Airbnb market data · 202612 months to September 2026
New Glarus, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in New Glarus brought in $28,062 over the 12 months through September 2026, across just 29 active listings, so a single property can move that figure.
The short answer
New Glarus Airbnb Market at a Glance
New Glarus is cheaper but busier than the Wisconsin average. Listings averaged $208 a night and were booked on 42% of available nights, against $325 and 38% for the Wisconsin average.
Timing matters: in July, usually the best month, the average listing earns about 3.1 times as much as in February, usually the slowest. With only 29 active listings, a few bookings can reorder the months.
With 29 active listings, New Glarus is the 113th-largest of 215 Wisconsin markets AirROI tracks.
Browse the live New Glarus Airbnb market See Every New Glarus ListingRevenue
How Much Do Airbnb Hosts Make in New Glarus?
Gross bookings per New Glarus listing averaged $28,062 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average New Glarus listing brings in $3,970 in July, its best month, and $1,270 in February, its slowest. August runs within 4% of July, so either can come out on top in a given year. The three strongest months bring in 37% of a full year's revenue, where an even calendar would give any three months 25%.
Across New Glarus's 29 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $4,790+ a month, about twice the typical property.
- Strong performers (top 25%) earn $3,300 or more, roughly $930 a month above the median.
- Typical properties (median) earn about $2,370 a month.
- Entry-level properties (bottom 25%) earn $1,700 or less, about three-quarters of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 3.1 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
New Glarus Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,607 | 47.3% | $199 | $87 | 112 days | 1.8 nights |
| Oct 2025 | $2,809 | 47.4% | $197 | $91 | 70 days | 2.3 nights |
| Nov 2025 | $2,051 | 39.7% | $185 | $68 | 31 days | 3.3 nights |
| Dec 2025 | $2,269 | 38.8% | $188 | $73 | 46 days | 4.5 nights |
| Jan 2026 | $1,341 | 21.0% | $180 | $43 | 23 days | 3.3 nights |
| Feb 2026 | $1,241 | 26.3% | $181 | $44 | 30 days | 2.4 nights |
| Mar 2026 | $1,886 | 36.1% | $187 | $61 | 28 days | 3.9 nights |
| Apr 2026 | $1,713 | 33.3% | $187 | $57 | 33 days | 4.3 nights |
| May 2026 | $3,004 | 42.4% | $228 | $97 | 79 days | 2.3 nights |
| Jun 2026 | $3,779 | 53.0% | $242 | $126 | 68 days | 2.8 nights |
| Jul 2026 | $4,699 | 59.3% | $246 | $152 | 58 days | 3.1 nights |
| Aug 2026 | $4,341 | 55.0% | $245 | $140 | 58 days | 3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical New Glarus listing earns about $2,370 a month, but one property can land well above or below that. The Airbnb estimator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in New Glarus Profitable?
Yes, when it's run well. The average New Glarus Airbnb took in $28,062 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,470 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,060 a month.
Cleaning it yourself keeps the $2,890 a year guests pay in cleaning fees, for about $1,710 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,260 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
New Glarus Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $25,172 | $35,070 |
| Cleaning fees guests pay10% of New Glarus bookings | $2,890 | $4,020 |
| Gross bookings | $28,062 | $39,090 |
| Running costs | ||
| Airbnb's feeAbout 16%: 15.5% for the 100% of New Glarus listings on Simplified Pricing, 3% for the rest | −$4,350 | −$6,060 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,890 | −$4,020 |
| Utilities and internetAbout 5% of bookings | −$1,400 | −$1,950 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$560 | −$780 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$840 | −$1,170 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$280 | −$280 |
| Permit and registrationWhere one is required | −$140 | −$140 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −$10,460 | −$14,400 |
| Left for housing costs, then profit | $17,602about $1,470 a month | $24,690about $2,060 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own New Glarus Airbnb Profit
The estimate starts from New Glarus's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one New Glarus home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How New Glarus's Top Earners Get There
- More nights booked. The busiest quarter of New Glarus listings are booked on 57% or more of their nights, against 41% for the median listing. Ten more booked nights a year at the median rate of $180 adds about $1,810 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $225 a night or more, against a median of $180. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,520 a year.
- Open for the busy months. In a typical year, July brings the average listing about $3,970, against $1,270 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. New Glarus listings average 4.96 stars, and 100% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,260 a month, against $2,340 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in New Glarus?
New Glarus listings were booked on 42% of the nights they were open over the past year, 4 percentage points above the Wisconsin average (38%) and in line with the U.S. average. In a typical year, occupancy swings from 24% in January to 57% in July.
Across New Glarus's 29 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 72%+ of open nights, 31 points above the median.
- Strong performers (top 25%) fill 57% or more, roughly four nights a week.
- Typical properties (median) fill about 41% of open nights.
- Entry-level properties (bottom 25%) fill 23% or less, under two nights a week.
July is usually the busiest month in New Glarus, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
How Much Does an Airbnb Cost per Night in New Glarus?
The average nightly rate in New Glarus, known as ADR (average daily rate), was $208 over the past year, about 36% below the Wisconsin and U.S. averages ($325 and $320). In a typical year, rates peak in July and August at about $225 and bottom out in January and February at about $180.
Across New Glarus's 29 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $315+ a night, about 1.8 times the median.
- Strong performers (top 25%) charge $225 or more, about $45 above the median.
- Typical properties (median) charge about $180 a night.
- Entry-level properties (bottom 25%) charge $150 or less, about 17% below the median.
August rates run 26% above January's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $208 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in New Glarus?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In New Glarus it averaged $89 over the past year, from about $44 in a typical January to about $128 in a typical July.
Across New Glarus's 29 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $142+ per open night, about 1.8 times the median.
- Strong performers (top 25%) earn $113 or more, about $30 a night above the median.
- Typical properties (median) earn about $81 per open night.
- Entry-level properties (bottom 25%) earn $70 or less, about 13% below the median.
July RevPAR is about three times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $89 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in New Glarus
With only 29 active listings, the monthly pattern in New Glarus is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in February.
Average revenue by month in New Glarus
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in New Glarus in numbers
| Month | Revenue per listing |
|---|---|
| January | $1,370 |
| February | $1,270 |
| March | $2,030 |
| April | $1,960 |
| May | $2,660 |
| June | $3,480 |
| July | $3,970 |
| August | $3,860 |
| September | $2,730 |
| October | $2,820 |
| November | $2,170 |
| December | $2,390 |
How Far in Advance Do Guests Book Airbnb in New Glarus?
Guests book New Glarus stays 57 days ahead on average (about eight weeks). September stays are booked furthest out, about 94 days ahead, and January stays closest to arrival, about 26 days. A typical September booking is made in mid-June.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
Airbnb Permits and Registration in New Glarus
None of the 29 active listings in New Glarus display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in New Glarus.
Neighborhoods
Best Neighborhoods for Airbnb in New Glarus
AirROI's area guide picks eight New Glarus neighborhoods that draw short-term rental guests, led by Downtown New Glarus, New Glarus Woods State Park and Sugar River State Trail. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown New Glarus | The heart of New Glarus, known for its charming shops, local breweries, and vibrant community events. A perfect spot for visitors looking to experience the local culture and history. | Swiss Village, New Glarus Brewery, New Glarus Historic District, Village Park, Local eateries |
| New Glarus Woods State Park | A beautiful natural area with trails and picnic spots, attracting outdoor enthusiasts. This area is ideal for those looking for a peaceful retreat in nature, making it a great draw for Airbnb hosts. | Hiking trails, Bird watching, Camping, Picnic areas |
| Sugar River State Trail | A scenic recreational trail for biking and hiking that follows the Sugar River. Tourists enjoy exploring the area’s beauty while being active, making it appealing for Airbnb stays focused on outdoor activities. | Biking trails, Hiking, Scenic views, Wildlife viewing |
| The Swiss Historical Village | An educational and cultural experience showcasing the history of Swiss immigrants in the area. Ideal for cultural tourism and history buffs who would appreciate local heritage tours. | Historic buildings, Guided tours, Cultural events, Swiss heritage exhibits |
| New Glarus Brewery | One of the main attractions in New Glarus, famous for its locally crafted beers. Visitors flock to experience tastings and brewery tours, making this area a prime spot for Airbnb hosting. | Brewery tours, Tasting room, Local beer culture |
| Local Festivals | New Glarus hosts various local festivals throughout the year, including Oktoberfest and Strawberry Fest. Visitors attending these events often seek accommodations nearby, increasing demand for Airbnb stays. | Oktoberfest, Strawberry Fest, Festive activities, Local cuisine |
| Artisan Shops | New Glarus has a number of artisan shops that attract visitors looking for unique, handmade goods. This area appeals to those who appreciate craftsmanship and local artistry, making it attractive for short-term rentals. | Handmade crafts, Local art, Unique gifts, Workshops |
| Scenic Byways | New Glarus is located near scenic drives that showcase the beautiful countryside. Tourists often look for comfortable accommodations near these routes for relaxing getaways. | Beautiful landscapes, Photography opportunities, Driving tours |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
New Glarus vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 77 km, East Galena Township (74 km away, 43 listings) earned the most per listing, about 85% more than New Glarus. Madison was the busiest, booked on 47% of nights against 42% in New Glarus.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Madison 35 km | 304 | $28,766 | $231 | 47% |
| Mineral Point 44 km | 34 | $20,294 | $207 | 37% |
| Janesville 52 km | 39 | $24,406 | $190 | 44% |
| Guilford Township 73 km | 276 | $48,358 | $386 | 35% |
| East Galena Township 74 km | 43 | $51,952 | $365 | 38% |
| Rockford 76 km | 236 | $24,019 | $195 | 43% |
| Baraboo 77 km | 127 | $24,894 | $252 | 37% |
| Galena 77 km | 240 | $31,451 | $293 | 35% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Lake Delton Airbnb data 322 listings
- Wisconsin Dells Airbnb data 293 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
- Sheboygan Airbnb data 218 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to New Glarus
Markets elsewhere in the United States with a similar nightly rate and occupancy to New Glarus:
- Cloudcroft Airbnb data NM · $209/night · 42.1%
- Fruita Airbnb data CO · $206/night · 42.4%
- Chico Airbnb data CA · $211/night · 42.2%
- Elk Grove Airbnb data CA · $201/night · 42.1%
- Marietta Airbnb data GA · $211/night · 42.5%
- Woodstock Airbnb data GA · $207/night · 42.8%
FAQ
New Glarus Airbnb FAQ
How much do Airbnb hosts make in New Glarus?
An active New Glarus Airbnb grossed $28,062 on average in the 12 months to September 2026, according to AirROI's tracking of 29 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,300 or more in a typical month.
How much can I make on Airbnb in New Glarus?
It depends most on the home's size, location and how it's run. The middle half of New Glarus listings earn between $1,700 and $3,300 in a typical month, and the top tenth $4,790 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in New Glarus?
Listings in New Glarus were booked on 42% of available nights over the past year. That compares with 38% for the Wisconsin average. July is usually the busiest month.
How much does an Airbnb cost per night in New Glarus?
The average booked night in New Glarus cost $208 before fees. Half of listings charge between $150 and $225, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in New Glarus?
None of the active New Glarus listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in New Glarus?
Yes, when it's run well. The average New Glarus Airbnb grossed $28,062 in the 12 months to September 2026, 15% below the Wisconsin average of $33,105, though with only 29 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $17,602 a year (about $1,470 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,060 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in New Glarus?
July usually pays best, averaging $3,970 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in New Glarus?
Each night a New Glarus listing was open to book earned $89 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $142 or more.
How far in advance do guests book Airbnbs in New Glarus?
New Glarus stays were booked 57 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in New Glarus?
The average New Glarus Airbnb stay lasted 3.2 nights over the past year. A listing took 35 reservations over the year on average.
How are Airbnbs in New Glarus rated?
Guests rate New Glarus Airbnbs 4.96 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in New Glarus?
Downtown New Glarus, New Glarus Woods State Park and Sugar River State Trail draw the most short-term rental interest in New Glarus. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in New Glarus?
AirROI counted 29 active Airbnb listings in New Glarus as of September 2026. The closest tracked market is Madison, 35 km away.
How much are Airbnb cleaning fees in New Glarus?
In New Glarus, about seven in ten listings add a cleaning fee, and the typical fee is about $75.
Method
About This Data
Figures on this page cover 29 active Airbnb listings in New Glarus from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.