Airbnb market data · 202612 months to July 2026
Town of Union, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Town of Union brought in $32,730 over the 12 months through July 2026, across just 22 active listings, so a single property can move that figure.
AirROI's latest figures for Town of Union run through July 2026.
The short answer
Town of Union Airbnb Market at a Glance
Listings averaged $336 a night and were booked on 41% of available nights.
Timing matters: in July, the best month, the average listing earned about 6.7 times as much as in April, the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, Town of Union is the 159th-largest of 215 Wisconsin markets AirROI tracks.
Browse the live Town of Union Airbnb market See Every Town of Union ListingRevenue
How Much Do Airbnb Hosts Make in Town of Union?
Gross bookings per Town of Union listing averaged $32,730 over the 12 months to July 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
The average Town of Union listing brought in $7,950 in July, its best month, and $1,190 in April, its slowest. The three strongest months bring in 48% of a full year's revenue, where an even calendar would give any three months 25%.
Across Town of Union's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $7,730+ a month, about 2.5 times the typical property.
- Strong performers (top 25%) earn $4,620 or more, roughly $1,600 a month above the median.
- Typical properties (median) earn about $3,030 a month.
- Entry-level properties (bottom 25%) earn $1,990 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 6.7 times what April did
Average revenue per active listing, by month
Town of Union Airbnb Data by Month
Latest 12 months in the July 2026 data.
July led on revenue and nightly rate; bookings peaked in June.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Aug 2025 | $6,005 | 51.9% | $343 | $194 | 76 days | 3.6 nights |
| Sep 2025 | $3,809 | 39.1% | $335 | $127 | 49 days | 3.2 nights |
| Oct 2025 | $4,205 | 44.0% | $326 | $136 | 56 days | 3.4 nights |
| Nov 2025 | $3,218 | 36.7% | $318 | $107 | 45 days | 5.7 nights |
| Dec 2025 | $1,972 | 26.6% | $308 | $64 | 77 days | 4.6 nights |
| Jan 2026 | $1,576 | 20.4% | $303 | $51 | 8 days | 3.5 nights |
| Feb 2026 | $1,395 | 18.6% | $299 | $50 | 13 days | 3 nights |
| Mar 2026 | $2,050 | 27.7% | $323 | $66 | 63 days | 7 nights |
| Apr 2026 | $1,189 | 16.1% | $330 | $40 | 99 days | 8.2 nights |
| May 2026 | $3,464 | 36.6% | $345 | $112 | 58 days | 4.8 nights |
| Jun 2026 | $7,291 | 62.9% | $372 | $243 | 77 days | 4.6 nights |
| Jul 2026 | $7,946 | 61.3% | $410 | $256 | 100 days | 4.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Town of Union address, run it through the Airbnb calculator.
Profit
Is an Airbnb in Town of Union Profitable?
Yes, when it's run well. The average Town of Union Airbnb took in $32,730 in the 12 months to July 2026, and run by its owner at everyday costs, about $1,800 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,760 a month.
Cleaning it yourself keeps the $3,820 a year guests pay in cleaning fees, for about $2,120 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,560 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Town of Union Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $28,910 | $44,050 |
| Cleaning fees guests pay12% of Town of Union bookings | $3,820 | $5,820 |
| Gross bookings | $32,730 | $49,870 |
| Running costs | ||
| Airbnb's feeAbout 11%: 15.5% for the 64% of Town of Union listings on Simplified Pricing, 3% for the rest | −$3,590 | −$5,460 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,820 | −$5,820 |
| Utilities and internetAbout 5% of bookings | −$1,640 | −$2,490 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$650 | −$1,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$980 | −$1,500 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$330 | −$330 |
| Permit and registrationWhere one is required | −$160 | −$160 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 22% of bookings, plus cleaning paid for by the cleaning fee | −$11,170 | −$16,760 |
| Left for housing costs, then profit | $21,560about $1,800 a month | $33,110about $2,760 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Town of Union Airbnb Profit
The estimate starts from Town of Union's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Town of Union home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Town of Union's Top Earners Get There
- More nights booked. The busiest quarter of Town of Union listings are booked on 48% or more of their nights, against 33% for the median listing. Ten more booked nights a year at the median rate of $335 adds about $3,360 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $395 a night or more, against a median of $335. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,890 a year.
- Open for the busy months. July brought the average listing about $7,950, against $1,190 in April, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Town of Union listings average 4.84 stars, and 50% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,160 a month, against $2,730 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Town of Union?
Town of Union listings were booked on 41% of the nights they were open over the past year, 3 percentage points above the Wisconsin average (38%) and in line with the U.S. average. Occupancy swings from 16% in April to 63% in June.
Across Town of Union's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 69%+ of open nights, 36 points above the median.
- Strong performers (top 25%) fill 48% or more, roughly three nights a week.
- Typical properties (median) fill about 33% of open nights.
- Entry-level properties (bottom 25%) fill 20% or less, under two nights a week.
June was the busiest month in Town of Union, April the quietest
Share of open nights booked, by month
The 12-month rate of 41% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Town of Union?
The average nightly rate in Town of Union, known as ADR (average daily rate), was $336 over the past year, about the same as the Wisconsin and U.S. averages ($325 and $320). Rates peak in July at about $410 and bottom out in January and February at about $300.
Across Town of Union's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $520+ a night, about 1.6 times the median.
- Strong performers (top 25%) charge $395 or more, about $60 above the median.
- Typical properties (median) charge about $335 a night.
- Entry-level properties (bottom 25%) charge $235 or less, about two-thirds of the median.
July rates ran 37% above February's
Average nightly rate (ADR), by month
What Is the RevPAR for Airbnb in Town of Union?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Town of Union it averaged $144 over the past year, from about $40 in April to about $256 in July.
Across Town of Union's 22 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $224+ per open night, about 1.6 times the median.
- Strong performers (top 25%) earn $167 or more, about $25 a night above the median.
- Typical properties (median) earn about $141 per open night.
- Entry-level properties (bottom 25%) earn $104 or less, about three-quarters of the median.
July RevPAR was about 6.5 times April's
Revenue per open night (RevPAR), by month
The 12-month RevPAR of $144 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Town of Union
With only 22 active listings, the monthly pattern in Town of Union is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in April.
How Far in Advance Do Guests Book Airbnb in Town of Union?
Guests book Town of Union stays 69 days ahead on average (about two and a half months), so guests here plan well ahead. July stays are booked furthest out, about 100 days ahead, and January stays closest to arrival, about 8 days. A typical July booking is made in early April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 69 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Town of Union
None of the 22 active listings in Town of Union display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Town of Union.
Neighborhoods
Best Neighborhoods for Airbnb in Town of Union
AirROI's area guide picks eight Town of Union neighborhoods that draw short-term rental guests, led by Dairyland State Park, Union Township Park and Lake Louise. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Dairyland State Park | A beautiful natural setting with opportunities for outdoor activities such as hiking, fishing, and camping. Attracts nature lovers and families looking for a peaceful getaway. | Hiking trails, Fishing spots, Picnic areas, Camping sites, Wildlife viewing |
| Union Township Park | A local park that offers recreational activities and is popular among families and local residents. Good for short-term stays close to nature. | Playgrounds, Picnic areas, Walking trails, Sports fields, Community events |
| Lake Louise | A charming lake area known for its beauty and tranquility, perfect for those seeking a relaxing retreat by the water. | Swimming, Kayaking, Fishing, Scenic views, Bird watching |
| Chippewa River | Offers river activities and scenic views, ideal for guests who enjoy fishing, kayaking, and nature excursions. | Water sports, Fishing spots, Scenic trails, Wildlife viewing, Camping areas |
| Historic Downtown | Features unique shops, local restaurants, and historical sites, making it a great spot for visitors interested in local culture and history. | Local boutiques, Restaurants, Historical buildings, Art galleries, Cultural events |
| Brule River State Forest | A natural area with abundant outdoor activities, attracting adventure seekers and those looking to explore natural beauty. | Hiking, Camping, Fishing, Wildlife observation, Scenic rivers |
| Westfield Sports Complex | Popular for sports events and activities, making it attractive for families and sports enthusiasts. | Sports facilities, Pavilions, Play areas, Walking paths, Community sports events |
| Local Farmers Market | A vibrant market featuring local produce, crafts, and food, attracting visitors interested in local foods and culture. | Fresh produce, Handmade goods, Food stalls, Live music, Community atmosphere |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Town of Union vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 87 km, Town of Lincoln (73 km away, 61 listings) earned the most per listing, about 37% more than Town of Union.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Wausau 18 km | 97 | $18,225 | $154 | 43% |
| Tomahawk 45 km | 57 | $22,540 | $287 | 31% |
| Rhinelander 69 km | 36 | $18,280 | $214 | 37% |
| Town of Lincoln 73 km | 61 | $44,971 | $409 | 40% |
| Town of Washington 83 km | 133 | $30,065 | $396 | 36% |
| Phillips 84 km | 32 | $13,149 | $176 | 35% |
| Minocqua 86 km | 61 | $25,405 | $347 | 34% |
| Town of Jackson 87 km | 35 | $30,139 | $296 | 33% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Lake Delton Airbnb data 322 listings
- Madison Airbnb data 304 listings
- Wisconsin Dells Airbnb data 293 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Town of Union
Markets elsewhere in the United States with a similar nightly rate and occupancy to Town of Union:
- St. George Airbnb data UT · $335/night · 40.9%
- Lewes Airbnb data DE · $338/night · 40.9%
- Pittman Center Airbnb data TN · $340/night · 40.7%
- Cherry Log Airbnb data GA · $338/night · 40.3%
- Newberg Airbnb data OR · $330/night · 40.6%
- Rockaway Beach Airbnb data OR · $337/night · 40.0%
FAQ
Town of Union Airbnb FAQ
How much do Airbnb hosts make in Town of Union?
An active Town of Union Airbnb grossed $32,730 on average in the 12 months to July 2026, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,620 or more in a typical month.
How much can I make on Airbnb in Town of Union?
It depends most on the home's size, location and how it's run. The middle half of Town of Union listings earn between $1,990 and $4,620 in a typical month, and the top tenth $7,730 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Town of Union?
Listings in Town of Union were booked on 41% of available nights over the past year. That compares with 38% for the Wisconsin average. June was the busiest month.
How much does an Airbnb cost per night in Town of Union?
The average booked night in Town of Union cost $336 before fees. Half of listings charge between $235 and $395, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Town of Union?
None of the active Town of Union listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Town of Union?
Yes, when it's run well. The average Town of Union Airbnb grossed $32,730 in the 12 months to July 2026, in line with the Wisconsin average, though with only 22 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $21,560 a year (about $1,800 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,760 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Town of Union?
July paid best over the past year, at $7,950 per active listing, and April paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Town of Union?
Each night a Town of Union listing was open to book earned $144 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $224 or more.
How far in advance do guests book Airbnbs in Town of Union?
Town of Union stays were booked 69 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Town of Union?
The average Town of Union Airbnb stay lasted 4.8 nights over the past year. A listing took 22 reservations over the year on average.
How are Airbnbs in Town of Union rated?
Guests rate Town of Union Airbnbs 4.84 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Town of Union?
Dairyland State Park, Union Township Park and Lake Louise draw the most short-term rental interest in Town of Union. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Town of Union?
AirROI counted 22 active Airbnb listings in Town of Union as of July 2026. The closest tracked market is Wausau, 18 km away.
How much are Airbnb cleaning fees in Town of Union?
In Town of Union, nearly all listings add a cleaning fee. The median fee is $150, and some higher fees lift the average to $204.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Town of Union from August 2025 to July 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.