Region market dataSouth Dakota2026

Black Hills Airbnb Data: Revenue and Occupancy by Town

AirROI tracks 2,580 active Airbnb homes in 10 Black Hills towns, led by Rapid City, Lead, Custer, Spearfish, Sturgis and Deadwood. These homes took an estimated 61,340 stays in the 12 months to October 2026, 62% of them in Rapid City, Lead and Custer. A typical stay ran 4.3 nights and the average home earned $37,195 at 41% occupancy. Of these homes, 45% are houses, 35% are cabins, campers and other outdoor stays, 13% are apartments or condos and 46% sleep 8 or more.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

A listed town needs 50 or more active Airbnb homes, with at least 75% of them near the region. Figures are AirROI estimates. How they are made

Active Airbnb homes: 2,580
Avg. revenue per home: $37,195
Occupancy rate: 41%
Avg. nightly rate: $335

Towns

Black Hills Towns by Airbnb Stays

Each row links to the town's own market page. Select a column to sort by it.

Black Hills towns by Airbnb stays, with homes, typical stay, busiest month, nightly rate, occupancy, revenue per home and guest rating, 12 months to October 2026

1	Rapid City	18,336	706	5.1 nights	June	$268	49%	$35,005	4.86
2	Lead	12,545	535	3.7 nights	July	$385	35%	$40,022	4.80
3	Custer	7,385	289	4.1 nights	July	$318	48%	$40,114	4.87
4	Spearfish	4,491	182	4.5 nights	July	$296	41%	$31,179	4.89
5	Sturgis	4,208	267	4.6 nights	June	$365	35%	$28,850	4.84
6	Deadwood	3,241	123	3.7 nights	July	$391	38%	$41,004	4.88
7	Hill City	3,121	154	3.8 nights	July	$274	39%	$27,963	4.82
8	Powder House Pass	3,115	114	3.2 nights	July	$659	35%	$81,189	4.88
9	Keystone	2,660	97	3.5 nights	July	$311	49%	$37,614	4.85
10	Hot Springs	2,238	113	4.2 nights	June	$262	37%	$23,136	4.88

Figures cover the 12 months to October 2026. Region figures add up these 10 towns. Occupancy counts only nights a home was open, so rate x occupancy x 365 runs higher than revenue per home. How these numbers are made.

Earnings

Revenue, Occupancy and Nightly Rate in the Black Hills

Across the 9 towns with 100 or more Airbnb homes, revenue per home runs from $23,136 in Hot Springs to $81,189 in Powder House Pass a year. Gaps like these often reflect home size and mix more than the town, so compare towns with similar homes.

Revenue per home, top 5

A year, AirROI estimate

Powder House Pass $81,189
Deadwood $41,004
Custer $40,114
Lead $40,022
Rapid City $35,005

Occupancy, top 5

Nights booked, AirROI estimate

Lowest nightly rates among towns

With 100 or more homes, AirROI estimate

Among the 9 towns with 100 or more Airbnb homes, 12 months to Oct 2026.

Town by town

Where the Top Towns Stand Out in the Black Hills

Among guests who left a review, Sioux Falls is the top home city in 7 of the 8. Cabins, campers and other outdoor stays are the largest home type in 5 of the 8. The lines below add what the table can't show, where one of the 8 most booked towns leads its peers or differs from the rest.

Rapid City
Of the 9 towns in the Black Hills with 100 or more homes, Rapid City had the most Airbnb homes, at 706, and had the longest typical stay, at 5.1 nights, in the 12 months to October 2026. Houses were the largest home type in Rapid City, at 56% of homes.
4
Spearfish
Of the 9 towns in the Black Hills with 100 or more homes, Spearfish had the highest guest rating, at 4.89, and had the biggest share of houses, at 59%, in the 12 months to October 2026.
5
Sturgis
In the 12 months to October 2026, houses were the largest home type in Sturgis, Black Hills, at 53% of homes.
6
Deadwood
Of the 9 towns in the Black Hills with 100 or more homes, Deadwood had the biggest share of apartments and condos, at 23%, in the 12 months to October 2026.
8
Powder House Pass
Of the 9 towns in the Black Hills with 100 or more homes, Powder House Pass had the highest revenue per home, at $81,189, and had the biggest share of homes that sleep 8 or more, at 97%, in the 12 months to October 2026.

When

Busiest and Quietest Months in the Black Hills

July, June and August rank as the busiest months for Airbnb nights in the Black Hills, and February and January as the quietest. July is the busiest month in 7 of the 10 towns, while Rapid City, Sturgis and Hot Springs peak in June. Across the 10 towns, nightly rates run lowest in April, at about $288, and highest in August, at about $416. Across the 10 towns, stays run longest in April, at 5.4 nights, and shortest in September, at 3.4 nights.

July ranks first, January last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: July, June, August, September, May, October, March, December, November, April, February, January.

Month by month: rank, share of nights, typical stay and nightly rate

Months in the Black Hills by rank, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Nightly rate
1	July	12.6%	4.0 nights	$397
2	June	12.4%	4.1 nights	$376
3	August	11.1%	4.2 nights	$416
4	September	10.7%	3.4 nights	$326
5	May	8.7%	4.3 nights	$320
6	October	8.2%	3.8 nights	$309
7	March	6.8%	4.5 nights	$303
8	December	6.5%	4.1 nights	$319
9	November	6.1%	4.1 nights	$302
10	April	6.1%	5.4 nights	$288
11	February	5.6%	4.3 nights	$311
12	January	5.2%	5.1 nights	$313

Who comes

Where Guests Come From in the Black Hills

Among guests who left a review, 96.6% come from within the United States. The top home cities among those guests are Sioux Falls, Denver and Rapid City. Rapid City draws the most from abroad, at 4.6%, among towns with 100 or more homes.

96.6% from within the United States

Among guests who left a review, as of October 2026

Top home cities

Among guests who left a review

Sioux Falls 3.1%
Denver 1.3%
Rapid City 1.2%
Minneapolis 1.2%

FAQ

Questions About Black Hills Airbnb Data

How much do Airbnb homes earn in the Black Hills?

AirROI estimates the average Airbnb home in the Black Hills earned $37,195 in the 12 months to October 2026, at 41% occupancy and $335 a night. Across towns with 100 or more homes, revenue per home runs from $23,136 in Hot Springs to $81,189 in Powder House Pass.

Which of the 10 Black Hills towns get the most Airbnb stays?

Rapid City (18,336), Lead (12,545) and Custer (7,385) in the Black Hills, by AirROI's estimated stays in the 12 months to October 2026.

When is the Black Hills busiest on Airbnb?

AirROI ranks July first for Airbnb nights in the Black Hills and January last, in the 12 months to October 2026.

How long do Airbnb guests stay in the Black Hills?

AirROI puts the typical Airbnb stay in the Black Hills at 4.3 nights in the 12 months to October 2026. Across towns with 100 or more homes, it runs from 3.2 nights in Powder House Pass to 5.1 nights in Rapid City.

How many Airbnb homes are there in the Black Hills?

AirROI counts 2,580 active Airbnb homes in the Black Hills, as of October 2026. Town by town, that runs from 97 in Keystone to 706 in Rapid City.

Method

How These Numbers Are Made

Every figure is an AirROI estimate for the 12 months to October 2026, from the market page of each town listed here, and covers Airbnb only. Stays count bookings. For a file that spreads over 40 km, only homes within 40 km of another listed town's centre count as near the region. Homes and stays add up across the rows. Occupancy, nightly rate and revenue are averages weighted by each town's active homes, the way AirROI's state pages work them out, and a town's stale figures would be left out of them. The typical stay weights each town's stay by its stays. Busiest and quietest months weight each town by its Airbnb nights. These are region averages, not medians, and they cover only the rows on this page, so they do not count every home that uses the Black Hills name. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, based on asking prices on booked nights, before cleaning, management, tax and any loan. Guest rating is out of 5. Origin counts guests who left a review.