Friday Harbor Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Washington, United States

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Friday Harbor in 2025? Explore comprehensive Airbnb analytics for Friday Harbor, Washington, United States to uncover income potential. This 2025 STR market report for Friday Harbor, based on AirROI data from August 2024 to July 2025, reveals key trends in the market of 228 active listings.

Whether you're considering an Airbnb investment in Friday Harbor, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Friday Harbor Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Friday Harbor Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$387
The average rental revenue earned for an occupied room per day in Friday Harbor.
Occupancy Rate(?)
40.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$44,809
Typical annual income for an Airbnb listing in Friday Harbor. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-5.3%
Slight decrease (-5.3%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Friday Harbor.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Friday Harbor.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
228
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Friday Harbor (2025)

Understanding the monthly revenue variations for Airbnb listings in Friday Harbor is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Friday Harbor is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Friday Harbor across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $10,147+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $6,491 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,563 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,811, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Friday Harbor

Friday Harbor Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Friday Harbor STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Friday Harbor:

  • Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 38%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Friday Harbor

Average Daily Rate (ADR) Airbnb Trends in Friday Harbor (2025)

Effective short term rental pricing strategy in Friday Harbor involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Friday Harbor typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $719+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $499 or more.
  • Typical properties (Median) charge around $306 per night.
  • Entry-level properties (Bottom 25%) earn around $207 per night.

Average Daily Rate (ADR) Trend by Month in Friday Harbor

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Airbnb Seasonality Analysis & Trends in Friday Harbor (2025)

Peak Season (August, July, June)
  • Revenue averages $8,518 per month
  • Occupancy rates average 56.3%
  • Daily rates average $490
Shoulder Season
  • Revenue averages $4,306 per month
  • Occupancy maintains around 37.4%
  • Daily rates hold near $366
Low Season (January, February, December)
  • Revenue drops to average $2,381 per month
  • Occupancy decreases to average 24.8%
  • Daily rates adjust to average $325

Seasonality Insights for Friday Harbor

  • The Airbnb seasonality in Friday Harbor shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Friday Harbor's highest earning potential, with monthly revenues capable of climbing to $10,494, occupancy reaching a high of 70.0%, and ADRs peaking at $524.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,882, occupancy could drop to 22.1%, and ADRs may adjust down to $319.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Friday Harbor.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Friday Harbor seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Friday Harbor (2025)

Exploring the top neighborhoods for short-term rentals in Friday Harbor? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Friday Harbor Waterfront
The picturesque waterfront area offers stunning views, easy access to boat tours and kayaking, making it ideal for tourists. Visitors are drawn to the charming shops, restaurants, and the San Juan Islands experience.
San Juan Islands Ferry, Whale watching tours, Friday Harbor Marina, local boutiques, cafes and waterfront dining, San Juan Islands Museum of Art
San Juan Island Historical Museum
Rich in history and cultural significance, this area attracts visitors interested in the local heritage. It provides excellent opportunities for educational stays and cultural explorations.
Historical exhibits, detailed local history, cultural events, guided tours of historical sites, art displays
Spencer Spit State Park
A beautiful natural area offering outdoor activities such as hiking, bird watching, and beach access. Great for nature lovers and those seeking a peaceful getaway.
Beach access, Picnicking spots, Hiking trails, Wildlife viewing, Scenic views
Roche Harbor
Known for its resort and marina, Roche Harbor is popular among vacationers looking for a luxurious stay with access to boating and upscale dining options.
Roche Harbor Resort, Waterfront dining, Art galleries, Boat rentals, Spa services
Orcas Island Day Trips
While not in Friday Harbor, many visitors use Friday Harbor as a jumping-off point for day trips to Orcas Island for its beautiful landscapes. This attracts many guests who seek adventure.
Orcas Island hiking trails, Washington State Parks, Cooperative Farm Tours, Outdoor activities, Scenic views
Cattle Point
A remote area with dramatic coastal views and opportunities for outdoor activities. Perfect for adventurous travelers looking for solitude and stunning nature.
Cattle Point Lighthouse, Beach access, Hiking trails, Scenic viewpoints
Lime Kiln Point State Park
Famous for whale watching and stunning waterfront views, this park is a must-see and attracts nature lovers and photographers alike.
Lime Kiln Lighthouse, Whale watching, Interpretive trails, Scenic viewpoints, Picnicking areas
San Juan Island Vineyards
A unique area focusing on local wine production that offers tastings and tours. Attracts guests interested in local food and wine experiences.
Wine tastings, Vineyard tours, Local wines, Scenic vineyard views, Events and festivals

Understanding Airbnb License Requirements & STR Laws in Friday Harbor (2025)

While Friday Harbor, Washington, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Friday Harbor to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Friday Harbor (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Friday Harborbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

IDEAL Beachfront  Retreat . Experience . Gorgeous!

IDEAL Beachfront Retreat . Experience . Gorgeous!

Entire Place • 5 bedrooms

$297,841
Revenue
61.6%
Occupancy
$1880.47
Daily Rate
Yacht Haven Estate

Yacht Haven Estate

Entire Place • 5 bedrooms

$223,306
Revenue
37.5%
Occupancy
$1762.71
Daily Rate
Private Beach! Westside! Spacious Home! (WWBeach)

Private Beach! Westside! Spacious Home! (WWBeach)

Entire Place • 3 bedrooms

$215,434
Revenue
52.4%
Occupancy
$1089.17
Daily Rate
Waterfront Home! Hot Tub! (HOS)

Waterfront Home! Hot Tub! (HOS)

Entire Place • 2 bedrooms

$162,683
Revenue
56.3%
Occupancy
$693.18
Daily Rate
Charming 4br gated waterfront estate with beach.

Charming 4br gated waterfront estate with beach.

Entire Place • 4 bedrooms

$157,701
Revenue
59.9%
Occupancy
$642.38
Daily Rate
Tranquil Luxury on San Juan Island

Tranquil Luxury on San Juan Island

Entire Place • 4 bedrooms

$154,575
Revenue
74.7%
Occupancy
$822.72
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Friday Harbor (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Friday Harbor based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
San Juan Property Management73$3,160,38117364.72/5.0
Katie8$481,83912504.84/5.0
Thomas9$435,4601364.84/5.0
Sarah Bartolac2$302,772505.00/5.0
Nigel2$258,3226614.96/5.0
Andrew8$228,3583304.99/5.0
Jeff And Cheyenne1$223,306115.00/5.0
Claudia8$206,318404.99/5.0
Donald1$157,7013454.94/5.0
Ajayan1$154,575734.81/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Friday Harbor.

Dive Deeper: Advanced Friday Harbor STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Friday Harbor. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Friday Harbor Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Friday Harbor

  • The Friday Harbor Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.4% of the 228 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Friday Harbor, House properties are the most common (44.3%), reflecting the local real estate landscape.
  • Houses represent a significant 44.3% portion, catering likely to families or larger groups.
  • The presence of 14.5% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, unique stays (combined 4.4%) offer potential for unique stay experiences.

Friday Harbor Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Friday Harbor

  • The dominant room capacity in Friday Harbor is 1 bedroom listings, making up 40.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 64.5% of the active Airbnb listings in Friday Harbor, indicating a high concentration in these sizes.
  • A significant 24.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Friday Harbor.

Friday Harbor Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Friday Harbor

  • The most common guest capacity trend in Friday Harbor vacation rentals is listings accommodating 2 guests (26.8%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Friday Harbor STR market, accounting for 48.3% of listings.
  • 36.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Friday Harbor.
  • On average, properties in Friday Harbor are equipped to host 4.2 guests.

Friday Harbor Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Friday Harbor

  • The most common availability pattern in Friday Harbor falls within the 271-366 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 87.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Friday Harbor (41.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 13.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Friday Harbor Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (12.9%)

1 Night

29 listings

12.9% of total

2 Nights (16.5%)

2 Nights

37 listings

16.5% of total

3 Nights (8.9%)

3 Nights

20 listings

8.9% of total

4-6 Nights (2.2%)

4-6 Nights

5 listings

2.2% of total

7-29 Nights (3.6%)

7-29 Nights

8 listings

3.6% of total

30+ Nights (55.8%)

30+ Nights

125 listings

55.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Friday Harbor is 30+ Nights, adopted by 55.8% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (55.8%) caters to monthly stays (30+ nights) in Friday Harbor, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 55.8% of Friday Harbor hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.9% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 55.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Friday Harbor.

Friday Harbor Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (32.9%)

Super Strict 60 Days

74 listings

32.9% of total

Super Strict 30 Days

4 listings

1.8% of total

Flexible (6.2%)

Flexible

14 listings

6.2% of total

Moderate (9.8%)

Moderate

22 listings

9.8% of total

Firm (20.9%)

Firm

47 listings

20.9% of total

Strict (28.4%)

Strict

64 listings

28.4% of total

Cancellation Policy Insights for Friday Harbor

  • The prevailing Airbnb cancellation policy trend in Friday Harbor is Super Strict 60 Days, used by 32.9% of listings.
  • There's a relatively balanced mix between guest-friendly (16.0%) and stricter (49.3%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Super Strict 60 Days policy to align with the 32.9% market standard in Friday Harbor.
  • Regularly review your cancellation policy against competitors and market demand shifts in Friday Harbor.

Friday Harbor STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Friday Harbor

  • The overall average booking lead time for vacation rentals in Friday Harbor is 62 days.
  • Guests book furthest in advance for stays during July (average 92 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 28 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (81 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Friday Harbor.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
  • Monitor your own booking lead times against these Friday Harbor averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Friday Harbor (2025)

Amenity Prevalence

Amenity Insights for Friday Harbor

  • Essential amenities in Friday Harbor that guests expect include: Smoke alarm, Wifi, Fire extinguisher. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Carbon monoxide alarm, Hair dryer, Heating are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Friday Harbor: Smoke alarm, Wifi, Fire extinguisher.
  • Prioritize adding missing essentials: Smoke alarm, Wifi, Fire extinguisher.
  • Consider adding popular differentiators like Carbon monoxide alarm or Hair dryer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Friday Harbor to stay competitive.

Friday Harbor Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Friday Harbor

  • The typical guest profile for Airbnb in Friday Harbor consists of primarily domestic travelers (97%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 96.9% of guests.
  • Key international markets include United States (96.9%) and Canada (0.8%).
  • Top languages spoken are English (70.3%) followed by Spanish (10.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Seattle and Portland.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Friday Harbor Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Erlands Point-Kitsap Lake13$5,134$339.0548%
Olalla14$4,314$303.8454%
Sudden Valley65$4,253$304.5251%
Allyn21$4,168$403.0635%
Woodinville34$4,001$311.7852%
Cape George Colony Club10$4,000$270.6057%
Amanda Park11$3,987$425.9839%
Longbranch11$3,922$281.7548%
Moclips112$3,793$395.9237%
Warm Beach12$3,653$311.6341%

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