Alma Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Alma in 2025? Explore comprehensive Airbnb analytics for Alma, Wisconsin, United States to uncover income potential. This 2025 STR market report for Alma, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Alma, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Alma Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Alma Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Alma (2025)
Understanding the monthly revenue variations for Airbnb listings in Alma is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Alma is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Alma across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,560+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,496 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,441 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $797, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Alma
Alma Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Alma STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Alma:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Alma
Average Daily Rate (ADR) Airbnb Trends in Alma (2025)
Effective short term rental pricing strategy in Alma involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Alma typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $498+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $254 or more.
- Typical properties (Median) charge around $160 per night.
- Entry-level properties (Bottom 25%) earn around $117 per night.
Average Daily Rate (ADR) Trend by Month in Alma
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Airbnb Seasonality Analysis & Trends in Alma (2025)
Peak Season (July, August, September)
- Revenue averages $2,720 per month
- Occupancy rates average 44.5%
- Daily rates average $212
Shoulder Season
- Revenue averages $1,816 per month
- Occupancy maintains around 36.7%
- Daily rates hold near $223
Low Season (January, February, April)
- Revenue drops to average $1,317 per month
- Occupancy decreases to average 25.9%
- Daily rates adjust to average $234
Seasonality Insights for Alma
- The Airbnb seasonality in Alma shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Alma's highest earning potential, with monthly revenues capable of climbing to $2,775, occupancy reaching a high of 45.9%, and ADRs peaking at $249.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,288, occupancy could drop to 22.9%, and ADRs may adjust down to $210.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Alma.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Alma seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Alma (2025)
Exploring the top neighborhoods for short-term rentals in Alma? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Pepin | Scenic views and outdoor activities draw tourists to Lake Pepin, a popular spot for kayaking and boating. A serene location for those looking to enjoy nature and water sports, it's perfect for a tranquil Airbnb stay. | Lake Pepin, Pepin Marina, Wabasha-Kellogg Trail, Haven for Heroes Veterans Museum, Pine Creek Park, Paddleboarding on Lake Pepin |
| Pine Creek Park | Offers beautiful landscapes and opportunities for hiking, camping, and enjoying the outdoors. It's ideal for nature lovers and families, making it a great spot for welcoming guests seeking an outdoor retreat. | Pine Creek Park, Nature trails, Picnic areas, Wildlife watching, Fishing spots |
| Alma Town Park | A community favorite for recreation and family gatherings. This park hosts various local events and provides a lovely setting for visitors to relax, making accommodations nearby very appealing. | Alma Town Park, Playgrounds, Picnic areas, Community events, Local farmers' market |
| Downtown Alma | The heart of the town, featuring local shops, dining, and a glimpse into the town's history. It's ideal for tourists who want to experience local culture and cuisine firsthand. | Alma Historical Society, Local cafes and restaurants, Artisan shops, River views, Cultural events |
| Riverview | This neighborhood offers stunning views of the Mississippi River, appealing to visitors wanting scenic backdrops and outdoor adventures. Great for those who want a picturesque stay. | Mississippi River views, Hiking trails, Birdwatching, Outdoor activities, Fishing areas |
| Alma-Bluffs State Natural Area | Known for its stunning overlooks and hiking trails. It's perfect for outdoor enthusiasts and provides a fantastic setting for those looking for an adventurous stay. | Scenic overlooks, Hiking trails, Nature exploration, Photography opportunities, Wildflowers |
| Historic District | Rich in history and charm, the Historic District invites visitors to explore the architecture and stories of Alma. Ideal for guests interested in local history and culture. | Historic buildings, Walking tours, Local history museums, Charming streets, Community events |
| Buffalo County Fairgrounds | Hosts events throughout the year, attracting visitors from the surrounding area. Providing accommodations near this spot can be beneficial during fair and event seasons. | Buffalo County Fair, Local festivals, Community events, Agricultural shows, Concerts |
Understanding Airbnb License Requirements & STR Laws in Alma (2025)
While Alma, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Alma to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Alma (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Almabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
ALL 5 BEDROOMS !! - Burlington Hotel & Bar
Private Room • 5 bedrooms
Blue Door Inn- Entire Building
Entire Place • 5 bedrooms
The Great River Retreat on the Mississippi River
Entire Place • 3 bedrooms
The Tritsch House - Luxury Queen Victorian
Entire Place • 5 bedrooms
RiverView Inn at Alma
Entire Place • 2 bedrooms
Kimmes Fun Stay Properties
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Alma (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Alma based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jennifer | 6 | $129,501 | 183 | 4.92/5.0 |
| Nicole | 7 | $89,444 | 100 | 4.68/5.0 |
| John | 4 | $59,608 | 98 | 4.94/5.0 |
| Donna | 2 | $47,807 | 89 | 4.97/5.0 |
| Jeremiah | 2 | $42,921 | 38 | 4.91/5.0 |
| Cheryl | 1 | $34,866 | 36 | 4.92/5.0 |
| Diana | 3 | $20,780 | 180 | 4.47/5.0 |
| Matthew & Amy | 2 | $18,733 | 14 | 5.00/5.0 |
| Jennifer | 1 | $3,228 | 0 | N/A/5.0 |
| Zackery | 1 | $1,985 | 5 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Alma.
Dive Deeper: Advanced Alma STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Alma. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAlma Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Alma
- The Alma Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 53.3% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 43.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Alma, Hotel/Boutique properties are the most common (46.7%), reflecting the local real estate landscape.
- Houses represent a significant 30% portion, catering likely to families or larger groups.
- The presence of 46.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Alma Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Alma
- The dominant room capacity in Alma is 1 bedroom listings, making up 53.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.3% of the active Airbnb listings in Alma, indicating a high concentration in these sizes.
- With over half the market (53.3%) consisting of studios or 1-bedroom units, Alma is particularly well-suited for individuals or couples.
- A significant 26.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Alma.
Alma Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Alma
- The most common guest capacity trend in Alma vacation rentals is listings accommodating 2 guests (33.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Alma STR market, accounting for 56.6% of listings.
- 43.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Alma.
- On average, properties in Alma are equipped to host 4.6 guests.
Alma Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Alma
- The most common availability pattern in Alma falls within the 271-366 days range, representing 73.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Alma (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Alma Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
60% of total
2 Nights
7 listings
28% of total
30+ Nights
3 listings
12% of total
Key Insights
- The most prevalent minimum stay requirement in Alma is 1 Night, adopted by 60% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.0%) of the Alma Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12%) caters to monthly stays (30+ nights) in Alma, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 60% of Alma hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Alma.
Alma Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
20% of total
Moderate
16 listings
64% of total
Firm
3 listings
12% of total
Strict
1 listings
4% of total
Cancellation Policy Insights for Alma
- The prevailing Airbnb cancellation policy trend in Alma is Moderate, used by 64% of listings.
- The market strongly favors guest-friendly terms, with 84.0% of listings offering Flexible or Moderate policies. This suggests guests in Alma may expect booking flexibility.
- Strict cancellation policies are quite rare (4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 64% market standard in Alma.
- Using a Strict policy might deter some guests, as only 4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Alma.
Alma STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Alma
- The overall average booking lead time for vacation rentals in Alma is 84 days.
- Guests book furthest in advance for stays during June (average 136 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 52 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (103 days avg.) sees the longest lead times, while Winter (58 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (84 days) as a baseline for your pricing and availability strategy in Alma.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 136 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 103 days) to capture early planners.
- Monitor your own booking lead times against these Alma averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Alma (2025)
Amenity Prevalence
Amenity Insights for Alma
- Essential amenities in Alma that guests expect include: Heating, Air conditioning, Essentials, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Alma: Heating, Air conditioning, Essentials, Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Alma to stay competitive.
Alma Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Alma
- The typical guest profile for Airbnb in Alma consists of primarily domestic travelers (98%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.0% of guests.
- Key international markets include United States (98%) and Germany (0.7%).
- Top languages spoken are English (74.2%) followed by Spanish (9.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Minneapolis and Saint Paul.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Alma Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hastings | 18 | $4,755 | $369.42 | 45% |
| Scandia | 12 | $3,932 | $444.35 | 37% |
| Town of Sampson | 10 | $3,815 | $425.38 | 32% |
| Town of Necedah | 23 | $3,776 | $296.98 | 40% |
| Town of Saint Joseph | 13 | $3,774 | $290.28 | 42% |
| Stillwater | 56 | $3,733 | $363.38 | 42% |
| Hudson | 24 | $3,719 | $596.58 | 45% |
| Town of Germantown | 67 | $3,675 | $470.87 | 34% |
| Town of Georgetown | 18 | $3,581 | $453.40 | 39% |
| Town of Orion | 10 | $3,341 | $326.22 | 48% |