Deadwood, South Dakota Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Deadwood, South Dakota? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $34,281 per year — at a $363 nightly rate, 36.9% occupancy, and a $130 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 142 active listings, Deadwood is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 52.7% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Deadwood?
In Deadwood, the headline Airbnb metrics are $34,281 in average annual revenue,36.9% occupancy, $363 ADR, and $130 in RevPAR, and guests book about 86 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Deadwood?
Understanding the monthly revenue variations for Airbnb listings in Deadwood is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Deadwood is typically July, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Deadwood across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,641+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,689 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,567 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,448, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Deadwood
What Is the Monthly Airbnb Occupancy Rate in Deadwood?
Maximize your bookings by understanding the Deadwood STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Deadwood:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Deadwood
What Is the Average Airbnb Nightly Rate in Deadwood?
Effective short term rental pricing strategy in Deadwood involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Deadwood typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $665+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $428 or more.
- Typical properties (Median) charge around $259 per night.
- Entry-level properties (Bottom 25%) earn around $168 per night.
Average Daily Rate (ADR) Trend by Month in Deadwood
What Is the RevPAR for Airbnb in Deadwood?
RevPAR in Deadwood is currently $130. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $62 RevPAR.
- Typical properties (Median) generate $98 RevPAR.
- Strong performers (Top 25%) earn $172 RevPAR.
- Best-in-class (Top 10%) achieve $252 RevPAR.
Average Monthly RevPAR Trend in Deadwood
RevPAR Insights for Deadwood
- The average RevPAR in Deadwood is $130. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($252) and bottom 25% ($62) is $190, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Deadwood benchmarks. If your RevPAR falls below the median of $98, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $172+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Deadwood?
Deadwood's peak Airbnb season falls in July, August, June, while the softest stretch is February, April, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $6,268 per month
- Occupancy rates average 53.2%
- Daily rates average $418
Shoulder Season
- Revenue averages $3,060 per month
- Occupancy maintains around 31.4%
- Daily rates hold near $360
Low Season (February, April, November)
- Revenue drops to average $2,256 per month
- Occupancy decreases to average 25.5%
- Daily rates adjust to average $338
Seasonality Insights for Deadwood
- Airbnb seasonality in Deadwood is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Deadwood's highest earning potential, with monthly revenues climbing to $6,925, occupancy reaching 56.5%, and ADRs peaking at $432.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,168, occupancy could drop to 21.5%, and ADRs may adjust to $335.
- Lower occupancy paired with meaningful seasonality means hosts in Deadwood need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Deadwood, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Deadwood?
Low regulation and minimal registration activity in Deadwood, South Dakota, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Deadwood to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Deadwood?
Deadwood is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Main Street | The heart of Deadwood, known for its rich history, old-time charm, and vibrant nightlife. Visitors enjoy its unique shops, historic sites, and lively atmosphere, making it a top destination for tourists. | Adams Museum, Deadwood Mountain Grand, Historic Saloon No. 10, Deadwood Gaming District, The Pink Garter Theatre |
| Lead | Just a short drive from Deadwood, Lead offers outdoor activities and access to the Black Hills National Forest. It's popular with tourists looking for a quieter experience, while still being close to Deadwood. | Lead Historical Museum, Gold Mine Tours, Recreational hiking trails, Black Hills Central Railroad |
| Deadwood Gulch | A scenic area known for its breathtaking views and proximity to both nature and historical sites. Ideal for those who appreciate a mix of adventure and history. | Deadwood Gulch Gaming Resort, Nature trails, Scenic viewpoints |
| Mickelson Trail | A renowned recreational trail that attracts outdoor enthusiasts. Investing in an Airbnb here allows access to hiking, biking, and winter sports. | Mickelson Trailhead, Biking and hiking opportunities, Nature experiences |
| Buffalo Ridge Trading Post | A unique shopping area that offers a taste of western culture. It's popular with tourists looking for souvenirs and local crafts. | Buffalo Ridge Trading Post, Western-themed shops, Local craft goods |
| Spring Creek | A picturesque area perfect for those who want to immerse in nature, offering beautiful scenery and secluded experiences. | Spring Creek nature trails, Fishing and outdoor activities, Scenic beauty |
| Whistler Gulch | A serene location for guests looking to escape the hustle and bustle of downtown while still being close to Deadwood's attractions. | Whistler Gulch Park, Hiking opportunities, Scenic views |
| Black Hills National Forest | A massive national forest surrounding Deadwood, ideal for those wanting to explore the outdoors, with year-round activities for every season. | Hiking and biking trails, Camping areas, Wildlife viewing spots, Scenic drives |
| Deadwood Lodge | The lodge area offers unique accommodations in a beautiful natural setting, catering to guests who appreciate rustic charm combined with modern amenities. | Deadwood Lodge amenities, Nature trails, Access to Deadwood activities |
With 9 distinct neighborhoods showing meaningful short-term rental activity, Deadwood offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Deadwood?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Deadwood
- The Deadwood Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.3% of the 142 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Deadwood, Outdoor/Unique properties are the most common (33.1%), reflecting the local real estate landscape.
- Houses represent a significant 28.9% portion, catering likely to families or larger groups.
- The presence of 8.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.5%) offer potential for unique stay experiences.
Deadwood Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Deadwood
- The dominant room capacity in Deadwood is 2 bedrooms listings, making up 26.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 50.0% of the active Airbnb listings in Deadwood, indicating a high concentration in these sizes.
- A significant 42.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Deadwood.
Deadwood Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Deadwood
- The most common guest capacity trend in Deadwood vacation rentals is listings accommodating 8+ guests (33.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Deadwood STR market, accounting for 54.2% of listings.
- 56.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Deadwood.
- On average, properties in Deadwood are equipped to host 5.5 guests.
How Do Listings in Deadwood Compare on Quality?
Listing quality in Deadwood can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Deadwood
- At 27.3 photos per listing on average, Deadwood hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 31.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Deadwood averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Deadwood?
Amenity Prevalence
Amenity Insights for Deadwood
- Essential amenities in Deadwood that guests expect include: Heating, Smoke alarm, TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Fire extinguisher, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Deadwood: Heating, Smoke alarm, TV, Wifi.
- Prioritize adding missing essentials: Smoke alarm, TV, Wifi.
- Consider adding popular differentiators like Free parking on premises or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Deadwood to stay competitive.
Which Airbnb Amenities Boost Revenue in Deadwood?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Deadwood, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
CribHigh opportunity | 3.5% | $100,385 | $31,868 | 215.0% |
Pool tableHigh opportunity | 9.2% | $85,707 | $29,098 | 194.5% |
Kitchen | 79.6% | $39,439 | $14,181 | 178.1% |
Ethernet connectionHigh opportunity | 7.7% | $80,822 | $30,373 | 166.1% |
Cooking basics | 71.8% | $41,574 | $15,684 | 165.1% |
Refrigerator | 75.4% | $40,266 | $15,981 | 152.0% |
Oven | 66.2% | $42,929 | $17,345 | 147.5% |
Pack ’n play/Travel crib | 12.0% | $71,566 | $29,210 | 145.0% |
Dishwasher | 46.5% | $49,026 | $21,476 | 128.3% |
High chairHigh opportunity | 8.5% | $70,153 | $30,969 | 126.5% |
Revenue Impact Insights for Deadwood
- Crib tops the revenue impact list with a 215.0% uplift — listings with this amenity earn $100,385 vs. $31,868 without it.
- High-opportunity amenities — Crib, Pool table, Ethernet connection — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Crib — it has the best combination of high revenue impact and low market saturation in Deadwood.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Deadwood STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Deadwood. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDeadwood Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Deadwood
- The typical guest profile for Airbnb in Deadwood consists of primarily domestic travelers (97%), often arriving from nearby Sioux Falls, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.4% of guests.
- Key international markets include United States (97.4%) and United Kingdom (0.9%).
- Top languages spoken are English (88.9%) followed by Spanish (5.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Sioux Falls and Bismarck.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Deadwood?
Listings in Deadwood average 4.86 out of 5 overall, with about 62.7 reviews per active listing and 40.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Deadwood
- With an overall rating of 4.86, Deadwood listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.91), while Value (4.77) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 40.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Deadwood Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Deadwood
- The most common availability pattern in Deadwood falls within the 271-366 days range, representing 50.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Deadwood (40.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Deadwood?
Average Booking Lead Time by Month
Booking Lead Time Insights for Deadwood
- The overall average booking lead time for vacation rentals in Deadwood is 86 days.
- Guests book furthest in advance for stays during August (average 133 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (114 days avg.) sees the longest lead times, while Winter (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (86 days) as a baseline for your pricing and availability strategy in Deadwood.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 133 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 114 days) to capture early planners.
- Monitor your own booking lead times against these Deadwood averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Deadwood?
Guests in Deadwood stay about 4.3 nights on average, generating roughly 3,600 reservations and 25.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Deadwood
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Deadwood
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 25.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Apr (5.3 nights) and shorten in Feb (2.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Deadwood Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
35 listings
24.6% of total
2 Nights
51 listings
35.9% of total
3 Nights
5 listings
3.5% of total
4-6 Nights
5 listings
3.5% of total
7-29 Nights
2 listings
1.4% of total
30+ Nights
44 listings
31% of total
Key Insights
- The most prevalent minimum stay requirement in Deadwood is 2 Nights, adopted by 35.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.5%) of the Deadwood Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (31%) caters to monthly stays (30+ nights) in Deadwood, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35.9% of Deadwood hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 31% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Deadwood.
Deadwood Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
12 listings
8.5% of total
Super Strict 30 Days
9 listings
6.3% of total
Limited
5 listings
3.5% of total
Flexible
6 listings
4.2% of total
Moderate
11 listings
7.7% of total
Firm
60 listings
42.3% of total
Strict
39 listings
27.5% of total
Cancellation Policy Insights for Deadwood
- The prevailing Airbnb cancellation policy trend in Deadwood is Firm, used by 42.3% of listings.
- A majority (69.8%) of hosts in Deadwood utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42.3% market standard in Deadwood.
- Regularly review your cancellation policy against competitors and market demand shifts in Deadwood.
How Much Are Airbnb Cleaning Fees in Deadwood?
Cleaning fees in Deadwood are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Deadwood
- 87.3% of listings charge a cleaning fee, making it standard practice in Deadwood. Guests expect it and factor it into their booking decisions.
- The gap between the average ($256) and median ($107) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.3% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Deadwood median of $107. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Deadwood Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Deadwoodbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Deadwood SD 11k sq ft 9 Bd Suites 11 Ba Sleeps 35+
Entire Place • 9 bedrooms
Largest Black Hills Lodge - Sleeps 30 - 13 Bedroom
Entire Place • 13 bedrooms
Deadwood Nightlife and Black Hills Adventures
Entire Place • 4 bedrooms
Gold Dust Manor-beauty, serenity, privacy for all
Entire Place • 4 bedrooms
Quaking Aspen Heights
Entire Place • 5 bedrooms
Buffalo Thunder Lodge
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Deadwood?
Learn from the best! This table showcases top-performing Airbnb hosts in Deadwood based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 12 | $353,998 | 312 | 4.73/5.0 |
| Deadwood Connections | 5 | $281,906 | 330 | 4.88/5.0 |
| Carmen | 4 | $233,733 | 67 | 4.98/5.0 |
| John | 1 | $219,379 | 52 | 4.92/5.0 |
| TrailHound | 2 | $214,206 | 49 | 4.97/5.0 |
| Wayne | 5 | $178,693 | 215 | 4.84/5.0 |
| Alecia | 2 | $177,915 | 108 | 4.91/5.0 |
| Aaron | 9 | $168,898 | 752 | 4.96/5.0 |
| BlackHillsPremier | 3 | $166,994 | 98 | 4.94/5.0 |
| Trinity | 5 | $161,378 | 752 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Deadwood.
Who Are the Airbnb Hosts in Deadwood?
Deadwood is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Deadwood
- With 53.5% Superhosts, Deadwood has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 31.7% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 7.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 68.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 19.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Deadwood averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Deadwood
These are the highest-grossing professional property management operations in Deadwood, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 12 | $353,998 | $202 | 42.3% | 4.73/5 |
| Deadwood Connections | 5 | $281,906 | $421 | 40.9% | 4.88/5 |
| Carmen | 4 | $233,733 | $1,134 | 29.0% | 4.98/5 |
| TrailHound | 2 | $214,206 | $798 | 48.2% | 4.97/5 |
| Wayne | 5 | $178,693 | $353 | 40.1% | 4.84/5 |
| Alecia | 2 | $177,915 | $446 | 55.2% | 4.91/5 |
| Trinity | 5 | $161,378 | $255 | 34.4% | 4.80/5 |
| Vacation Home Renter | 2 | $146,208 | $504 | 37.2% | 4.91/5 |
| Budi | 4 | $126,712 | $376 | 24.3% | 4.70/5 |
| Stay In The Black Hills | 1 | $121,219 | $586 | 52.2% | 4.95/5 |
Management Company Insights for Deadwood
- The leading management company, Evolve, operates 12 listings with $353,998 in gross revenue — a useful benchmark for what scale looks like in Deadwood.
- Top managers average 4 properties each, suggesting professional management in Deadwood still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.87/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Deadwood's Airbnb Market Compare to Nearby Cities?
How does the Deadwood Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Keystone, Deadwood has 14 percentage points lower occupancy and about $79 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Powder House Pass | 118 | $6,446 | $603.38 | 37% |
| Black Hawk | 21 | $3,464 | $328.31 | 46% |
| Nemo | 21 | $3,232 | $395.12 | 46% |
| Lead | 483 | $3,120 | $363.75 | 36% |
| Whitewood | 20 | $3,006 | $361.87 | 42% |
| Custer | 287 | $2,791 | $275.51 | 47% |
| Keystone | 94 | $2,778 | $283.89 | 51% |
| Rapid City | 658 | $2,575 | $251.89 | 49% |
| Spearfish | 172 | $2,469 | $305.52 | 41% |
| Summerset | 17 | $2,379 | $374.94 | 41% |
Frequently Asked Questions About Airbnb in Deadwood
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Deadwood.
How much do Airbnb hosts make in Deadwood?
Deadwood hosts earn about $34,281 per year on average, with an average nightly rate of $363 and RevPAR of $130. Those figures describe the typical revenue environment for active listings in Deadwood, South Dakota, not the ceiling for the best operators. Source: AirROI 2026 data, Deadwood market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Deadwood?
The average Airbnb occupancy rate in Deadwood is 36.9%. July is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Deadwood?
Listings in Deadwood average $363 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Deadwood?
Deadwood currently has about 142 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Deadwood?
AirROI currently classifies the short-term rental regulation level in Deadwood as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Deadwood?
RevPAR in Deadwood is about $130. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Deadwood?
Occupancy of 36.9% means Deadwood is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $34,281, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Deadwood?
The average booking lead time in Deadwood is about 86 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Deadwood?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Deadwood include Historic Main Street, Lead, Deadwood Gulch. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Deadwood?
entire_home listings make up 92.3% of the active supply in Deadwood. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Deadwood compare to nearby Airbnb markets?
Among neighboring markets, Powder House Pass posts $77,353 in average annual revenue with 37.3% occupancy, compared to Deadwood's $34,281 and 36.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Deadwood?
The average Airbnb stay length in Deadwood is about 4.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Deadwood?
Airbnb listings in Deadwood average 4.86 out of 5 overall. About 40.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Deadwood?
Crib and Pool table are among the strongest revenue-linked amenities in Deadwood. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Deadwood?
Yes. About 87.3% of active Airbnb listings in Deadwood charge a cleaning fee, and the average fee is $256. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Deadwood?
A 53.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.