Lake Breeze Luxury Executive Retreat Entire home · 6 bedrooms Rated 5.00 - Revenue
- $136,434
- Occupancy
- 41.8%
- Daily rate
- $1,786
Airbnb market data · 202612 months to September 2026
The average Airbnb in Town of Three Lakes brought in $31,999 over the 12 months through September 2026, in line with the Wisconsin average of $33,105.
The short answer
Town of Three Lakes earns on price rather than volume. Listings averaged $358 a night and were booked on 32% of available nights, against $325 and 38% for the Wisconsin average.
Timing matters: in July, usually the best month, the average listing earns about 7.5 times as much as in April, usually the slowest. With only 33 active listings, a few bookings can reorder the months.
With 33 active listings, Town of Three Lakes is the 94th-largest of 215 Wisconsin markets AirROI tracks. From a year earlier, average revenue rose 50%.
Browse the live Town of Three Lakes Airbnb market See Every Town of Three Lakes ListingRevenue
Gross bookings per Town of Three Lakes listing averaged $31,999 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average Town of Three Lakes listing brings in $9,850 in July, its best month, and $1,310 in April, its slowest. March runs within 4% of April, so either can be the slowest in a given year. The three strongest months bring in 55% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.1 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 7.5 times what April does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,912 | 30.2% | $336 | $97 | 94 days | 3.6 nights |
| Oct 2025 | $2,617 | 31.8% | $320 | $84 | 53 days | 3.5 nights |
| Nov 2025 | $2,465 | 30.8% | $321 | $82 | 68 days | 4.5 nights |
| Dec 2025 | $1,940 | 20.1% | $327 | $63 | 69 days | 4.3 nights |
| Jan 2026 | $3,309 | 25.1% | $326 | $107 | 71 days | 2.8 nights |
| Feb 2026 | $2,545 | 30.6% | $329 | $91 | 57 days | 3.7 nights |
| Mar 2026 | $1,565 | 18.1% | $326 | $50 | 45 days | 2.4 nights |
| Apr 2026 | $1,519 | 13.3% | $317 | $51 | 62 days | 3.8 nights |
| May 2026 | $3,162 | 31.0% | $355 | $102 | 86 days | 4.7 nights |
| Jun 2026 | $6,182 | 49.7% | $386 | $206 | 103 days | 6.1 nights |
| Jul 2026 | $11,764 | 67.5% | $400 | $379 | 161 days | 8.5 nights |
| Aug 2026 | $9,893 | 65.1% | $390 | $319 | 118 days | 5.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Town of Three Lakes listing earns about $3,220 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Town of Three Lakes Airbnb took in $31,999 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,690 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,870 a month.
Cleaning it yourself keeps the $3,880 a year guests pay in cleaning fees, for about $2,020 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,460 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $28,119 | $47,120 |
| Cleaning fees guests pay12% of Town of Three Lakes bookings | $3,880 | $6,500 |
| Gross bookings | $31,999 | $53,620 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 79% of Town of Three Lakes listings on Simplified Pricing, 3% for the rest | −$4,110 | −$6,890 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,880 | −$6,500 |
| Utilities and internetAbout 5% of bookings | −$1,600 | −$2,680 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$640 | −$1,070 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$960 | −$1,610 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$320 | −$320 |
| Permit and registrationWhere one is required | −$160 | −$160 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$11,670 | −$19,230 |
| Left for housing costs, then profit | $20,329about $1,690 a month | $34,390about $2,870 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Town of Three Lakes's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Town of Three Lakes home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,470 a month, against $2,670 for the average one.
Occupancy
Town of Three Lakes listings were booked on 32% of the nights they were open over the past year, 6 percentage points below the Wisconsin average (38%) and 9 points below the U.S. average (41%). In a typical year, occupancy swings from 17% in April to 64% in July.
The busiest tenth of listings are booked about 3.4 times as often as the bottom quarter.
July is usually the busiest month in Town of Three Lakes, April the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 32% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Town of Three Lakes, known as ADR (average daily rate), was $358 over the past year, about 10% above the Wisconsin and U.S. averages ($325 and $320). In a typical year, rates peak in July and August at about $385 and bottom out in October and November at about $280.
Prices span a wide range: the top 10% charge about three times the rate of the bottom quarter.
July rates run 39% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $358 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Town of Three Lakes it averaged $145 over the past year, from about $44 in a typical April to about $318 in a typical July.
Per open night, by tier:
July RevPAR is about 7.3 times April's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $145 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 33 active listings, the monthly pattern in Town of Three Lakes is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in April.
Average revenue by month in Town of Three Lakes
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $2,380 |
| February | $2,300 |
| March | $1,360 |
| April | $1,310 |
| May | $3,240 |
| June | $5,580 |
| July | $9,850 |
| August | $8,070 |
| September | $2,710 |
| October | $2,320 |
| November | $2,140 |
| December | $1,850 |
Guests book Town of Three Lakes stays 82 days ahead on average (about two and a half months), so guests here plan well ahead. July stays are booked furthest out, about 146 days ahead, and March stays closest to arrival, about 45 days. A typical July booking is made in mid-February.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
None of the 33 active listings in Town of Three Lakes display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Town of Three Lakes.
Neighborhoods
AirROI's area guide picks eight Town of Three Lakes neighborhoods that draw short-term rental guests, led by The Chain O'Lakes, Downtown Three Lakes and Lakeside Lodges. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| The Chain O'Lakes | A popular destination for outdoor enthusiasts with numerous lakes, it's ideal for fishing, boating, and nature activities. Great for families and groups looking for a lakeside retreat. | Chain O'Lakes, Lakeside Park, Three Lakes Winery, Bearskin State Trail, Fishing and boating opportunities |
| Downtown Three Lakes | The central hub of the Town with dining, shopping, and proximity to local events. Perfect for visitors wanting easy access to amenities and local culture. | Three Lakes Historical Museum, Local shops and boutiques, Dining options, Community events, Scenic views of the lakes |
| Lakeside Lodges | Family-friendly cabins and lodges by the lakeside provide a cozy and private atmosphere, attracting families for summer vacations and winter escapes. | Cabin rentals, Skiing in winter, Swimming in summer, Nature trails, Fire pits by the lake |
| Three Lakes Golf Course | For golf enthusiasts, this area offers beautiful views and a well-kept course. It attracts golfers as well as visitors wishing to relax in a serene setting. | Three Lakes Golf Course, Clubhouse dining, Scenic views, Golf tournaments, Nearby hiking trails |
| Nearby National Forests | Proximity to Chequamegon National Forest and other natural reserves presents an opportunity for nature lovers and adventure seekers, great for outdoor activities all year round. | Chequamegon National Forest, Hiking trails, Wildlife viewing, Snowshoeing, Camping sites |
| Winter Sports Haven | For winter sports, the area offers access to ski trails and snowmobile routes. Perfect for winter tourists looking for a snow-filled getaway. | Skiing, Snowmobiling, Ice fishing, Winter trails, Local ski resorts |
| Cultural Stops | Incorporation of local culture and history with museums and art galleries that attract visitors interested in learning about the area’s heritage. | Art galleries, Historical landmarks, Cultural festivals, Workshops, Local artist showcases |
| Fishing Capital | The area is renowned for its fishing opportunities, attracting anglers year-round and providing unique experiences related to fishing culture. | Fishing tournaments, Boat rentals, Fishing supply shops, Guided fishing tours, Lakes with various fish species |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Town of Three Lakes is an entire home: 97% of listings, with private rooms at 3%. Houses are the most common property type at 55%, ahead of cabins and other outdoor stays (39%).
Nearly all listings rent the whole place
Town of Three Lakes Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 97.0% | 32 |
| Private room | 3.0% | 1 |
Listings by property type
Town of Three Lakes Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 54.5% | 18 |
| Cabin/Outdoor | 39.4% | 13 |
| Hotel/Boutique | 6.1% | 2 |
Most Town of Three Lakes homes are built for groups: 59% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (44%).
Town of Three Lakes entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 6.3% | 2 |
| 2 bedrooms | 34.4% | 11 |
| 3 bedrooms | 43.8% | 14 |
| 4 bedrooms | 9.4% | 3 |
| 5+ bedrooms | 6.3% | 2 |
A typical two-bedroom home in Town of Three Lakes earned $10,600 over the past year, against $26,900 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 11 | $10,600 | $15,400 | $226 | 29% |
| 3 bedrooms | 14 | $26,900 | $35,600 | $326 | 33% |
Town of Three Lakes is a group-trip market: 39% of listings sleep eight or more guests, more than the share of the next most common size, six guests (30%).
Town of Three Lakes listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 4 guests | 24.2% | 8 |
| 6 guests | 30.3% | 10 |
| 7 guests | 6.1% | 2 |
| 8+ guests | 39.4% | 13 |
Town of Three Lakes hosts set up an average of 4.8 beds per listing, roughly two for every bedroom. About a quarter of listings (24%) show their exact location on the listing map; the rest show an approximate area.
Fireplaces are common in Town of Three Lakes: 67% of listings have one, and 73% have a backyard.
Share of Town of Three Lakes listings with each common amenity
Guests
Town of Three Lakes draws mostly domestic guests: 96% of those who left reviews live in the United States. No single city dominates: Milwaukee is the largest source, at about 7% of reviews.
96% of Town of Three Lakes guests are domestic
Where guests who left reviews live
Where Town of Three Lakes guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Milwaukee | 6.7% |
| Chicago | 4.0% |
| Madison | 4.0% |
| Three Lakes | 2.7% |
| Green Bay | 2.7% |
Where Town of Three Lakes guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 96.1% |
| Canada | 1.3% |
| Panama | 1.3% |
| Ukraine | 1.3% |
Languages spoken by Town of Three Lakes guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 82.6% |
| Spanish | 4.3% |
| Norwegian | 4.3% |
| Swedish | 4.3% |
| French | 4.3% |
Town of Three Lakes Airbnbs average 4.86 stars, and 55% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.76, against 4.94 for location.
Location scores highest in Town of Three Lakes; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.85 |
| Cleanliness | 4.79 |
| Communication | 4.90 |
| Location | 4.94 |
| Check-in | 4.93 |
| Value | 4.76 |
Booking patterns
Nearly nine in ten Town of Three Lakes listings are open to guests more than 180 days a year, but only 15% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 42% of listings; blocked nights include any the host closes off.
Days a year Town of Three Lakes listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 72.7% | 24 |
| 181-270 days | 15.2% | 5 |
| 91-180 days | 12.1% | 4 |
Days a year Town of Three Lakes listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 15.2% | 5 |
| 91-180 days | 15.2% | 5 |
| 31-90 days | 42.4% | 14 |
| 1-30 days | 27.3% | 9 |
The average Town of Three Lakes booking lasts 5.1 nights, longest in July and shortest in March. Listings took about 16 bookings each over the year. 55% of listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Town of Three Lakes
Average nights per booking, by month of stay
Two-year average by calendar month.
39% of listings in Town of Three Lakes accept stays of one or two nights; the most common minimum is two nights.
Minimum stay set by Town of Three Lakes listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Town of Three Lakes, used by 48% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: nearly two-thirds of listings use Firm or stricter terms, against 18% on Flexible or Moderate.
Cancellation policies of Town of Three Lakes listings, from most to least flexible
Share of listings by the policy they use
About nine in ten Town of Three Lakes listings charge a cleaning fee. The typical fee is $151, and some higher fees lift the average to $239. Spread over the average stay of 5.1 nights, that adds roughly $30 a night to what guests pay. For listings that charge one, cleaning fees make up about 12% of gross revenue.
Top earners
The top-grossing Airbnb in Town of Three Lakes, a six-bedroom home, took in $136,000 over the past year, about 4.3 times the city's average of $32,000.
Lake Breeze Luxury Executive Retreat Entire home · 6 bedrooms Rated 5.00
Three Lakes Chain Lakefront Cabin Entire home · 4 bedrooms Rated 5.00
Stony Crest Cabin Deer Lake Entire home · 6 bedrooms
Paradise in the Northwoods! Entire home · 3 bedrooms Rated 4.95
Sacred Place Hideaway Lake Columbus Water front Entire home · 3 bedrooms Rated 4.87
Welcome to the Northwoods! Entire home · 3 bedrooms Rated 5.00 Professional management companies run a quarter of Town of Three Lakes listings and owners run the rest. Superhosts run 42% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 79% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 45 km, Town of Lincoln (43 km away, 61 listings) earned the most per listing, about 41% more than Town of Three Lakes.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Eagle River 13 km | 86 | $30,945 | $378 | 36% |
| Rhinelander 27 km | 36 | $18,280 | $214 | 37% |
| Town of Phelps 27 km | 65 | $18,864 | $261 | 28% |
| Town of Saint Germain 29 km | 88 | $28,499 | $418 | 30% |
| Town of Washington 36 km | 133 | $30,065 | $396 | 36% |
| Stambaugh Township 41 km | 32 | $26,993 | $289 | 33% |
| Town of Lincoln 43 km | 61 | $44,971 | $409 | 40% |
| Town of Arbor Vitae 45 km | 50 | $25,650 | $271 | 33% |
See all 215 Wisconsin Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Town of Three Lakes:
FAQ
An active Town of Three Lakes Airbnb grossed $31,999 on average in the 12 months to September 2026, according to AirROI's tracking of 33 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $5,400 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Town of Three Lakes listings earn between $1,700 and $5,400 in a typical month, and the top tenth $8,210 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Town of Three Lakes were booked on 32% of available nights over the past year. That compares with 38% for the Wisconsin average. July is usually the busiest month.
The average booked night in Town of Three Lakes cost $358 before fees. Half of listings charge between $185 and $375, so bedroom count and location move the price more than the average suggests.
None of the active Town of Three Lakes listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Town of Three Lakes Airbnb grossed $31,999 in the 12 months to September 2026, in line with the Wisconsin average. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $20,329 a year (about $1,690 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,870 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $9,850 per active listing over the past two years, and April usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Town of Three Lakes listing was open to book earned $145 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $255 or more.
Town of Three Lakes stays were booked 82 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Town of Three Lakes Airbnb stay lasted 5.1 nights over the past year. A listing took 16 reservations over the year on average.
Guests rate Town of Three Lakes Airbnbs 4.86 out of 5 on average. Guests score location highest and value lowest.
The Chain O'Lakes, Downtown Three Lakes and Lakeside Lodges draw the most short-term rental interest in Town of Three Lakes. The neighborhood guide explains what brings guests to each.
AirROI counted 33 active Airbnb listings in Town of Three Lakes as of September 2026. The closest tracked market is Eagle River, 13 km away.
In Town of Three Lakes, about nine in ten listings add a cleaning fee. The median fee is $151, and some higher fees lift the average to $239.
Method
Figures on this page cover 33 active Airbnb listings in Town of Three Lakes from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.