ENGH III less than 2 Miles to Sand Valley-16 beds! Entire home · 6 bedrooms Rated 4.98 - Revenue
- $179,761
- Occupancy
- 56.8%
- Daily rate
- $767
Airbnb market data · 202612 months to September 2026
The average Airbnb in Town of Rome brought in $41,936 over the 12 months through September 2026, about 27% more than the Wisconsin average of $33,105.
The short answer
Town of Rome earns on price rather than volume. Listings averaged $430 a night and were booked on 34% of available nights, against $325 and 38% for the Wisconsin average.
Timing matters: in July, usually the best month, the average listing earns about 5.8 times as much as in February, usually the slowest.
With 54 active listings, Town of Rome is the 46th-largest of 215 Wisconsin markets AirROI tracks. From a year earlier, average revenue rose 4% while the number of active listings shrank 18%.
Browse the live Town of Rome Airbnb market See Every Town of Rome ListingRevenue
Gross bookings per Town of Rome listing averaged $41,936 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average Town of Rome listing brings in $10,900 in July, its best month, and $1,890 in February, its slowest. The three strongest months bring in 49% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.8 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 5.8 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $6,195 | 41.8% | $438 | $206 | 108 days | 2.8 nights |
| Oct 2025 | $3,707 | 32.7% | $410 | $120 | 78 days | 3.1 nights |
| Nov 2025 | $1,785 | 18.2% | $396 | $60 | 75 days | 2.9 nights |
| Dec 2025 | $2,079 | 17.6% | $401 | $67 | 53 days | 3.7 nights |
| Jan 2026 | $2,121 | 20.0% | $393 | $68 | 60 days | 3.2 nights |
| Feb 2026 | $1,774 | 17.5% | $394 | $63 | 42 days | 3.9 nights |
| Mar 2026 | $2,913 | 23.4% | $388 | $94 | 20 days | 6.4 nights |
| Apr 2026 | $3,400 | 30.9% | $394 | $113 | 36 days | 4.3 nights |
| May 2026 | $4,828 | 33.5% | $447 | $156 | 79 days | 2.9 nights |
| Jun 2026 | $7,716 | 48.2% | $509 | $257 | 120 days | 3 nights |
| Jul 2026 | $11,647 | 67.0% | $530 | $376 | 125 days | 3.6 nights |
| Aug 2026 | $8,303 | 50.7% | $513 | $268 | 108 days | 3.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Town of Rome market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Town of Rome Airbnb took in $41,936 in the 12 months to September 2026, and run by its owner at everyday costs, about $2,150 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,510 a month.
Cleaning it yourself keeps the $6,080 a year guests pay in cleaning fees, for about $2,660 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,850 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $35,856 | $57,950 |
| Cleaning fees guests pay14% of Town of Rome bookings | $6,080 | $9,830 |
| Gross bookings | $41,936 | $67,780 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 76% of Town of Rome listings on Simplified Pricing, 3% for the rest | −$5,240 | −$8,470 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$6,080 | −$9,830 |
| Utilities and internetAbout 5% of bookings | −$2,100 | −$3,390 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$840 | −$1,360 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,260 | −$2,030 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$420 | −$420 |
| Permit and registrationWhere one is required | −$210 | −$210 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$16,150 | −$25,710 |
| Left for housing costs, then profit | $25,786about $2,150 a month | $42,070about $3,510 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Town of Rome's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Town of Rome home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $5,650 a month, against $3,490 for the average one.
Occupancy
Town of Rome listings were booked on 34% of the nights they were open over the past year, 4 percentage points below the Wisconsin average (38%) and 7 points below the U.S. average (41%). In a typical year, occupancy swings from 21% in February to 66% in July.
The busiest tenth of listings are booked about 3.7 times as often as the bottom quarter.
July is usually the busiest month in Town of Rome, February the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Town of Rome, known as ADR (average daily rate), was $430 over the past year, about 32% above the Wisconsin and U.S. averages ($325 and $320). In a typical year, rates peak in July at about $505 and bottom out in February and March at about $365.
The top 10% charge about 2.5 times the rate of the bottom quarter.
July rates run 39% above March's
Average nightly rate (ADR), by month, September 2024 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Town of Rome it averaged $161 over the past year, from about $68 in a typical February to about $352 in a typical July.
Per open night, by tier:
July RevPAR is about 5.2 times February's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $161 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Town of Rome has one high season, June through September, which makes it a highly seasonal market. Business is slowest from October to April. A listing earns about 3.9 times as much a month in June through August as in December through February.
Average revenue by month in Town of Rome
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $2,270 |
| February | Low season | $1,890 |
| March | Low season | $2,650 |
| April | Low season | $3,320 |
| May | Shoulder season | $4,800 |
| June | High season | $7,610 |
| July | High season | $10,900 |
| August | High season | $8,570 |
| September | High season | $5,270 |
| October | Low season | $3,610 |
| November | Low season | $2,040 |
| December | Low season | $2,800 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–September | $8,090 | 52% | $475 |
| Shoulder seasonMay | $4,800 | 35% | $434 |
| Low seasonOctober–April | $2,660 | 26% | $372 |
Guests book Town of Rome stays 85 days ahead on average (about three months), so guests here plan well ahead. July stays are booked furthest out, about 125 days ahead, and March stays closest to arrival, about 28 days. A typical July booking is made in mid-March.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 85 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 54 active listings in Town of Rome display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Town of Rome.
Neighborhoods
AirROI's area guide picks eight Town of Rome neighborhoods that draw short-term rental guests, led by Lake Arrowhead, Cranberry Lake and Riverside Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake Arrowhead | A popular recreational area in the Town of Rome, known for its beautiful lake and outdoor activities such as boating and fishing. Ideal for families and nature lovers looking for a getaway. | Lake Arrowhead, Arrowhead Golf Course, Hiking Trails, Fishing Spots, Boating Activities |
| Cranberry Lake | A serene spot for peaceful retreats, with stunning natural scenery and abundant wildlife. Attracts visitors looking for tranquility and nature engagement. | Cranberry Lake, Wildlife Viewing, Scenic Picnic Areas, Kayaking, Nature Trails |
| Riverside Park | A scenic park area in Rome that offers recreational activities including picnicking and walking trails. Great for families and outdoor enthusiasts. | Walking Trails, Picnic Areas, Playgrounds, Fishing Opportunities |
| Romes Lake District | Known for its scenic lakes, this district is a prime spot for vacation rentals. Perfect for water sports enthusiasts and families wanting to enjoy the outdoors. | Lake Petenwell, Boat Ramps, Fishing, Jet Skiing, Scenic Views |
| Rome Town Center | The bustling heart of the Town, with shops, restaurants, and amenities. A convenient location for guests seeking entertainment and services. | Local Shops, Restaurants, Cafes, Event Spaces |
| Sand Valley Golf Resort | An acclaimed golf destination, attracting golf enthusiasts from around the region. A great choice for hosting guests during golf tournaments and events. | Golf Courses, Clubhouse, Nature Trails, Dining Options |
| Petenwell County Park | A picturesque park that offers camping, fishing, and hiking. Popular with outdoor lovers and families who prefer a nature-based experience. | Camping Facilities, Fishing Spots, Nature Trails, Picnic Areas |
| Local Wine Trail | Attracts tourists interested in wineries and local tastings, providing a unique experience in the area. A wonderful opportunity for guests to explore local flavors. | Winery Tours, Wine Tastings, Scenic Vistas, Local Events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Town of Rome is an entire home: all 54 listings rent the whole place. Houses are the most common property type at 65%, about 2.2 times the share of cabins and other outdoor stays (30%).
Every listing rents the whole place
Town of Rome Airbnb listings by room type
Listings by property type
Town of Rome Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 64.8% | 35 |
| Cabin/Outdoor | 29.6% | 16 |
| Others | 3.7% | 2 |
| Unique stay | 1.9% | 1 |
Most Town of Rome homes are built for groups: 83% of entire homes have three or more bedrooms, and four-bedroom homes are the most common size (35%).
Town of Rome entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 1.9% | 1 |
| 2 bedrooms | 14.8% | 8 |
| 3 bedrooms | 29.6% | 16 |
| 4 bedrooms | 35.2% | 19 |
| 5+ bedrooms | 18.5% | 10 |
A typical three-bedroom home in Town of Rome earned $35,700 over the past year, against $64,000 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 3 bedrooms | 16 | $35,700 | $36,600 | $404 | 32% |
| 4 bedrooms | 19 | $23,700 | $29,200 | $429 | 27% |
| 5+ bedrooms | 10 | $64,000 | $79,200 | $639 | 36% |
Town of Rome is a group-trip market: 76% of listings sleep eight or more guests, about 6.8 times the share of the next most common size, four guests (11%).
Town of Rome listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 4 guests | 11.1% | 6 |
| 5 guests | 1.9% | 1 |
| 6 guests | 9.3% | 5 |
| 7 guests | 1.9% | 1 |
| 8+ guests | 75.9% | 41 |
Town of Rome hosts set up an average of 6.8 beds per listing, roughly two for every bedroom. Only 43% of listings show their exact location on the listing map; the rest show an approximate area.
Fireplaces are common in Town of Rome: 72% of listings have one, and 65% have an outdoor dining area.
Share of Town of Rome listings with each common amenity
Guests
Town of Rome draws mostly domestic guests: 99% of those who left reviews live in the United States. No single city dominates: Chicago is the largest source, at about 9% of reviews.
99% of Town of Rome guests are domestic
Where guests who left reviews live
Where Town of Rome guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Chicago | 8.8% |
| Madison | 6.0% |
| Milwaukee | 3.9% |
| Minneapolis | 2.8% |
| New York | 2.1% |
Where Town of Rome guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 98.6% |
| Canada | 0.7% |
| Ukraine | 0.4% |
| Germany | 0.4% |
Languages spoken by Town of Rome guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 80.0% |
| Spanish | 7.1% |
| Ukrainian | 3.5% |
| Portuguese | 2.4% |
| Italian | 1.2% |
Town of Rome Airbnbs average 4.95 stars, and 80% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.83.
Communication and check-in score highest in Town of Rome; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.93 |
| Cleanliness | 4.94 |
| Communication | 4.96 |
| Location | 4.94 |
| Check-in | 4.96 |
| Value | 4.83 |
Booking patterns
More than nine in ten Town of Rome listings are open to guests more than 180 days a year, but only 7% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 41% of listings; blocked nights include any the host closes off.
Days a year Town of Rome listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 51.9% | 28 |
| 181-270 days | 40.7% | 22 |
| 91-180 days | 5.6% | 3 |
| 31-90 days | 1.9% | 1 |
Days a year Town of Rome listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.9% | 1 |
| 181-270 days | 5.6% | 3 |
| 91-180 days | 40.7% | 22 |
| 31-90 days | 33.3% | 18 |
| 1-30 days | 18.5% | 10 |
The average Town of Rome booking lasts 3.5 nights, longest in March and shortest in September. Listings took about 23 bookings each over the year, some 1,240 in all. About half of listings that give a check-in time set it at 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Town of Rome
Average nights per booking, by month of stay
Two-year average by calendar month.
About two-thirds of listings in Town of Rome accept stays of one or two nights.
Minimum stay set by Town of Rome listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Town of Rome, used by 56% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: more than seven in ten listings use Firm or stricter terms, against 22% on Flexible or Moderate.
Cancellation policies of Town of Rome listings, from most to least flexible
Share of listings by the policy they use
Nearly all Town of Rome listings charge a cleaning fee. The typical fee is about $215. Spread over the average stay of 3.5 nights, that adds roughly $60 a night to what guests pay. For listings that charge one, cleaning fees make up about 14% of gross revenue.
Top earners
The top-grossing Airbnb in Town of Rome, a six-bedroom home, took in $180,000 over the past year, about 4.3 times the city's average of $41,900. Five of the six listings below have five or more bedrooms; the other one has three bedrooms.
ENGH III less than 2 Miles to Sand Valley-16 beds! Entire home · 6 bedrooms Rated 4.98
Eagle's Nest Guest House I Less than 2 Miles to Sand Valley - 16 beds! Entire home · 5 bedrooms Rated 4.94
Luxury Golf Retreat w/ Hot Tub & Game Room Entire home · 5 bedrooms Rated 4.96
Fore Pier Pleasure lake and golf home welcomes you Entire home · 5 bedrooms Rated 5.00
The Sandy Bunker at Lake Camelot Entire home · 5 bedrooms Rated 4.98
Lake Sherwood Chalet Entire home · 3 bedrooms Rated 5.00 Professional management companies run 17% of Town of Rome listings and owners run the rest, though 33% of listings have a co-host. Seven in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 76% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 52 km, Town of Germantown (35 km away, 61 listings) earned the most per listing, about 57% more than Town of Rome. Town of Marion was the busiest, booked on 42% of nights against 34% in Town of Rome.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Nekoosa 1 km | 45 | $49,842 | $428 | 40% |
| Town of Strongs Prairie 25 km | 30 | $31,313 | $371 | 32% |
| Town of Quincy 32 km | 31 | $43,848 | $354 | 35% |
| Town of Germantown 35 km | 61 | $65,855 | $577 | 35% |
| Mauston 43 km | 30 | $48,511 | $447 | 32% |
| Town of Marion 45 km | 47 | $64,291 | $398 | 42% |
| Town of Farmington 47 km | 30 | $24,622 | $336 | 36% |
| Town of Mount Morris 52 km | 31 | $36,900 | $498 | 32% |
See all 215 Wisconsin Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Town of Rome:
FAQ
An active Town of Rome Airbnb grossed $41,936 on average in the 12 months to September 2026, according to AirROI's tracking of 54 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $5,910 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Town of Rome listings earn between $2,040 and $5,910 in a typical month, and the top tenth $9,710 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Town of Rome were booked on 34% of available nights over the past year. That compares with 38% for the Wisconsin average. July is usually the busiest month.
The average booked night in Town of Rome cost $430 before fees. Half of listings charge between $295 and $515, so bedroom count and location move the price more than the average suggests.
None of the active Town of Rome listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Town of Rome Airbnb grossed $41,936 in the 12 months to September 2026, 27% above the Wisconsin average of $33,105. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $25,786 a year (about $2,150 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,510 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $10,900 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Town of Rome listing was open to book earned $161 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $295 or more.
Town of Rome stays were booked 85 days (about three months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Town of Rome Airbnb stay lasted 3.5 nights over the past year. A listing took 23 reservations over the year on average.
Guests rate Town of Rome Airbnbs 4.95 out of 5 on average. Guests score communication highest and value lowest.
Lake Arrowhead, Cranberry Lake and Riverside Park draw the most short-term rental interest in Town of Rome. The neighborhood guide explains what brings guests to each.
AirROI counted 54 active Airbnb listings in Town of Rome as of September 2026. The closest tracked market is Nekoosa, 1 km away.
In Town of Rome, nearly all listings add a cleaning fee, and the typical fee is about $215.
Method
Figures on this page cover 54 active Airbnb listings in Town of Rome from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.