Tomahawk, Wisconsin Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Tomahawk, Wisconsin? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $22,031 per year — at a $273 nightly rate, 30.5% occupancy, and a $97 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 35 active listings, Tomahawk is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 169.2% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Tomahawk?
In Tomahawk, the headline Airbnb metrics are $22,031 in average annual revenue,30.5% occupancy, $273 ADR, and $97 in RevPAR, and guests book about 87 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Tomahawk?
Understanding the monthly revenue variations for Airbnb listings in Tomahawk is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tomahawk is typically July, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tomahawk across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,722+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,316 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,593 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $777, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tomahawk
What Is the Monthly Airbnb Occupancy Rate in Tomahawk?
Maximize your bookings by understanding the Tomahawk STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tomahawk:
- Best-in-class properties (Top 10%) achieve 52%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tomahawk
What Is the Average Airbnb Nightly Rate in Tomahawk?
Effective short term rental pricing strategy in Tomahawk involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tomahawk typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $577+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $314 or more.
- Typical properties (Median) charge around $215 per night.
- Entry-level properties (Bottom 25%) earn around $158 per night.
Average Daily Rate (ADR) Trend by Month in Tomahawk
What Is the RevPAR for Airbnb in Tomahawk?
RevPAR in Tomahawk is currently $97. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $36 RevPAR.
- Typical properties (Median) generate $64 RevPAR.
- Strong performers (Top 25%) earn $113 RevPAR.
- Best-in-class (Top 10%) achieve $181 RevPAR.
Average Monthly RevPAR Trend in Tomahawk
RevPAR Insights for Tomahawk
- The average RevPAR in Tomahawk is $97. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($181) and bottom 25% ($36) is $145, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Tomahawk benchmarks. If your RevPAR falls below the median of $64, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $113+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Tomahawk?
Tomahawk's peak Airbnb season falls in July, August, November, while the softest stretch is March, April, May. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, November)
- Revenue averages $4,660 per month
- Occupancy rates average 40.5%
- Daily rates average $279
Shoulder Season
- Revenue averages $2,657 per month
- Occupancy maintains around 25.9%
- Daily rates hold near $281
Low Season (March, April, May)
- Revenue drops to average $1,359 per month
- Occupancy decreases to average 16.4%
- Daily rates adjust to average $266
Seasonality Insights for Tomahawk
- Airbnb seasonality in Tomahawk is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Tomahawk's highest earning potential, with monthly revenues climbing to $4,962, occupancy reaching 50.3%, and ADRs peaking at $297.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $696, occupancy could drop to 13.9%, and ADRs may adjust to $252.
- Lower occupancy paired with meaningful seasonality means hosts in Tomahawk need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Tomahawk, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Tomahawk?
Low regulation and minimal registration activity in Tomahawk, Wisconsin, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Tomahawk to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Tomahawk?
With a compact short-term rental market, Tomahawk gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Tomahawk | A beautiful, tranquil lake setting perfect for families and nature lovers. Ideal for those looking for lakeside retreats, water sports, and relaxation. | Lake Tomahawk, Tomahawk River, Fishing and boating, Hiking trails, Picnic areas |
| Downtown Tomahawk | The historic downtown area offers charming shops, local restaurants, and a glimpse into Tomahawk's rich history. Attracts visitors looking for local culture and dining. | Tomahawk Historical Society, Local cafes, Downtown shops, Events and festivals |
| Pine Lake | A popular spot for outdoor activities, featuring a serene environment for vacation homes and summer retreats. Great for guests who enjoy nature and water activities. | Pine Lake, Canoeing and kayaking, Fishing spots, Scenic views |
| Sandy Beach | Known for its sandy shores and swimming opportunities, this area is perfect for summer visitors looking for a beach-like experience in a rural setting. | Sandy Beach, Swimming, Picnic areas, Sunbathing spots |
| Kohl's Park | A great family-friendly area with parks and recreational facilities. Attracts families and groups looking for fun activities. | Kohl's Park, Playgrounds, Sports fields, Walking trails |
| Tomahawk Sports Complex | Attracts sports enthusiasts and families, offering various sports events and recreational opportunities. Great for group stays during events. | Sports fields, Event hosting, Family-friendly activities |
| Lawrence Lake | A more secluded retreat location that offers peace and tranquility, perfect for nature lovers and those seeking a break from city life. | Lawrence Lake, Wildlife watching, Fishing and camping |
| Riverside Park | A scenic park along the river, ideal for outdoor activities and relaxation. Attracts visitors looking for a quiet place to unwind. | Riverside Park, Walking paths, Picnic areas, Nature trails |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Tomahawk offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Tomahawk?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tomahawk
- The Tomahawk Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.1% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tomahawk, House properties are the most common (48.6%), reflecting the local real estate landscape.
- Houses represent a significant 48.6% portion, catering likely to families or larger groups.
- The presence of 11.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Tomahawk Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tomahawk
- The dominant room capacity in Tomahawk is 1 bedroom listings, making up 25.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 51.4% of the active Airbnb listings in Tomahawk, indicating a high concentration in these sizes.
- A significant 54.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tomahawk.
Tomahawk Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tomahawk
- The most common guest capacity trend in Tomahawk vacation rentals is listings accommodating 8+ guests (42.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 5 guests dominate the Tomahawk STR market, accounting for 62.9% of listings.
- 60.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tomahawk.
- On average, properties in Tomahawk are equipped to host 6.1 guests.
How Do Listings in Tomahawk Compare on Quality?
Listing quality in Tomahawk can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Tomahawk
- At 31.4 photos per listing on average, Tomahawk hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 37.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Tomahawk averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Tomahawk?
Amenity Prevalence
Amenity Insights for Tomahawk
- Essential amenities in Tomahawk that guests expect include: Free parking on premises, TV, Wifi, Fire extinguisher, Smoke alarm, Hot water, Microwave. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Air conditioning, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tomahawk: Free parking on premises, TV, Wifi, Fire extinguisher, Smoke alarm, Hot water, Microwave.
- Prioritize adding missing essentials: Free parking on premises, TV, Wifi, Smoke alarm, Hot water, Microwave.
- Consider adding popular differentiators like Heating or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tomahawk to stay competitive.
Which Airbnb Amenities Boost Revenue in Tomahawk?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Tomahawk, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
High chair | 14.3% | $75,015 | $13,200 | 468.3% |
Pack ’n play/Travel crib | 17.1% | $63,128 | $13,528 | 366.6% |
Bathtub | 37.1% | $42,893 | $9,703 | 342.0% |
Dining table | 60.0% | $31,408 | $7,965 | 294.3% |
Bed linens | 77.1% | $26,520 | $6,879 | 285.5% |
Books and reading material | 20.0% | $53,873 | $14,070 | 282.9% |
Freezer | 68.6% | $28,545 | $7,817 | 265.2% |
Washer | 51.4% | $33,996 | $9,363 | 263.1% |
Dryer | 51.4% | $33,996 | $9,363 | 263.1% |
Refrigerator | 80.0% | $25,745 | $7,173 | 258.9% |
Revenue Impact Insights for Tomahawk
- High chair tops the revenue impact list with a 468.3% uplift — listings with this amenity earn $75,015 vs. $13,200 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Tomahawk STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tomahawk. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTomahawk Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Tomahawk
- The typical guest profile for Airbnb in Tomahawk consists of primarily domestic travelers (98%), often arriving from nearby Tomahawk, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Russian.
- Domestic travelers account for 97.9% of guests.
- Key international markets include United States (97.9%) and United Kingdom (2.1%).
- Top languages spoken are English (91.7%) followed by Russian (2.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Tomahawk and Madison.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Tomahawk?
Listings in Tomahawk average 4.87 out of 5 overall, with about 22.1 reviews per active listing and 31.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Tomahawk
- With an overall rating of 4.87, Tomahawk listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.93), while Value (4.76) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 31.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Tomahawk Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tomahawk
- The most common availability pattern in Tomahawk falls within the 271-366 days range, representing 80% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Tomahawk (60%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Tomahawk?
Average Booking Lead Time by Month
Booking Lead Time Insights for Tomahawk
- The overall average booking lead time for vacation rentals in Tomahawk is 87 days.
- Guests book furthest in advance for stays during September (average 127 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (90 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (87 days) as a baseline for your pricing and availability strategy in Tomahawk.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 127 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 90 days) to capture early planners.
- Monitor your own booking lead times against these Tomahawk averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Tomahawk?
Guests in Tomahawk stay about 4.4 nights on average, generating roughly 469 reservations and 13.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Tomahawk
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Tomahawk
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 13.4 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (5.9 nights) and shorten in Jan (2.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Tomahawk Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
20% of total
2 Nights
3 listings
8.6% of total
3 Nights
9 listings
25.7% of total
4-6 Nights
4 listings
11.4% of total
30+ Nights
12 listings
34.3% of total
Key Insights
- The most prevalent minimum stay requirement in Tomahawk is 30+ Nights, adopted by 34.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (34.3%) caters to monthly stays (30+ nights) in Tomahawk, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 34.3% of Tomahawk hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 34.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tomahawk.
Tomahawk Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
3 listings
8.6% of total
Moderate
8 listings
22.9% of total
Firm
22 listings
62.9% of total
Strict
2 listings
5.7% of total
Cancellation Policy Insights for Tomahawk
- The prevailing Airbnb cancellation policy trend in Tomahawk is Firm, used by 62.9% of listings.
- A majority (68.6%) of hosts in Tomahawk utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (5.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 62.9% market standard in Tomahawk.
- Using a Strict policy might deter some guests, as only 5.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Tomahawk.
How Much Are Airbnb Cleaning Fees in Tomahawk?
Cleaning fees in Tomahawk are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Tomahawk
- About 68.6% of Tomahawk listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($220) and median ($175) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 15.7% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Tomahawk median of $175. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Tomahawk Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tomahawkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Northwoods Secluded Lakefront Retreat
Entire Place • 6 bedrooms
Muskie River Lodge – Where History Meets Comfort
Entire Place • 13 bedrooms
Timber Lodge Retreat on Road Lake
Entire Place • 4 bedrooms
Fully Stocked Lake House! Reserve then RELAX.
Entire Place • 3 bedrooms
*Stunning Remodel * Hot Tub 4 -BR home, Sleeps 10
Entire Place • 4 bedrooms
Perfect Northwoods Lakehouse Retreat
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Tomahawk?
Learn from the best! This table showcases top-performing Airbnb hosts in Tomahawk based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bill | 1 | $148,893 | 107 | 4.87/5.0 |
| David | 4 | $124,539 | 22 | 4.97/5.0 |
| Jackie | 6 | $76,162 | 21 | 4.88/5.0 |
| Nathan | 1 | $75,034 | 3 | 5.00/5.0 |
| Muna Sweeney | 7 | $50,266 | 68 | 4.92/5.0 |
| Cynthia | 1 | $46,857 | 35 | 5.00/5.0 |
| Alex | 1 | $41,006 | 29 | 4.93/5.0 |
| Eric | 1 | $33,536 | 100 | 4.92/5.0 |
| Louis | 4 | $31,069 | 109 | 4.84/5.0 |
| Kelly | 1 | $23,827 | 54 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tomahawk.
Who Are the Airbnb Hosts in Tomahawk?
Tomahawk is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Tomahawk
- With 71.4% Superhosts, Tomahawk has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 54.3% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 2.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 74.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 28.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Tomahawk averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Tomahawk
These are the highest-grossing professional property management operations in Tomahawk, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| David | 4 | $124,539 | $388 | 31.0% | 4.97/5 |
| Jackie | 6 | $76,162 | $270 | 30.2% | 4.88/5 |
| Muna Sweeney | 7 | $50,266 | $147 | 18.5% | 4.92/5 |
| Matt | 1 | $13,541 | $192 | 33.6% | 4.74/5 |
| Kate | 1 | $8,302 | $236 | 17.0% | N/A |
Management Company Insights for Tomahawk
- The leading management company, David, operates 4 listings with $124,539 in gross revenue — a useful benchmark for what scale looks like in Tomahawk.
- Top managers average 4 properties each, suggesting professional management in Tomahawk still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.88/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Tomahawk's Airbnb Market Compare to Nearby Cities?
How does the Tomahawk Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Suamico, Tomahawk has 13 percentage points lower occupancy and about $221 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Newton | 11 | $6,988 | $808.21 | 42% |
| Town of Wilson | 16 | $6,510 | $636.24 | 43% |
| Town of Osceola | 10 | $5,495 | $447.78 | 42% |
| Suamico | 13 | $5,115 | $494.76 | 44% |
| Green Bay | 426 | $3,700 | $467.10 | 36% |
| Town of Scott | 23 | $3,685 | $342.80 | 39% |
| Allouez | 19 | $3,661 | $493.92 | 30% |
| Village of Rib Mountain | 13 | $3,652 | $430.85 | 38% |
| Republic Township | 17 | $3,631 | $308.17 | 43% |
| Town of Armenia | 11 | $3,432 | $539.01 | 35% |
Frequently Asked Questions About Airbnb in Tomahawk
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Tomahawk.
How much do Airbnb hosts make in Tomahawk?
Tomahawk hosts earn about $22,031 per year on average, with an average nightly rate of $273 and RevPAR of $97. Those figures describe the typical revenue environment for active listings in Tomahawk, Wisconsin, not the ceiling for the best operators. Source: AirROI 2026 data, Tomahawk market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Tomahawk?
The average Airbnb occupancy rate in Tomahawk is 30.5%. July is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Tomahawk?
Listings in Tomahawk average $273 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Tomahawk?
Tomahawk currently has about 35 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Tomahawk?
AirROI currently classifies the short-term rental regulation level in Tomahawk as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Tomahawk?
RevPAR in Tomahawk is about $97. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Tomahawk?
Occupancy of 30.5% means Tomahawk is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $22,031, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Tomahawk?
The average booking lead time in Tomahawk is about 87 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Tomahawk?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Tomahawk include Lake Tomahawk, Downtown Tomahawk, Pine Lake. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Tomahawk?
entire_home listings make up 77.1% of the active supply in Tomahawk. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Tomahawk compare to nearby Airbnb markets?
Among neighboring markets, Town of Newton posts $83,857 in average annual revenue with 42.1% occupancy, compared to Tomahawk's $22,031 and 30.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Tomahawk?
The average Airbnb stay length in Tomahawk is about 4.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Tomahawk?
Airbnb listings in Tomahawk average 4.87 out of 5 overall. About 31.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Tomahawk?
High chair and Pack ’n play/Travel crib are among the strongest revenue-linked amenities in Tomahawk. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Tomahawk?
Yes. About 68.6% of active Airbnb listings in Tomahawk charge a cleaning fee, and the average fee is $220. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Tomahawk?
A 71.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.