Lakeview cabin I Kayak I Fire Pit I Pontoon Rental Entire home · 3 bedrooms Rated 4.92 - Revenue
- $89,888
- Occupancy
- 50.7%
- Daily rate
- $396
Airbnb market data · 202612 months to September 2026
The average Airbnb in Town of Presque Isle brought in $25,400 over the 12 months through September 2026, about 23% less than the Wisconsin average of $33,105.
The short answer
Bookings in Town of Presque Isle trail the Wisconsin average, at prices about 7% lower. Listings averaged $302 a night and were booked on 33% of available nights, against $325 and 38% for the Wisconsin average.
Timing matters: in July, usually the best month, the average listing earns about four times as much as in April, usually the slowest. With only 34 active listings, a few bookings can reorder the months.
With 34 active listings, Town of Presque Isle is the 90th-largest of 215 Wisconsin markets AirROI tracks. From a year earlier, average revenue rose 31% while the number of active listings shrank 8%.
Browse the live Town of Presque Isle Airbnb market See Every Town of Presque Isle ListingRevenue
Gross bookings per Town of Presque Isle listing averaged $25,400 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average Town of Presque Isle listing brings in $6,880 in July, its best month, and $1,710 in April, its slowest. The three strongest months bring in 45% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.7 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about four times what April does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,935 | 35.9% | $295 | $98 | 81 days | 4.4 nights |
| Oct 2025 | $2,945 | 31.3% | $282 | $95 | 63 days | 4.1 nights |
| Nov 2025 | $2,922 | 33.8% | $280 | $97 | 26 days | 3.3 nights |
| Dec 2025 | $2,177 | 23.7% | $294 | $70 | 79 days | 4.4 nights |
| Jan 2026 | $2,113 | 25.8% | $298 | $68 | 53 days | 3.4 nights |
| Feb 2026 | $2,435 | 32.4% | $296 | $87 | 71 days | 3.6 nights |
| Mar 2026 | $2,095 | 31.5% | $288 | $68 | 19 days | 3.7 nights |
| Apr 2026 | $689 | 10.0% | $287 | $23 | 66 days | 2.9 nights |
| May 2026 | $3,041 | 30.2% | $297 | $98 | 54 days | 4 nights |
| Jun 2026 | $5,642 | 47.2% | $312 | $188 | 115 days | 5.4 nights |
| Jul 2026 | $7,375 | 56.5% | $325 | $238 | 154 days | 7.6 nights |
| Aug 2026 | $6,206 | 50.2% | $314 | $200 | 130 days | 6.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Town of Presque Isle market, enter its address and size in the Airbnb profit calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Town of Presque Isle Airbnb took in $25,400 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,370 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,340 a month.
Cleaning it yourself keeps the $2,510 a year guests pay in cleaning fees, for about $1,580 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,180 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $22,890 | $38,800 |
| Cleaning fees guests pay10% of Town of Presque Isle bookings | $2,510 | $4,250 |
| Gross bookings | $25,400 | $43,050 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 88% of Town of Presque Isle listings on Simplified Pricing, 3% for the rest | −$3,560 | −$6,040 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,510 | −$4,250 |
| Utilities and internetAbout 5% of bookings | −$1,270 | −$2,150 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$510 | −$860 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$760 | −$1,290 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$250 | −$250 |
| Permit and registrationWhere one is required | −$130 | −$130 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$8,990 | −$14,970 |
| Left for housing costs, then profit | $16,410about $1,370 a month | $28,080about $2,340 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Town of Presque Isle's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Town of Presque Isle home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,590 a month, against $2,120 for the average one.
Occupancy
Town of Presque Isle listings were booked on 33% of the nights they were open over the past year, 5 percentage points below the Wisconsin average (38%) and 8 points below the U.S. average (41%). In a typical year, occupancy swings from 24% in January to 55% in July.
The busiest tenth of listings are booked about 4.4 times as often as the bottom quarter.
July is usually the busiest month in Town of Presque Isle, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Town of Presque Isle, known as ADR (average daily rate), was $302 over the past year, about 7% below the Wisconsin and U.S. averages ($325 and $320). In a typical year, rates peak in July at about $325 and bottom out in April and November at about $270.
The top 10% charge about 2.3 times the rate of the bottom quarter.
July rates run 21% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Town of Presque Isle it averaged $114 over the past year, from about $57 in a typical April to about $222 in a typical July.
Per open night, by tier:
July RevPAR is about 3.9 times April's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $114 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 34 active listings, the monthly pattern in Town of Presque Isle is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in April.
Average revenue by month in Town of Presque Isle
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $1,970 |
| February | $2,610 |
| March | $2,100 |
| April | $1,710 |
| May | $2,980 |
| June | $4,690 |
| July | $6,880 |
| August | $5,600 |
| September | $2,620 |
| October | $2,790 |
| November | $2,200 |
| December | $2,280 |
Guests book Town of Presque Isle stays 86 days ahead on average (about three months), so guests here plan well ahead. July stays are booked furthest out, about 139 days ahead, and March stays closest to arrival, about 19 days. A typical July booking is made in late February.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 86 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 34 active listings in Town of Presque Isle display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Town of Presque Isle.
Neighborhoods
AirROI's area guide picks eight Town of Presque Isle neighborhoods that draw short-term rental guests, led by Presque Isle Lake, Pine Lake and Northeast Presque Isle. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Presque Isle Lake | Beautiful lake area known for its serene environment and outdoor activities. Ideal for tourists looking to relax and enjoy nature, with opportunities for fishing, kayaking, and hiking. | Presque Isle Lake, Sunset Beach, Kayaking, Fishing, Hiking trails |
| Pine Lake | A popular recreational area with a picturesque setting, attracting visitors for water sports and peaceful retreats. Excellent for travelers seeking a quiet getaway in nature. | Pine Lake, Camping sites, Fishing, Boating, Biking trails |
| Northeast Presque Isle | This area offers scenic views and easy access to numerous trails, making it a favorite among outdoor enthusiasts and nature lovers. Great for year-round activities. | Chequamegon National Forest, Hiking trails, Wildlife viewing, Snowmobiling, ATV trails |
| Presque Isle State Park | Ideal for nature lovers, this state park features stunning landscapes and a variety of recreational activities, such as hiking, birdwatching, and photography. | State Park Trails, Birdwatching, Picnic areas, Nature Center |
| Downtown Presque Isle | The heart of the town with local shops, restaurants, and cultural sites. Attracts visitors looking to experience local charm and hospitality. | Local shops, Restaurants, Community events, Presque Isle History Museum |
| Boulder Junction | Close to Presque Isle, this area is known for its small-town charm and outdoor recreational activities, making it a great alternative for Airbnb hosting. | Nature hikes, Boulder Junction Museum, Fishing opportunities, Scenic views |
| Lake of the Hills | A tranquil area providing opportunities for boating and fishing, appealing to families and couples looking for a peaceful vacation experience. | Lake of the Hills, Fishing, Boating, Nature trails |
| Angler's Haven | Specifically popular with fishing enthusiasts, this area offers direct access to some of the best fishing spots and access to local guides and services. | Fishing access, Local guides, Boat rentals, Scenic spots |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Town of Presque Isle is an entire home: all 34 listings rent the whole place. Cabins and other outdoor stays (50%) and houses (47%) split the stock almost evenly.
Every listing rents the whole place
Town of Presque Isle Airbnb listings by room type
Cabins and houses split the stock
Town of Presque Isle Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Cabin/Outdoor | 50.0% | 17 |
| House | 47.1% | 16 |
| Unique stay | 2.9% | 1 |
Most Town of Presque Isle homes are built for groups: 50% of entire homes have three or more bedrooms, though two-bedroom homes are the most common single size (38%).
Town of Presque Isle entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 11.8% | 4 |
| 2 bedrooms | 38.2% | 13 |
| 3 bedrooms | 20.6% | 7 |
| 4 bedrooms | 23.5% | 8 |
| 5+ bedrooms | 5.9% | 2 |
Town of Presque Isle is a group-trip market: 32% of listings sleep eight or more guests, more than the share of the next most common size, six guests (29%).
Town of Presque Isle listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 2.9% | 1 |
| 4 guests | 26.5% | 9 |
| 5 guests | 8.8% | 3 |
| 6 guests | 29.4% | 10 |
| 8+ guests | 32.4% | 11 |
Town of Presque Isle hosts set up an average of 4.9 beds per listing, roughly two for every bedroom. Only 15% of listings show their exact location on the listing map; the rest show an approximate area.
Waterfront settings are close to standard in Town of Presque Isle: 79% of listings have one, and 50% have a fireplace. Only 41% of listings have air conditioning.
Share of Town of Presque Isle listings with each common amenity
Guests
Town of Presque Isle is a domestic market: every guest who left a review lives in the United States. No single city dominates: Milwaukee is the largest source, at about 6% of reviews.
100% of Town of Presque Isle guests are domestic
Where guests who left reviews live
Where Town of Presque Isle guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Milwaukee | 6.1% |
| Chicago | 6.1% |
| St. Louis | 4.1% |
| Waukesha | 4.1% |
| Kenosha | 4.1% |
Languages spoken by Town of Presque Isle guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 75.0% |
| Spanish | 8.3% |
| Italian | 8.3% |
| German | 8.3% |
Town of Presque Isle Airbnbs average 4.83 stars, and 35% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.74, against 4.92 for location.
Location scores highest in Town of Presque Isle; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.81 |
| Cleanliness | 4.87 |
| Communication | 4.83 |
| Location | 4.92 |
| Check-in | 4.85 |
| Value | 4.74 |
Booking patterns
85% of Town of Presque Isle listings are open to guests more than 180 days a year, but only 15% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 47% of listings; blocked nights include any the host closes off.
Days a year Town of Presque Isle listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 79.4% | 27 |
| 181-270 days | 5.9% | 2 |
| 91-180 days | 14.7% | 5 |
Days a year Town of Presque Isle listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 14.7% | 5 |
| 91-180 days | 5.9% | 2 |
| 31-90 days | 47.1% | 16 |
| 1-30 days | 32.4% | 11 |
The average Town of Presque Isle booking lasts 4.9 nights, longest in July and shortest in February. Listings took about 15 bookings each over the year. About two-thirds of listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Town of Presque Isle
Average nights per booking, by month of stay
Two-year average by calendar month.
About half of listings in Town of Presque Isle accept stays of one or two nights.
Minimum stay set by Town of Presque Isle listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Town of Presque Isle, used by 68% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: more than three-quarters of listings use Firm or stricter terms, against 15% on Flexible or Moderate.
Cancellation policies of Town of Presque Isle listings, from most to least flexible
Share of listings by the policy they use
Nearly all Town of Presque Isle listings charge a cleaning fee. The typical fee is about $150. Spread over the average stay of 4.9 nights, that adds roughly $30 a night to what guests pay. For listings that charge one, cleaning fees make up about 10% of gross revenue.
Top earners
The top-grossing Airbnb in Town of Presque Isle, a three-bedroom home, took in $89,900 over the past year, about 3.5 times the city's average of $25,400.
Lakeview cabin I Kayak I Fire Pit I Pontoon Rental Entire home · 3 bedrooms Rated 4.92
Dog-friendly home on private island w/boat landing Entire home · 4 bedrooms Rated 4.90
North woods lake estate on Oxbow lake Entire home · 4 bedrooms Rated 4.95
4 Bedroom Lake Cabin w 2 Stone Fireplaces Entire home · 4 bedrooms Rated 4.96
Lakefront Cabin Retreat 2 Bd/2 Ba Entire home · 2 bedrooms Rated 4.96
North Woods Escape Entire home · 5 bedrooms Rated 4.78 Professional management companies run one in five Town of Presque Isle listings and owners run the rest, though 26% of listings have a co-host. Superhosts run half of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 88% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 50 km, Town of Saint Germain (37 km away, 88 listings) earned the most per listing, about 12% more than Town of Presque Isle. Town of Mercer was the busiest, booked on 41% of nights against 33% in Town of Presque Isle.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Town of Arbor Vitae 30 km | 50 | $25,650 | $271 | 33% |
| Town of Mercer 31 km | 50 | $24,733 | $267 | 41% |
| Town of Lac du Flambeau 32 km | 40 | $25,590 | $381 | 32% |
| Town of Saint Germain 37 km | 88 | $28,499 | $418 | 30% |
| Minocqua 38 km | 61 | $25,405 | $347 | 34% |
| Bessemer Township 40 km | 44 | $17,511 | $340 | 24% |
| Ironwood Township 45 km | 102 | $23,145 | $254 | 34% |
| Town of Phelps 50 km | 65 | $18,864 | $261 | 28% |
See all 215 Wisconsin Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Town of Presque Isle:
FAQ
An active Town of Presque Isle Airbnb grossed $25,400 on average in the 12 months to September 2026, according to AirROI's tracking of 34 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,560 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Town of Presque Isle listings earn between $1,230 and $4,560 in a typical month, and the top tenth $7,370 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Town of Presque Isle were booked on 33% of available nights over the past year. That compares with 38% for the Wisconsin average. July is usually the busiest month.
The average booked night in Town of Presque Isle cost $302 before fees. Half of listings charge between $200 and $360, so bedroom count and location move the price more than the average suggests.
None of the active Town of Presque Isle listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Town of Presque Isle Airbnb grossed $25,400 in the 12 months to September 2026, 23% below the Wisconsin average of $33,105. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $16,410 a year (about $1,370 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,340 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $6,880 per active listing over the past two years, and April usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Town of Presque Isle listing was open to book earned $114 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $215 or more.
Town of Presque Isle stays were booked 86 days (about three months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Town of Presque Isle Airbnb stay lasted 4.9 nights over the past year. A listing took 15 reservations over the year on average.
Guests rate Town of Presque Isle Airbnbs 4.83 out of 5 on average. Guests score location highest and value lowest.
Presque Isle Lake, Pine Lake and Northeast Presque Isle draw the most short-term rental interest in Town of Presque Isle. The neighborhood guide explains what brings guests to each.
AirROI counted 34 active Airbnb listings in Town of Presque Isle as of September 2026. The closest tracked market is Town of Arbor Vitae, 30 km away.
In Town of Presque Isle, nearly all listings add a cleaning fee, and the typical fee is about $150.
Method
Figures on this page cover 34 active Airbnb listings in Town of Presque Isle from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.