Sturgis, South Dakota Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Sturgis, South Dakota? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $25,709 per year — at a $364 nightly rate, 33.8% occupancy, and a $132 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Sturgis's 240 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Supply grew 72.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Sturgis?
In Sturgis, the headline Airbnb metrics are $25,709 in average annual revenue,33.8% occupancy, $364 ADR, and $132 in RevPAR, and guests book about 90 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Sturgis?
Understanding the monthly revenue variations for Airbnb listings in Sturgis is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sturgis is typically July, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sturgis across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,189+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,429 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,845 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,239, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sturgis
What Is the Monthly Airbnb Occupancy Rate in Sturgis?
Maximize your bookings by understanding the Sturgis STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sturgis:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sturgis
What Is the Average Airbnb Nightly Rate in Sturgis?
Effective short term rental pricing strategy in Sturgis involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sturgis typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $857+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $537 or more.
- Typical properties (Median) charge around $308 per night.
- Entry-level properties (Bottom 25%) earn around $156 per night.
Average Daily Rate (ADR) Trend by Month in Sturgis
What Is the RevPAR for Airbnb in Sturgis?
RevPAR in Sturgis is currently $132. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $51 RevPAR.
- Typical properties (Median) generate $105 RevPAR.
- Strong performers (Top 25%) earn $177 RevPAR.
- Best-in-class (Top 10%) achieve $245 RevPAR.
Average Monthly RevPAR Trend in Sturgis
RevPAR Insights for Sturgis
- The average RevPAR in Sturgis is $132. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($245) and bottom 25% ($51) is $195, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Sturgis benchmarks. If your RevPAR falls below the median of $105, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $177+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Sturgis?
Sturgis's peak Airbnb season falls in July, August, June, while the softest stretch is January, March, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $6,079 per month
- Occupancy rates average 47.0%
- Daily rates average $460
Shoulder Season
- Revenue averages $3,467 per month
- Occupancy maintains around 31.1%
- Daily rates hold near $387
Low Season (January, March, April)
- Revenue drops to average $2,544 per month
- Occupancy decreases to average 24.0%
- Daily rates adjust to average $372
Seasonality Insights for Sturgis
- Airbnb seasonality in Sturgis is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Sturgis's highest earning potential, with monthly revenues climbing to $7,315, occupancy reaching 51.4%, and ADRs peaking at $488.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,069, occupancy could drop to 20.4%, and ADRs may adjust to $366.
- Lower occupancy paired with meaningful seasonality means hosts in Sturgis need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Sturgis, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Sturgis?
Low regulation and minimal registration activity in Sturgis, South Dakota, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Sturgis to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Sturgis?
Location within Sturgis matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sturgis Main Street | Central area known for its vibrant atmosphere and proximity to major events like the Sturgis Motorcycle Rally. Ideal for hosting tourists looking for convenience and local attractions. | Sturgis Motorcycle Museum & Hall of Fame, Buffalo Chip Campground, Local shops and restaurants, Rallies and festivals |
| Black Hills National Forest | A stunning natural area attracting outdoor enthusiasts and families. A great location for those looking to enjoy camping, hiking, and scenic beauty. | Mount Rushmore, Custer State Park, Badlands National Park, Hiking Trails, Scenic Drives |
| Bear Butte Lake | Perfect for visitors who enjoy outdoor activities and water sports. Close to nature and offers beautiful lake views. | Bear Butte State Park, Fishing and boating, Picnic areas, Nature trails |
| Deadwood | Historic town with a rich Gold Rush history. A hotspot for tourists due to its casinos, entertainment, and Old West charm, making it a great investment area. | Historic Deadwood Main Street, Deadwood Mountain Grand, Gold mining tours, Casinos |
| Lead | Adjacent to Deadwood, Lead offers a more family-friendly environment and access to outdoor activities. A good option for ski season and summer tourism. | Mother Lode Mine, Black Hills Mining Museum, Skiing in winter, Hiking in summer |
| Rapid City | The largest city in the region, providing a mix of urban amenities and access to attractions like Mount Rushmore. Popular with families and business travelers. | Downtown Rapid City, South Dakota Air and Space Museum, Dinosaur Park, Theme restaurants |
| Custer | A charming town near many state parks and natural attractions. Ideal for families and tourists looking for a home base to explore the Black Hills. | Custer State Park, Wildlife Loop, Crazy Horse Memorial, Gold Discovery Days Festival |
| Hill City | Located between major attractions in the Black Hills, this small town is a favorite for vacationers seeking history and outdoor recreation. | Hill City Railroad, Geology Museum, Access to cycling trails, Wine tours in the area |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Sturgis offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Sturgis?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sturgis
- The Sturgis Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.2% of the 240 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sturgis, House properties are the most common (52.9%), reflecting the local real estate landscape.
- Houses represent a significant 52.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 2.9%) offer potential for unique stay experiences.
Sturgis Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sturgis
- The dominant room capacity in Sturgis is 4 bedrooms listings, making up 17.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 34.2% of the active Airbnb listings in Sturgis, indicating a high concentration in these sizes.
- A significant 50.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sturgis.
Sturgis Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sturgis
- The most common guest capacity trend in Sturgis vacation rentals is listings accommodating 8+ guests (45.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Sturgis STR market, accounting for 61.2% of listings.
- 61.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sturgis.
- On average, properties in Sturgis are equipped to host 5.7 guests.
How Do Listings in Sturgis Compare on Quality?
Listing quality in Sturgis can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Sturgis
- At 23.8 photos per listing on average, Sturgis hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 25.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Sturgis averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Sturgis?
Amenity Prevalence
Amenity Insights for Sturgis
- Essential amenities in Sturgis that guests expect include: Air conditioning, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Smoke alarm, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sturgis: Air conditioning, Free parking on premises.
- Prioritize adding missing essentials: Air conditioning, Free parking on premises.
- Consider adding popular differentiators like Wifi or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sturgis to stay competitive.
Which Airbnb Amenities Boost Revenue in Sturgis?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Sturgis, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 77.1% | $31,590 | $5,930 | 432.7% |
Washer | 75.0% | $31,868 | $7,234 | 340.5% |
Cooking basics | 64.2% | $35,400 | $8,356 | 323.6% |
Fire extinguisher | 72.9% | $32,214 | $8,197 | 293.0% |
Wifi | 92.5% | $27,211 | $7,188 | 278.6% |
Hot water | 82.9% | $29,295 | $8,305 | 252.7% |
BBQ grill | 65.8% | $33,899 | $9,929 | 241.4% |
Dishes and silverware | 73.3% | $31,659 | $9,349 | 238.6% |
Dryer | 72.5% | $31,857 | $9,502 | 235.3% |
Refrigerator | 74.2% | $31,072 | $10,314 | 201.3% |
Revenue Impact Insights for Sturgis
- Kitchen tops the revenue impact list with a 432.7% uplift — listings with this amenity earn $31,590 vs. $5,930 without it.
- Wifi, Hot water — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Sturgis STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sturgis. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSturgis Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Sturgis
- The typical guest profile for Airbnb in Sturgis consists of primarily domestic travelers (96%), often arriving from nearby Sioux Falls, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.3% of guests.
- Key international markets include United States (96.3%) and Canada (1%).
- Top languages spoken are English (82.5%) followed by Spanish (8.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Sioux Falls and Denver.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Sturgis?
Listings in Sturgis average 4.84 out of 5 overall, with about 31.1 reviews per active listing and 39.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Sturgis
- With an overall rating of 4.84, Sturgis listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.9), while Value (4.77) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 39.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Sturgis Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sturgis
- The most common availability pattern in Sturgis falls within the 271-366 days range, representing 67.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sturgis (34.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Sturgis?
Average Booking Lead Time by Month
Booking Lead Time Insights for Sturgis
- The overall average booking lead time for vacation rentals in Sturgis is 90 days.
- Guests book furthest in advance for stays during August (average 127 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (111 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (90 days) as a baseline for your pricing and availability strategy in Sturgis.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 127 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 111 days) to capture early planners.
- Monitor your own booking lead times against these Sturgis averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Sturgis?
Guests in Sturgis stay about 5.7 nights on average, generating roughly 3,428 reservations and 14.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Sturgis
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Sturgis
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 14.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jun (8.4 nights) and shorten in Jan (2.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Sturgis Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
41 listings
17.1% of total
2 Nights
65 listings
27.1% of total
3 Nights
20 listings
8.3% of total
4-6 Nights
9 listings
3.8% of total
7-29 Nights
2 listings
0.8% of total
30+ Nights
103 listings
42.9% of total
Key Insights
- The most prevalent minimum stay requirement in Sturgis is 30+ Nights, adopted by 42.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (42.9%) caters to monthly stays (30+ nights) in Sturgis, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 42.9% of Sturgis hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 42.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sturgis.
Sturgis Airbnb Cancellation Policy Trends Analysis (2026)
Limited
4 listings
1.7% of total
Super Strict 30 Days
23 listings
9.6% of total
Super Strict 60 Days
21 listings
8.8% of total
Flexible
29 listings
12.1% of total
Moderate
17 listings
7.1% of total
Firm
87 listings
36.3% of total
Strict
59 listings
24.6% of total
Cancellation Policy Insights for Sturgis
- The prevailing Airbnb cancellation policy trend in Sturgis is Firm, used by 36.3% of listings.
- A majority (60.9%) of hosts in Sturgis utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36.3% market standard in Sturgis.
- Regularly review your cancellation policy against competitors and market demand shifts in Sturgis.
How Much Are Airbnb Cleaning Fees in Sturgis?
Cleaning fees in Sturgis are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Sturgis
- 75.4% of listings charge a cleaning fee, making it standard practice in Sturgis. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $183 is close to the median ($165), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 9.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Sturgis median of $165. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Sturgis Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sturgisbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
New 7 Bed 7 Bath - Life's A Hoot
Entire Place • 7 bedrooms
Trail Ridge Lodge, 7 bed 6.5 bath, Black Hills SD
Entire Place • 7 bedrooms
Luxury Gold Mine Cabin - 4 Mi to Deadwood Casinos
Entire Place • 2 bedrooms
Modern 5-bed cabin with Hot Tub, King size beds
Entire Place • 5 bedrooms
Sweet Retreat On Baneberry
Entire Place • 6 bedrooms
Whitetail Lodge, Deadwood SD,7 bed with hot tub
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Sturgis?
Learn from the best! This table showcases top-performing Airbnb hosts in Sturgis based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| BlackHillsPremier | 19 | $1,206,194 | 582 | 4.95/5.0 |
| Evolve | 12 | $392,635 | 211 | 4.70/5.0 |
| Budi | 7 | $359,674 | 48 | 4.69/5.0 |
| Brandi | 5 | $218,173 | 387 | 4.91/5.0 |
| Trinity | 6 | $209,815 | 128 | 4.95/5.0 |
| TrailHound | 2 | $198,342 | 36 | 4.89/5.0 |
| Deadwood Connections | 6 | $189,081 | 186 | 4.86/5.0 |
| Heidi | 3 | $142,614 | 137 | 4.95/5.0 |
| Charlie | 4 | $139,819 | 125 | 4.98/5.0 |
| Dan | 1 | $123,018 | 85 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sturgis.
Who Are the Airbnb Hosts in Sturgis?
Sturgis leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for Sturgis
- A 41.3% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 33.8% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 4.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 63.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 19.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Sturgis averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Sturgis
These are the highest-grossing professional property management operations in Sturgis, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 12 | $392,635 | $313 | 39.4% | 4.70/5 |
| Budi | 7 | $359,674 | $431 | 34.3% | 4.69/5 |
| Brandi | 5 | $218,173 | $280 | 48.9% | 4.91/5 |
| Trinity | 6 | $209,815 | $331 | 41.3% | 4.95/5 |
| TrailHound | 2 | $198,342 | $666 | 39.5% | 4.89/5 |
| Deadwood Connections | 6 | $189,081 | $374 | 36.6% | 4.86/5 |
| Heidi | 3 | $142,614 | $312 | 47.6% | 4.95/5 |
| Charlie | 4 | $139,819 | $588 | 36.3% | 4.98/5 |
| Vacasa Arizona | 11 | $111,619 | $700 | 14.2% | 4.82/5 |
| Evolve | 1 | $96,711 | $825 | 31.9% | 4.94/5 |
Management Company Insights for Sturgis
- The leading management company, Evolve, operates 12 listings with $392,635 in gross revenue — a useful benchmark for what scale looks like in Sturgis.
- Top managers average 6 properties each, suggesting professional management in Sturgis still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.87/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Sturgis's Airbnb Market Compare to Nearby Cities?
How does the Sturgis Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Keystone, Sturgis has 17 percentage points lower occupancy and about $80 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Powder House Pass | 118 | $6,446 | $603.38 | 37% |
| Black Hawk | 21 | $3,464 | $328.31 | 46% |
| Nemo | 21 | $3,232 | $395.12 | 46% |
| Lead | 483 | $3,120 | $363.75 | 36% |
| Whitewood | 20 | $3,006 | $361.87 | 42% |
| Deadwood | 142 | $2,857 | $362.80 | 37% |
| Custer | 287 | $2,791 | $275.51 | 47% |
| Keystone | 94 | $2,778 | $283.89 | 51% |
| Rapid City | 658 | $2,575 | $251.89 | 49% |
| Spearfish | 172 | $2,469 | $305.52 | 41% |
Frequently Asked Questions About Airbnb in Sturgis
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Sturgis.
How much do Airbnb hosts make in Sturgis?
Sturgis hosts earn about $25,709 per year on average, with an average nightly rate of $364 and RevPAR of $132. Those figures describe the typical revenue environment for active listings in Sturgis, South Dakota, not the ceiling for the best operators. Source: AirROI 2026 data, Sturgis market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Sturgis?
The average Airbnb occupancy rate in Sturgis is 33.8%. July is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Sturgis?
Listings in Sturgis average $364 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Sturgis?
Sturgis currently has about 240 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Sturgis?
AirROI currently classifies the short-term rental regulation level in Sturgis as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Sturgis?
RevPAR in Sturgis is about $132. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Sturgis?
Occupancy of 33.8% means Sturgis is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $25,709, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Sturgis?
The average booking lead time in Sturgis is about 90 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Sturgis?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Sturgis include Sturgis Main Street, Black Hills National Forest, Bear Butte Lake. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Sturgis?
entire_home listings make up 84.2% of the active supply in Sturgis. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Sturgis compare to nearby Airbnb markets?
Among neighboring markets, Powder House Pass posts $77,353 in average annual revenue with 37.3% occupancy, compared to Sturgis's $25,709 and 33.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Sturgis?
The average Airbnb stay length in Sturgis is about 5.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Sturgis?
Airbnb listings in Sturgis average 4.84 out of 5 overall. About 39.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Sturgis?
Kitchen and Washer are among the strongest revenue-linked amenities in Sturgis. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Sturgis?
Yes. About 75.4% of active Airbnb listings in Sturgis charge a cleaning fee, and the average fee is $183. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Sturgis?
A 41.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.