Pine Forest Villa w/hot tub 5 min from Lake Entire home · 7 bedrooms Rated 4.96 - Revenue
- $156,995
- Occupancy
- 60.4%
- Daily rate
- $689
Airbnb market data · 202612 months to September 2026
The average Airbnb in Town of Strongs Prairie brought in $31,313 over the 12 months through September 2026, about 5% less than the Wisconsin average of $33,105.
The short answer
Town of Strongs Prairie earns on price rather than volume. Listings averaged $371 a night and were booked on 32% of available nights, against $325 and 38% for the Wisconsin average.
Timing matters: in July, usually the best month, the average listing earns about 4.6 times as much as in April, usually the slowest. With only 30 active listings, a few bookings can reorder the months.
With 30 active listings, Town of Strongs Prairie is the 109th-largest of 215 Wisconsin markets AirROI tracks. From a year earlier, average revenue rose 7% while the number of active listings shrank 9%.
Browse the live Town of Strongs Prairie Airbnb market See Every Town of Strongs Prairie ListingRevenue
Gross bookings per Town of Strongs Prairie listing averaged $31,313 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average Town of Strongs Prairie listing brings in $9,450 in July, its best month, and $2,040 in April, its slowest. The three strongest months bring in 47% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.1 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 4.6 times what April does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $3,653 | 29.1% | $376 | $122 | 70 days | 2.7 nights |
| Oct 2025 | $2,666 | 21.2% | $367 | $86 | 51 days | 2.2 nights |
| Nov 2025 | $3,413 | 31.3% | $354 | $114 | 44 days | 3 nights |
| Dec 2025 | $3,100 | 28.8% | $361 | $100 | 32 days | 3.8 nights |
| Jan 2026 | $2,591 | 24.7% | $359 | $84 | 31 days | 2.3 nights |
| Feb 2026 | $2,069 | 22.7% | $348 | $74 | 24 days | 2.3 nights |
| Mar 2026 | $2,045 | 19.7% | $330 | $66 | 25 days | 3.5 nights |
| Apr 2026 | $1,765 | 15.4% | $328 | $59 | 23 days | 2.3 nights |
| May 2026 | $3,246 | 30.2% | $367 | $105 | 44 days | 3.9 nights |
| Jun 2026 | $6,140 | 48.1% | $421 | $205 | 75 days | 4 nights |
| Jul 2026 | $10,382 | 67.7% | $450 | $335 | 105 days | 3.9 nights |
| Aug 2026 | $6,037 | 44.3% | $427 | $195 | 100 days | 3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Town of Strongs Prairie market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Town of Strongs Prairie Airbnb took in $31,313 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,500 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,820 a month.
Cleaning it yourself keeps the $5,290 a year guests pay in cleaning fees, for about $1,940 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,280 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $26,023 | $48,520 |
| Cleaning fees guests pay17% of Town of Strongs Prairie bookings | $5,290 | $9,860 |
| Gross bookings | $31,313 | $58,380 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 90% of Town of Strongs Prairie listings on Simplified Pricing, 3% for the rest | −$4,460 | −$8,320 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$5,290 | −$9,860 |
| Utilities and internetAbout 5% of bookings | −$1,570 | −$2,920 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$630 | −$1,170 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$940 | −$1,750 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$310 | −$310 |
| Permit and registrationWhere one is required | −$160 | −$160 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$13,360 | −$24,490 |
| Left for housing costs, then profit | $17,953about $1,500 a month | $33,890about $2,820 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Town of Strongs Prairie's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Town of Strongs Prairie home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,870 a month, against $2,610 for the average one.
Occupancy
Town of Strongs Prairie listings were booked on 32% of the nights they were open over the past year, 6 percentage points below the Wisconsin average (38%) and 9 points below the U.S. average (41%). In a typical year, occupancy swings from 20% in April to 65% in July.
The busiest tenth of listings are booked about four times as often as the bottom quarter.
July is usually the busiest month in Town of Strongs Prairie, April the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Town of Strongs Prairie, known as ADR (average daily rate), was $371 over the past year, about 14% above the Wisconsin and U.S. averages ($325 and $320). In a typical year, rates peak in July at about $430 and bottom out in March and November at about $315.
The top 10% charge about 2.2 times the rate of the bottom quarter.
July rates run 38% above March's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $371 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Town of Strongs Prairie it averaged $128 over the past year, from about $68 in a typical April to about $305 in a typical July.
Per open night, by tier:
July RevPAR is about 4.5 times April's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Seasonality
With only 30 active listings, the monthly pattern in Town of Strongs Prairie is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in April.
Average revenue by month in Town of Strongs Prairie
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $2,290 |
| February | $2,150 |
| March | $2,440 |
| April | $2,040 |
| May | $2,940 |
| June | $5,580 |
| July | $9,450 |
| August | $6,270 |
| September | $3,350 |
| October | $2,410 |
| November | $2,840 |
| December | $3,200 |
Guests book Town of Strongs Prairie stays 61 days ahead on average (about nine weeks), so guests here plan well ahead. July stays are booked furthest out, about 107 days ahead, and February stays closest to arrival, about 23 days. A typical July booking is made in late March.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 61 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 30 active listings in Town of Strongs Prairie display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Town of Strongs Prairie.
Neighborhoods
AirROI's area guide picks seven Town of Strongs Prairie neighborhoods that draw short-term rental guests, led by Castle Rock Lake, Necedah Refuge and Quincy Bluff. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Castle Rock Lake | A beautiful natural area that attracts visitors for its recreational activities like boating, fishing, and swimming. This is a prime location for vacation rentals, especially during the summer months. | Castle Rock Lake, Petenwell Lake, Parks and beaches, Bridges of the Castle Rock, Local fishing spots |
| Necedah Refuge | A scenic wildlife refuge that draws outdoor enthusiasts and nature lovers. The area is perfect for eco-tourism and outdoor adventures, making it an attractive spot for Airbnb hosts. | Necedah National Wildlife Refuge, Bird watching, Hiking trails, Nature photography, Fishing spots |
| Quincy Bluff | An ideal location for those looking for adventure and outdoor activities like hiking and camping. It's a tranquil area that appeals to nature enthusiasts. | Quincy Bluff State Natural Area, Hiking and camping, Natural beauty, Wildlife viewing |
| Elroy-Sparta Trail | Famous for its biking path, this area attracts cyclists and outdoor lovers, making it a great hub for short-term rentals aimed at travelers looking to explore on two wheels. | Elroy-Sparta State Trail, Biking trails, Scenic views, Historic railroad bridges |
| Roche-a-Cri State Park | A park that offers beautiful scenery and hiking trails, a perfect getaway spot for those wanting to escape to nature, making it attractive for Airbnb hosting. | Roche-a-Cri State Park, Hiking trails, Historic petroglyphs, Scenic lookout |
| Local Wineries and Breweries | This area's burgeoning wine and craft beer scene attracts tourists and enthusiasts, providing a unique experience for guests looking for local flavors and adventures. | Local wineries, Craft breweries, Wine tasting tours, Beer festivals |
| Lake Petenwell | As one of the largest lakes in Wisconsin, it offers numerous activities such as fishing, jet-skiing, and swimming, making it a desirable vacation rental spot. | Lake Petenwell, Water sports, Fishing and boating, Sunset views |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Town of Strongs Prairie is an entire home: all 30 listings rent the whole place. Apartments and condos are the most common property type at 50%, about 1.5 times the share of cabins and other outdoor stays (33%).
Every listing rents the whole place
Town of Strongs Prairie Airbnb listings by room type
Listings by property type
Town of Strongs Prairie Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 50.0% | 15 |
| Cabin/Outdoor | 33.3% | 10 |
| House | 16.7% | 5 |
The most common size among Town of Strongs Prairie's 29 entire homes with a bedroom count is three bedrooms (17 homes).
Town of Strongs Prairie entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 2 bedrooms | 10.3% | 3 |
| 3 bedrooms | 58.6% | 17 |
| 4 bedrooms | 24.1% | 7 |
| 5+ bedrooms | 6.9% | 2 |
Town of Strongs Prairie is a group-trip market: 67% of listings sleep eight or more guests, about four times the share of the next most common size, six guests (17%).
Town of Strongs Prairie listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 3 guests | 3.3% | 1 |
| 4 guests | 6.7% | 2 |
| 6 guests | 16.7% | 5 |
| 7 guests | 6.7% | 2 |
| 8+ guests | 66.7% | 20 |
Town of Strongs Prairie hosts set up an average of 6 beds per listing, roughly two for every bedroom. Only 37% of listings show their exact location on the listing map; the rest show an approximate area.
Lake access is common in Town of Strongs Prairie: 73% of listings offer it, and 57% have a waterfront setting.
Share of Town of Strongs Prairie listings with each common amenity
Guests
Town of Strongs Prairie is a domestic market: every guest who left a review lives in the United States. Chicago alone accounts for 18% of reviews. English is spoken by 68% of guests, and Spanish by 13%.
100% of Town of Strongs Prairie guests are domestic
Where guests who left reviews live
Where Town of Strongs Prairie guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Chicago | 18.5% |
| Milwaukee | 6.5% |
| Madison | 5.4% |
| Minneapolis | 4.3% |
| Saint Paul | 3.3% |
Languages spoken by Town of Strongs Prairie guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 67.5% |
| Spanish | 12.5% |
| Ukrainian | 7.5% |
| Russian | 7.5% |
| Romanian | 2.5% |
Town of Strongs Prairie Airbnbs average 4.86 stars, and 53% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and check-in is the lowest, at 4.77.
Accuracy and communication score highest in Town of Strongs Prairie; check-in is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.87 |
| Cleanliness | 4.83 |
| Communication | 4.87 |
| Location | 4.84 |
| Check-in | 4.77 |
| Value | 4.78 |
Booking patterns
About nine in ten Town of Strongs Prairie listings are open to guests more than 180 days a year, but only 10% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 47% of listings; blocked nights include any the host closes off.
Days a year Town of Strongs Prairie listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 66.7% | 20 |
| 181-270 days | 23.3% | 7 |
| 91-180 days | 10.0% | 3 |
Days a year Town of Strongs Prairie listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 10.0% | 3 |
| 91-180 days | 23.3% | 7 |
| 31-90 days | 46.7% | 14 |
| 1-30 days | 20.0% | 6 |
The average Town of Strongs Prairie booking lasts 3.1 nights, longest in June and shortest in October. Listings took about 20 bookings each over the year. About three-quarters of listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Town of Strongs Prairie
Average nights per booking, by month of stay
Two-year average by calendar month.
More than six in ten listings in Town of Strongs Prairie accept stays of one or two nights.
Minimum stay set by Town of Strongs Prairie listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Town of Strongs Prairie, used by 70% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: nearly nine in ten listings use Firm or stricter terms, against 10% on Flexible or Moderate.
Cancellation policies of Town of Strongs Prairie listings, from most to least flexible
Share of listings by the policy they use
Nearly all Town of Strongs Prairie listings charge a cleaning fee. The typical fee is about $230. Spread over the average stay of 3.1 nights, that adds roughly $75 a night to what guests pay. For listings that charge one, cleaning fees make up about 17% of gross revenue.
Top earners
The top-grossing Airbnb in Town of Strongs Prairie, a seven-bedroom home, took in $157,000 over the past year, about five times the city's average of $31,300.
Pine Forest Villa w/hot tub 5 min from Lake Entire home · 7 bedrooms Rated 4.96
Two Unit at Northern Bay - 7 Bedroom Sleeps 24! Entire home · 7 bedrooms Rated 4.89
Waterfront beauty: directly on the lake sleeps 10. Entire home · 3 bedrooms Rated 4.95
Sunset Pines Retreat- Castle Rock Lake Entire home · 4 bedrooms Rated 4.93
A-Frame Castle Rock Family Getaway - Hot Tub Entire home · 2 bedrooms Rated 4.95
Waterfront Arkdale Retreat: 2 Acres w/ Deck & View Entire home · 3 bedrooms Rated 4.61 Professional management companies run 23% of Town of Strongs Prairie listings and owners run the rest, though 30% of listings have a co-host. Superhosts run half of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 90% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 41 km, Town of Germantown (11 km away, 61 listings) earned the most per listing, about 2.1 times as much as Town of Strongs Prairie. Town of Marion was the busiest, booked on 42% of nights against 32% in Town of Strongs Prairie.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Town of Quincy 9 km | 31 | $43,848 | $354 | 35% |
| Town of Germantown 11 km | 61 | $65,855 | $577 | 35% |
| Mauston 18 km | 30 | $48,511 | $447 | 32% |
| Town of Rome 25 km | 54 | $41,936 | $430 | 34% |
| Nekoosa 25 km | 45 | $49,842 | $428 | 40% |
| Town of Marion 34 km | 47 | $64,291 | $398 | 42% |
| Town of Dell Prairie 37 km | 69 | $42,353 | $401 | 32% |
| Wisconsin Dells 41 km | 293 | $35,779 | $332 | 33% |
See all 215 Wisconsin Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Town of Strongs Prairie:
FAQ
An active Town of Strongs Prairie Airbnb grossed $31,313 on average in the 12 months to September 2026, according to AirROI's tracking of 30 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $5,080 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Town of Strongs Prairie listings earn between $1,610 and $5,080 in a typical month, and the top tenth $8,420 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Town of Strongs Prairie were booked on 32% of available nights over the past year. That compares with 38% for the Wisconsin average. July is usually the busiest month.
The average booked night in Town of Strongs Prairie cost $371 before fees. Half of listings charge between $275 and $470, so bedroom count and location move the price more than the average suggests.
None of the active Town of Strongs Prairie listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Town of Strongs Prairie Airbnb grossed $31,313 in the 12 months to September 2026, 5% below the Wisconsin average of $33,105. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $17,953 a year (about $1,500 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,820 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $9,450 per active listing over the past two years, and April usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Town of Strongs Prairie listing was open to book earned $128 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $212 or more.
Town of Strongs Prairie stays were booked 61 days (about nine weeks) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Town of Strongs Prairie Airbnb stay lasted 3.1 nights over the past year. A listing took 20 reservations over the year on average.
Guests rate Town of Strongs Prairie Airbnbs 4.86 out of 5 on average. Guests score accuracy highest and check-in lowest.
Castle Rock Lake, Necedah Refuge and Quincy Bluff draw the most short-term rental interest in Town of Strongs Prairie. The neighborhood guide explains what brings guests to each.
AirROI counted 30 active Airbnb listings in Town of Strongs Prairie as of September 2026. The closest tracked market is Town of Quincy, 9 km away.
In Town of Strongs Prairie, nearly all listings add a cleaning fee, and the typical fee is about $230.
Method
Figures on this page cover 30 active Airbnb listings in Town of Strongs Prairie from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.