short drive from Stafford, attracting visitors to its historic sites. | Fredericksburg Historic District, Mary Washington House, Battlefield Parks, Local breweries, Arts and cultural events |
| Lake Arrowhead | A serene community with recreational activities centered around a beautiful lake, ideal for those looking to unwind in nature. | Lake Arrowhead, Boating and fishing, Picnic areas, Nature trails |
| Stafford Courthouse | Central location with a mix of residential and commercial areas. Great for attracting business travelers as well as tourists. | Stafford County Courthouse, Local dining options, Shopping areas, Civic events |
Understanding Airbnb License Requirements & STR Laws in Stafford (2025)
While Stafford, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Stafford to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Stafford (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Staffordbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Aquia Creek Lodge at Quantico
Entire Place • 5 bedrooms
5 Bedroom B&B w/ Pool & Hot Tub
Entire Place • 5 bedrooms
Quirky A-Frame in A Certified Wildlife Habitat
Entire Place • 3 bedrooms
Richard's Retreat Waterfront
Entire Place • 7 bedrooms
Luxury A-Frame Cabin, Lake View
Entire Place • 4 bedrooms
Stunning Riverfront Home w/ Pool, Hot Tub & Kayaks
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Stafford (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Stafford based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nicholas | 6 | $171,657 | 643 | 4.88/5.0 |
| Hunter | 1 | $94,078 | 9 | 5.00/5.0 |
| Kofi & Josephine | 2 | $85,498 | 251 | 4.89/5.0 |
| Will | 1 | $84,183 | 33 | 4.85/5.0 |
| Yvonne | 1 | $75,041 | 6 | 5.00/5.0 |
| Cinthia | 1 | $69,280 | 64 | 4.83/5.0 |
| Airi | 1 | $64,675 | 95 | 4.89/5.0 |
| Evolve | 2 | $63,785 | 9 | 4.67/5.0 |
| Susan | 5 | $51,523 | 9 | 2.00/5.0 |
| Divine | 1 | $47,867 | 14 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Stafford.
Dive Deeper: Advanced Stafford STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Stafford. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsStafford Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Stafford
- The Stafford Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 59.7% of the 72 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 40.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Stafford, House properties are the most common (62.5%), reflecting the local real estate landscape.
- Houses represent a significant 62.5% portion, catering likely to families or larger groups.
- The presence of 8.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 1.4%) offer potential for unique stay experiences.
Stafford Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Stafford
- The dominant room capacity in Stafford is 1 bedroom listings, making up 30.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 44.5% of the active Airbnb listings in Stafford, indicating a high concentration in these sizes.
- A significant 26.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Stafford.
Stafford Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Stafford
- The most common guest capacity trend in Stafford vacation rentals is listings accommodating 8+ guests (19.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Stafford STR market, accounting for 34.7% of listings.
- 26.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Stafford.
- On average, properties in Stafford are equipped to host 3.3 guests.
Stafford Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Stafford
- The most common availability pattern in Stafford falls within the 271-366 days range, representing 33.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Stafford (36.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Stafford Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
32 listings
46.4% of total
2 Nights
17 listings
24.6% of total
3 Nights
13 listings
18.8% of total
4-6 Nights
1 listings
1.4% of total
7-29 Nights
2 listings
2.9% of total
30+ Nights
4 listings
5.8% of total
Key Insights
- The most prevalent minimum stay requirement in Stafford is 1 Night, adopted by 46.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.0%) of the Stafford Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46.4% of Stafford hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Stafford.
Stafford Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
26 listings
44.1% of total
Moderate
19 listings
32.2% of total
Firm
8 listings
13.6% of total
Strict
6 listings
10.2% of total
Cancellation Policy Insights for Stafford
- The prevailing Airbnb cancellation policy trend in Stafford is Flexible, used by 44.1% of listings.
- The market strongly favors guest-friendly terms, with 76.3% of listings offering Flexible or Moderate policies. This suggests guests in Stafford may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44.1% market standard in Stafford.
- Using a Strict policy might deter some guests, as only 10.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Stafford.
Stafford STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Stafford
- The overall average booking lead time for vacation rentals in Stafford is 27 days.
- Guests book furthest in advance for stays during July (average 46 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (37 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Stafford.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Stafford averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Stafford (2025)
Amenity Prevalence
Amenity Insights for Stafford
- Essential amenities in Stafford that guests expect include: Smoke alarm, Air conditioning, Wifi, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Stafford: Smoke alarm, Air conditioning, Wifi, TV, Heating.
- Prioritize adding missing essentials: Air conditioning, Wifi, TV, Heating.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Stafford to stay competitive.
Stafford Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Stafford
- The typical guest profile for Airbnb in Stafford consists of primarily domestic travelers (96%), often arriving from nearby Virginia Beach, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.6% of guests.
- Key international markets include United States (95.6%) and DC (2%).
- Top languages spoken are English (71%) followed by Spanish (12.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Virginia Beach and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Stafford Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Castleton | 10 | $6,255 | $523.55 | 39% |
| Centreville | 15 | $6,205 | $510.77 | 47% |
| Mayo | 13 | $5,786 | $439.15 | 52% |
| Stevensville | 70 | $5,476 | $499.46 | 43% |
| Chester | 17 | $5,299 | $437.72 | 43% |
| Shannondale | 47 | $5,288 | $292.94 | 56% |
| Arundel on the Bay | 25 | $5,285 | $509.37 | 39% |
| Bentonville | 22 | $5,235 | $405.46 | 51% |
| Lower Windsor Township | 15 | $5,190 | $348.51 | 45% |
| Skyland Estates | 13 | $5,151 | $253.99 | 63% |