Historic Lakefront Home with Kayaks & Dock Entire home · 5 bedrooms Rated 5.00 - Revenue
- $80,264
- Occupancy
- 45.5%
- Daily rate
- $755
Airbnb market data · 202612 months to September 2026
Town of Mercer, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Town of Mercer brought in $24,733 over the 12 months through September 2026, about 25% less than the Wisconsin average of $33,105.
The short answer
Town of Mercer Airbnb Market at a Glance
Town of Mercer is cheaper but busier than the Wisconsin average. Listings averaged $267 a night and were booked on 41% of available nights, against $325 and 38% for the Wisconsin average.
Timing matters: in July, usually the best month, the average listing earns about 6.4 times as much as in March, usually the slowest.
With 50 active listings, Town of Mercer is the 52nd-largest of 215 Wisconsin markets AirROI tracks. From a year earlier, average revenue rose 46% while the number of active listings grew 22%.
Browse the live Town of Mercer Airbnb market See Every Town of Mercer ListingRevenue
How Much Do Airbnb Hosts Make in Town of Mercer?
Gross bookings per Town of Mercer listing averaged $24,733 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average Town of Mercer listing brings in $5,980 in July, its best month, and $933 in March, its slowest. The three strongest months bring in 45% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.5 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $5,790+ a month, about 2.3 times the typical property.
- Strong performers (top 25%) earn $3,970 or more, roughly $1,500 a month above the median.
- Typical properties (median) earn about $2,480 a month.
- Entry-level properties (bottom 25%) earn $1,560 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 6.4 times what March does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average $2,710 $6,800 $839
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Town of Mercer Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,959 | 40.1% | $262 | $99 | 73 days | 4.5 nights |
| Oct 2025 | $2,117 | 29.5% | $262 | $68 | 92 days | 3.6 nights |
| Nov 2025 | $1,648 | 25.4% | $264 | $55 | 32 days | 2.8 nights |
| Dec 2025 | $2,308 | 24.8% | $259 | $74 | 66 days | 5 nights |
| Jan 2026 | $2,572 | 31.5% | $255 | $83 | 53 days | 3.2 nights |
| Feb 2026 | $2,548 | 36.3% | $250 | $91 | 64 days | 3.4 nights |
| Mar 2026 | $839 | 11.4% | $250 | $27 | 31 days | 3.4 nights |
| Apr 2026 | $1,714 | 24.2% | $249 | $57 | 107 days | 7.1 nights |
| May 2026 | $3,179 | 34.7% | $266 | $103 | 105 days | 5.2 nights |
| Jun 2026 | $4,593 | 53.4% | $287 | $153 | 145 days | 5.5 nights |
| Jul 2026 | $6,801 | 67.2% | $291 | $219 | 126 days | 6.1 nights |
| Aug 2026 | $5,141 | 55.9% | $284 | $166 | 131 days | 4.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Town of Mercer home could earn, enter its address, bedrooms and guests in the Airbnb estimator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Town of Mercer Profitable?
Yes, when it's run well. The average Town of Mercer Airbnb took in $24,733 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,230 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,990 a month.
Cleaning it yourself keeps the $3,710 a year guests pay in cleaning fees, for about $1,540 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,050 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Town of Mercer Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $21,023 | $33,700 |
| Cleaning fees guests pay15% of Town of Mercer bookings | $3,710 | $5,950 |
| Gross bookings | $24,733 | $39,650 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 88% of Town of Mercer listings on Simplified Pricing, 3% for the rest | −$3,460 | −$5,550 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,710 | −$5,950 |
| Utilities and internetAbout 5% of bookings | −$1,240 | −$1,980 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$490 | −$790 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$740 | −$1,190 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$250 | −$250 |
| Permit and registrationWhere one is required | −$120 | −$120 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$10,010 | −$15,830 |
| Left for housing costs, then profit | $14,723about $1,230 a month | $23,820about $1,990 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Town of Mercer Airbnb Profit
The estimate starts from Town of Mercer's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Town of Mercer home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Town of Mercer's Top Earners Get There
- More nights booked. The busiest quarter of Town of Mercer listings are booked on 50% or more of their nights, against 33% for the median listing. Ten more booked nights a year at the median rate of $245 adds about $2,450 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $305 a night or more, against a median of $245. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,100 a year.
- Open for the busy months. In a typical year, July brings the average listing about $5,980, against $933 in March, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Town of Mercer listings average 4.86 stars, and 54% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,300 a month, against $2,060 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Town of Mercer?
Town of Mercer listings were booked on 41% of the nights they were open over the past year, 3 percentage points above the Wisconsin average (38%) and in line with the U.S. average. In a typical year, occupancy swings from 13% in March to 66% in July.
The busiest tenth of listings are booked about 3.4 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 67%+ of open nights, 34 points above the median.
- Strong performers (top 25%) fill 50% or more, roughly four nights a week.
- Typical properties (median) fill about 33% of open nights.
- Entry-level properties (bottom 25%) fill 20% or less, under two nights a week.
July is usually the busiest month in Town of Mercer, March the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 35% 67% 11%
The 12-month rate of 41% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Town of Mercer?
The average nightly rate in Town of Mercer, known as ADR (average daily rate), was $267 over the past year, about 18% below the Wisconsin and U.S. averages ($325 and $320). In a typical year, rates peak in June and July at about $280 and bottom out in February and March at about $245.
The top 10% charge about 1.8 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $360+ a night, about 47% above the median.
- Strong performers (top 25%) charge $305 or more, about $60 above the median.
- Typical properties (median) charge about $245 a night.
- Entry-level properties (bottom 25%) charge $205 or less, about 17% below the median.
July rates run 15% above March's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average $255 $291 $229
What Is the RevPAR for Airbnb in Town of Mercer?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Town of Mercer it averaged $114 over the past year, from about $30 in a typical March to about $193 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn $170+ per open night, about 1.6 times the median.
- Strong performers (top 25%) earn $141 or more, about $35 a night above the median.
- Typical properties (median) earn about $107 per open night.
- Entry-level properties (bottom 25%) earn $81 or less, about three-quarters of the median.
July RevPAR is about 6.4 times March's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average $89 $219 $27
The 12-month RevPAR of $114 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Town of Mercer
Town of Mercer has one high season, June through August, which makes it a highly seasonal market. Business is slowest from October to April. A listing earns about 2.4 times as much a month in June through August as in December through February.
Average revenue by month in Town of Mercer
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $2,710 $5,980 $933
Revenue by month in Town of Mercer in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $2,020 |
| February | Low season | $2,120 |
| March | Low season | $933 |
| April | Low season | $2,050 |
| May | Shoulder season | $2,710 |
| June | High season | $3,980 |
| July | High season | $5,980 |
| August | High season | $4,630 |
| September | Shoulder season | $2,660 |
| October | Low season | $2,100 |
| November | Low season | $1,510 |
| December | Low season | $1,870 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August | $4,860 | 57% | $277 |
| Shoulder seasonMay, September | $2,680 | 34% | $254 |
| Low seasonOctober–April | $1,800 | 25% | $247 |
How Far in Advance Do Guests Book Airbnb in Town of Mercer?
Guests book Town of Mercer stays 101 days ahead on average (about three and a half months), so guests here plan well ahead. June stays are booked furthest out, about 134 days ahead, and March stays closest to arrival, about 31 days. A typical June booking is made in early February.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 82 days 145 days 31 days
The 12-month figure of 101 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Town of Mercer
None of the 50 active listings in Town of Mercer display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Town of Mercer.
Neighborhoods
Best Neighborhoods for Airbnb in Town of Mercer
AirROI's area guide picks eight Town of Mercer neighborhoods that draw short-term rental guests, led by Mercer Lake, Downtown Mercer and Bear Trap Lake. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Mercer Lake | The largest lake in the area, popular for water activities such as fishing and boating, making it an attractive spot for outdoor enthusiasts. | Mercer Lake, Fishing and boating opportunities, Hiking trails nearby, Pine Lake Park |
| Downtown Mercer | The charming downtown area offers a mix of local shops, restaurants, and community events, appealing to visitors seeking a quaint small-town experience. | Mercer Area Historical Society Museum, Local artisan shops, Dining options, Seasonal festivals |
| Bear Trap Lake | A serene and secluded location ideal for nature lovers, offers a peaceful retreat with opportunities for hiking and wildlife watching. | Bear Trap Lake, Wildlife viewing, Quiet hiking trails |
| Mullen's Lake | Known for its clear waters and scenic views, great for swimming and relaxing by the shore. A preferred spot for families. | Mullen's Lake, Public swimming area, Picnic spots |
| Shannon Lake | This area provides great fishing opportunities and a quiet setting, perfect for those looking to escape the hustle and bustle. | Shannon Lake, Fishing spots, Nature trails |
| Pine Lake | Popular for its beautiful scenery and recreational activities such as kayaking and canoeing. | Pine Lake, Kayaking and canoeing, Scenic picnic areas |
| Sandy Beach | A well-known beach area that attracts families and vacationers during the summer months, ideal for swimming and sunbathing. | Sandy Beach, Swimming area, Beach volleyball |
| Iron County | The surrounding Iron County offers a wide range of outdoor activities including snowmobiling in winter and hiking in summer, attracting adventure seekers year-round. | Snowmobiling trails, ATV routes, Hiking and biking trails, Seasonal outdoor events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Town of Mercer Airbnb Listings by Type and Size
Almost every Airbnb in Town of Mercer is an entire home: 98% of listings, with private rooms at 2%. Cabins and other outdoor stays make up 68% of listings, about 2.3 times the share of houses (30%).
Nearly all listings rent the whole place
Town of Mercer Airbnb listings by room type
- Entire home 98%
- Private room 2%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 98.0% | 49 |
| Private room | 2.0% | 1 |
Cabins lead the property mix
Town of Mercer Airbnb listings by property type
- Cabin/Outdoor 68%
- House 30%
- Apartment/Condo 2%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Cabin/Outdoor | 68.0% | 34 |
| House | 30.0% | 15 |
| Apartment/Condo | 2.0% | 1 |
How Many Bedrooms Do Airbnb Listings in Town of Mercer Have?
Most Town of Mercer homes are built for groups: 55% of entire homes have three or more bedrooms, though two- and three-bedroom homes are the most common single sizes (41% each).
Town of Mercer entire homes by number of bedrooms
Entire homes with each number of bedrooms
4%
41%
41%
6%
8%
Bedroom counts in numbers
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 4.1% | 2 |
| 2 bedrooms | 40.8% | 20 |
| 3 bedrooms | 40.8% | 20 |
| 4 bedrooms | 6.1% | 3 |
| 5+ bedrooms | 8.2% | 4 |
What Each Home Size Earns in Town of Mercer
A typical two-bedroom home in Town of Mercer earned $20,000 over the past year, against $19,600 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 20 | $20,000 | $22,100 | $217 | 39% |
| 3 bedrooms | 20 | $19,600 | $21,300 | $265 | 41% |
How Many Guests Do Airbnbs in Town of Mercer Sleep?
The most common capacity in Town of Mercer is six guests (48% of listings), and 70% of listings sleep six or more.
Town of Mercer listings by guest capacity
Share of listings by the number of guests they sleep
4%
26%
48%
22%
Guest capacity in numbers
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 4.0% | 2 |
| 4 guests | 26.0% | 13 |
| 6 guests | 48.0% | 24 |
| 8+ guests | 22.0% | 11 |
How Town of Mercer Airbnb Listings Are Set Up
Town of Mercer hosts set up an average of 4.5 beds per listing. 50% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 11
- Beds per listing
- 4.5
- Show exact location
- 50%
What Amenities Do Airbnb Listings in Town of Mercer Offer?
Waterfront settings are common in Town of Mercer: 66% of listings have one, and 66% have a backyard.
Share of Town of Mercer listings with each common amenity
Guests
Who Books Airbnbs in Town of Mercer?
Town of Mercer is a domestic market: every guest who left a review lives in the United States. No single city dominates: Madison is the largest source, at about 9% of reviews.
100% of Town of Mercer guests are domestic
Where guests who left reviews live
- Domestic 100%
Where Town of Mercer guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Madison | 8.6% |
| Chicago | 5.3% |
| Milwaukee | 4.6% |
| Sussex | 2.6% |
| Minneapolis | 2.6% |
Languages spoken by Town of Mercer guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 85.3% |
| German | 2.9% |
| Ukrainian | 2.9% |
| Polish | 2.9% |
| Chinese | 2.9% |
What Are Airbnb Guest Ratings in Town of Mercer?
Town of Mercer Airbnbs average 4.86 stars, and 54% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.71, against 4.90 for host communication.
Communication scores highest in Town of Mercer; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.85 |
| Cleanliness | 4.87 |
| Communication | 4.90 |
| Location | 4.89 |
| Check-in | 4.89 |
| Value | 4.71 |
Booking patterns
How Guests Book in Town of Mercer: Stays, Rules and Fees
Nearly all Town of Mercer listings are open to guests more than 180 days a year, but only 4% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 44% of listings; blocked nights include any the host closes off.
Days a year Town of Mercer listings are open to guests
Share of listings by days a year
- 271-366 days 54%
- 181-270 days 42%
- 91-180 days 4%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 54.0% | 27 |
| 181-270 days | 42.0% | 21 |
| 91-180 days | 4.0% | 2 |
Days a year Town of Mercer listings are booked or blocked
Share of listings by days a year
- 181-270 days 4%
- 91-180 days 44%
- 31-90 days 40%
- 1-30 days 12%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 4.0% | 2 |
| 91-180 days | 44.0% | 22 |
| 31-90 days | 40.0% | 20 |
| 1-30 days | 12.0% | 6 |
What Is the Average Length of Stay for Airbnb in Town of Mercer?
The average Town of Mercer booking lasts 4.9 nights, longest in April and shortest in March. Listings took about 17 bookings each over the year. About half of listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Town of Mercer
Average nights per booking, by month of stay
Average 5.1 nights 12.5 nights 3.1 nights
Two-year average by calendar month.
Town of Mercer Airbnb Minimum Stay Requirements
About six in ten listings in Town of Mercer accept stays of one or two nights.
Minimum stay set by Town of Mercer listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Town of Mercer?
Firm is the most common cancellation policy in Town of Mercer, used by 58% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: more than two-thirds of listings use Firm or stricter terms, against 22% on Flexible or Moderate.
Cancellation policies of Town of Mercer listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Town of Mercer?
About nine in ten Town of Mercer listings charge a cleaning fee. The typical fee is about $189. Spread over the average stay of 4.9 nights, that adds roughly $40 a night to what guests pay. For listings that charge one, cleaning fees make up about 15% of gross revenue.
- Median cleaning fee
- $189
- Average cleaning fee
- $205
- Listings charging a fee
- 90.0%
- Share of gross revenue
- 15.0%
Top earners
Top-Earning Airbnbs and Hosts in Town of Mercer
The top-grossing Airbnb in Town of Mercer, a five-bedroom home, took in $80,300 over the past year, about 3.2 times the city's average of $24,700.
Historic Lakefront Home with Kayaks & Dock Entire home · 5 bedrooms Rated 5.00 
Lakefront Cottage w/ Screen Porch & Private Pier! Entire home · 2 bedrooms Rated 5.00 - Revenue
- $62,709
- Occupancy
- 63.6%
- Daily rate
- $259
Kro's Nest Entire home · 7 bedrooms Rated 5.00 - Revenue
- $61,619
- Occupancy
- 45.2%
- Daily rate
- $551
Dock, Fire Pit: Historic Lakefront Cabin in Mercer Entire home · 3 bedrooms Rated 4.79 - Revenue
- $56,915
- Occupancy
- 57.5%
- Daily rate
- $281
Turtle Flambeau Flowage - Fishing and ATVing dream Entire home · 3 bedrooms Rated 5.00 - Revenue
- $43,253
- Occupancy
- 44.2%
- Daily rate
- $298
The Owls Perch Entire home · 3 bedrooms Rated 4.73 - Revenue
- $42,674
- Occupancy
- 47.0%
- Daily rate
- $248
Who Are the Airbnb Hosts in Town of Mercer?
Only 14% of Town of Mercer listings are classed as professionally managed, though 38% of listings have a co-host. Superhosts run 42% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 88% of listings.
- Superhosts
- 42.0%
- Professional management
- 14.0%
- Cohosted listings
- 38.0%
- Instant Book enabled
- 56.0%
- Simplified Pricing
- 88.0%
Nearby markets
Town of Mercer vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 55 km, Town of Saint Germain (54 km away, 88 listings) earned the most per listing, about 15% more than Town of Mercer. None of them fills more nights than Town of Mercer (41%); the busiest, Phillips, reached 35%.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Town of Lac du Flambeau 29 km | 40 | $25,590 | $381 | 32% |
| Town of Presque Isle 31 km | 34 | $25,400 | $302 | 33% |
| Bessemer Township 39 km | 44 | $17,511 | $340 | 24% |
| Town of Arbor Vitae 40 km | 50 | $25,650 | $271 | 33% |
| Ironwood Township 42 km | 102 | $23,145 | $254 | 34% |
| Minocqua 43 km | 61 | $25,405 | $347 | 34% |
| Town of Saint Germain 54 km | 88 | $28,499 | $418 | 30% |
| Phillips 55 km | 32 | $13,149 | $176 | 35% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Lake Delton Airbnb data 322 listings
- Madison Airbnb data 304 listings
- Wisconsin Dells Airbnb data 293 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Town of Mercer
Markets elsewhere in the United States with a similar nightly rate and occupancy to Town of Mercer:
- Culebra Airbnb data PR · $266/night · 40.5%
- Port Orange Airbnb data FL · $266/night · 40.2%
- Branson West Airbnb data MO · $270/night · 40.5%
- Canton Airbnb data NC · $268/night · 40.1%
- Lewisville Airbnb data TX · $264/night · 40.8%
- Rising Fawn Airbnb data GA · $261/night · 40.4%
FAQ
Town of Mercer Airbnb FAQ
How much do Airbnb hosts make in Town of Mercer?
An active Town of Mercer Airbnb grossed $24,733 on average in the 12 months to September 2026, according to AirROI's tracking of 50 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,970 or more in a typical month.
How much can I make on Airbnb in Town of Mercer?
It depends most on the home's size, location and how it's run. The middle half of Town of Mercer listings earn between $1,560 and $3,970 in a typical month, and the top tenth $5,790 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Town of Mercer?
Listings in Town of Mercer were booked on 41% of available nights over the past year. That compares with 38% for the Wisconsin average. July is usually the busiest month.
How much does an Airbnb cost per night in Town of Mercer?
The average booked night in Town of Mercer cost $267 before fees. Half of listings charge between $205 and $305, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Town of Mercer?
None of the active Town of Mercer listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Town of Mercer?
Yes, when it's run well. The average Town of Mercer Airbnb grossed $24,733 in the 12 months to September 2026, 25% below the Wisconsin average of $33,105. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $14,723 a year (about $1,230 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,990 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Town of Mercer?
July usually pays best, averaging $5,980 per active listing over the past two years, and March usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Town of Mercer?
Each night a Town of Mercer listing was open to book earned $114 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $170 or more.
How far in advance do guests book Airbnbs in Town of Mercer?
Town of Mercer stays were booked 101 days (about three and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Town of Mercer?
The average Town of Mercer Airbnb stay lasted 4.9 nights over the past year. A listing took 17 reservations over the year on average.
How are Airbnbs in Town of Mercer rated?
Guests rate Town of Mercer Airbnbs 4.86 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Town of Mercer?
Mercer Lake, Downtown Mercer and Bear Trap Lake draw the most short-term rental interest in Town of Mercer. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Town of Mercer?
AirROI counted 50 active Airbnb listings in Town of Mercer as of September 2026. The closest tracked market is Town of Lac du Flambeau, 29 km away.
How much are Airbnb cleaning fees in Town of Mercer?
In Town of Mercer, about nine in ten listings add a cleaning fee, and the typical fee is about $189.
Method
About This Data
Figures on this page cover 50 active Airbnb listings in Town of Mercer from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.