Issaquah Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Washington, United States
Is Airbnb profitable in Issaquah in 2025? Explore comprehensive Airbnb analytics for Issaquah, Washington, United States to uncover income potential. This 2025 STR market report for Issaquah, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 73 active listings.
Whether you're considering an Airbnb investment in Issaquah, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Issaquah Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Issaquah Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Issaquah (2025)
Understanding the monthly revenue variations for Airbnb listings in Issaquah is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Issaquah is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Issaquah across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,465+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,297 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,302 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,889, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Issaquah
Issaquah Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Issaquah STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Issaquah:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 58%.
- Entry-level properties (Bottom 25%) average 36% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Issaquah
Average Daily Rate (ADR) Airbnb Trends in Issaquah (2025)
Effective short term rental pricing strategy in Issaquah involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Issaquah typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $365+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $271 or more.
- Typical properties (Median) charge around $190 per night.
- Entry-level properties (Bottom 25%) earn around $128 per night.
Average Daily Rate (ADR) Trend by Month in Issaquah
Get Live Issaquah Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Issaquah (2025)
Peak Season (July, August, June)
- Revenue averages $5,530 per month
- Occupancy rates average 66.9%
- Daily rates average $263
Shoulder Season
- Revenue averages $3,571 per month
- Occupancy maintains around 53.0%
- Daily rates hold near $204
Low Season (January, February, March)
- Revenue drops to average $2,757 per month
- Occupancy decreases to average 48.5%
- Daily rates adjust to average $188
Seasonality Insights for Issaquah
- The Airbnb seasonality in Issaquah shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Issaquah's highest earning potential, with monthly revenues capable of climbing to $6,003, occupancy reaching a high of 72.9%, and ADRs peaking at $265.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,647, occupancy could drop to 44.6%, and ADRs may adjust down to $186.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Issaquah.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Issaquah seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Issaquah (2025)
Exploring the top neighborhoods for short-term rentals in Issaquah? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sammamish State Park | A scenic destination with beautiful views of Lake Sammamish, ideal for outdoor enthusiasts and families. Offers hiking, picnicking, and water activities, making it perfect for nature lovers. | Lake Sammamish, Hiking Trails, Picnic Areas, Beach Access, Visitor Center |
| Issaquah Alps | A collection of beautiful mountain ranges offering hiking and biking, appealing to adventure seekers and those looking for serene nature getaways. | Rattlesnake Ledge, Tiger Mountain, Cougar Mountain, Hiking Trails, Scenic Views |
| Downtown Issaquah | A charming downtown area with local shops, restaurants, and cultural events, attracting both locals and tourists who enjoy a quaint, small-town atmosphere. | IKEA Park, Village Theatre, Issaquah Farmers Market, Local Restaurants, Historic Buildings |
| Lake Sammamish State Park | A large park with a beach area, picnic spots, and recreational opportunities on the lake, popular for summer activities and water sports. | Swimming Beach, Fishing, Boating, Picnic Areas, Walking Trails |
| Mirrormont | A peaceful residential neighborhood with a strong community feel, suitable for families and those seeking a suburban retreat close to nature. | Nature Trails, Community Events, Parks, Local Farms |
| Pickering Place | A growing commercial area featuring shopping and dining options, ideal for visitors looking for convenience and modern amenities. | Shopping Centers, Restaurants, Entertainment Venues, Parks |
| Tibbets Valley Park | A large park with sports facilities and open spaces, perfect for families and active travelers looking for recreational opportunities. | Sports Fields, Playgrounds, Walking Trails, Picnic Areas |
| Issaquah Highlands | A modern neighborhood that blends urban and rural living, with shopping, dining, and outdoor activities nearby, appealing to diverse visitor interests. | Shopping Centers, Parks, Walking Trails, Community Events, Scenic Views |
Understanding Airbnb License Requirements & STR Laws in Issaquah (2025)
While Issaquah, Washington, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Issaquah to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Issaquah (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Issaquahbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cascadia Family Mansion, Hot Tub, Game Room, Gym!
Entire Place • 6 bedrooms
Luxury Issaquah Retreat, 6 Beds Sleeps 10, Family+
Entire Place • 3 bedrooms
Charming Family Retreat with Spacious Yard
Entire Place • 3 bedrooms
EV Charger Cottage w/ Chef's Kitchen m/s Seattle
Entire Place • 3 bedrooms
The Pacific Northwest Retreat
Entire Place • 1 bedroom
Sungri-La Next to Costco Issaquah villa
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Issaquah (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Issaquah based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tom | 4 | $210,708 | 150 | 4.93/5.0 |
| Eric | 3 | $174,808 | 433 | 4.99/5.0 |
| Alexis | 2 | $150,554 | 203 | 4.95/5.0 |
| Daniel & Heather | 2 | $141,853 | 256 | 4.98/5.0 |
| Dewen | 2 | $131,292 | 214 | 4.93/5.0 |
| Mikaela | 1 | $124,156 | 36 | 4.92/5.0 |
| Muni | 1 | $93,239 | 48 | 4.92/5.0 |
| Daniel | 2 | $92,555 | 84 | 4.92/5.0 |
| Nancy | 3 | $89,746 | 1378 | 4.92/5.0 |
| Pete And Mary Kay | 2 | $88,004 | 2680 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Issaquah.
Dive Deeper: Advanced Issaquah STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Issaquah. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsIssaquah Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Issaquah
- The Issaquah Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.3% of the 73 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Issaquah, House properties are the most common (56.2%), reflecting the local real estate landscape.
- Houses represent a significant 56.2% portion, catering likely to families or larger groups.
- The presence of 17.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 2.8%) offer potential for unique stay experiences.
Issaquah Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Issaquah
- The dominant room capacity in Issaquah is 1 bedroom listings, making up 31.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 53.4% of the active Airbnb listings in Issaquah, indicating a high concentration in these sizes.
- A significant 34.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Issaquah.
Issaquah Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Issaquah
- The most common guest capacity trend in Issaquah vacation rentals is listings accommodating 2 guests (26%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Issaquah STR market, accounting for 43.8% of listings.
- 35.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Issaquah.
- On average, properties in Issaquah are equipped to host 4.0 guests.
Issaquah Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Issaquah
- The most common availability pattern in Issaquah falls within the 91-180 days range, representing 38.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 56.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Issaquah (41.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 47.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Issaquah Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
26% of total
2 Nights
15 listings
20.5% of total
3 Nights
6 listings
8.2% of total
4-6 Nights
2 listings
2.7% of total
7-29 Nights
4 listings
5.5% of total
30+ Nights
27 listings
37% of total
Key Insights
- The most prevalent minimum stay requirement in Issaquah is 30+ Nights, adopted by 37% of listings. This highlights the market's preference for longer commitments.
- A significant segment (37%) caters to monthly stays (30+ nights) in Issaquah, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 37% of Issaquah hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 37% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Issaquah.
Issaquah Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.4% of total
Flexible
13 listings
18.1% of total
Moderate
19 listings
26.4% of total
Firm
31 listings
43.1% of total
Strict
8 listings
11.1% of total
Cancellation Policy Insights for Issaquah
- The prevailing Airbnb cancellation policy trend in Issaquah is Firm, used by 43.1% of listings.
- A majority (54.2%) of hosts in Issaquah utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 43.1% market standard in Issaquah.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Issaquah.
Issaquah STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Issaquah
- The overall average booking lead time for vacation rentals in Issaquah is 45 days.
- Guests book furthest in advance for stays during August (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (70 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Issaquah.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Issaquah averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Issaquah (2025)
Amenity Prevalence
Amenity Insights for Issaquah
- Essential amenities in Issaquah that guests expect include: Smoke alarm, Wifi, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Fire extinguisher, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Issaquah: Smoke alarm, Wifi, Carbon monoxide alarm.
- Prioritize adding missing essentials: Wifi, Carbon monoxide alarm.
- Consider adding popular differentiators like Free parking on premises or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Issaquah to stay competitive.
Issaquah Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Issaquah
- The typical guest profile for Airbnb in Issaquah consists of primarily domestic travelers (94%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.9% of guests.
- Key international markets include United States (93.9%) and Canada (2.3%).
- Top languages spoken are English (68.5%) followed by Spanish (9.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seattle and Portland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Issaquah Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Erlands Point-Kitsap Lake | 13 | $5,078 | $343.68 | 46% |
| North Bend | 50 | $4,989 | $342.72 | 60% |
| Ronald | 152 | $4,551 | $425.87 | 36% |
| Canyon Creek | 13 | $4,550 | $281.23 | 51% |
| Sudden Valley | 66 | $4,403 | $306.71 | 51% |
| Index | 19 | $4,322 | $287.46 | 50% |
| Amanda Park | 11 | $4,281 | $432.92 | 42% |
| Woodinville | 34 | $4,250 | $315.56 | 52% |
| Olalla | 14 | $4,235 | $301.30 | 55% |
| Easton | 36 | $4,157 | $414.05 | 37% |