Town of Farmington, Wisconsin Airbnb Market Data 2026: STR Report & Statistics

Source: AirROIReviewed by Jun Zhou, Founder @ AirROI
Updated:

How much can you earn on Airbnb in Town of Farmington, Wisconsin? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $28,047 per year — at a $328 nightly rate, 36.8% occupancy, and a $127 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

With just 32 active listings, Town of Farmington is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 60.0% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.

Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

What Are the Key Airbnb Metrics in Town of Farmington?

In Town of Farmington, the headline Airbnb metrics are $28,047 in average annual revenue,36.8% occupancy, $328 ADR, and $127 in RevPAR, and guests book about 87 days in advance.

Avg. Daily Rate (ADR)(?)
$328
The average rental revenue earned for an occupied room per day in Town of Farmington.
Occupancy Rate(?)
36.8%
Moderate demand with booking opportunities.
Avg. Annual Revenue(?)
$28,047
Average annual income for an Airbnb listing in Town of Farmington. Factors like property type, size, and location influence actual earnings.
RevPAR(?)
$127
Revenue per available rental night, combining occupancy and ADR into one efficiency metric.
Revenue Growth YoY(?)
-7.1%
Slight decrease (-7.1%) vs. last year.
Active Airbnb Listings(?)
32
Total number of active short-term rentals listed.
Avg. Booking Lead Time(?)
87 days
How far in advance guests typically book in Town of Farmington. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Town of Farmington.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Town of Farmington.
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How Much Do Airbnb Hosts Earn Monthly in Town of Farmington?

Understanding the monthly revenue variations for Airbnb listings in Town of Farmington is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Town of Farmington is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Town of Farmington across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $7,638+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,940 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,979 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,446, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Town of Farmington

What Is the Monthly Airbnb Occupancy Rate in Town of Farmington?

Maximize your bookings by understanding the Town of Farmington STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Town of Farmington:

  • Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 34%.
  • Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Town of Farmington

What Is the Average Airbnb Nightly Rate in Town of Farmington?

Effective short term rental pricing strategy in Town of Farmington involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Town of Farmington typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $693+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $360 or more.
  • Typical properties (Median) charge around $247 per night.
  • Entry-level properties (Bottom 25%) earn around $178 per night.

Average Daily Rate (ADR) Trend by Month in Town of Farmington

What Is the RevPAR for Airbnb in Town of Farmington?

RevPAR in Town of Farmington is currently $127. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

  • Entry-level properties (Bottom 25%) see $47 RevPAR.
  • Typical properties (Median) generate $93 RevPAR.
  • Strong performers (Top 25%) earn $170 RevPAR.
  • Best-in-class (Top 10%) achieve $290 RevPAR.

Average Monthly RevPAR Trend in Town of Farmington

RevPAR Insights for Town of Farmington

  • The average RevPAR in Town of Farmington is $127. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
  • The gap between the top 10% ($290) and bottom 25% ($47) is $243, indicating significant performance disparity driven by property quality, pricing strategy, and location.
  • RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

  • Track your own RevPAR monthly against these Town of Farmington benchmarks. If your RevPAR falls below the median of $93, examine whether low occupancy or low ADR is the primary drag.
  • Top-quartile listings achieve $170+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
  • Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Town of Farmington?

Town of Farmington's peak Airbnb season falls in July, August, June, while the softest stretch is February, March, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (July, August, June)
  • Revenue averages $6,132 per month
  • Occupancy rates average 52.7%
  • Daily rates average $333
Shoulder Season
  • Revenue averages $3,008 per month
  • Occupancy maintains around 33.3%
  • Daily rates hold near $326
Low Season (February, March, April)
  • Revenue drops to average $2,092 per month
  • Occupancy decreases to average 26.5%
  • Daily rates adjust to average $321

Seasonality Insights for Town of Farmington

  • Airbnb seasonality in Town of Farmington is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
  • During the high season, the absolute peak month showcases Town of Farmington's highest earning potential, with monthly revenues climbing to $6,517, occupancy reaching 58.3%, and ADRs peaking at $337.
  • Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,038, occupancy could drop to 25.5%, and ADRs may adjust to $315.
  • Lower occupancy paired with meaningful seasonality means hosts in Town of Farmington need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
  • Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
  • Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
  • In a highly seasonal market like Town of Farmington, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Town of Farmington?

Low regulation and minimal registration activity in Town of Farmington, Wisconsin, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Town of Farmington to ensure full compliance before hosting.

(Source: AirROI data, 2026, finding no licensed listings among those analyzed)

What Are the Best Neighborhoods for Airbnb in Town of Farmington?

With a compact short-term rental market, Town of Farmington gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.

Best neighborhoods for Airbnb in Town of Farmington
Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Lake Geneva
A popular resort town known for its beautiful lake, charming downtown, and recreational activities. It attracts tourists year-round for water sports, dining, and events, making it an excellent location for Airbnb.
Lake Geneva, Geneva Lake Shore Path, Yerkes Observatory, Big Foot Beach State Park, Downtown Lake Geneva, Geneva Lake Museum
Delavan
A small town that offers a peaceful retreat with access to the Delavan Lake. It’s ideal for families and groups looking for a relaxing getaway, increasing demand for short-term rentals.
Delavan Lake, Delavan Lake Drive-In Theater, Kettle Moraine State Forest, Downtown Delavan, Delavan Historical Society
East Troy
Known for its scenic beauty and outdoor activities, East Troy attracts visitors interested in hiking, biking, and enjoying nature, which leads to a steady demand for Airbnb accommodations.
East Troy Electric Railroad Museum, Lakeside Dining, Kettle Moraine State Forest, Eagle Spring Lake
Whitewater
Home to the University of Wisconsin-Whitewater, this college town sees an influx of students and visitors, making it a great spot for Airbnb rentals, especially during the school year.
University of Wisconsin-Whitewater, Whitewater Lake, Riverside Park, Historic Whitewater
Fennimore
A quaint community with a focus on outdoor activities and local attractions, Fennimore provides a quieter alternative for travelers looking for nature and peace.
Fennimore Doll & Toy Museum, Pioneer Park, Stitzer Park, Cedar Grove Cheese, Wyalusing State Park
Viroqua
A great destination for those interested in exploring local farms, organic produce, and outdoor recreation. This area is becoming increasingly popular for eco-tourism and short-term rentals.
Driftless Area, Viroqua Farmers Market, Old Town Hall, Wildcat Mountain State Park, Viroqua Public Market
Mineral Point
Rich in history with its charming historical buildings and artistic community, Mineral Point attracts visitors interested in arts and history, enhancing the Airbnb market.
Mineral Point Historic District, Pendarvis Historic Site, Culver's of Mineral Point, Taliesin
Montello
Encircled by natural beauty and outdoor activities, Montello presents a charming stay with lakes and parks, perfect for outdoorsy travelers seeking short-term rentals.
Montello Riverwalk, Buffalo Lake, Mason Lake, Montello State Park

With 8 distinct neighborhoods showing meaningful short-term rental activity, Town of Farmington offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.

What Types of Properties Are on Airbnb in Town of Farmington?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Town of Farmington

  • The Town of Farmington Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.9% of the 32 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Town of Farmington, House properties are the most common (53.1%), reflecting the local real estate landscape.
  • Houses represent a significant 53.1% portion, catering likely to families or larger groups.
  • The presence of 9.4% Hotel/Boutique listings indicates integration with traditional hospitality.

Town of Farmington Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Town of Farmington

  • The dominant room capacity in Town of Farmington is 2 bedrooms listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 5+ bedrooms properties represent 53.1% of the active Airbnb listings in Town of Farmington, indicating a high concentration in these sizes.
  • A significant 37.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Town of Farmington.

Town of Farmington Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Town of Farmington

  • The most common guest capacity trend in Town of Farmington vacation rentals is listings accommodating 8+ guests (34.4%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Town of Farmington STR market, accounting for 59.4% of listings.
  • 62.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Town of Farmington.
  • On average, properties in Town of Farmington are equipped to host 5.7 guests.

How Do Listings in Town of Farmington Compare on Quality?

Listing quality in Town of Farmington can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)
40.1
More photos correlate with higher conversion rates.
Average Beds per Listing(?)
4.5
Reflects the capacity profile of the local supply.
Exact Location Enabled(?)
21.9%
Builds guest trust and improves booking confidence.

Listing Quality Insights for Town of Farmington

  • At 40.1 photos per listing on average, Town of Farmington hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
  • 21.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

  • Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
  • Use these quality indicators as a self-audit checklist. Listings that exceed the Town of Farmington averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Town of Farmington?

Amenity Prevalence

Amenity Insights for Town of Farmington

  • Essential amenities in Town of Farmington that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Smoke alarm, TV, Heating are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Town of Farmington: Free parking on premises.
  • Prioritize adding missing essentials: Free parking on premises.
  • Consider adding popular differentiators like Smoke alarm or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Town of Farmington to stay competitive.

Which Airbnb Amenities Boost Revenue in Town of Farmington?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Town of Farmington, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

AmenityPrevalenceRevenue WithRevenue WithoutRevenue Uplift
Stove
78.1%$33,992$6,815398.8%
Coffee maker
84.4%$31,805$7,755310.1%
Oven
71.9%$35,156$9,878255.9%
Bed linens
68.8%$36,107$10,315250.1%
Toaster
65.6%$37,032$10,893240.0%
Hangers
81.3%$32,144$10,293212.3%
Microwave
78.1%$32,817$11,010198.1%
Lake access
50.0%$41,800$14,294192.4%
Dining table
53.1%$40,466$13,973189.6%
Kayak
31.3%$50,569$17,810183.9%

Revenue Impact Insights for Town of Farmington

  • Stove tops the revenue impact list with a 398.8% uplift — listings with this amenity earn $33,992 vs. $6,815 without it.
  • Coffee maker, Hangers — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.

Recommendations for Hosts

  • Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
  • Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Town of Farmington STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Town of Farmington. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Town of Farmington Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Town of Farmington

  • The typical guest profile for Airbnb in Town of Farmington consists of primarily domestic travelers (97%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 97.0% of guests.
  • Key international markets include United States (97%) and Mexico (0.7%).
  • Top languages spoken are English (81.8%) followed by German (6.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Chicago and Milwaukee.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Town of Farmington?

Listings in Town of Farmington average 4.81 out of 5 overall, with about 44.7 reviews per active listing and 43.8% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Town of Farmington

  • With an overall rating of 4.81, Town of Farmington listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
  • The strongest subcategory is Check-in (4.92), while Value (4.72) trails behind — a useful signal for hosts looking to prioritize upgrades.
  • 43.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

  • Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
  • Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.

Town of Farmington Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Town of Farmington

  • The most common availability pattern in Town of Farmington falls within the 271-366 days range, representing 59.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 93.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Town of Farmington (34.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 6.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Town of Farmington?

Average Booking Lead Time by Month

Booking Lead Time Insights for Town of Farmington

  • The overall average booking lead time for vacation rentals in Town of Farmington is 87 days.
  • Guests book furthest in advance for stays during July (average 137 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 25 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (124 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (87 days) as a baseline for your pricing and availability strategy in Town of Farmington.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 137 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 124 days) to capture early planners.
  • Monitor your own booking lead times against these Town of Farmington averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Town of Farmington?

Guests in Town of Farmington stay about 4.7 nights on average, generating roughly 612 reservations and 19.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.

Monthly Length of Stay in Town of Farmington

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Town of Farmington

  • A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
  • 19.1 bookings per listing is a manageable pace that balances revenue with operational overhead.
  • Stay lengths peak in Apr (7.2 nights) and shorten in Nov (2.3 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

  • With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
  • Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
  • Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Town of Farmington Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (21.9%)

1 Night

7 listings

21.9% of total

2 Nights (18.8%)

2 Nights

6 listings

18.8% of total

3 Nights (9.4%)

3 Nights

3 listings

9.4% of total

4-6 Nights (12.5%)

4-6 Nights

4 listings

12.5% of total

7-29 Nights (3.1%)

7-29 Nights

1 listings

3.1% of total

30+ Nights (34.4%)

30+ Nights

11 listings

34.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Town of Farmington is 30+ Nights, adopted by 34.4% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (34.4%) caters to monthly stays (30+ nights) in Town of Farmington, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 34.4% of Town of Farmington hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.9% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 34.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Town of Farmington.

Town of Farmington Airbnb Cancellation Policy Trends Analysis (2026)

Limited (6.3%)

Limited

2 listings

6.3% of total

Flexible (12.5%)

Flexible

4 listings

12.5% of total

Moderate (12.5%)

Moderate

4 listings

12.5% of total

Firm (59.4%)

Firm

19 listings

59.4% of total

Strict (9.4%)

Strict

3 listings

9.4% of total

Cancellation Policy Insights for Town of Farmington

  • The prevailing Airbnb cancellation policy trend in Town of Farmington is Firm, used by 59.4% of listings.
  • A majority (68.8%) of hosts in Town of Farmington utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
  • Strict cancellation policies are quite rare (9.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 59.4% market standard in Town of Farmington.
  • Using a Strict policy might deter some guests, as only 9.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Town of Farmington.

How Much Are Airbnb Cleaning Fees in Town of Farmington?

Cleaning fees in Town of Farmington are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee
$141
Median Cleaning Fee
$101
Listings Charging a Fee
81.3%
Fee as Revenue Share
9.3%

Cleaning Fee Insights for Town of Farmington

  • 81.3% of listings charge a cleaning fee, making it standard practice in Town of Farmington. Guests expect it and factor it into their booking decisions.
  • The gap between the average ($141) and median ($101) cleaning fee indicates some high-end properties are pulling the average up considerably.
  • Cleaning fees represent 9.3% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

  • Price your cleaning fee competitively against the Town of Farmington median of $101. Fees significantly above market norms can deter bookings, especially for shorter stays.
  • Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

What Do the Top Airbnb Listings in Town of Farmington Look Like?

Benchmark your potential! Explore examples of top-performing Airbnb properties in Town of Farmingtonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Summerset  House, Sleeps 20

Summerset House, Sleeps 20

Entire Place • 8 bedrooms

$88,236
Revenue
32.6%
Occupancy
$918.10
Daily Rate
Lake Osceola Retreat | 100-Acre Private Lake Home

Lake Osceola Retreat | 100-Acre Private Lake Home

Entire Place • 6 bedrooms

$77,460
Revenue
24.1%
Occupancy
$1257.11
Daily Rate
Lakefront Cottage-Chain O' Lakes-Pet friendly!

Lakefront Cottage-Chain O' Lakes-Pet friendly!

Entire Place • 3 bedrooms

$66,798
Revenue
49.0%
Occupancy
$656.80
Daily Rate
Luxury Log Home with private dock on the Chain

Luxury Log Home with private dock on the Chain

Entire Place • 4 bedrooms

$58,583
Revenue
49.2%
Occupancy
$313.32
Daily Rate
Private Tranquil Escape on Miner. Chain O’Lakes

Private Tranquil Escape on Miner. Chain O’Lakes

Entire Place • 3 bedrooms

$54,248
Revenue
45.6%
Occupancy
$306.73
Daily Rate
Entire Use of Shalom House

Entire Use of Shalom House

Entire Place • 5 bedrooms

$50,211
Revenue
27.9%
Occupancy
$495.93
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Town of Farmington?

Learn from the best! This table showcases top-performing Airbnb hosts in Town of Farmington based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Town of Farmington by revenue
Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
John1$88,236194.89/5.0
Hossein1$77,460135.00/5.0
Marcia1$66,798204.95/5.0
Kristen2$59,486684.79/5.0
Paul1$58,583884.75/5.0
Benjamin1$54,2481654.85/5.0
Diane1$50,2111044.89/5.0
Jenn1$47,731274.85/5.0
Nic1$42,3911614.89/5.0
Kevin1$40,375154.73/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Town of Farmington.

Who Are the Airbnb Hosts in Town of Farmington?

Town of Farmington has a relatively balanced host base.

Superhosts
40.6%
Professional Management
0.0%
Cohosted Listings
12.5%
Instant Book Enabled
6.3%
Simplified Pricing
56.3%

Host Profile Insights for Town of Farmington

  • A 40.6% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
  • 6.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
  • 56.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

  • Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
  • Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
  • With 12.5% cohosted listings, there may be a growing local market for property management services.
  • Benchmark your host metrics against these Town of Farmington averages regularly and adjust your hosting strategy based on what top performers do differently.

How Does Town of Farmington's Airbnb Market Compare to Nearby Cities?

How does the Town of Farmington Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Monona, Town of Farmington has 12 percentage points lower occupancy and about $335 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Town of Farmington — performance comparison
MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Town of Newton11$6,988$808.2142%
Town of Wilson16$6,510$636.2443%
Monona29$6,340$662.9949%
Town of Baraboo10$6,038$416.1249%
Town of Osceola10$5,495$447.7842%
Town of Germantown65$5,325$550.2337%
Suamico13$5,115$494.7644%
Town of Marion47$4,988$383.2242%
Town of Greenfield14$4,763$371.1242%
City of Pewaukee11$4,659$506.1842%

Frequently Asked Questions About Airbnb in Town of Farmington

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Town of Farmington.

How much do Airbnb hosts make in Town of Farmington?

Town of Farmington hosts earn about $28,047 per year on average, with an average nightly rate of $328 and RevPAR of $127. Those figures describe the typical revenue environment for active listings in Town of Farmington, Wisconsin, not the ceiling for the best operators. Source: AirROI 2026 data, Town of Farmington market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Town of Farmington?

The average Airbnb occupancy rate in Town of Farmington is 36.8%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Town of Farmington?

Listings in Town of Farmington average $328 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Town of Farmington?

Town of Farmington currently has about 32 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Town of Farmington?

AirROI currently classifies the short-term rental regulation level in Town of Farmington as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Town of Farmington?

RevPAR in Town of Farmington is about $127. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Town of Farmington?

Occupancy of 36.8% means Town of Farmington is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $28,047, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Town of Farmington?

The average booking lead time in Town of Farmington is about 87 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Town of Farmington?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Town of Farmington include Lake Geneva, Delavan, East Troy. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Town of Farmington?

entire_home listings make up 96.9% of the active supply in Town of Farmington. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Town of Farmington compare to nearby Airbnb markets?

Among neighboring markets, Town of Newton posts $83,857 in average annual revenue with 42.1% occupancy, compared to Town of Farmington's $28,047 and 36.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Town of Farmington?

The average Airbnb stay length in Town of Farmington is about 4.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Town of Farmington?

Airbnb listings in Town of Farmington average 4.81 out of 5 overall. About 43.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Town of Farmington?

Stove and Coffee maker are among the strongest revenue-linked amenities in Town of Farmington. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Town of Farmington?

Yes. About 81.3% of active Airbnb listings in Town of Farmington charge a cleaning fee, and the average fee is $141. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Town of Farmington?

A 40.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.

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