AirROI ranking · 202619 markets ranked

Best Places to Buy an Airbnb in Wisconsin (2026)

Lake Geneva is the best place to buy an Airbnb in Wisconsin in 2026, according to AirROI's ranking of 19 markets. Its listings averaged $66,700 in revenue over the 12 months to September 2026 and were booked on 41% of nights. It also earns the most per listing of any ranked market. With 242 active listings it is a small market, so its averages can move more from year to year than those of larger ones. Green Bay and Milwaukee come next.

Source: AirROI Reviewed by , Founder @ AirROI Updated

Markets tracked
215
Active Airbnb listings
11,600
Avg. revenue per listing
$33,100
Occupancy rate
38%
Avg. nightly rate
$325
Revenue change, typical market
+11%

The short answer

Wisconsin Airbnb Market at a Glance

Across Wisconsin, the 11,600 active Airbnb listings tracked by AirROI, a short-term-rental data firm, averaged $33,100 over the same period. They were booked on 38% of nights at about $325 a night; the ranking covers the 19 markets with at least 100 active listings. Revenue per listing rose in 15 of the 18 ranked markets with a comparable year of data, by 11% in the typical one.

The ranking weighs revenue per listing most, then occupancy and market size, then how evenly income spreads across the year and how it changed on the year. It reflects rental performance, not purchase prices or local short-term rental rules. How the ranking works.

Where the top 10 Airbnb markets in Wisconsin are

Each dot is one of the 215 markets AirROI tracks in Wisconsin (2 outlying ones fall outside the map), sized by active listings and coloured by average revenue per listing. Select a number to jump to its profile.

Where the top 10 Airbnb markets in Wisconsin areDot map of 213 Airbnb markets. Numbered pins mark the top-ranked markets: 1 Lake Geneva, 2 Green Bay, 3 Milwaukee, 4 Sister Bay, 5 Lake Delton, 6 Madison, 7 Sheboygan, 8 Superior, 9 Sturgeon Bay, 10 Wisconsin Dells.10987654321© OpenStreetMap
Avg. revenueUnder $25k$25k–$30k$30k–$39k$39k+ Under 30 listings 1 Top-ranked market

Top 10

The Top 10 Airbnb Markets in Wisconsin

Each profile draws on the market's full AirROI report: how it earns, when in the year, who books and what sells. Monthly figures are averages per listing active in that month, so twelve of them add up to more than the annual average, which also counts listings that operated for only part of the year.

The top 10 Airbnb markets in Wisconsin at a glance
#MarketAvg. revenueOccupancy
Lake Geneva High earnings$66,70041%
Green Bay Large market · High earnings$40,10036%
Milwaukee Large market · Growing revenue$28,90042%
4 Sister Bay High earnings · High occupancy$62,70045%
5 Lake Delton Growing revenue · Large market$38,50033%
6 Madison High occupancy · Large market$28,80047%
7 Sheboygan Growing revenue · High occupancy$33,60043%
8 Superior High occupancy$31,80045%
9 Sturgeon Bay High earnings · High occupancy$36,10042%
10 Wisconsin Dells Growing revenue · High earnings$35,80033%

  1. 1. Lake Geneva

    Known for: High earnings

    Top-earning Airbnb listing in Lake Geneva, 8 bedrooms Top-earning Airbnb listing in Lake Geneva, 4 bedrooms Top-earning Airbnb listing in Lake Geneva, 6 bedrooms
    Top-earning Airbnb listings in Lake Geneva
    Avg. revenue
    $66,700 +11% vs. last year
    Occupancy
    41%
    Nightly rate
    $500
    Active listings
    242

    Where it places among the 19 ranked markets in Wisconsin

    • Revenue 1st of 19
    • Occupancy 9th of 19
    • Market size 8th of 19
    • Year-round 13th of 19
    • Growth 9th of 18
    How it earns
    Lake Geneva earns on price: guests pay about $500 a night, 52% above the Wisconsin average. That adds up to $66,700 per listing over the year, the highest of the 19 ranked markets. A typical listing takes in about $4,760 a month; the top quarter clear $8,280 or more. Revenue per listing rose 11% over the year, helped by nightly rates 16% higher, even as the number of listings grew 46%.
    When it earns
    Lake Geneva's season runs from June to August, peaking in July at about $13,800 per listing; February, the quietest month, brings in about $3,300.
    The competition
    Professional managers run 45% of listings, against about 17% in the typical market in Wisconsin, and the largest operator runs 48 listings, so new hosts compete with polished operations.
    What sells
    The most common entire home has 2 bedrooms (23% of entire homes), and houses make up 64% of supply.
    Who it suits
    It suits buyers who can carry costs through a quiet February and can furnish and price for a premium stay.

    Revenue per listing by month

    Median listing
    $4,760/mo
    Top 25% of listings
    $8,280+/mo
    Booked ahead
    62 days
    Average stay
    4 nights
    Most common home size
    2 bedrooms
    Superhosts
    84%
    Full Lake Geneva Airbnb report

  2. 2. Green Bay

    Known for: Large market · High earnings

    Top-earning Airbnb listing in Green Bay, 6 bedrooms Top-earning Airbnb listing in Green Bay, 2 bedrooms Top-earning Airbnb listing in Green Bay, 5 bedrooms
    Top-earning Airbnb listings in Green Bay
    Avg. revenue
    $40,100 +5% vs. last year
    Occupancy
    36%
    Nightly rate
    $445
    Active listings
    504

    Where it places among the 19 ranked markets in Wisconsin

    • Revenue 4th of 19
    • Occupancy 14th of 19
    • Market size 2nd of 19
    • Year-round 5th of 19
    • Growth 12th of 18
    How it earns
    Green Bay is Wisconsin's second-largest Airbnb market, with 504 active listings to price against. Average revenue per listing came to $40,100, the fourth-highest of the 19 ranked markets. In a typical month the median listing brings in about $3,230, and the best quarter clear $5,630.
    When it earns
    Revenue in Green Bay concentrates from June to December: July earns about $6,610 per listing, about three times as much as February.
    What sells
    Big homes set the market: 70% of entire homes have three or more bedrooms, against about 50% in the typical market in Wisconsin, and houses make up 88% of supply.
    Who it suits
    Best for buyers who can ride out a slow February and want a large home for groups and families.

    Revenue per listing by month

    Median listing
    $3,230/mo
    Top 25% of listings
    $5,630+/mo
    Booked ahead
    63 days
    Average stay
    5 nights
    Most common home size
    3 bedrooms
    Superhosts
    62%

    Areas in the full report: Downtown Green Bay · Bay Beach · Ashwaubenon

    Full Green Bay Airbnb report

  3. 3. Milwaukee

    Known for: Large market · Growing revenue

    Top-earning Airbnb listing in Milwaukee, 10 bedrooms Top-earning Airbnb listing in Milwaukee, 3 bedrooms Top-earning Airbnb listing in Milwaukee, 6 bedrooms
    Top-earning Airbnb listings in Milwaukee
    Avg. revenue
    $28,900 +17% vs. last year
    Occupancy
    42%
    Nightly rate
    $235
    Active listings
    1,140

    Where it places among the 19 ranked markets in Wisconsin

    • Revenue 12th of 19
    • Occupancy 7th of 19
    • Market size 1st of 19
    • Year-round 7th of 19
    • Growth 5th of 18
    How it earns
    Milwaukee earns on volume. Rates run below the Wisconsin average at about $235 a night, but listings book 42% of nights. Moderate rates keep revenue per listing at $28,900, 13% below the Wisconsin average. Its place at #3 rests on market size (1st of 19) and revenue growth (5th of 18) rather than on revenue per listing. Month to month, the median listing earns about $2,510 and a top-quarter listing $4,310 or more. Revenue per listing rose 17% over the year, helped by nightly rates 16% higher.
    When it earns
    In Milwaukee, the months from May to August earn above the yearly average, led by July at about $5,520 per listing; January is the low point at about $1,840. Guests book later than in most of Wisconsin, about 43 days ahead against roughly 62 for the typical market in Wisconsin; stays average 5 nights.
    What sells
    Two-bedroom homes lead the market (33% of entire homes), and houses make up 51% of supply.
    Who it suits
    A good fit for buyers who are prepared for thin bookings around January and would rather price for occupancy than for rate.

    Revenue per listing by month

    Median listing
    $2,510/mo
    Top 25% of listings
    $4,310+/mo
    Booked ahead
    43 days
    Average stay
    5 nights
    Most common home size
    2 bedrooms
    Superhosts
    61%

    Areas in the full report: East Side · Third Ward · Historic Third Ward

    Full Milwaukee Airbnb report

  4. 4. Sister Bay

    Known for: High earnings · High occupancy

    Top-earning Airbnb listing in Sister Bay, 4 bedrooms Top-earning Airbnb listing in Sister Bay, 3 bedrooms Top-earning Airbnb listing in Sister Bay, 5 bedrooms
    Top-earning Airbnb listings in Sister Bay
    Avg. revenue
    $62,700 +13% vs. last year
    Occupancy
    45%
    Nightly rate
    $465
    Active listings
    110

    Where it places among the 19 ranked markets in Wisconsin

    • Revenue 2nd of 19
    • Occupancy 3rd of 19
    • Market size 16th of 19
    • Year-round 19th of 19
    • Growth 7th of 18
    How it earns
    Sister Bay commands premium rates, about $465 a night, and still books 45% of nights, 7 points above the Wisconsin average. That adds up to $62,700 per listing over the year, the second-highest of the 19 ranked markets. A typical listing takes in about $5,430 a month; the top quarter clear $9,120 or more. Revenue per listing rose 13% over the year, helped by nightly rates 13% higher, even as the number of listings grew 39%. With 110 listings it is a small market, so its averages can move more from year to year.
    When it earns
    Sister Bay's season runs from June to October, peaking in July at about $15,100 per listing; February, the quietest month, brings in about $2,060. Guests book early, about 92 days ahead against roughly 62 for the typical market in Wisconsin, and stay about 4 nights.
    What sells
    Big homes set the market: 70% of entire homes have three or more bedrooms, against about 50% in the typical market in Wisconsin, and houses make up 56% of supply.
    Who it suits
    It suits buyers who can carry costs through a quiet February and can furnish and price for a premium stay.

    Revenue per listing by month

    Median listing
    $5,430/mo
    Top 25% of listings
    $9,120+/mo
    Booked ahead
    92 days
    Average stay
    4 nights
    Most common home size
    3 bedrooms
    Superhosts
    78%
    Full Sister Bay Airbnb report

  5. 5. Lake Delton

    Known for: Growing revenue · Large market

    Top-earning Airbnb listing in Lake Delton, 4 bedrooms Top-earning Airbnb listing in Lake Delton, 6 bedrooms Top-earning Airbnb listing in Lake Delton, 6 bedrooms
    Top-earning Airbnb listings in Lake Delton
    Avg. revenue
    $38,500 +19% vs. last year
    Occupancy
    33%
    Nightly rate
    $390
    Active listings
    322

    Where it places among the 19 ranked markets in Wisconsin

    • Revenue 5th of 19
    • Occupancy 16th of 19
    • Market size 4th of 19
    • Year-round 13th of 19
    • Growth 3rd of 18
    How it earns
    Lake Delton is Wisconsin's fourth-largest Airbnb market, with 322 active listings to price against. Listings averaged $38,500 in revenue over the year, the fifth-highest of the 19 ranked markets. In a typical month the median listing brings in about $3,640, and the best quarter clear $5,980. Revenue per listing rose 19% over the year, the third-biggest gain in Wisconsin, helped by nightly rates 9% higher.
    When it earns
    Revenue in Lake Delton concentrates from June to August: July earns about $10,200 per listing, about 4.2 times as much as February. Stays are shorter than in most of Wisconsin, about 3 nights, so listings turn over often; guests book about 65 days ahead. Most hosts take one- or two-night bookings (94% of listings), more than in the typical market.
    The competition
    Professional managers run 49% of listings, against about 17% in the typical market in Wisconsin, and the largest operator runs 105 listings, so new hosts compete with polished operations.
    Guest expectations
    Average ratings (4.76 stars) trail the typical market in Wisconsin (4.87), which leaves room for a well-run listing to stand out.
    Who it suits
    Best for buyers who can ride out a slow February and plan to use a professional manager or run a polished operation.

    Revenue per listing by month

    Median listing
    $3,640/mo
    Top 25% of listings
    $5,980+/mo
    Booked ahead
    65 days
    Average stay
    3 nights
    Most common home size
    2 bedrooms
    Superhosts
    69%

    Areas in the full report: Lake Delton · Wisconsin Dells · Devil's Lake State Park

    Full Lake Delton Airbnb report

  6. 6. Madison

    Known for: High occupancy · Large market

    Top-earning Airbnb listing in Madison, 5 bedrooms Top-earning Airbnb listing in Madison, 4 bedrooms Top-earning Airbnb listing in Madison, 3 bedrooms
    Top-earning Airbnb listings in Madison
    Avg. revenue
    $28,800 −1% vs. last year
    Occupancy
    47%
    Nightly rate
    $230
    Active listings
    304

    Where it places among the 19 ranked markets in Wisconsin

    • Revenue 13th of 19
    • Occupancy 1st of 19
    • Market size 5th of 19
    • Year-round 4th of 19
    • Growth 16th of 18
    How it earns
    Rates in Madison sit below the Wisconsin average, at about $230 a night, but listings are booked on 47% of nights. Moderate rates keep revenue per listing at $28,800, 13% below the Wisconsin average. Its place at #6 rests on occupancy (1st of 19) and year-round demand (4th of 19) rather than on revenue per listing. Month to month, the median listing earns about $2,450 and a top-quarter listing $4,600 or more.
    When it earns
    In Madison, the months from May to November earn above the yearly average, led by August at about $5,660 per listing; February is the low point at about $2,010. Trips run long, about 11 nights on average against 4 nights for the typical market in Wisconsin, booked about 56 days ahead.
    What sells
    Smaller places set the market: only 27% of entire homes have three or more bedrooms, against about 50% in the typical market in Wisconsin; apartments and condos make up 43% of supply.
    Who it suits
    A good fit for buyers who are prepared for thin bookings around February and would rather price for occupancy than for rate.

    Revenue per listing by month

    Median listing
    $2,450/mo
    Top 25% of listings
    $4,600+/mo
    Booked ahead
    56 days
    Average stay
    11 nights
    Most common home size
    1 bedroom
    Superhosts
    74%

    Areas in the full report: Downtown Madison · University of Wisconsin Campus · Capitol East District

    Full Madison Airbnb report

  7. 7. Sheboygan

    Known for: Growing revenue · High occupancy

    Top-earning Airbnb listing in Sheboygan, 7 bedrooms Top-earning Airbnb listing in Sheboygan, 4 bedrooms Top-earning Airbnb listing in Sheboygan, 6 bedrooms
    Top-earning Airbnb listings in Sheboygan
    Avg. revenue
    $33,600 +19% vs. last year
    Occupancy
    43%
    Nightly rate
    $285
    Active listings
    218

    Where it places among the 19 ranked markets in Wisconsin

    • Revenue 9th of 19
    • Occupancy 5th of 19
    • Market size 9th of 19
    • Year-round 15th of 19
    • Growth 4th of 18
    How it earns
    Sheboygan earns on volume. Rates run below the Wisconsin average at about $285 a night, but listings book 43% of nights. That adds up to $33,600 per listing over the year, the ninth-highest of the 19 ranked markets. Its place at #7 rests on revenue growth (4th of 18) and occupancy (5th of 19) rather than on revenue per listing. A typical listing takes in about $2,900 a month; the top quarter clear $4,820 or more. Revenue per listing rose 19% over the year, helped by nightly rates 13% higher, even as the number of listings grew 41%. Its 218 listings make it one of the smaller ranked markets, so its figures are less settled than those of larger ones.
    When it earns
    Sheboygan's season runs from June to August, peaking in July at about $7,420 per listing; February, the quietest month, brings in about $1,740. Guests stay about 6 nights, longer than in most of Wisconsin, and book about 54 days ahead.
    What sells
    The most common entire home has 2 bedrooms (32% of entire homes), and houses make up 56% of supply.
    Who it suits
    It suits buyers who can carry costs through a quiet February and would rather price for occupancy than for rate.

    Revenue per listing by month

    Median listing
    $2,900/mo
    Top 25% of listings
    $4,820+/mo
    Booked ahead
    54 days
    Average stay
    6 nights
    Most common home size
    2 bedrooms
    Superhosts
    67%
    Full Sheboygan Airbnb report

  8. 8. Superior

    Known for: High occupancy

    Top-earning Airbnb listing in Superior, 5 bedrooms Top-earning Airbnb listing in Superior, 5 bedrooms Top-earning Airbnb listing in Superior, 5 bedrooms
    Top-earning Airbnb listings in Superior
    Avg. revenue
    $31,800 +4% vs. last year
    Occupancy
    45%
    Nightly rate
    $215
    Active listings
    135

    Where it places among the 19 ranked markets in Wisconsin

    • Revenue 10th of 19
    • Occupancy 2nd of 19
    • Market size 12th of 19
    • Year-round 5th of 19
    • Growth 13th of 18
    How it earns
    Rates in Superior sit below the Wisconsin average, at about $215 a night, but listings are booked on 45% of nights. Listings averaged $31,800 in revenue over the year, the tenth-highest of the 19 ranked markets. Its place at #8 rests on occupancy (2nd of 19) and year-round demand (5th of 19) rather than on revenue per listing. In a typical month the median listing brings in about $2,580, and the best quarter clear $3,950. With 135 listings it is a small market, so its averages can move more from year to year.
    When it earns
    Revenue in Superior concentrates from June to October: July earns about $5,710 per listing, about three times as much as January. Bookings arrive closer to the date than in most of Wisconsin, about 41 days before check-in, and guests stay about 4 nights.
    The competition
    It is still largely owner-run: professional managers account for 4% of listings, and Superhosts make up 88% of hosts.
    What sells
    Two-bedroom homes lead the market (35% of entire homes), and houses make up 56% of supply.
    Who it suits
    Best for buyers who can ride out a slow January and would rather price for occupancy than for rate.

    Revenue per listing by month

    Median listing
    $2,580/mo
    Top 25% of listings
    $3,950+/mo
    Booked ahead
    41 days
    Average stay
    4 nights
    Most common home size
    2 bedrooms
    Superhosts
    88%
    Full Superior Airbnb report

  9. 9. Sturgeon Bay

    Known for: High earnings · High occupancy

    Top-earning Airbnb listing in Sturgeon Bay, 8 bedrooms Top-earning Airbnb listing in Sturgeon Bay, 6 bedrooms Top-earning Airbnb listing in Sturgeon Bay, 5 bedrooms
    Top-earning Airbnb listings in Sturgeon Bay
    Avg. revenue
    $36,100 +12% vs. last year
    Occupancy
    42%
    Nightly rate
    $310
    Active listings
    286

    Where it places among the 19 ranked markets in Wisconsin

    • Revenue 7th of 19
    • Occupancy 8th of 19
    • Market size 7th of 19
    • Year-round 17th of 19
    • Growth 8th of 18
    How it earns
    Sturgeon Bay fills more nights than most of Wisconsin: 42% of them, the eighth-highest occupancy of the 19 ranked markets, at about $310 a night. Average revenue per listing came to $36,100, the seventh-highest of the 19 ranked markets. Month to month, the median listing earns about $3,060 and a top-quarter listing $4,910 or more. Revenue per listing rose 12% over the year, helped by nightly rates 16% higher, even as the number of listings grew 23%. Its 286 listings make it one of the smaller ranked markets, so its figures are less settled than those of larger ones.
    When it earns
    In Sturgeon Bay, the months from June to October earn above the yearly average, led by July at about $9,050 per listing; February is the low point at about $1,330.
    What sells
    The most common entire home has 3 bedrooms (32% of entire homes), and houses make up 58% of supply.
    Who it suits
    A good fit for buyers who are prepared for thin bookings around February.

    Revenue per listing by month

    Median listing
    $3,060/mo
    Top 25% of listings
    $4,910+/mo
    Booked ahead
    68 days
    Average stay
    4 nights
    Most common home size
    3 bedrooms
    Superhosts
    70%
    Full Sturgeon Bay Airbnb report

  10. 10. Wisconsin Dells

    Known for: Growing revenue · High earnings

    Top-earning Airbnb listing in Wisconsin Dells, 5 bedrooms Top-earning Airbnb listing in Wisconsin Dells, 5 bedrooms Top-earning Airbnb listing in Wisconsin Dells, 6 bedrooms
    Top-earning Airbnb listings in Wisconsin Dells
    Avg. revenue
    $35,800 +16% vs. last year
    Occupancy
    33%
    Nightly rate
    $330
    Active listings
    293

    Where it places among the 19 ranked markets in Wisconsin

    • Revenue 8th of 19
    • Occupancy 15th of 19
    • Market size 6th of 19
    • Year-round 10th of 19
    • Growth 6th of 18
    How it earns
    Wisconsin Dells listings charge about $330 a night, close to the Wisconsin average, and are booked on 33% of nights. That adds up to $35,800 per listing over the year, the eighth-highest of the 19 ranked markets. A typical listing takes in about $3,150 a month; the top quarter clear $5,500 or more. Revenue per listing rose 16% over the year, helped by nightly rates 12% higher, even as the number of listings grew 80%. With 293 listings it is a small market, so its averages can move more from year to year.
    When it earns
    Wisconsin Dells' season runs from June to August, peaking in July at about $8,180 per listing; February, the quietest month, brings in about $2,180. Visits are quick, about 2.8 nights on average against 4 nights for the typical market in Wisconsin, booked about 52 days ahead. Most hosts take one- or two-night bookings (98% of listings), more than in the typical market.
    Guest expectations
    Average ratings (4.70 stars) trail the typical market in Wisconsin (4.87), which leaves room for a well-run listing to stand out.
    What sells
    Two-bedroom homes lead the market (30% of entire homes), and apartments and condos make up 59% of supply.
    Who it suits
    It suits buyers who can carry costs through a quiet February.

    Revenue per listing by month

    Median listing
    $3,150/mo
    Top 25% of listings
    $5,500+/mo
    Booked ahead
    52 days
    Average stay
    2.8 nights
    Most common home size
    2 bedrooms
    Superhosts
    52%
    Full Wisconsin Dells Airbnb report

Full ranking

How All 19 Ranked Markets in Wisconsin Compare

The overall ranking with the five measures behind it. "Slow month" is a market's weakest month of revenue as a share of its best, so a higher figure means steadier income. Select a column heading to re-sort.

Top Airbnb markets in Wisconsin, ranked by AirROI
Lake Geneva High earnings$66,72141%$49824%+11%242
Green Bay Large market, high earnings$40,09236%$44334%+5%504
Milwaukee Large market, growing revenue$28,91542%$23433%+17%1,135
4Sister Bay High earnings, high occupancy$62,67945%$46314%+13%110
5Lake Delton Growing revenue, large market$38,53633%$39124%+19%322
6Madison High occupancy, large market$28,76647%$23136%−1%304
7Sheboygan Growing revenue, high occupancy$33,57143%$28423%+19%218
8Superior High occupancy$31,81045%$21734%+4%135
9Sturgeon Bay High earnings, high occupancy$36,08742%$31115%+12%286
10Wisconsin Dells Growing revenue, high earnings$35,77933%$33227%+16%293
11La Crosse Growing revenue, high occupancy$26,59643%$19648%+22%133
12Appleton High occupancy$22,75044%$19637%+10%167
13Egg Harbor High earnings$52,29541%$46715%+3%104
14Town of Washington Growing revenue$30,06536%$39627%+34%133
15Ashwaubenon High earnings$36,76230%$54739%−10%105
16Bayfield$28,18740%$27318%+9%148
17Baraboo$24,89437%$25228%–127
18Oshkosh Large market$17,25432%$39427%+4%325
19Town of Dellona$11,93025%$28131%−36%107

By measure

Wisconsin Airbnb Markets Ranked by Revenue, Nightly Rate and Occupancy

The overall ranking balances five measures. These lists take one at a time, for buyers who care most about income, pricing power, bookings, a steady calendar, momentum or market size.

Highest-earning Airbnb markets in Wisconsin

Average annual revenue per active listing over the past 12 months. Markets with at least 200 listings.

Highest-earning Airbnb markets in Wisconsin
#MarketRevenue
Lake Geneva #1 overall$66,700
Green Bay #2 overall$40,100
Lake Delton #5 overall$38,500
4Sturgeon Bay #9 overall$36,100
5Wisconsin Dells #10 overall$35,800
6Sheboygan #7 overall$33,600
7Milwaukee #3 overall$28,900
8Madison #6 overall$28,800
9Oshkosh #18 overall$17,300

Most expensive Airbnb markets in Wisconsin by nightly rate

Average rate per booked night. A high rate earns most where occupancy holds up too. Markets with at least 200 listings.

Most expensive Airbnb markets in Wisconsin by nightly rate
#MarketNightly
Lake Geneva #1 overall$500
Green Bay #2 overall$445
Oshkosh #18 overall$395
4Lake Delton #5 overall$390
5Wisconsin Dells #10 overall$330
6Sturgeon Bay #9 overall$310
7Sheboygan #7 overall$285
8Milwaukee #3 overall$235
9Madison #6 overall$230

Highest-occupancy Airbnb markets in Wisconsin

Share of available nights booked over the past 12 months. Markets with at least 200 listings.

Highest-occupancy Airbnb markets in Wisconsin
#MarketOccupancy
Madison #6 overall47%
Sheboygan #7 overall43%
Milwaukee #3 overall42%
4Sturgeon Bay #9 overall42%
5Lake Geneva #1 overall41%
6Green Bay #2 overall36%
7Wisconsin Dells #10 overall33%
8Lake Delton #5 overall33%
9Oshkosh #18 overall32%

Most year-round Airbnb markets in Wisconsin

Revenue in the slowest month as a share of the best month, so a higher figure means steadier income. Markets with at least 200 listings.

Most year-round Airbnb markets in Wisconsin
#MarketSlow month
Madison #6 overall36%
Green Bay #2 overall34%
Milwaukee #3 overall33%
4Oshkosh #18 overall27%
5Wisconsin Dells #10 overall27%
6Lake Delton #5 overall24%
7Lake Geneva #1 overall24%
8Sheboygan #7 overall23%
9Sturgeon Bay #9 overall15%

Fastest-growing Airbnb markets in Wisconsin

Change in revenue per listing from the year before, among markets where it rose. Markets with at least 200 listings.

Fastest-growing Airbnb markets in Wisconsin
#MarketChange
Lake Delton #5 overall+19%
Sheboygan #7 overall+19%
Milwaukee #3 overall+17%
4Wisconsin Dells #10 overall+16%
5Sturgeon Bay #9 overall+12%
6Lake Geneva #1 overall+11%
7Green Bay #2 overall+5%
8Oshkosh #18 overall+4%

Largest Airbnb markets in Wisconsin

Active listings. Bigger markets have more comparable rentals to price against and more buyers at resale.

Largest Airbnb markets in Wisconsin
#MarketListings
Milwaukee #3 overall1,140
Green Bay #2 overall504
Oshkosh #18 overall325
4Lake Delton #5 overall322
5Madison #6 overall304
6Wisconsin Dells #10 overall293
7Sturgeon Bay #9 overall286
8Lake Geneva #1 overall242
9Sheboygan #7 overall218
10Appleton #12 overall167
11Bayfield #16 overall148
12Superior #8 overall135
13La Crosse #11 overall133
14Town of Washington #14 overall133
15Baraboo #17 overall127
16Sister Bay #4 overall110
17Town of Dellona #19 overall107
18Ashwaubenon #15 overall105
19Egg Harbor #13 overall104

Seasonality

When Airbnbs in Wisconsin Earn the Most

July is the best month for about nine in ten ranked markets in Wisconsin. February is the most common slowest month, in 11 markets.

July earns about 3.6 times what February does

Average revenue per listing across the 19 ranked markets in Wisconsin, by month

Average Airbnb revenue per listing and the number of ranked markets that earn most in each month, in Wisconsin
MonthAvg. revenue per listingBest month forHighest-ranked examples
January$2,360––
February$2,050––
March$2,490––
April$2,460––
May$3,480––
June$5,480––
July$7,37017 marketsLake Geneva, Green Bay, Milwaukee
August$6,0801 marketMadison
September$3,620––
October$3,490––
November$3,0601 marketAshwaubenon
December$3,020––

Average revenue is per listing across the ranked markets, the line in the chart above. "Best month for" counts the ranked markets whose own revenue peaks in that month.

Management

Who Manages Airbnbs in Wisconsin?

26 companies run 10 or more Airbnb listings in Wisconsin, and companies run 13% of its listings. AirROI ranks the 35 largest by listings, guest rating and growth.

Method

How the Ranking Works

The ranking covers the 19 markets in Wisconsin with at least 100 active Airbnb listings and data through September 2026. Each market is compared with the others on five measures, and markets are ordered by a weighted blend of where they place on each:

  • Revenue per listing (35%): average revenue an active listing earned over the past 12 months.
  • Occupancy (20%): share of available nights that were booked.
  • Market size (20%): active listings. Bigger markets offer more comparable rentals to price against and more buyers when you sell.
  • Year-round demand (15%): revenue in the slowest month as a share of the best month. The latest month is left out when its bookings look incomplete.
  • Growth (10%): change in revenue per listing from the year before. Markets whose boundaries changed between years are scored in the middle.

Left out: 58 markets whose data predate the latest refresh and 12 towns listed a second time under another spelling. The score measures how rentals perform. It does not include purchase prices, financing, operating costs or local short-term rental rules, which vary by address and should be checked before buying. Figures are in US dollars and match each market's own report; see the data methodology for how listings are tracked.

To check one property before buying, run its address and size through the Airbnb calculator for a revenue, occupancy and nightly-rate range from comparable listings.

FAQ

Frequently Asked Questions About Airbnb Investing in Wisconsin

What is the best place to buy an Airbnb in Wisconsin?

Lake Geneva ranks first of the 19 markets in Wisconsin in AirROI's ranking, with $66,700 in average revenue per listing and 41% occupancy. Green Bay and Milwaukee follow. The ranking weighs revenue, occupancy, market size, seasonality and growth; it leaves out purchase prices.

What are the most profitable Airbnb locations in Wisconsin?

By revenue per listing, among markets with at least 200 listings, Lake Geneva leads at $66,700 a year, ahead of Green Bay at $40,100. Profit also depends on what a property costs to buy and run, which varies far more between markets than revenue does.

How much does an Airbnb make in Wisconsin?

The average active listing in Wisconsin earned $33,100 over the 12 months to September 2026, at 38% occupancy. Across the ranked markets, the middle half averaged between $26,600 and $36,800 per listing. Averages include listings that operated for only part of the year, so a listing rented all year typically earns more.

What is a good Airbnb occupancy rate in Wisconsin?

The average listing in Wisconsin was booked on 38% of available nights over the past 12 months. Half of the ranked markets fall between 33% and 43%, so a market above about 43% sits in the top quarter. Occupancy is only half the picture: a market with lower occupancy can still earn more if its nightly rates are higher.

Where is Airbnb demand highest in Wisconsin?

Among ranked markets with at least 200 listings, Madison has the highest occupancy, with 47% of available nights booked, followed by Sheboygan at 43%. Its listings average about $230 a night and $28,800 a year.

Where are Airbnb nightly rates highest in Wisconsin?

Among ranked markets with at least 200 listings, Lake Geneva has the highest average nightly rate, about $500, followed by Green Bay at $445. Madison is the least expensive, at about $230. The average booked night in Wisconsin costs about $325.

What is the best month for Airbnb in Wisconsin?

July is the highest-earning month for 17 of the 19 ranked markets, followed by August (1). February is the most common slowest month, in 11 of the 19 markets. Each market's report shows its own month-by-month revenue, occupancy and rates.

Which Airbnb markets in Wisconsin earn the most evenly through the year?

Among ranked markets with at least 200 listings, Madison has the steadiest income: its slowest month, February, still earns about a third of its best. Green Bay follows, at 34%. Steadier markets are easier to budget for, though they do not always earn the most per listing.

Which Airbnb markets are growing fastest in Wisconsin?

Among ranked markets with at least 200 listings, revenue per listing grew most in Lake Delton, up 19% on the year before, and in Sheboygan, up 19%. A single strong year can reflect events or new supply, so it is worth checking a market's monthly trend before relying on it.

Is Airbnb still profitable in Wisconsin in 2026?

Revenue per listing grew in 15 of the 18 ranked markets with a comparable year of data; in the typical market it rose 11%. Whether a given property profits depends on its purchase price, financing and running costs.

How many Airbnb listings are there in Wisconsin?

AirROI tracked 11,600 active Airbnb listings in Wisconsin over the 12 months to September 2026, across 215 markets. The largest ranked market is Milwaukee, with 1,140 listings, followed by Green Bay with 504.

Directory

All 215 Airbnb Markets in Wisconsin

Every Wisconsin city with an AirROI Airbnb market report, A–Z, with its active listing count.

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