Phillips, Wisconsin Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Phillips, Wisconsin? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $12,032 per year — at a $180 nightly rate, 32.5% occupancy, and a $59 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 28 active listings, Phillips is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 33.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Phillips?
In Phillips, the headline Airbnb metrics are $12,032 in average annual revenue,32.5% occupancy, $180 ADR, and $59 in RevPAR, and guests book about 84 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Phillips?
Understanding the monthly revenue variations for Airbnb listings in Phillips is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Phillips is typically July, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Phillips across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,128+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,223 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,267 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $740, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Phillips
What Is the Monthly Airbnb Occupancy Rate in Phillips?
Maximize your bookings by understanding the Phillips STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Phillips:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Phillips
What Is the Average Airbnb Nightly Rate in Phillips?
Effective short term rental pricing strategy in Phillips involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Phillips typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $281+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $214 or more.
- Typical properties (Median) charge around $174 per night.
- Entry-level properties (Bottom 25%) earn around $116 per night.
Average Daily Rate (ADR) Trend by Month in Phillips
What Is the RevPAR for Airbnb in Phillips?
RevPAR in Phillips is currently $59. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $31 RevPAR.
- Typical properties (Median) generate $46 RevPAR.
- Strong performers (Top 25%) earn $73 RevPAR.
- Best-in-class (Top 10%) achieve $110 RevPAR.
Average Monthly RevPAR Trend in Phillips
RevPAR Insights for Phillips
- The average RevPAR in Phillips is $59. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($110) and bottom 25% ($31) is $79, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Phillips benchmarks. If your RevPAR falls below the median of $46, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $73+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Phillips?
Phillips's peak Airbnb season falls in July, August, June, while the softest stretch is February, March, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $2,705 per month
- Occupancy rates average 46.0%
- Daily rates average $176
Shoulder Season
- Revenue averages $1,386 per month
- Occupancy maintains around 28.1%
- Daily rates hold near $182
Low Season (February, March, April)
- Revenue drops to average $872 per month
- Occupancy decreases to average 15.5%
- Daily rates adjust to average $185
Seasonality Insights for Phillips
- Airbnb seasonality in Phillips is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Phillips's highest earning potential, with monthly revenues climbing to $4,020, occupancy reaching 60.7%, and ADRs peaking at $197.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $603, occupancy could drop to 12.7%, and ADRs may adjust to $167.
- Lower occupancy paired with meaningful seasonality means hosts in Phillips need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Phillips, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Phillips?
Low regulation and minimal registration activity in Phillips, Wisconsin, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Phillips to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Phillips?
With a compact short-term rental market, Phillips gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Clear Lake | A serene getaway known for its beautiful natural surroundings and a great spot for water sports. Visitors enjoy a peaceful retreat while having access to both fishing and hiking. | Clear Lake, Pine Lake, Fishing and boating activities, County parks, Nature trails |
| Chequamegon National Forest | Offers a unique experience for nature lovers and outdoor enthusiasts. The forest attracts tourists year-round for camping, hiking, and winter sports. | Hiking trails, Biking routes, Campsites, Fishing spots, Wildlife viewing |
| Phillips Main Street | The heart of Phillips, this area is vibrant with local shops and eateries. Ideal for travelers who wish to experience small-town charm and hospitality. | Local restaurants, Art galleries, Historic buildings, Festivals and events, Community parks |
| Elk Lake | A quieter lakeside community perfect for families looking to spend time outdoors. The calm environment is great for fishing and kayaking. | Elk Lake, Boat rentals, Swimming areas, Picnic spots, Nature trails |
| Rowan Lake | Known for its calm waters and scenic views, Rowan Lake is ideal for vacationers wanting tranquility and water activities. | Rowan Lake, Bird watching, Fishing spots, Kayaking, Scenic picnics |
| Lakeside Resorts | Popular among travelers seeking a luxurious yet rustic experience, with direct access to lakes and recreational activities. | Lakeside cabins, Private beaches, Kayaking and swimming facilities, Scenic views, Fishing |
| Paddle & Lake Trails | Perfect for adventure seekers, this area offers beautiful trails for paddling and hiking, attracting outdoor lovers. | Paddle trails, Lake access, Biking trails, Wildlife encounters, Nature photography |
| Wild River Scenic Byway | A scenic route that draws tourists for its breathtaking views and outdoor activities. Great for road trips and nature exploration. | Scenic overlooks, Hiking trails, Picnic areas, River access, Wildlife watching |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Phillips offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Phillips?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Phillips
- The Phillips Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Phillips, Outdoor/Unique properties are the most common (42.9%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique (combined 3.6%) offer potential for unique stay experiences.
Phillips Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Phillips
- The dominant room capacity in Phillips is 2 bedrooms listings, making up 64.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 85.7% of the active Airbnb listings in Phillips, indicating a high concentration in these sizes.
- A significant 21.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Phillips.
Phillips Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Phillips
- The most common guest capacity trend in Phillips vacation rentals is listings accommodating 8+ guests (32.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Phillips STR market, accounting for 57.1% of listings.
- 57.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Phillips.
- On average, properties in Phillips are equipped to host 6.0 guests.
How Do Listings in Phillips Compare on Quality?
Listing quality in Phillips can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Phillips
- The average of 18.8 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 17.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Phillips averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Phillips?
Amenity Prevalence
Amenity Insights for Phillips
- Essential amenities in Phillips that guests expect include: Free parking on premises, Wifi, TV, Refrigerator, Microwave, Coffee maker, Smoke alarm, Fire extinguisher, Dishes and silverware, Oven. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Phillips: Free parking on premises, Wifi, TV, Refrigerator, Microwave, Coffee maker, Smoke alarm, Fire extinguisher, Dishes and silverware, Oven.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm, Fire extinguisher, Dishes and silverware, Oven.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Phillips to stay competitive.
Which Airbnb Amenities Boost Revenue in Phillips?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Phillips, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Dishwasher | 50.0% | $16,842 | $7,221 | 133.3% |
Carbon monoxide alarm | 82.1% | $13,261 | $6,377 | 107.9% |
Freezer | 75.0% | $13,660 | $7,146 | 91.2% |
BBQ grill | 60.7% | $14,722 | $7,874 | 87.0% |
Bathtub | 35.7% | $16,920 | $9,315 | 81.6% |
Fire pit | 53.6% | $15,028 | $8,574 | 75.3% |
Outdoor furniture | 25.0% | $17,391 | $10,245 | 69.7% |
Patio or balcony | 53.6% | $14,808 | $8,827 | 67.8% |
Kayak | 35.7% | $16,070 | $9,788 | 64.2% |
Waterfront | 42.9% | $15,046 | $9,771 | 54.0% |
Revenue Impact Insights for Phillips
- Dishwasher tops the revenue impact list with a 133.3% uplift — listings with this amenity earn $16,842 vs. $7,221 without it.
- Carbon monoxide alarm — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Phillips STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Phillips. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPhillips Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Phillips
- The typical guest profile for Airbnb in Phillips consists of primarily domestic travelers (98%), often arriving from nearby Milwaukee, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.0% of guests.
- Key international markets include United States (98%) and Canada (2%).
- Top languages spoken are English (95%) followed by Spanish (5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Milwaukee and Minneapolis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Phillips?
Listings in Phillips average 4.9 out of 5 overall, with about 18 reviews per active listing and 21.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Phillips
- With an overall rating of 4.9, Phillips listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.95), while Value (4.88) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 21.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 21.4% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Phillips Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Phillips
- The most common availability pattern in Phillips falls within the 271-366 days range, representing 71.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Phillips (46.4%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Phillips?
Average Booking Lead Time by Month
Booking Lead Time Insights for Phillips
- The overall average booking lead time for vacation rentals in Phillips is 84 days.
- Guests book furthest in advance for stays during July (average 131 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (103 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (84 days) as a baseline for your pricing and availability strategy in Phillips.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 131 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 103 days) to capture early planners.
- Monitor your own booking lead times against these Phillips averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Phillips?
Guests in Phillips stay about 4.4 nights on average, generating roughly 402 reservations and 14.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Phillips
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Phillips
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 14.4 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (8 nights) and shorten in Jan (2.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Phillips Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
39.3% of total
2 Nights
4 listings
14.3% of total
3 Nights
1 listings
3.6% of total
7-29 Nights
1 listings
3.6% of total
30+ Nights
11 listings
39.3% of total
Key Insights
- The most prevalent minimum stay requirement in Phillips is 1 Night, adopted by 39.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (39.3%) caters to monthly stays (30+ nights) in Phillips, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 39.3% of Phillips hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 39.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Phillips.
Phillips Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
4 listings
14.3% of total
Moderate
2 listings
7.1% of total
Firm
18 listings
64.3% of total
Strict
4 listings
14.3% of total
Cancellation Policy Insights for Phillips
- The prevailing Airbnb cancellation policy trend in Phillips is Firm, used by 64.3% of listings.
- A majority (78.6%) of hosts in Phillips utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 64.3% market standard in Phillips.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Phillips.
How Much Are Airbnb Cleaning Fees in Phillips?
Cleaning fees in Phillips are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Phillips
- About 42.9% of Phillips listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($93) and median ($35) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 11.2% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Phillips median of $35. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Phillips Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Phillipsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
New waterfront cabin on 18 acres, trail access
Entire Place • 3 bedrooms
Red Tree Lakehouse
Entire Place • 3 bedrooms
Red Pines - Elk Lake Condo #1
Entire Place • 3 bedrooms
Red Pines - Elk Lake Condo #6
Entire Place • 3 bedrooms
Red Pines - Elk Lake Condo #2
Entire Place • 2 bedrooms
Long Lake North Periwinkle
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Phillips?
Learn from the best! This table showcases top-performing Airbnb hosts in Phillips based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Up North Vacation Lodging | 10 | $118,665 | 166 | 4.92/5.0 |
| Tonya | 4 | $65,578 | 65 | 4.99/5.0 |
| Shannon | 4 | $43,571 | 31 | 4.76/5.0 |
| Chris | 1 | $36,344 | 31 | 4.94/5.0 |
| Regina | 4 | $33,602 | 8 | 5.00/5.0 |
| Ruthann | 1 | $10,091 | 86 | 4.91/5.0 |
| Seth | 1 | $9,872 | 36 | 4.92/5.0 |
| Sandra | 1 | $7,924 | 23 | 4.74/5.0 |
| Mallory | 1 | $7,864 | 33 | 4.88/5.0 |
| Steve | 1 | $3,371 | 24 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Phillips.
Who Are the Airbnb Hosts in Phillips?
Phillips leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for Phillips
- A 46.4% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 42.9% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 3.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 60.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Phillips averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Phillips
These are the highest-grossing professional property management operations in Phillips, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Up North Vacation Lodging | 10 | $118,665 | $174 | 27.7% | 4.92/5 |
| Shannon | 4 | $43,571 | $237 | 25.2% | 4.76/5 |
Management Company Insights for Phillips
- The leading management company, Up North Vacation Lodging, operates 10 listings with $118,665 in gross revenue — a useful benchmark for what scale looks like in Phillips.
- Top managers average 7 properties each, suggesting professional management in Phillips still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.84/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Phillips's Airbnb Market Compare to Nearby Cities?
How does the Phillips Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Town of Clover, Phillips has 22 percentage points lower occupancy and about $144 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Minong | 21 | $5,828 | $606.28 | 41% |
| Town of Clover | 13 | $5,633 | $324.19 | 54% |
| Town of Osceola | 10 | $5,495 | $447.78 | 42% |
| Silver Creek Township | 16 | $4,989 | $375.39 | 52% |
| Town of Anson | 10 | $4,111 | $378.12 | 49% |
| Town of Casey | 16 | $4,037 | $312.60 | 46% |
| Town of Trenton | 11 | $3,992 | $338.64 | 47% |
| Town of Hayward | 32 | $3,733 | $503.38 | 36% |
| Town of Scott | 23 | $3,685 | $342.80 | 39% |
| Village of Rib Mountain | 13 | $3,652 | $430.85 | 38% |
Frequently Asked Questions About Airbnb in Phillips
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Phillips.
How much do Airbnb hosts make in Phillips?
Phillips hosts earn about $12,032 per year on average, with an average nightly rate of $180 and RevPAR of $59. Those figures describe the typical revenue environment for active listings in Phillips, Wisconsin, not the ceiling for the best operators. Source: AirROI 2026 data, Phillips market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Phillips?
The average Airbnb occupancy rate in Phillips is 32.5%. July is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Phillips?
Listings in Phillips average $180 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Phillips?
Phillips currently has about 28 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Phillips?
AirROI currently classifies the short-term rental regulation level in Phillips as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Phillips?
RevPAR in Phillips is about $59. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Phillips?
Occupancy of 32.5% means Phillips is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $12,032, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Phillips?
The average booking lead time in Phillips is about 84 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Phillips?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Phillips include Clear Lake, Chequamegon National Forest, Phillips Main Street. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Phillips?
entire_home listings make up 100.0% of the active supply in Phillips. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Phillips compare to nearby Airbnb markets?
Among neighboring markets, Town of Minong posts $69,933 in average annual revenue with 41.3% occupancy, compared to Phillips's $12,032 and 32.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Phillips?
The average Airbnb stay length in Phillips is about 4.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Phillips?
Airbnb listings in Phillips average 4.9 out of 5 overall. About 21.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Phillips?
Dishwasher and Carbon monoxide alarm are among the strongest revenue-linked amenities in Phillips. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Phillips?
Yes. About 42.9% of active Airbnb listings in Phillips charge a cleaning fee, and the average fee is $93. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Phillips?
A 46.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.