Northwoods Lake Escape • Bonfires, Boats & Fish! Entire home · 6 bedrooms Rated 4.91 - Revenue
- $182,960
- Occupancy
- 35.6%
- Daily rate
- $1,232
Airbnb market data · 202612 months to September 2026
The average Airbnb in Town of Phelps brought in $18,864 over the 12 months through September 2026, about 43% less than the Wisconsin average of $33,105.
The short answer
Rates and bookings both trail the Wisconsin average. Listings averaged $261 a night and were booked on 28% of available nights, against $325 and 38% for the Wisconsin average.
Timing matters: in July, usually the best month, the average listing earns about 3.8 times as much as in April, usually the slowest.
With 65 active listings, Town of Phelps is the 34th-largest of 215 Wisconsin markets AirROI tracks. From a year earlier, average revenue rose 26% while the number of active listings grew 10%.
Browse the live Town of Phelps Airbnb market
See Every Town of Phelps Listing
Revenue
Gross bookings per Town of Phelps listing averaged $18,864 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average Town of Phelps listing brings in $5,350 in July, its best month, and $1,400 in April, its slowest. The three strongest months bring in 42% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least four times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 3.8 times what April does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,217 | 25.4% | $251 | $74 | 115 days | 3 nights |
| Oct 2025 | $2,407 | 30.3% | $250 | $78 | 89 days | 3.8 nights |
| Nov 2025 | $2,657 | 30.5% | $248 | $89 | 120 days | 6.2 nights |
| Dec 2025 | $2,148 | 20.6% | $251 | $69 | 57 days | 3.6 nights |
| Jan 2026 | $2,712 | 33.3% | $250 | $87 | 82 days | 4.2 nights |
| Feb 2026 | $2,463 | 33.5% | $250 | $88 | 55 days | 2.8 nights |
| Mar 2026 | $1,319 | 22.3% | $251 | $43 | 34 days | 3.1 nights |
| Apr 2026 | $1,242 | 16.7% | $247 | $41 | 73 days | 3.6 nights |
| May 2026 | $2,401 | 28.4% | $260 | $77 | 72 days | 3.9 nights |
| Jun 2026 | $4,111 | 42.7% | $294 | $137 | 156 days | 6.3 nights |
| Jul 2026 | $5,898 | 45.7% | $306 | $190 | 120 days | 5.3 nights |
| Aug 2026 | $4,494 | 41.3% | $303 | $145 | 122 days | 3.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Town of Phelps home could earn, enter its address, bedrooms and guests in the Airbnb estimator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Town of Phelps Airbnb took in $18,864 in the 12 months to September 2026, and run by its owner at everyday costs, about $940 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,900 a month.
Cleaning it yourself keeps the $2,630 a year guests pay in cleaning fees, for about $1,160 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $800 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $16,234 | $32,430 |
| Cleaning fees guests pay14% of Town of Phelps bookings | $2,630 | $5,250 |
| Gross bookings | $18,864 | $37,680 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 95% of Town of Phelps listings on Simplified Pricing, 3% for the rest | −$2,820 | −$5,620 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,630 | −$5,250 |
| Utilities and internetAbout 5% of bookings | −$940 | −$1,880 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$380 | −$750 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$570 | −$1,130 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$190 | −$190 |
| Permit and registrationWhere one is required | −$90 | −$90 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$7,620 | −$14,910 |
| Left for housing costs, then profit | $11,244about $940 a month | $22,770about $1,900 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Town of Phelps's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Town of Phelps home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,140 a month, against $1,570 for the average one.
Occupancy
Town of Phelps listings were booked on 28% of the nights they were open over the past year, 10 percentage points below the Wisconsin average (38%) and 13 points below the U.S. average (41%). In a typical year, occupancy swings from 16% in April to 45% in July.
The busiest tenth of listings are booked about 5.6 times as often as the bottom quarter.
July is usually the busiest month in Town of Phelps, April the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 28% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Town of Phelps, known as ADR (average daily rate), was $261 over the past year, about 20% below the Wisconsin and U.S. averages ($325 and $320). In a typical year, rates peak in July and August at about $290 and bottom out in October and November at about $235.
The top 10% charge about 2.5 times the rate of the bottom quarter.
July rates run 24% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Town of Phelps it averaged $81 over the past year, from about $47 in a typical April to about $173 in a typical July.
A small group of listings earns several times more per open night than the rest.
July RevPAR is about 3.7 times April's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $81 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Town of Phelps has one high season, June through August, which makes it a highly seasonal market. Business is slowest from March to May and slows again from September to January. A listing earns about twice as much a month in June through August as in December through February.
Average revenue by month in Town of Phelps
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $2,330 |
| February | Shoulder season | $2,460 |
| March | Low season | $1,550 |
| April | Low season | $1,400 |
| May | Low season | $2,230 |
| June | High season | $3,860 |
| July | High season | $5,350 |
| August | High season | $4,000 |
| September | Low season | $1,960 |
| October | Low season | $2,050 |
| November | Low season | $2,170 |
| December | Low season | $1,890 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August | $4,400 | 41% | $289 |
| Shoulder seasonFebruary | $2,460 | 35% | $243 |
| Low seasonMarch–May, September–January | $1,950 | 25% | $241 |
Guests book Town of Phelps stays 109 days ahead on average (about three and a half months), so guests here plan well ahead. June stays are booked furthest out, about 137 days ahead, and March stays closest to arrival, about 42 days. A typical June booking is made in late January.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 109 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 65 active listings in Town of Phelps display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Town of Phelps.
Neighborhoods
AirROI's area guide picks eight Town of Phelps neighborhoods that draw short-term rental guests, led by Lake Phelps, Phelps Town Center and Northern Wilderness. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake Phelps | A peaceful location known for its beautiful lake views and outdoor activities. Great for families and nature lovers looking for a relaxing getaway. | Lake Phelps, Hiking trails, Fishing spots, Picnic areas, Wildlife watching |
| Phelps Town Center | The town center is ideal for hosting guests who want to experience local dining and shopping, providing easy access to community events. | Local restaurants, Shops, Community park, Annual festivals |
| Northern Wilderness | Renowned for its expansive forests and recreational areas, this location attracts outdoor enthusiasts year-round, perfect for cabins and rustic stays. | Chequamegon National Forest, Snowmobiling, Hiking trails, Wildlife viewing, Camping areas |
| Phelps Lake Access | Provides direct access to the lake with opportunities for water sports, fishing, and summer activities. Ideal for water-loving tourists. | Kayaking, Fishing, Boating, Swimming, Beach access |
| Snowmobile Trails | Popular in winter months among snowmobiling enthusiasts, making it a lucrative option for winter rentals. | Snowmobile trails, Winter sports, Ski resorts nearby |
| Historic Phelps | Rich in history, the historic district attracts visitors interested in local culture and heritage, providing a unique experience. | Historic buildings, Local museums, Guided tours, Annual parades |
| Nature Trails | Known for its hiking and biking trails, this area is perfect for eco-tourism and outdoor adventure seekers. | Trailheads, Scenic views, Wildflower fields, Bird watching areas |
| Community Events Zone | Host to various events and festivals throughout the year, making it a vibrant spot for transient guests visiting for specific occasions. | Annual fairs, Farmers market, Concerts, Art shows |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Town of Phelps is an entire home: 97% of listings, with private rooms at 3%. Cabins and other outdoor stays make up 78% of listings, about 4.6 times the share of houses (17%).
Nearly all listings rent the whole place
Town of Phelps Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 96.9% | 63 |
| Private room | 3.1% | 2 |
Cabins lead the property mix
Town of Phelps Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Cabin/Outdoor | 78.5% | 51 |
| House | 16.9% | 11 |
| Hotel/Boutique | 4.6% | 3 |
Two-bedroom homes are the most common size in Town of Phelps (45% of entire homes), and 41% have three or more bedrooms. Shares are of the 51 entire homes that give a bedroom count; rented rooms are left out.
Town of Phelps entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 13.7% | 7 |
| 2 bedrooms | 45.1% | 23 |
| 3 bedrooms | 27.5% | 14 |
| 4 bedrooms | 3.9% | 2 |
| 5+ bedrooms | 9.8% | 5 |
A typical two-bedroom home in Town of Phelps earned $7,690 over the past year, against $23,900 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 23 | $7,690 | $10,900 | $210 | 27% |
| 3 bedrooms | 14 | $23,900 | $31,600 | $302 | 36% |
The most common capacity in Town of Phelps is six guests (37% of listings), and 69% of listings sleep six or more.
Town of Phelps listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 3.1% | 2 |
| 4 guests | 24.6% | 16 |
| 5 guests | 3.1% | 2 |
| 6 guests | 36.9% | 24 |
| 7 guests | 3.1% | 2 |
| 8+ guests | 29.2% | 19 |
Town of Phelps hosts set up an average of 4.5 beds per listing, roughly two for every bedroom. 52% of listings show their exact location on the listing map; the rest show an approximate area.
Fireplaces are common in Town of Phelps: 42% of listings have one, and 55% offer self check-in. Only 48% of listings have air conditioning.
Share of Town of Phelps listings with each common amenity
Guests
Town of Phelps draws mostly domestic guests: 99% of those who left reviews live in the United States. No single city dominates: Milwaukee is the largest source, at about 7% of reviews. English is spoken by 71% of guests, and Spanish by 18%.
99% of Town of Phelps guests are domestic
Where guests who left reviews live
Where Town of Phelps guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Milwaukee | 6.7% |
| Chicago | 6.1% |
| Madison | 5.0% |
| Saint Paul | 3.4% |
| Green Bay | 3.4% |
Where Town of Phelps guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 99.4% |
| Spain | 0.6% |
Languages spoken by Town of Phelps guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 70.8% |
| Spanish | 18.1% |
| French | 4.2% |
| German | 2.8% |
| Italian | 1.4% |
Town of Phelps Airbnbs average 4.85 stars, and 31% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.75, against 4.92 for check-in.
Check-in scores highest in Town of Phelps; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.83 |
| Cleanliness | 4.84 |
| Communication | 4.89 |
| Location | 4.91 |
| Check-in | 4.92 |
| Value | 4.75 |
Booking patterns
94% of Town of Phelps listings are open to guests more than 180 days a year, but only 6% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 42% of listings; blocked nights include any the host closes off.
Days a year Town of Phelps listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 73.8% | 48 |
| 181-270 days | 20.0% | 13 |
| 91-180 days | 3.1% | 2 |
| 31-90 days | 1.5% | 1 |
| 1-30 days | 1.5% | 1 |
Days a year Town of Phelps listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 3.1% | 2 |
| 181-270 days | 3.1% | 2 |
| 91-180 days | 20.0% | 13 |
| 31-90 days | 32.3% | 21 |
| 1-30 days | 41.5% | 27 |
The average Town of Phelps booking lasts 4 nights, longest in July and shortest in September. Listings took about 15 bookings each over the year. 56% of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Town of Phelps
Average nights per booking, by month of stay
Two-year average by calendar month.
About seven in ten listings in Town of Phelps accept stays of one or two nights.
Minimum stay set by Town of Phelps listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Town of Phelps, used by 52% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: nearly six in ten listings offer Flexible or Moderate terms, against 38% on Firm or stricter ones.
Cancellation policies of Town of Phelps listings, from most to least flexible
Share of listings by the policy they use
More than six in ten Town of Phelps listings charge a cleaning fee. The typical fee is $145, and some higher fees lift the average to $199. Spread over the average stay of 4 nights, that adds roughly $35 a night to what guests pay. For listings that charge one, cleaning fees make up about 14% of gross revenue.
Top earners
The top-grossing Airbnb in Town of Phelps, a six-bedroom home, took in $183,000 over the past year, about 9.7 times the city's average of $18,900.
Northwoods Lake Escape • Bonfires, Boats & Fish! Entire home · 6 bedrooms Rated 4.91
Lakefront Cabin • Dock • Kayaks • Sunset Views Entire home · 3 bedrooms Rated 4.92
Lakeside Loft, Roof Deck + Sauna Entire home · 1 bedroom Rated 4.99
Holiday House Entire home · 5 bedrooms Rated 4.92
Ultimate Northwoods Log Home! Cabin 14, POV Resort Entire home · 3 bedrooms Rated 5.00
Lakefront Phelps Cabin w/ Boat Dock & Water Toys! Entire home · 3 bedrooms Rated 4.86 Professional management companies run 17% of Town of Phelps listings and owners run the rest. Seven in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Eight in ten listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 95% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 52 km, Town of Three Lakes (27 km away, 33 listings) earned the most per listing, about 70% more than Town of Phelps. Rhinelander was the busiest, booked on 37% of nights against 28% in Town of Phelps.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Eagle River 19 km | 86 | $30,945 | $378 | 36% |
| Town of Three Lakes 27 km | 33 | $31,999 | $358 | 32% |
| Stambaugh Township 30 km | 32 | $26,993 | $289 | 33% |
| Town of Saint Germain 32 km | 88 | $28,499 | $418 | 30% |
| Town of Arbor Vitae 46 km | 50 | $25,650 | $271 | 33% |
| Town of Presque Isle 50 km | 34 | $25,400 | $302 | 33% |
| Rhinelander 50 km | 36 | $18,280 | $214 | 37% |
| Minocqua 52 km | 61 | $25,405 | $347 | 34% |
See all 215 Wisconsin Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Town of Phelps:
FAQ
An active Town of Phelps Airbnb grossed $18,864 on average in the 12 months to September 2026, according to AirROI's tracking of 65 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,520 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Town of Phelps listings earn between $869 and $3,520 in a typical month, and the top tenth $6,300 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Town of Phelps were booked on 28% of available nights over the past year. That compares with 38% for the Wisconsin average. July is usually the busiest month.
The average booked night in Town of Phelps cost $261 before fees. Half of listings charge between $170 and $300, so bedroom count and location move the price more than the average suggests.
None of the active Town of Phelps listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Town of Phelps Airbnb grossed $18,864 in the 12 months to September 2026, 43% below the Wisconsin average of $33,105. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $11,244 a year (about $940 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,900 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging $5,350 per active listing over the past two years, and April usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Town of Phelps listing was open to book earned $81 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $168 or more.
Town of Phelps stays were booked 109 days (about three and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Town of Phelps Airbnb stay lasted 4 nights over the past year. A listing took 15 reservations over the year on average.
Guests rate Town of Phelps Airbnbs 4.85 out of 5 on average. Guests score check-in highest and value lowest.
Lake Phelps, Phelps Town Center and Northern Wilderness draw the most short-term rental interest in Town of Phelps. The neighborhood guide explains what brings guests to each.
AirROI counted 65 active Airbnb listings in Town of Phelps as of September 2026. The closest tracked market is Eagle River, 19 km away.
In Town of Phelps, more than six in ten listings add a cleaning fee. The median fee is $145, and some higher fees lift the average to $199.
Method
Figures on this page cover 65 active Airbnb listings in Town of Phelps from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.