Private Beach UTV Trail- Eagle River Chain O Lakes Entire home · 8 bedrooms Rated 4.90 - Revenue
- $183,351
- Occupancy
- 56.1%
- Daily rate
- $800
Airbnb market data · 202612 months to September 2026
The average Airbnb in Town of Lincoln brought in $44,971 over the 12 months through September 2026, about 36% more than the Wisconsin average of $33,105.
The short answer
Rates in Town of Lincoln run ahead of the Wisconsin average, with bookings close to it. Listings averaged $409 a night and were booked on 40% of available nights, against $325 and 38% for the Wisconsin average.
Timing matters: in July, usually the best month, the average listing earns about 4.6 times as much as in March, usually the slowest.
With 61 active listings, Town of Lincoln is the 39th-largest of 215 Wisconsin markets AirROI tracks. From a year earlier, average revenue rose 49% while the number of active listings grew 22%.
Browse the live Town of Lincoln Airbnb market
See Every Town of Lincoln Listing
Revenue
Gross bookings per Town of Lincoln listing averaged $44,971 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average Town of Lincoln listing brings in $11,000 in July, its best month, and $2,380 in March, its slowest. The three strongest months bring in 48% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.1 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 4.6 times what March does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $4,775 | 44.1% | $376 | $159 | 94 days | 4.5 nights |
| Oct 2025 | $3,555 | 37.3% | $362 | $115 | 75 days | 3.7 nights |
| Nov 2025 | $3,471 | 32.8% | $359 | $116 | 61 days | 5.5 nights |
| Dec 2025 | $3,496 | 33.5% | $380 | $113 | 68 days | 4.1 nights |
| Jan 2026 | $4,281 | 39.7% | $383 | $138 | 62 days | 3.4 nights |
| Feb 2026 | $3,190 | 31.3% | $383 | $114 | 77 days | 2.9 nights |
| Mar 2026 | $2,461 | 28.7% | $364 | $79 | 40 days | 4.7 nights |
| Apr 2026 | $3,139 | 30.0% | $356 | $105 | 54 days | 4.8 nights |
| May 2026 | $4,827 | 37.1% | $399 | $156 | 88 days | 5.9 nights |
| Jun 2026 | $8,478 | 52.7% | $462 | $283 | 135 days | 5.8 nights |
| Jul 2026 | $12,515 | 66.6% | $491 | $404 | 164 days | 5.8 nights |
| Aug 2026 | $9,911 | 60.9% | $474 | $320 | 131 days | 4.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Town of Lincoln home could earn, enter its address, bedrooms and guests in the Airbnb estimator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Town of Lincoln Airbnb took in $44,971 in the 12 months to September 2026, and run by its owner at everyday costs, about $2,330 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $4,210 a month.
Cleaning it yourself keeps the $5,560 a year guests pay in cleaning fees, for about $2,790 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $2,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $39,411 | $70,480 |
| Cleaning fees guests pay12% of Town of Lincoln bookings | $5,560 | $9,940 |
| Gross bookings | $44,971 | $80,420 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 89% of Town of Lincoln listings on Simplified Pricing, 3% for the rest | −$6,330 | −$11,310 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$5,560 | −$9,940 |
| Utilities and internetAbout 5% of bookings | −$2,250 | −$4,020 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$900 | −$1,610 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,350 | −$2,410 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$450 | −$450 |
| Permit and registrationWhere one is required | −$220 | −$220 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$17,060 | −$29,960 |
| Left for housing costs, then profit | $27,911about $2,330 a month | $50,460about $4,210 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Town of Lincoln's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Town of Lincoln home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $6,700 a month, against $3,750 for the average one.
Occupancy
Town of Lincoln listings were booked on 40% of the nights they were open over the past year, 2 percentage points above the Wisconsin average (38%) and in line with the U.S. average. In a typical year, occupancy swings from 28% in April to 65% in July.
The busiest tenth of listings are booked about 3.2 times as often as the bottom quarter.
July is usually the busiest month in Town of Lincoln, April the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Town of Lincoln, known as ADR (average daily rate), was $409 over the past year, about 26% above the Wisconsin and U.S. averages ($325 and $320). In a typical year, rates peak in July at about $465 and bottom out in October and November at about $320.
Prices span a wide range: the top 10% charge about 3.3 times the rate of the bottom quarter.
July rates run 45% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $409 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Town of Lincoln it averaged $195 over the past year, from about $77 in a typical March to about $353 in a typical July.
A small group of listings earns several times more per open night than the rest.
July RevPAR is about 4.6 times March's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $195 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Town of Lincoln has one high season, June through August, which makes it a highly seasonal market. Business is slowest from September to April. A listing earns about 2.8 times as much a month in June through August as in December through February.
Average revenue by month in Town of Lincoln
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $3,450 |
| February | Low season | $2,910 |
| March | Low season | $2,380 |
| April | Low season | $3,010 |
| May | Shoulder season | $4,370 |
| June | High season | $7,290 |
| July | High season | $11,000 |
| August | High season | $8,820 |
| September | Low season | $4,000 |
| October | Low season | $3,210 |
| November | Low season | $3,240 |
| December | Low season | $3,150 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August | $9,020 | 58% | $452 |
| Shoulder seasonMay | $4,370 | 37% | $372 |
| Low seasonSeptember–April | $3,170 | 34% | $337 |
Guests book Town of Lincoln stays 94 days ahead on average (about three months), so guests here plan well ahead. July stays are booked furthest out, about 152 days ahead, and March stays closest to arrival, about 41 days. A typical July booking is made in mid-February.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 94 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 61 active listings in Town of Lincoln display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Town of Lincoln.
Neighborhoods
AirROI's area guide picks six Town of Lincoln neighborhoods that draw short-term rental guests, led by Lake Louise, Nekimi and Merrill. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake Louise | Scenic lake area known for outdoor activities such as fishing, boating, and hiking. A great spot for nature lovers and families looking for a peaceful getaway. | Lake Louise, Lone Tree Point, Lincoln County Forest, Public Beach, Hiking Trails |
| Nekimi | Charming area near the Wisconsin River with access to beautiful natural landscapes. Ideal for visitors who enjoy fishing and wildlife watching. | Wisconsin River, Fishing Spots, Nature Trails, Wildlife Viewing Areas, Campgrounds |
| Merrill | A growing city with a rich history and cultural sites. Ideal for travelers interested in exploring small-town America and local events. | Merrill Historical Society, Riverbend Trail, Pioneer Park, Local Dining, Farmers Market |
| Irma | A quaint village located near natural resources and recreational activities, perfect for those seeking a tranquil atmosphere. | Irma Park, Nearby Lakes, Hiking Paths, Local Shops, Nature Trails |
| Mason Lake | This area is ideal for fishing enthusiasts and those who enjoy water sports, making it a great summer destination. | Mason Lake, Fishing Spots, Boating Facilities, Camp Sites, Picnic Areas |
| Schofield | Close proximity to Wausau, offering urban amenities while providing access to natural landscapes, suitable for both business and leisure travelers. | Lake Wausau, Local Parks, Shopping Centers, Wausau Museum of Contemporary Art, Nearby Ski Resorts |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Town of Lincoln is an entire home: all 61 listings rent the whole place. Houses are the most common property type at 59%, about 1.5 times the share of cabins and other outdoor stays (39%).
Every listing rents the whole place
Town of Lincoln Airbnb listings by room type
Listings by property type
Town of Lincoln Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 59.0% | 36 |
| Cabin/Outdoor | 39.3% | 24 |
| Apartment/Condo | 1.6% | 1 |
Most Town of Lincoln homes are built for groups: 70% of entire homes have three or more bedrooms, and four-bedroom homes are the most common size (30%).
Town of Lincoln entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 6.7% | 4 |
| 2 bedrooms | 23.3% | 14 |
| 3 bedrooms | 21.7% | 13 |
| 4 bedrooms | 30.0% | 18 |
| 5+ bedrooms | 18.3% | 11 |
A typical two-bedroom home in Town of Lincoln earned $20,300 over the past year, against $75,400 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 14 | $20,300 | $29,800 | $233 | 46% |
| 3 bedrooms | 13 | $39,500 | $42,600 | $344 | 41% |
| 4 bedrooms | 18 | $36,200 | $45,100 | $433 | 37% |
| 5+ bedrooms | 11 | $75,400 | $80,200 | $764 | 37% |
Town of Lincoln is a group-trip market: 59% of listings sleep eight or more guests, about 2.6 times the share of the next most common size, six guests (23%).
Town of Lincoln listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 1.6% | 1 |
| 4 guests | 11.5% | 7 |
| 5 guests | 1.6% | 1 |
| 6 guests | 23.0% | 14 |
| 7 guests | 3.3% | 2 |
| 8+ guests | 59.0% | 36 |
Town of Lincoln hosts set up an average of 5.9 beds per listing, roughly two for every bedroom. Only 36% of listings show their exact location on the listing map; the rest show an approximate area.
Fire pits are close to standard in Town of Lincoln: 95% of listings have one, and 79% offer lake access.
Share of Town of Lincoln listings with each common amenity
Guests
Town of Lincoln draws mostly domestic guests: 99% of those who left reviews live in the United States. No single city dominates: Minneapolis is the largest source, at about 7% of reviews. English is spoken by 75% of guests, and Spanish by 15%.
99% of Town of Lincoln guests are domestic
Where guests who left reviews live
Where Town of Lincoln guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Minneapolis | 7.2% |
| Chicago | 6.1% |
| Milwaukee | 6.1% |
| Madison | 3.6% |
| Saint Paul | 2.5% |
Where Town of Lincoln guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 99.3% |
| Spain | 0.7% |
Languages spoken by Town of Lincoln guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 75.0% |
| Spanish | 14.6% |
| French | 3.1% |
| Dutch | 1.0% |
| Swedish | 1.0% |
Town of Lincoln Airbnbs average 4.87 stars, and 69% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.77, against 4.93 for location and check-in.
Location and check-in score highest in Town of Lincoln; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.84 |
| Cleanliness | 4.84 |
| Communication | 4.92 |
| Location | 4.93 |
| Check-in | 4.93 |
| Value | 4.77 |
Booking patterns
Nearly nine in ten Town of Lincoln listings are open to guests more than 180 days a year, but only 13% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 41% of listings; blocked nights include any the host closes off.
Days a year Town of Lincoln listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 52.5% | 32 |
| 181-270 days | 34.4% | 21 |
| 91-180 days | 8.2% | 5 |
| 31-90 days | 4.9% | 3 |
Days a year Town of Lincoln listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 4.9% | 3 |
| 181-270 days | 8.2% | 5 |
| 91-180 days | 41.0% | 25 |
| 31-90 days | 32.8% | 20 |
| 1-30 days | 13.1% | 8 |
The average Town of Lincoln booking lasts 5.2 nights, longest in June and shortest in February. Listings took about 21 bookings each over the year, some 1,290 in all. More than half of listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Town of Lincoln
Average nights per booking, by month of stay
Two-year average by calendar month.
41% of listings in Town of Lincoln accept stays of one or two nights; the most common minimum is three nights.
Minimum stay set by Town of Lincoln listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Town of Lincoln, used by 48% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about two-thirds of listings use Firm or stricter terms, against 26% on Flexible or Moderate.
Cancellation policies of Town of Lincoln listings, from most to least flexible
Share of listings by the policy they use
More than nine in ten Town of Lincoln listings charge a cleaning fee. The typical fee is $200, and some higher fees lift the average to $277. Spread over the average stay of 5.2 nights, that adds roughly $40 a night to what guests pay. For listings that charge one, cleaning fees make up about 12% of gross revenue.
Top earners
The top-grossing Airbnb in Town of Lincoln, an eight-bedroom home, took in $183,000 over the past year, about four times the city's average of $45,000. Three of the six listings below have five or more bedrooms; the other three have two to four bedrooms.
Private Beach UTV Trail- Eagle River Chain O Lakes Entire home · 8 bedrooms Rated 4.90
Elevated 6BR Lodge | On Trail | Game Room Entire home · 6 bedrooms Rated 4.96
Secluded Lakefront Cabin: Game Room & Private Dock Entire home · 4 bedrooms Rated 4.81
Lakefront Cabin | Amazing Views | Kayaks Wildlife Entire home · 3 bedrooms Rated 5.00
On River’s Bend | Apple River | Hiking | Camp Fire Entire home · 2 bedrooms Rated 5.00
Large lakefront log cabin with deck, firepit, dock Entire home · 8 bedrooms Rated 4.67 Professional management companies run 23% of Town of Lincoln listings and owners run the rest. Superhosts run half of listings. Most hosts still vet their guests: only 26% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 89% of listings.
Nearby markets
Town of Lincoln out-earns every one of the eight nearby markets in the table, all within 43 km; the best of them, Town of Three Lakes, averaged about 29% less per listing. None of them fills more nights than Town of Lincoln (40%); the busiest, Rhinelander, reached 37%.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Minocqua 13 km | 61 | $25,405 | $347 | 34% |
| Town of Arbor Vitae 21 km | 50 | $25,650 | $271 | 33% |
| Town of Saint Germain 25 km | 88 | $28,499 | $418 | 30% |
| Rhinelander 26 km | 36 | $18,280 | $214 | 37% |
| Town of Lac du Flambeau 26 km | 40 | $25,590 | $381 | 32% |
| Tomahawk 29 km | 57 | $22,540 | $287 | 31% |
| Eagle River 39 km | 86 | $30,945 | $378 | 36% |
| Town of Three Lakes 43 km | 33 | $31,999 | $358 | 32% |
See all 215 Wisconsin Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Town of Lincoln:
FAQ
An active Town of Lincoln Airbnb grossed $44,971 on average in the 12 months to September 2026, according to AirROI's tracking of 61 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $6,920 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Town of Lincoln listings earn between $2,190 and $6,920 in a typical month, and the top tenth $11,500 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Town of Lincoln were booked on 40% of available nights over the past year. That compares with 38% for the Wisconsin average. July is usually the busiest month.
The average booked night in Town of Lincoln cost $409 before fees. Half of listings charge between $225 and $490, so bedroom count and location move the price more than the average suggests.
None of the active Town of Lincoln listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Town of Lincoln Airbnb grossed $44,971 in the 12 months to September 2026, 36% above the Wisconsin average of $33,105. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $27,911 a year (about $2,330 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $4,210 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging $11,000 per active listing over the past two years, and March usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Town of Lincoln listing was open to book earned $195 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $412 or more.
Town of Lincoln stays were booked 94 days (about three months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Town of Lincoln Airbnb stay lasted 5.2 nights over the past year. A listing took 21 reservations over the year on average.
Guests rate Town of Lincoln Airbnbs 4.87 out of 5 on average. Guests score check-in highest and value lowest.
Lake Louise, Nekimi and Merrill draw the most short-term rental interest in Town of Lincoln. The neighborhood guide explains what brings guests to each.
AirROI counted 61 active Airbnb listings in Town of Lincoln as of September 2026. The closest tracked market is Minocqua, 13 km away.
In Town of Lincoln, more than nine in ten listings add a cleaning fee. The median fee is $200, and some higher fees lift the average to $277.
Method
Figures on this page cover 61 active Airbnb listings in Town of Lincoln from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.