Prosser Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Washington, United States

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Prosser in 2025? Explore comprehensive Airbnb analytics for Prosser, Washington, United States to uncover income potential. This 2025 STR market report for Prosser, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 34 active listings.

Whether you're considering an Airbnb investment in Prosser, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Prosser Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Prosser Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$199
The average rental revenue earned for an occupied room per day in Prosser.
Occupancy Rate(?)
40.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$23,423
Typical annual income for an Airbnb listing in Prosser. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-9.1%
Slight decrease (-9.1%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Prosser.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Prosser.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
34
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Prosser (2025)

Understanding the monthly revenue variations for Airbnb listings in Prosser is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Prosser is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Prosser across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,044+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,111 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,107 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,263, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Prosser

Prosser Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Prosser STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Prosser:

  • Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 37%.
  • Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Prosser

Average Daily Rate (ADR) Airbnb Trends in Prosser (2025)

Effective short term rental pricing strategy in Prosser involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Prosser typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $332+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $204 or more.
  • Typical properties (Median) charge around $159 per night.
  • Entry-level properties (Bottom 25%) earn around $121 per night.

Average Daily Rate (ADR) Trend by Month in Prosser

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Airbnb Seasonality Analysis & Trends in Prosser (2025)

Peak Season (May, August, April)
  • Revenue averages $3,458 per month
  • Occupancy rates average 51.2%
  • Daily rates average $193
Shoulder Season
  • Revenue averages $2,534 per month
  • Occupancy maintains around 40.2%
  • Daily rates hold near $185
Low Season (January, February, March)
  • Revenue drops to average $1,597 per month
  • Occupancy decreases to average 29.7%
  • Daily rates adjust to average $175

Seasonality Insights for Prosser

  • The Airbnb seasonality in Prosser shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Prosser's highest earning potential, with monthly revenues capable of climbing to $3,805, occupancy reaching a high of 53.1%, and ADRs peaking at $218.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,218, occupancy could drop to 24.8%, and ADRs may adjust down to $165.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Prosser.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Prosser seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Prosser (2025)

Exploring the top neighborhoods for short-term rentals in Prosser? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Prosser
The heart of the city with access to local shops, restaurants, and community events. Ideal for travelers who want to experience the local culture and amenities.
Prosser Wine Cellars, Whispering Hills Vineyard, Prosser Community Park, Fine Arts Center, Prosser Aquatic Center
Steve's Way
A quiet residential neighborhood close to several local wineries, providing a relaxing atmosphere for visitors wanting to explore the wine country.
Airfield Estates Winery, Chateau Ste Michelle Winery, Prosser Balloon Rally, Laird's Ice Cream & Waffle House
Benton City
Just a short drive from Prosser, this area offers an idyllic rural setting with access to natural beauty and outdoor activities, perfect for those looking to escape the hustle and bustle.
Fuji Apple Orchard, Columbia River, Horse Heaven Hills, Yakima River
Prosser Airport Area
Close to the airport, this location is convenient for travelers flying in and out, as well as those attending events in the region.
Horizon Air, Wings and Wine Festival, Prosser Community Fair
Wine Country
Surrounded by vineyards and wineries, this area attracts wine enthusiasts and tourists looking for wine tasting experiences and vineyard tours.
Terra Blanca Winery, Kestrel Vintners, Dineen Vineyards, Palm Springs Wine Trail
Snoqualmie Pass
Though not in Prosser itself, this nearby mountainous area is a popular destination for outdoor enthusiasts looking for skiing, hiking, and stunning views.
Snoqualmie ski area, Rimrock Lake, Mount Si, Snoqualmie Falls
Prosser Riverfront Park
A picturesque area along the Yakima River, ideal for relaxation, picnics, and outdoor activities, attracting families and nature lovers.
Yakima River Park, Fishing spots, Walking Trails, Picnic Areas
Exit 80 Area
Easy access off the highway makes this area convenient for travelers passing through, with several fast food options and gas stations for a quick stop.
Convenience stores, Gas stations, Fast food restaurants

Understanding Airbnb License Requirements & STR Laws in Prosser (2025)

While Prosser, Washington, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Prosser to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Prosser (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Prosserbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Riverfront Home in the heart of Wine Country

Riverfront Home in the heart of Wine Country

Entire Place • 6 bedrooms

$74,937
Revenue
40.1%
Occupancy
$558.23
Daily Rate
Seven Gables Pensione-Sunset Magazine Recommended

Seven Gables Pensione-Sunset Magazine Recommended

Entire Place • 6 bedrooms

$54,656
Revenue
33.1%
Occupancy
$416.84
Daily Rate
Coleman’s Corner @ Wine Country

Coleman’s Corner @ Wine Country

Entire Place • 4 bedrooms

$49,513
Revenue
46.6%
Occupancy
$334.91
Daily Rate
The Prosecco House, stylish retreat w/hot tub

The Prosecco House, stylish retreat w/hot tub

Entire Place • 3 bedrooms

$46,464
Revenue
62.1%
Occupancy
$241.63
Daily Rate
Wine Down the Townhome

Wine Down the Townhome

Entire Place • 2 bedrooms

$35,169
Revenue
57.9%
Occupancy
$167.94
Daily Rate
Prosser River Ranch

Prosser River Ranch

Entire Place • 5 bedrooms

$34,221
Revenue
30.6%
Occupancy
$481.14
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Prosser (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Prosser based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Debbie9$134,6423534.77/5.0
Desert Wind5$106,1852124.61/5.0
Wes1$74,937384.97/5.0
Scott1$49,51365.00/5.0
Kaci1$46,464355.00/5.0
Evolve2$35,477144.83/5.0
Emilee1$35,169594.95/5.0
Montanna1$33,156794.99/5.0
RobertDaniele1$31,5481034.97/5.0
Ben1$31,4581324.89/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Prosser.

Dive Deeper: Advanced Prosser STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Prosser. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Prosser Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Prosser

  • The Prosser Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.5% of the 34 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Prosser, House properties are the most common (61.8%), reflecting the local real estate landscape.
  • Houses represent a significant 61.8% portion, catering likely to families or larger groups.
  • The presence of 20.6% Hotel/Boutique listings indicates integration with traditional hospitality.

Prosser Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Prosser

  • The dominant room capacity in Prosser is 2 bedrooms listings, making up 32.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 58.9% of the active Airbnb listings in Prosser, indicating a high concentration in these sizes.
  • A significant 29.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Prosser.

Prosser Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Prosser

  • The most common guest capacity trend in Prosser vacation rentals is listings accommodating 4 guests (23.5%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Prosser STR market, accounting for 44.1% of listings.
  • 38.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Prosser.
  • On average, properties in Prosser are equipped to host 4.6 guests.

Prosser Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Prosser

  • The most common availability pattern in Prosser falls within the 181-270 days range, representing 47.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 85.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Prosser (50%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 14.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Prosser Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (32.4%)

1 Night

11 listings

32.4% of total

2 Nights (52.9%)

2 Nights

18 listings

52.9% of total

7-29 Nights (2.9%)

7-29 Nights

1 listings

2.9% of total

30+ Nights (11.8%)

30+ Nights

4 listings

11.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Prosser is 2 Nights, adopted by 52.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (85.3%) of the Prosser Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (11.8%) caters to monthly stays (30+ nights) in Prosser, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 52.9% of Prosser hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 11.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Prosser.

Prosser Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (29.4%)

Flexible

10 listings

29.4% of total

Moderate (23.5%)

Moderate

8 listings

23.5% of total

Firm (11.8%)

Firm

4 listings

11.8% of total

Strict (35.3%)

Strict

12 listings

35.3% of total

Cancellation Policy Insights for Prosser

  • The prevailing Airbnb cancellation policy trend in Prosser is Strict, used by 35.3% of listings.
  • There's a relatively balanced mix between guest-friendly (52.9%) and stricter (47.1%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 35.3% market standard in Prosser.
  • With 35.3% using Strict terms, this is a viable option in Prosser, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Prosser.

Prosser STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Prosser

  • The overall average booking lead time for vacation rentals in Prosser is 42 days.
  • Guests book furthest in advance for stays during September (average 65 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 22 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (50 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Prosser.
  • For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 50 days) to capture early planners.
  • Monitor your own booking lead times against these Prosser averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Prosser (2025)

Amenity Prevalence

Amenity Insights for Prosser

  • Essential amenities in Prosser that guests expect include: Wifi, Coffee maker, Smoke alarm, Heating, Air conditioning, Free parking on premises, Carbon monoxide alarm, Hot water, Hair dryer. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Fire extinguisher are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Prosser: Wifi, Coffee maker, Smoke alarm, Heating, Air conditioning, Free parking on premises, Carbon monoxide alarm, Hot water, Hair dryer.
  • Prioritize adding missing essentials: Carbon monoxide alarm, Hot water, Hair dryer.
  • Consider adding popular differentiators like Fire extinguisher to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Prosser to stay competitive.

Prosser Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Prosser

  • The typical guest profile for Airbnb in Prosser consists of primarily domestic travelers (97%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 96.8% of guests.
  • Key international markets include United States (96.8%) and Canada (1.6%).
  • Top languages spoken are English (80.2%) followed by Spanish (13.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Seattle and Tacoma.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Prosser Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Peshastin31$5,390$411.2044%
Cle Elum414$5,021$551.3134%
Orondo28$4,828$420.2442%
Plain57$4,798$430.1244%
Leavenworth647$4,366$337.9845%
East Wenatchee89$3,900$317.8645%
Manson151$3,040$407.5833%
Walla Walla249$3,014$293.9640%
Wapato10$2,958$193.3851%
Chelan435$2,651$413.4629%

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