Surry Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Surry in 2025? Explore comprehensive Airbnb analytics for Surry, Virginia, United States to uncover income potential. This 2025 STR market report for Surry, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Surry, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Surry Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Surry Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Surry (2025)
Understanding the monthly revenue variations for Airbnb listings in Surry is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Surry is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Surry across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,554+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,450 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,547 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,298, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Surry
Surry Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Surry STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Surry:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Surry
Average Daily Rate (ADR) Airbnb Trends in Surry (2025)
Effective short term rental pricing strategy in Surry involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Surry typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $461+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $338 or more.
- Typical properties (Median) charge around $158 per night.
- Entry-level properties (Bottom 25%) earn around $117 per night.
Average Daily Rate (ADR) Trend by Month in Surry
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Airbnb Seasonality Analysis & Trends in Surry (2025)
Peak Season (August, November, July)
- Revenue averages $4,498 per month
- Occupancy rates average 48.6%
- Daily rates average $227
Shoulder Season
- Revenue averages $3,416 per month
- Occupancy maintains around 45.5%
- Daily rates hold near $232
Low Season (January, February, March)
- Revenue drops to average $2,247 per month
- Occupancy decreases to average 37.2%
- Daily rates adjust to average $218
Seasonality Insights for Surry
- The Airbnb seasonality in Surry shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Surry's highest earning potential, with monthly revenues capable of climbing to $4,983, occupancy reaching a high of 54.9%, and ADRs peaking at $259.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,658, occupancy could drop to 32.3%, and ADRs may adjust down to $213.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Surry.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Surry seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Surry (2025)
Exploring the top neighborhoods for short-term rentals in Surry? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Surry | A charming area known for its rich history, beautiful landscapes, and outdoor activities. Attracts visitors interested in historical tours and nature exploration. | Surry Plantation, Chippokes Plantation State Park, Virginia State University, Historic Jamestowne, Colonial Williamsburg |
| Surry County Park and Recreation | A local park that offers outdoor recreational activities including fishing, hiking, and picnicking, appealing to families and nature enthusiasts. | Surry County Park, James River, Walking Trails, Picnic Areas |
| Smithfield | Nearby town famous for its historical architecture and culinary delights, especially its ham. Perfect for culinary tourists and history buffs. | Smithfield Historic District, Isle of Wight County Museum, Smithfield Arts and Crafts, The Smithfield Center, Local Ham Shops |
| Jamestown | Historical significance as the first permanent English settlement in America. Attracts history enthusiasts and educational tours. | Jamestown Settlement, Historic Jamestowne, Yorktown Battlefield, Colonial National Historical Park, Blackbeard’s Brew |
| Williamsburg | A nearby city that is a major tourist destination known for its living-history museum and theme parks, drawing large numbers of visitors. | Colonial Williamsburg, Busch Gardens, Water Country USA, Merchants Square, Ripley's Believe It or Not! |
| Chippokes State Park | Known for its scenic views and recreational activities, making it a great spot for nature lovers and outdoor enthusiasts. | Plantation House, Hiking Trails, Fishing, Biking Trails, Camping |
| Yorktown | A historic town that played a significant role in the American Revolution. Great for those interested in American history. | Yorktown Battlefield, American Revolution Museum, York River State Park, Historic Yorktown, Waterfront |
| Virginia's Blue Ridge | A little further but a designated area for outdoor activities including hiking and water sports, attracting adventure seekers. | Blue Ridge Parkway, Hiking Trails, Ski Resorts, Local Breweries, Scenic Views |
Understanding Airbnb License Requirements & STR Laws in Surry (2025)
While Surry, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Surry to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Surry (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Surrybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
2 King EnSuites/Family Friendly/James River View
Entire Place • 4 bedrooms
Waterfront on the James 4,100 SF near Williamsburg
Entire Place • 4 bedrooms
Riverfront Oasis | Kayaks, Private Beach, & More
Entire Place • 3 bedrooms
Private Oasis with everything you need to relax!
Entire Place • 4 bedrooms
The CrackerJack House: A Military Salute & Arcade!
Entire Place • 3 bedrooms
The Great Gatsby: Pink Flamingo Lounge Retreat!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Surry (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Surry based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dan & Sam | 1 | $127,422 | 54 | 5.00/5.0 |
| James | 3 | $107,284 | 141 | 4.84/5.0 |
| Rene | 1 | $63,378 | 69 | 5.00/5.0 |
| Kevin | 1 | $60,433 | 51 | 4.94/5.0 |
| Dante | 1 | $40,239 | 34 | 4.76/5.0 |
| Gary | 1 | $33,412 | 81 | 5.00/5.0 |
| Rich | 1 | $33,035 | 107 | 4.98/5.0 |
| Randy | 3 | $17,856 | 185 | 4.72/5.0 |
| Roselynn | 1 | $15,257 | 68 | 4.91/5.0 |
| Maria | 1 | $10,569 | 47 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Surry.
Dive Deeper: Advanced Surry STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Surry. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSurry Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Surry
- The Surry Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Surry, House properties are the most common (77.8%), reflecting the local real estate landscape.
- Houses represent a significant 77.8% portion, catering likely to families or larger groups.
Surry Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Surry
- The dominant room capacity in Surry is 4 bedrooms listings, making up 27.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 50.0% of the active Airbnb listings in Surry, indicating a high concentration in these sizes.
- A significant 55.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Surry.
Surry Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Surry
- The most common guest capacity trend in Surry vacation rentals is listings accommodating 8+ guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Surry STR market, accounting for 50.0% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Surry.
- On average, properties in Surry are equipped to host 5.4 guests.
Surry Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Surry
- The most common availability pattern in Surry falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Surry (27.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Surry Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
23.5% of total
2 Nights
5 listings
29.4% of total
3 Nights
1 listings
5.9% of total
4-6 Nights
1 listings
5.9% of total
30+ Nights
6 listings
35.3% of total
Key Insights
- The most prevalent minimum stay requirement in Surry is 30+ Nights, adopted by 35.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (35.3%) caters to monthly stays (30+ nights) in Surry, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 35.3% of Surry hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 35.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Surry.
Surry Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
16.7% of total
Moderate
11 listings
61.1% of total
Firm
1 listings
5.6% of total
Strict
3 listings
16.7% of total
Cancellation Policy Insights for Surry
- The prevailing Airbnb cancellation policy trend in Surry is Moderate, used by 61.1% of listings.
- The market strongly favors guest-friendly terms, with 77.8% of listings offering Flexible or Moderate policies. This suggests guests in Surry may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 61.1% market standard in Surry.
- Regularly review your cancellation policy against competitors and market demand shifts in Surry.
Surry STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Surry
- The overall average booking lead time for vacation rentals in Surry is 42 days.
- Guests book furthest in advance for stays during December (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (61 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Surry.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Surry averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Surry (2025)
Amenity data is currently unavailable for Surry.
Surry Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Surry
- The typical guest profile for Airbnb in Surry consists of primarily domestic travelers (96%), often arriving from nearby Virginia Beach, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.1% of guests.
- Key international markets include United States (96.1%) and DC (3.1%).
- Top languages spoken are English (83.1%) followed by Spanish (11.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Virginia Beach and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Surry Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Royal Oak | 10 | $9,472 | $1140.75 | 45% |
| Mayo | 15 | $5,363 | $432.24 | 49% |
| Stevensville | 78 | $5,148 | $532.14 | 40% |
| Haymarket | 10 | $4,806 | $355.02 | 44% |
| Saint Leonard | 10 | $4,512 | $418.38 | 43% |
| Chester | 18 | $4,490 | $503.48 | 41% |
| Littleton | 108 | $4,433 | $442.80 | 42% |
| Easton | 51 | $4,303 | $605.74 | 36% |
| Arundel on the Bay | 34 | $4,292 | $500.43 | 37% |
| Pimmit Hills | 12 | $4,284 | $251.58 | 58% |