Luxury Lakeside Penthouse Lodge W/ Boat Slip Entire home · 2 bedrooms Rated 4.89 - Revenue
- $153,139
- Occupancy
- 52.4%
- Daily rate
- $739
Airbnb market data · 202612 months to September 2026
The average Airbnb in Minocqua brought in $25,405 over the 12 months through September 2026, about 23% less than the Wisconsin average of $33,105.
The short answer
Bookings in Minocqua trail the Wisconsin average, at prices about 7% higher. Listings averaged $347 a night and were booked on 34% of available nights, against $325 and 38% for the Wisconsin average.
Timing matters: in July, usually the best month, the average listing earns about 4.7 times as much as in November, usually the slowest.
With 61 active listings, Minocqua is the 37th-largest of 215 Wisconsin markets AirROI tracks. From a year earlier, average revenue rose 24% while the number of active listings grew 33%.
Browse the live Minocqua Airbnb market See Every Minocqua ListingRevenue
Gross bookings per Minocqua listing averaged $25,405 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average Minocqua listing brings in $8,380 in July, its best month, and $1,780 in November, its slowest. The three strongest months bring in 47% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.6 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 4.7 times what November does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $3,270 | 35.7% | $319 | $109 | 79 days | 4.5 nights |
| Oct 2025 | $2,721 | 32.8% | $315 | $88 | 76 days | 5 nights |
| Nov 2025 | $2,006 | 20.2% | $318 | $67 | 61 days | 3.8 nights |
| Dec 2025 | $2,337 | 25.3% | $323 | $75 | 23 days | 4.7 nights |
| Jan 2026 | $2,362 | 25.4% | $314 | $76 | 29 days | 3.9 nights |
| Feb 2026 | $2,426 | 27.8% | $310 | $87 | 27 days | 3.1 nights |
| Mar 2026 | $2,333 | 25.2% | $302 | $75 | 18 days | 3 nights |
| Apr 2026 | $2,860 | 20.9% | $300 | $95 | 42 days | 5.7 nights |
| May 2026 | $3,504 | 29.7% | $347 | $113 | 65 days | 5.2 nights |
| Jun 2026 | $5,537 | 43.2% | $404 | $185 | 97 days | 5.8 nights |
| Jul 2026 | $9,288 | 64.8% | $422 | $300 | 133 days | 5.7 nights |
| Aug 2026 | $6,480 | 51.0% | $403 | $209 | 103 days | 3.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Minocqua market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Minocqua Airbnb took in $25,405 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,260 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,950 a month.
Cleaning it yourself keeps the $3,890 a year guests pay in cleaning fees, for about $1,580 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,080 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $21,515 | $33,000 |
| Cleaning fees guests pay15% of Minocqua bookings | $3,890 | $5,960 |
| Gross bookings | $25,405 | $38,960 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 85% of Minocqua listings on Simplified Pricing, 3% for the rest | −$3,470 | −$5,320 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,890 | −$5,960 |
| Utilities and internetAbout 5% of bookings | −$1,270 | −$1,950 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$510 | −$780 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$760 | −$1,170 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$250 | −$250 |
| Permit and registrationWhere one is required | −$130 | −$130 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$10,280 | −$15,560 |
| Left for housing costs, then profit | $15,125about $1,260 a month | $23,400about $1,950 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Minocqua's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Minocqua home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,250 a month, against $2,120 for the average one.
Occupancy
Minocqua listings were booked on 34% of the nights they were open over the past year, 4 percentage points below the Wisconsin average (38%) and 7 points below the U.S. average (41%). In a typical year, occupancy swings from 22% in November to 63% in July.
The busiest tenth of listings are booked about 3.5 times as often as the bottom quarter.
July is usually the busiest month in Minocqua, November the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Minocqua, known as ADR (average daily rate), was $347 over the past year, about 7% above the Wisconsin and U.S. averages ($325 and $320). In a typical year, rates peak in July at about $380 and bottom out in October and November at about $280.
The top 10% charge about 2.4 times the rate of the bottom quarter.
July rates run 36% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $347 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Minocqua it averaged $136 over the past year, from about $59 in a typical November to about $270 in a typical July.
Per open night, by tier:
July RevPAR is about 4.6 times November's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $136 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Minocqua has one high season, June through August, which makes it a highly seasonal market. Business is slowest from October to May. A listing earns about three times as much a month in June through August as in December through February.
Average revenue by month in Minocqua
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $1,980 |
| February | Low season | $2,260 |
| March | Low season | $2,140 |
| April | Low season | $2,610 |
| May | Low season | $2,910 |
| June | High season | $4,770 |
| July | High season | $8,380 |
| August | High season | $5,970 |
| September | Shoulder season | $3,370 |
| October | Low season | $2,500 |
| November | Low season | $1,780 |
| December | Low season | $2,040 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August | $6,370 | 52% | $373 |
| Shoulder seasonSeptember | $3,370 | 44% | $286 |
| Low seasonOctober–May | $2,280 | 27% | $299 |
Guests book Minocqua stays 80 days ahead on average (about two and a half months), so guests here plan well ahead. July stays are booked furthest out, about 140 days ahead, and March stays closest to arrival, about 18 days. A typical July booking is made in late February.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 80 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 61 active listings in Minocqua display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Minocqua.
Neighborhoods
AirROI's area guide picks eight Minocqua neighborhoods that draw short-term rental guests, led by Lake Minocqua, Downtown Minocqua and Northern Minocqua. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake Minocqua | A beautiful location for vacation rentals on the water, ideal for summer activities like boating and fishing. Attracts families and nature lovers alike. | Minocqua Public Beach, Wildwood Wildlife Park, Lake Minocqua, Boulder Junction, Minocqua Winter Park |
| Downtown Minocqua | Quaint town center with local shops, restaurants, and entertainment options. Great for tourists wanting to explore Minocqua's charming atmosphere. | Minocqua Museum, Local shops, Restaurants and cafes, Minocqua Farmer's Market, Fishing the Minocqua Chain |
| Northern Minocqua | Scenic area known for its beautiful forests and lake access. Popular for nature retreats and offers a quieter environment for vacationers. | Northern Wisconsin Trails, Hiking and biking paths, Wildlife watching, Scenic views, Nearby state parks |
| Minocqua Winter Park | A popular destination for winter sports, including skiing and snowboarding. Attracts winter sports enthusiasts and families. | Ski trails, Snowshoeing paths, Winter Park events, Minocqua Winter Park Lodge, Lakes in winter |
| Turtle Lake | Serene area with large private properties by the lake, perfect for those looking for tranquility and privacy while still being close to the amenities of Minocqua. | Turtle Lake activities, Private beaches, Fishing spots, Natural surroundings, Tranquil environment |
| Kawaga Lake | Known for its clean waters and stunning views, this area appeals to those seeking a peaceful retreat and waterfront activities. | Kawaga Lake access, Fishing, Swimming, Kayaking, Pine forests |
| Woodruff | Just south of Minocqua, it offers a variety of recreational options and is a great home base for exploring the Northwoods. | Woodruff Town Park, Biking and hiking trails, Shopping options in Woodruff, Restaurants, Nearby lakes |
| Turtle Flambeau Flowage | A little further out, this area is famous for its fishing and natural beauty, ideal for the outdoor enthusiast looking for adventure. | Fishing, Wildlife viewing, Camping, Scenic landscapes, Kayaking and canoeing |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Minocqua is an entire home: 98% of listings, with private rooms at 2%. Houses are the most common property type at 67%, about 3.7 times the share of apartments and condos (18%).
Nearly all listings rent the whole place
Minocqua Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 98.4% | 60 |
| Private room | 1.6% | 1 |
Listings by property type
Minocqua Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 67.2% | 41 |
| Apartment/Condo | 18.0% | 11 |
| Cabin/Outdoor | 14.8% | 9 |
Two-bedroom homes are the most common size in Minocqua (40% of entire homes), and 47% have three or more bedrooms.
Minocqua entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 13.3% | 8 |
| 2 bedrooms | 40.0% | 24 |
| 3 bedrooms | 28.3% | 17 |
| 4 bedrooms | 10.0% | 6 |
| 5+ bedrooms | 8.3% | 5 |
A typical two-bedroom home in Minocqua earned $26,600 over the past year, against $22,300 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 24 | $26,600 | $26,500 | $296 | 35% |
| 3 bedrooms | 17 | $22,300 | $21,800 | $343 | 35% |
Minocqua is a group-trip market: 38% of listings sleep eight or more guests, more than the share of the next most common size, six guests (33%).
Minocqua listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 5.0% | 3 |
| 3 guests | 3.3% | 2 |
| 4 guests | 15.0% | 9 |
| 5 guests | 3.3% | 2 |
| 6 guests | 33.3% | 20 |
| 7 guests | 1.7% | 1 |
| 8+ guests | 38.3% | 23 |
Minocqua hosts set up an average of 4.5 beds per listing, roughly two for every bedroom. 59% of listings show their exact location on the listing map; the rest show an approximate area.
Lake access is common in Minocqua: 74% of listings offer it, and 67% have a patio or balcony.
Share of Minocqua listings with each common amenity
Guests
Minocqua draws mostly domestic guests: 99% of those who left reviews live in the United States. No single city dominates: Madison is the largest source, at about 9% of reviews.
99% of Minocqua guests are domestic
Where guests who left reviews live
Where Minocqua guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Madison | 8.5% |
| Milwaukee | 6.4% |
| Chicago | 5.9% |
| Stevens Point | 2.7% |
| Grayslake | 2.1% |
Where Minocqua guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 98.9% |
| Mexico | 1.1% |
Languages spoken by Minocqua guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 92.3% |
| Spanish | 3.8% |
| French | 1.9% |
| Chinese | 1.9% |
Minocqua Airbnbs average 4.81 stars, and 34% of listings hold Airbnb's Guest Favorite badge.
Minocqua guest ratings by category
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.85 |
| Cleanliness | 4.83 |
| Communication | 4.90 |
| Location | 4.90 |
| Check-in | 4.90 |
| Value | 4.68 |
Booking patterns
Nearly all Minocqua listings are open to guests more than 180 days a year, but only 5% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 44% of listings; blocked nights include any the host closes off.
Days a year Minocqua listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 73.8% | 45 |
| 181-270 days | 21.3% | 13 |
| 91-180 days | 4.9% | 3 |
Days a year Minocqua listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.6% | 1 |
| 181-270 days | 3.3% | 2 |
| 91-180 days | 23.0% | 14 |
| 31-90 days | 44.3% | 27 |
| 1-30 days | 27.9% | 17 |
The average Minocqua booking lasts 5.4 nights, longest in April and shortest in January. Listings took about 14 bookings each over the year. About six in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Minocqua
Average nights per booking, by month of stay
Two-year average by calendar month.
44% of listings in Minocqua accept stays of one or two nights; the most common minimum is two nights.
Minimum stay set by Minocqua listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Minocqua, used by 54% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about seven in ten listings use Firm or stricter terms, against 20% on Flexible or Moderate.
Cancellation policies of Minocqua listings, from most to least flexible
Share of listings by the policy they use
Nearly all Minocqua listings charge a cleaning fee. The typical fee is about $219. Spread over the average stay of 5.4 nights, that adds roughly $40 a night to what guests pay. For listings that charge one, cleaning fees make up about 15% of gross revenue.
Top earners
The top-grossing Airbnb in Minocqua, a two-bedroom unit, took in $153,000 over the past year, about 6 times the city's average of $25,400. Three of the six listings below have five or more bedrooms; the other three have two and four bedrooms.
Luxury Lakeside Penthouse Lodge W/ Boat Slip Entire home · 2 bedrooms Rated 4.89
Bouchard Shores Resort - Your Private Northwoods G Entire home · 11 bedrooms
Lakefront Minocqua Getaway: Dock, Game Room! Entire home · 5 bedrooms Rated 4.74
Landmark House – Downtown Minocqua Luxury Retreat Entire home · 5 bedrooms Rated 5.00
Dragonfly Trail Retreat Entire home · 2 bedrooms Rated 4.92
New Modern Construction on McNutt Lake Entire home · 4 bedrooms Rated 5.00 Professional management companies run 48% of Minocqua listings. Superhosts run 31% of listings. Six in ten listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 85% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 42 km, Town of Lincoln (13 km away, 61 listings) earned the most per listing, about 77% more than Minocqua.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Town of Arbor Vitae 8 km | 50 | $25,650 | $271 | 33% |
| Town of Lincoln 13 km | 61 | $44,971 | $409 | 40% |
| Town of Lac du Flambeau 14 km | 40 | $25,590 | $381 | 32% |
| Town of Saint Germain 20 km | 88 | $28,499 | $418 | 30% |
| Rhinelander 35 km | 36 | $18,280 | $214 | 37% |
| Eagle River 38 km | 86 | $30,945 | $378 | 36% |
| Town of Presque Isle 38 km | 34 | $25,400 | $302 | 33% |
| Tomahawk 42 km | 57 | $22,540 | $287 | 31% |
See all 215 Wisconsin Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Minocqua:
FAQ
An active Minocqua Airbnb grossed $25,405 on average in the 12 months to September 2026, according to AirROI's tracking of 61 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,400 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Minocqua listings earn between $1,640 and $4,400 in a typical month, and the top tenth $7,520 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Minocqua were booked on 34% of available nights over the past year. That compares with 38% for the Wisconsin average. July is usually the busiest month.
The average booked night in Minocqua cost $347 before fees. Half of listings charge between $225 and $390, so bedroom count and location move the price more than the average suggests.
None of the active Minocqua listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Minocqua Airbnb grossed $25,405 in the 12 months to September 2026, 23% below the Wisconsin average of $33,105. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $15,125 a year (about $1,260 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,950 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $8,380 per active listing over the past two years, and November usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Minocqua listing was open to book earned $136 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $236 or more.
Minocqua stays were booked 80 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Minocqua Airbnb stay lasted 5.4 nights over the past year. A listing took 14 reservations over the year on average.
Guests rate Minocqua Airbnbs 4.81 out of 5 on average. Guests score check-in highest and value lowest.
Lake Minocqua, Downtown Minocqua and Northern Minocqua draw the most short-term rental interest in Minocqua. The neighborhood guide explains what brings guests to each.
AirROI counted 61 active Airbnb listings in Minocqua as of September 2026. The closest tracked market is Town of Arbor Vitae, 8 km away.
In Minocqua, nearly all listings add a cleaning fee, and the typical fee is about $219.
Method
Figures on this page cover 61 active Airbnb listings in Minocqua from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.