Town of Mercer, Wisconsin Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Town of Mercer, Wisconsin? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $20,666 per year — at a $261 nightly rate, 37.9% occupancy, and a $95 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 49 active listings, Town of Mercer is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply expanded 145.0% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Town of Mercer?
In Town of Mercer, the headline Airbnb metrics are $20,666 in average annual revenue,37.9% occupancy, $261 ADR, and $95 in RevPAR, and guests book about 99 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Town of Mercer?
Understanding the monthly revenue variations for Airbnb listings in Town of Mercer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Town of Mercer is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Town of Mercer across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,964+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,696 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,368 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,371, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Town of Mercer
What Is the Monthly Airbnb Occupancy Rate in Town of Mercer?
Maximize your bookings by understanding the Town of Mercer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Town of Mercer:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Town of Mercer
What Is the Average Airbnb Nightly Rate in Town of Mercer?
Effective short term rental pricing strategy in Town of Mercer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Town of Mercer typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $351+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $292 or more.
- Typical properties (Median) charge around $238 per night.
- Entry-level properties (Bottom 25%) earn around $196 per night.
Average Daily Rate (ADR) Trend by Month in Town of Mercer
What Is the RevPAR for Airbnb in Town of Mercer?
RevPAR in Town of Mercer is currently $95. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $63 RevPAR.
- Typical properties (Median) generate $93 RevPAR.
- Strong performers (Top 25%) earn $124 RevPAR.
- Best-in-class (Top 10%) achieve $158 RevPAR.
Average Monthly RevPAR Trend in Town of Mercer
RevPAR Insights for Town of Mercer
- The average RevPAR in Town of Mercer is $95. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($158) and bottom 25% ($63) is $95, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Town of Mercer benchmarks. If your RevPAR falls below the median of $93, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $124+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Town of Mercer?
Town of Mercer's peak Airbnb season falls in July, August, June, while the softest stretch is March, October, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $4,268 per month
- Occupancy rates average 56.4%
- Daily rates average $267
Shoulder Season
- Revenue averages $2,414 per month
- Occupancy maintains around 33.0%
- Daily rates hold near $254
Low Season (March, October, November)
- Revenue drops to average $1,525 per month
- Occupancy decreases to average 22.0%
- Daily rates adjust to average $260
Seasonality Insights for Town of Mercer
- Airbnb seasonality in Town of Mercer is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Town of Mercer's highest earning potential, with monthly revenues climbing to $5,244, occupancy reaching 66.5%, and ADRs peaking at $268.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $832, occupancy could drop to 11.4%, and ADRs may adjust to $242.
- Lower occupancy paired with meaningful seasonality means hosts in Town of Mercer need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Town of Mercer, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Town of Mercer?
Low regulation and minimal registration activity in Town of Mercer, Wisconsin, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Town of Mercer to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Town of Mercer?
With a compact short-term rental market, Town of Mercer gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mercer Lake | The largest lake in the area, popular for water activities such as fishing and boating, making it an attractive spot for outdoor enthusiasts. | Mercer Lake, Fishing and boating opportunities, Hiking trails nearby, Pine Lake Park |
| Downtown Mercer | The charming downtown area offers a mix of local shops, restaurants, and community events, appealing to visitors seeking a quaint small-town experience. | Mercer Area Historical Society Museum, Local artisan shops, Dining options, Seasonal festivals |
| Bear Trap Lake | A serene and secluded location ideal for nature lovers, offers a peaceful retreat with opportunities for hiking and wildlife watching. | Bear Trap Lake, Wildlife viewing, Quiet hiking trails |
| Mullen's Lake | Known for its clear waters and scenic views, great for swimming and relaxing by the shore. A preferred spot for families. | Mullen's Lake, Public swimming area, Picnic spots |
| Shannon Lake | This area provides great fishing opportunities and a quiet setting, perfect for those looking to escape the hustle and bustle. | Shannon Lake, Fishing spots, Nature trails |
| Pine Lake | Popular for its beautiful scenery and recreational activities such as kayaking and canoeing. | Pine Lake, Kayaking and canoeing, Scenic picnic areas |
| Sandy Beach | A well-known beach area that attracts families and vacationers during the summer months, ideal for swimming and sunbathing. | Sandy Beach, Swimming area, Beach volleyball |
| Iron County | The surrounding Iron County offers a wide range of outdoor activities including snowmobiling in winter and hiking in summer, attracting adventure seekers year-round. | Snowmobiling trails, ATV routes, Hiking and biking trails, Seasonal outdoor events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Town of Mercer offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Town of Mercer?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Town of Mercer
- The Town of Mercer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98% of the 49 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Town of Mercer, Outdoor/Unique properties are the most common (67.3%), reflecting the local real estate landscape.
- Houses represent a significant 30.6% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo (combined 2.0%) offer potential for unique stay experiences.
Town of Mercer Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Town of Mercer
- The dominant room capacity in Town of Mercer is 2 bedrooms listings, making up 40.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 77.5% of the active Airbnb listings in Town of Mercer, indicating a high concentration in these sizes.
- A significant 53.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Town of Mercer.
Town of Mercer Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Town of Mercer
- The most common guest capacity trend in Town of Mercer vacation rentals is listings accommodating 6 guests (40.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Town of Mercer STR market, accounting for 69.4% of listings.
- 77.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Town of Mercer.
- On average, properties in Town of Mercer are equipped to host 6.1 guests.
How Do Listings in Town of Mercer Compare on Quality?
Listing quality in Town of Mercer can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Town of Mercer
- At 29 photos per listing on average, Town of Mercer hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 36.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Town of Mercer averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Town of Mercer?
Amenity Prevalence
Amenity Insights for Town of Mercer
- Essential amenities in Town of Mercer that guests expect include: Free parking on premises, TV, Smoke alarm, Heating, Hot water, Kitchen, Wifi, Fire extinguisher. Lacking these (any) could significantly impact bookings.
- Popular amenities like Microwave, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Town of Mercer: Free parking on premises, TV, Smoke alarm, Heating, Hot water, Kitchen, Wifi, Fire extinguisher.
- Prioritize adding missing essentials: Free parking on premises, TV, Heating, Hot water, Kitchen, Wifi, Fire extinguisher.
- Consider adding popular differentiators like Microwave or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Town of Mercer to stay competitive.
Which Airbnb Amenities Boost Revenue in Town of Mercer?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Town of Mercer, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Single level home | 18.4% | $31,408 | $18,249 | 72.1% |
Air conditioning | 73.5% | $22,903 | $14,473 | 58.2% |
Cooking basics | 81.6% | $22,161 | $14,024 | 58.0% |
Children’s books and toys | 20.4% | $28,980 | $18,535 | 56.4% |
Hammock | 12.2% | $30,038 | $19,359 | 55.2% |
Ethernet connection | 12.2% | $29,674 | $19,409 | 52.9% |
Hair dryer | 59.2% | $23,844 | $16,058 | 48.5% |
Washer | 36.7% | $25,294 | $17,979 | 40.7% |
First aid kit | 69.4% | $22,502 | $16,505 | 36.3% |
Backyard | 63.3% | $22,906 | $16,809 | 36.3% |
Revenue Impact Insights for Town of Mercer
- Single level home tops the revenue impact list with a 72.1% uplift — listings with this amenity earn $31,408 vs. $18,249 without it.
- Cooking basics — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Town of Mercer STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Town of Mercer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTown of Mercer Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Town of Mercer
- The typical guest profile for Airbnb in Town of Mercer consists of primarily domestic travelers (100%), often arriving from nearby Madison, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 100.0% of guests.
- Top languages spoken are English (83.7%) followed by Spanish (7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Madison and Milwaukee.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Town of Mercer?
Listings in Town of Mercer average 4.84 out of 5 overall, with about 21.3 reviews per active listing and 36.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Town of Mercer
- With an overall rating of 4.84, Town of Mercer listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.9), while Value (4.68) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 36.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Town of Mercer Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Town of Mercer
- The most common availability pattern in Town of Mercer falls within the 271-366 days range, representing 53.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Town of Mercer (49%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Town of Mercer?
Average Booking Lead Time by Month
Booking Lead Time Insights for Town of Mercer
- The overall average booking lead time for vacation rentals in Town of Mercer is 99 days.
- Guests book furthest in advance for stays during April (average 133 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (122 days avg.) sees the longest lead times, while Winter (62 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (99 days) as a baseline for your pricing and availability strategy in Town of Mercer.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 133 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 122 days) to capture early planners.
- Monitor your own booking lead times against these Town of Mercer averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Town of Mercer?
Guests in Town of Mercer stay about 5.3 nights on average, generating roughly 765 reservations and 15.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Town of Mercer
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Town of Mercer
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 15.6 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Apr (17.8 nights) and shorten in Nov (2.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Town of Mercer Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
22.4% of total
2 Nights
13 listings
26.5% of total
3 Nights
5 listings
10.2% of total
4-6 Nights
4 listings
8.2% of total
7-29 Nights
1 listings
2% of total
30+ Nights
15 listings
30.6% of total
Key Insights
- The most prevalent minimum stay requirement in Town of Mercer is 30+ Nights, adopted by 30.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (30.6%) caters to monthly stays (30+ nights) in Town of Mercer, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 30.6% of Town of Mercer hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 30.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Town of Mercer.
Town of Mercer Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
7 listings
14.3% of total
Flexible
6 listings
12.2% of total
Moderate
6 listings
12.2% of total
Firm
23 listings
46.9% of total
Strict
7 listings
14.3% of total
Cancellation Policy Insights for Town of Mercer
- The prevailing Airbnb cancellation policy trend in Town of Mercer is Firm, used by 46.9% of listings.
- A majority (61.2%) of hosts in Town of Mercer utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 46.9% market standard in Town of Mercer.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Town of Mercer.
How Much Are Airbnb Cleaning Fees in Town of Mercer?
Cleaning fees in Town of Mercer are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Town of Mercer
- 91.8% of listings charge a cleaning fee, making it standard practice in Town of Mercer. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $175 is close to the median ($155), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 12.9% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Town of Mercer median of $155. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Town of Mercer Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Town of Mercerbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lakefront Cottage w/ Screen Porch & Private Pier!
Entire Place • 2 bedrooms
The Owls Perch
Entire Place • 5 bedrooms
Lakeview Lodge on the Flowage
Entire Place • 4 bedrooms
Cedar Cove Cabin 2
Entire Place • 2 bedrooms
Lake House Musky Point Resort
Entire Place • 4 bedrooms
Turtle Flambeau Flowage - Fishing and ATVing dream
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Town of Mercer?
Learn from the best! This table showcases top-performing Airbnb hosts in Town of Mercer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tim | 6 | $130,293 | 30 | 4.94/5.0 |
| Sadie | 5 | $116,288 | 46 | 4.98/5.0 |
| Up North Vacation Lodging | 4 | $105,671 | 47 | 4.54/5.0 |
| Heidi | 3 | $75,308 | 112 | 4.97/5.0 |
| Derek | 1 | $52,972 | 43 | 5.00/5.0 |
| Evolve | 2 | $44,352 | 39 | 4.82/5.0 |
| Deborah | 1 | $42,801 | 29 | 4.66/5.0 |
| Bob | 1 | $36,241 | 12 | 5.00/5.0 |
| Corey | 1 | $35,896 | 58 | 4.98/5.0 |
| Danesa | 1 | $33,632 | 42 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Town of Mercer.
Who Are the Airbnb Hosts in Town of Mercer?
Town of Mercer has a relatively balanced host base.
Host Profile Insights for Town of Mercer
- A 34.7% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 28.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 69.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 32.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Town of Mercer averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Town of Mercer
These are the highest-grossing professional property management operations in Town of Mercer, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Sadie | 5 | $116,288 | $224 | 39.9% | 4.98/5 |
| Up North Vacation Lodging | 4 | $105,671 | $326 | 32.9% | 4.54/5 |
| Evolve | 2 | $44,352 | $235 | 48.8% | 4.82/5 |
| Evolve | 1 | $31,145 | $251 | 50.7% | 4.77/5 |
| Vacasa Arizona | 2 | $22,514 | $490 | 21.2% | 5.00/5 |
| Vacasa Wisconsin | 4 | $20,976 | $246 | 14.4% | 4.52/5 |
Management Company Insights for Town of Mercer
- The leading management company, Sadie, operates 5 listings with $116,288 in gross revenue — a useful benchmark for what scale looks like in Town of Mercer.
- Top managers average 3 properties each, suggesting professional management in Town of Mercer still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.77/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Town of Mercer's Airbnb Market Compare to Nearby Cities?
How does the Town of Mercer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Town of Clover, Town of Mercer has 16 percentage points lower occupancy and about $64 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Minong | 21 | $5,828 | $606.28 | 41% |
| Lake No. 2 | 24 | $5,766 | $382.99 | 51% |
| Town of Clover | 13 | $5,633 | $324.19 | 54% |
| Schroeder Township | 10 | $5,266 | $420.14 | 40% |
| Lutsen | 22 | $5,131 | $441.97 | 45% |
| Schroeder | 10 | $5,005 | $487.50 | 46% |
| Silver Creek Township | 16 | $4,989 | $375.39 | 52% |
| Morse Township | 11 | $4,948 | $348.14 | 52% |
| Tofte Township | 44 | $4,650 | $311.61 | 48% |
| West Cook | 123 | $4,371 | $374.67 | 46% |
Frequently Asked Questions About Airbnb in Town of Mercer
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Town of Mercer.
How much do Airbnb hosts make in Town of Mercer?
Town of Mercer hosts earn about $20,666 per year on average, with an average nightly rate of $261 and RevPAR of $95. Those figures describe the typical revenue environment for active listings in Town of Mercer, Wisconsin, not the ceiling for the best operators. Source: AirROI 2026 data, Town of Mercer market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Town of Mercer?
The average Airbnb occupancy rate in Town of Mercer is 37.9%. July is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Town of Mercer?
Listings in Town of Mercer average $261 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Town of Mercer?
Town of Mercer currently has about 49 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Town of Mercer?
AirROI currently classifies the short-term rental regulation level in Town of Mercer as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Town of Mercer?
RevPAR in Town of Mercer is about $95. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Town of Mercer?
Occupancy of 37.9% means Town of Mercer is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $20,666, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Town of Mercer?
The average booking lead time in Town of Mercer is about 99 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Town of Mercer?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Town of Mercer include Mercer Lake, Downtown Mercer, Bear Trap Lake. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Town of Mercer?
entire_home listings make up 98.0% of the active supply in Town of Mercer. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Town of Mercer compare to nearby Airbnb markets?
Among neighboring markets, Town of Minong posts $69,933 in average annual revenue with 41.3% occupancy, compared to Town of Mercer's $20,666 and 37.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Town of Mercer?
The average Airbnb stay length in Town of Mercer is about 5.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Town of Mercer?
Airbnb listings in Town of Mercer average 4.84 out of 5 overall. About 36.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Town of Mercer?
Single level home and Air conditioning are among the strongest revenue-linked amenities in Town of Mercer. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Town of Mercer?
Yes. About 91.8% of active Airbnb listings in Town of Mercer charge a cleaning fee, and the average fee is $175. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Town of Mercer?
At 34.7%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.