Kent Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Washington, United States
Is Airbnb profitable in Kent in 2025? Explore comprehensive Airbnb analytics for Kent, Washington, United States to uncover income potential. This 2025 STR market report for Kent, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 148 active listings.
Whether you're considering an Airbnb investment in Kent, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kent Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kent Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kent (2025)
Understanding the monthly revenue variations for Airbnb listings in Kent is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kent is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kent across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,935+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,033 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,818 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $882, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kent
Kent Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kent STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kent:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kent
Average Daily Rate (ADR) Airbnb Trends in Kent (2025)
Effective short term rental pricing strategy in Kent involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kent typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $332+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $202 or more.
- Typical properties (Median) charge around $122 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Kent
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Airbnb Seasonality Analysis & Trends in Kent (2025)
Peak Season (July, August, September)
- Revenue averages $2,957 per month
- Occupancy rates average 60.8%
- Daily rates average $159
Shoulder Season
- Revenue averages $2,361 per month
- Occupancy maintains around 49.6%
- Daily rates hold near $164
Low Season (January, February, November)
- Revenue drops to average $1,956 per month
- Occupancy decreases to average 43.1%
- Daily rates adjust to average $162
Seasonality Insights for Kent
- The Airbnb seasonality in Kent shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kent's highest earning potential, with monthly revenues capable of climbing to $3,109, occupancy reaching a high of 63.4%, and ADRs peaking at $182.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,910, occupancy could drop to 41.2%, and ADRs may adjust down to $153.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kent.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kent seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kent (2025)
Exploring the top neighborhoods for short-term rentals in Kent? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kent Valley | A central location with easy access to Seattle and Tacoma, Kent Valley is a growing area ideal for both business and leisure travelers. It offers numerous parks and recreational opportunities. | Kent Station, Soos Creek Botanical Garden, Lake Meridian Park, Kent Valley Ice Centre, Green River Trail |
| Downtown Kent | The heart of Kent with a vibrant atmosphere, shops, and restaurants. Perfect for those looking to experience local culture and activities. | Kent Farmers Market, Kent Historical Museum, Riverbend Golf Complex, City Hall, Arts Commission Gallery |
| West Hill | A residential area that offers a suburban feel while still being close to the urban amenities of Kent. Great for families and longer stays. | Lake Meridian, West Hill Park, Mill Creek Canyon, Sparks Park, Panther Lake |
| East Hill | Known for its parks and outdoor activities, East Hill is a desirable area for those who love nature and want quick access to trails and recreational areas. | Clark Lake Park, East Hill Park, Kent Ridge Park, Boeing Access Road Trail, Kent Golf Club |
| Meeker | A historic neighborhood with a sense of community, Meeker offers a mix of charming homes and proximity to local eateries and parks. Attractive for long-term or family-friendly stays. | Meeker Mansion, Father and Son Park, Mill Creek, East Hill Park, Kent Historical Society |
| Mason | A primarily residential neighborhood that offers a quiet atmosphere with access to nearby shopping and dining options, ideal for business travelers. | Mason Park, Parks and Recreation Department, Green River Trail access, local cafes, Mason Elementary School |
| Summit | This area offers a more suburban experience with a variety of housing options and is popular with families looking for spacious accommodations close to schools and parks. | Summit Park, Denny Creek Park, local shopping centers, Kentwood High School, Pine Tree Park |
| Benson Hill | Another residential area that is known for its family-friendly atmosphere and proximity to various schools and parks, appealing to longer-term visitors or families. | Benson Hill Park, Benson Hill Elementary School, access to Interurban Trail, local community center, Pine Park |
Understanding Airbnb License Requirements & STR Laws in Kent (2025)
While Kent, Washington, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kent to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Kent (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kentbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Big home on 3 acres in the City
Entire Place • 5 bedrooms
Gather at the farm-central kent-Lux amenities
Entire Place • 5 bedrooms
Luxurious 3 story new construction near Seattle!
Entire Place • 5 bedrooms
Spacious Kent Home: Great for Large Families!
Entire Place • 3 bedrooms
Gorgeous 4 Bed 2.5 Bath in the Pacific Northwest
Entire Place • 4 bedrooms
Bright & Spacious Modern House @ Landscape @ AC
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kent (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kent based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 4 | $170,439 | 89 | 4.79/5.0 |
| Manjinder | 1 | $141,646 | 28 | 5.00/5.0 |
| Stephanie | 1 | $134,723 | 61 | 4.97/5.0 |
| Eric | 1 | $102,930 | 237 | 4.93/5.0 |
| Lisa | 2 | $89,984 | 1527 | 4.80/5.0 |
| Jennifer | 2 | $83,940 | 133 | 4.97/5.0 |
| Host #130755192 | 4 | $70,920 | 294 | 4.75/5.0 |
| Danielle | 1 | $67,014 | 94 | 4.85/5.0 |
| Thuy Loan | 1 | $64,702 | 48 | 4.98/5.0 |
| Tommy Q | 1 | $59,653 | 90 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kent.
Dive Deeper: Advanced Kent STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kent. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKent Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kent
- The Kent Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.9% of the 148 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kent, House properties are the most common (65.5%), reflecting the local real estate landscape.
- Houses represent a significant 65.5% portion, catering likely to families or larger groups.
- The presence of 6.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.7%) offer potential for unique stay experiences.
Kent Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kent
- The dominant room capacity in Kent is 1 bedroom listings, making up 26.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 46.0% of the active Airbnb listings in Kent, indicating a high concentration in these sizes.
- A significant 34.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Kent.
Kent Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kent
- The most common guest capacity trend in Kent vacation rentals is listings accommodating 8+ guests (20.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Kent STR market, accounting for 37.2% of listings.
- 33.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kent.
- On average, properties in Kent are equipped to host 3.8 guests.
Kent Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kent
- The most common availability pattern in Kent falls within the 271-366 days range, representing 39.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Kent (31.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kent Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
45 listings
33.1% of total
2 Nights
31 listings
22.8% of total
3 Nights
17 listings
12.5% of total
4-6 Nights
9 listings
6.6% of total
7-29 Nights
12 listings
8.8% of total
30+ Nights
22 listings
16.2% of total
Key Insights
- The most prevalent minimum stay requirement in Kent is 1 Night, adopted by 33.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (16.2%) caters to monthly stays (30+ nights) in Kent, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 33.1% of Kent hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kent.
Kent Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
25 listings
19.1% of total
Moderate
35 listings
26.7% of total
Firm
33 listings
25.2% of total
Strict
38 listings
29% of total
Cancellation Policy Insights for Kent
- The prevailing Airbnb cancellation policy trend in Kent is Strict, used by 29% of listings.
- A majority (54.2%) of hosts in Kent utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 29% market standard in Kent.
- Regularly review your cancellation policy against competitors and market demand shifts in Kent.
Kent STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kent
- The overall average booking lead time for vacation rentals in Kent is 36 days.
- Guests book furthest in advance for stays during June (average 52 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (46 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Kent.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Kent averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kent (2025)
Amenity Prevalence
Amenity Insights for Kent
- Essential amenities in Kent that guests expect include: Wifi, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kent: Wifi, Heating, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Heating, Smoke alarm.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kent to stay competitive.
Kent Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kent
- The typical guest profile for Airbnb in Kent consists of primarily domestic travelers (90%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 89.7% of guests.
- Key international markets include United States (89.7%) and Canada (6.3%).
- Top languages spoken are English (65.9%) followed by Spanish (12.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seattle and Portland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kent Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Erlands Point-Kitsap Lake | 12 | $5,433 | $345.43 | 52% |
| North Bend | 51 | $4,441 | $323.59 | 60% |
| Canyon Creek | 13 | $4,371 | $271.38 | 53% |
| Amanda Park | 10 | $4,285 | $443.71 | 40% |
| Verlot | 11 | $4,263 | $264.02 | 57% |
| Ronald | 151 | $4,255 | $418.84 | 38% |
| Orcas Island | 12 | $4,209 | $472.70 | 36% |
| Allyn | 19 | $4,191 | $422.30 | 35% |
| Index | 19 | $4,100 | $280.74 | 50% |
| Olalla | 14 | $4,078 | $292.59 | 52% |