HeatedPool-Fireplace-GameRm-TheaterLounger-2DogsOK Entire home · 4 bedrooms Rated 4.92 - Revenue
- $81,840
- Occupancy
- 42.4%
- Daily rate
- $433
Airbnb market data · 202612 months to September 2026
Wausau, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Wausau brought in $18,225 over the 12 months through September 2026, about 45% less than the Wisconsin average of $33,105.
The short answer
Wausau Airbnb Market at a Glance
Wausau is cheaper but busier than the Wisconsin average. Listings averaged $154 a night and were booked on 43% of available nights, against $325 and 38% for the Wisconsin average.
Timing matters: in July, usually the best month, the average listing earns about twice as much as in April, usually the slowest.
With 97 active listings, Wausau is the 20th-largest of 215 Wisconsin markets AirROI tracks. From a year earlier, average revenue rose 22% while the number of active listings grew 56%.
Browse the live Wausau Airbnb market See Every Wausau ListingRevenue
How Much Do Airbnb Hosts Make in Wausau?
Gross bookings per Wausau listing averaged $18,225 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average Wausau listing brings in $3,270 in July, its best month, and $1,710 in April, its slowest. February runs within 3% of April, so either can be the slowest in a given year. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.7 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $4,610+ a month, about 2.2 times the typical property.
- Strong performers (top 25%) earn $3,200 or more, roughly $1,100 a month above the median.
- Typical properties (median) earn about $2,120 a month.
- Entry-level properties (bottom 25%) earn $1,160 or less, about 55% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about twice what April does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average $2,160 $3,690 $1,390
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Wausau Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in June 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,188 | 49.3% | $140 | $73 | 44 days | 5.5 nights |
| Oct 2025 | $1,996 | 44.5% | $143 | $64 | 41 days | 3.1 nights |
| Nov 2025 | $2,106 | 47.5% | $141 | $70 | 38 days | 6.8 nights |
| Dec 2025 | $2,357 | 47.9% | $143 | $76 | 36 days | 6.3 nights |
| Jan 2026 | $2,352 | 44.5% | $141 | $76 | 37 days | 3.7 nights |
| Feb 2026 | $1,923 | 43.9% | $142 | $69 | 43 days | 3.5 nights |
| Mar 2026 | $1,825 | 39.8% | $140 | $59 | 19 days | 4.5 nights |
| Apr 2026 | $2,029 | 44.0% | $138 | $68 | 35 days | 6.9 nights |
| May 2026 | $2,342 | 42.7% | $150 | $76 | 33 days | 6.8 nights |
| Jun 2026 | $3,490 | 58.6% | $155 | $116 | 48 days | 4.3 nights |
| Jul 2026 | $3,693 | 58.4% | $163 | $119 | 87 days | 5.5 nights |
| Aug 2026 | $2,691 | 48.0% | $153 | $87 | 51 days | 4.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Wausau home could earn, enter its address, bedrooms and guests in the Airbnb income calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Wausau Profitable?
Yes, when it's run well. The average Wausau Airbnb took in $18,225 in the 12 months to September 2026, and run by its owner at everyday costs, about $970 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,480 a month.
Cleaning it yourself keeps the $2,000 a year guests pay in cleaning fees, for about $1,130 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $830 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Wausau Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $16,225 | $24,570 |
| Cleaning fees guests pay11% of Wausau bookings | $2,000 | $3,030 |
| Gross bookings | $18,225 | $27,600 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 87% of Wausau listings on Simplified Pricing, 3% for the rest | −$2,520 | −$3,820 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,000 | −$3,030 |
| Utilities and internetAbout 5% of bookings | −$910 | −$1,380 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$360 | −$550 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$550 | −$830 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$180 | −$180 |
| Permit and registrationWhere one is required | −$90 | −$90 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$6,610 | −$9,880 |
| Left for housing costs, then profit | $11,615about $970 a month | $17,720about $1,480 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Wausau Airbnb Profit
The estimate starts from Wausau's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Wausau home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Wausau's Top Earners Get There
- More nights booked. The busiest quarter of Wausau listings are booked on 66% or more of their nights, against 48% for the median listing. Ten more booked nights a year at the median rate of $130 adds about $1,300 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $180 a night or more, against a median of $130. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,620 a year.
- Open for the busy months. In a typical year, July brings the average listing about $3,270, against $1,710 in April, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Wausau listings average 4.83 stars, and 48% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,300 a month, against $1,520 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Wausau?
Wausau listings were booked on 43% of the nights they were open over the past year, 5 percentage points above the Wisconsin average (38%) and 2 points above the U.S. average (41%). In a typical year, occupancy climbs to 61% in July and falls to 39% in April.
The busiest tenth of listings are booked about 2.8 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 80%+ of open nights, 32 points above the median.
- Strong performers (top 25%) fill 66% or more, roughly five nights a week.
- Typical properties (median) fill about 48% of open nights.
- Entry-level properties (bottom 25%) fill 29% or less, under three nights a week.
July is usually the busiest month in Wausau, April the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 48% 64% 35%
The 12-month rate of 43% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Wausau?
The average nightly rate in Wausau, known as ADR (average daily rate), was $154 over the past year, about 53% below the Wisconsin and U.S. averages ($325 and $320). Averaged month by month over the past two years, rates peak in July at about $150 and bottom out in September and December at about $125.
Prices span a wide range: the top 10% charge about three times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $255+ a night, about twice the median.
- Strong performers (top 25%) charge $180 or more, about $50 above the median.
- Typical properties (median) charge about $130 a night.
- Entry-level properties (bottom 25%) charge $84 or less, about two-thirds of the median.
July rates run 20% above December's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average $137 $163 $110
The 12-month ADR of $154 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Wausau?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Wausau it averaged $68 over the past year, from about $57 in a typical April to about $106 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn $125+ per open night, about twice the median.
- Strong performers (top 25%) earn $89 or more, about $25 a night above the median.
- Typical properties (median) earn about $62 per open night.
- Entry-level properties (bottom 25%) earn $35 or less, about 56% of the median.
July RevPAR is about 1.9 times April's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average $71 $119 $46
Seasonality
Best and Worst Months for Airbnb in Wausau
Wausau has one high season, June through August, which makes it a moderately seasonal market. Business is slowest from February to April and slows again from September to November. A listing earns about 47% more a month in June through August than in December through February.
Average revenue by month in Wausau
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $2,160 $3,270 $1,710
Revenue by month in Wausau in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Shoulder season | $2,040 |
| February | Low season | $1,750 |
| March | Low season | $1,850 |
| April | Low season | $1,710 |
| May | Shoulder season | $2,070 |
| June | High season | $2,870 |
| July | High season | $3,270 |
| August | High season | $2,510 |
| September | Low season | $1,970 |
| October | Low season | $1,900 |
| November | Low season | $1,860 |
| December | Shoulder season | $2,090 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August | $2,890 | 55% | $149 |
| Shoulder seasonMay, December–January | $2,070 | 46% | $136 |
| Low seasonFebruary–April, September–November | $1,840 | 46% | $132 |
How Far in Advance Do Guests Book Airbnb in Wausau?
Guests book Wausau stays 44 days ahead on average (about six weeks). July stays are booked furthest out, about 69 days ahead, and March stays closest to arrival, about 21 days. A typical July booking is made in early May.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 40 days 87 days 19 days
The 12-month figure of 44 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Wausau
None of the 97 active listings in Wausau display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Wausau.
Neighborhoods
Best Neighborhoods for Airbnb in Wausau
AirROI's area guide picks eight Wausau neighborhoods that draw short-term rental guests, led by Downtown Wausau, Harmony Hills and Wausau East. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Wausau | The heart of the city with a vibrant atmosphere, local restaurants, and cultural attractions. Ideal for guests looking to explore Wausau on foot and enjoy city life. | Leigh Yawkey Woodson Art Museum, The Grand Theater, Riverwalk, Marathon County Historical Society, Wausau Cycling Club |
| Harmony Hills | A serene neighborhood with scenic views and proximity to nature trails. Perfect for families and nature lovers seeking a quiet retreat while still being close to the city. | Rose Garden Park, Bubbler Trail, D.C. Everest High School, Tower Hill Park |
| Wausau East | This area offers a mix of residential and commercial properties with convenient access to amenities. Great for travelers looking for a home-like stay close to local shops and parks. | Memorial Park, East Bay Park, Wausau East High School, Merrill Park, Wausau School District |
| River District | Known for its beautiful river views, the River District is an emerging area with lots of potential. Attractive to those who enjoy outdoor activities and waterfront leisure. | Wisconsin River, Riverside Park, Kayak Rentals, Fishing spots, Walking trails |
| Rib Mountain | A picturesque area known for its recreational opportunities and natural beauty, ideal for those looking to experience the outdoors, skiing, and hiking. | Rib Mountain State Park, Granite Peak Ski Area, Mountain biking trails, Hiking paths, Scenic viewpoints |
| Weston | A family-friendly suburb of Wausau with parks and community events. Attractive to families or groups looking for affordable lodging in a quiet setting. | Schofield Park, Weston Convention & Visitors Bureau, Kraft Foods, Community events, Playgrounds |
| Marathon Park | Offers plenty of green spaces and access to sports facilities. Ideal for sports enthusiasts and families enjoying local events and gatherings. | Marathon Park Events, Sports complex, Picnic areas, Community gardens, Outdoor events |
| Schofield | A growing area with good access to both Wausau and surrounding communities. Suitable for travelers looking for convenience and local experiences. | Lake Wausau, Local shops, Dine-in restaurants, Parks and recreation areas, City trails |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Wausau Airbnb Listings by Type and Size
Entire homes make up 77% of listings in Wausau, but private rooms are a real segment: more than one listing in five (22%) rents out a single room. Houses are the most common property type at 59%, about 2.4 times the share of apartments and condos (25%).
Mostly entire homes, with a private-room segment
Wausau Airbnb listings by room type
- Entire home 77%
- Private room 22%
- Hotel room 1%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 77.3% | 75 |
| Private room | 21.6% | 21 |
| Hotel room | 1.0% | 1 |
Listings by property type
Wausau Airbnb listings by property type
- House 59%
- Apartment/Condo 25%
- Hotel/Boutique 15%
- Others 1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 58.8% | 57 |
| Apartment/Condo | 24.7% | 24 |
| Hotel/Boutique | 15.5% | 15 |
| Others | 1.0% | 1 |
How Many Bedrooms Do Airbnb Listings in Wausau Have?
Three-bedroom homes are the most common size in Wausau (33% of entire homes), followed by two-bedroom homes (26%). Shares are of the 73 entire homes that give a bedroom count; rented rooms are left out.
Wausau entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
1%
23%
26%
33%
15%
1%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 1.4% | 1 |
| 1 bedroom | 23.3% | 17 |
| 2 bedrooms | 26.0% | 19 |
| 3 bedrooms | 32.9% | 24 |
| 4 bedrooms | 15.1% | 11 |
| 5+ bedrooms | 1.4% | 1 |
What Each Home Size Earns in Wausau
A typical one-bedroom home in Wausau earned $14,200 over the past year, against $32,500 for a four-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 17 | $14,200 | $11,500 | $89 | 47% |
| 2 bedrooms | 19 | $12,100 | $17,600 | $139 | 46% |
| 3 bedrooms | 24 | $23,500 | $25,500 | $197 | 47% |
| 4 bedrooms | 11 | $32,500 | $36,600 | $244 | 52% |
How Many Guests Do Airbnbs in Wausau Sleep?
The most common capacity in Wausau is eight or more guests (23% of listings), and 41% of listings sleep six or more. Shares are of the 87 listings with a guest capacity on file (90% of the market).
Wausau listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
1%
21%
2%
21%
14%
11%
7%
23%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 1.1% | 1 |
| 2 guests | 20.7% | 18 |
| 3 guests | 2.3% | 2 |
| 4 guests | 20.7% | 18 |
| 5 guests | 13.8% | 12 |
| 6 guests | 11.5% | 10 |
| 7 guests | 6.9% | 6 |
| 8+ guests | 23.0% | 20 |
How Wausau Airbnb Listings Are Set Up
Wausau hosts set up an average of 2.9 beds per listing, close to one bed per bedroom. About a third of listings (33%) show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 9
- Beds per listing
- 2.9
- Show exact location
- 33%
What Amenities Do Airbnb Listings in Wausau Offer?
Free on-site parking is close to standard in Wausau: 99% of listings offer it, and 69% offer self check-in.
Share of Wausau listings with each common amenity
Guests
Who Books Airbnbs in Wausau?
Wausau draws mostly domestic guests: 98% of those who left reviews live in the United States. No single city dominates: Chicago is the largest source outside Wausau, at about 7% of reviews. English is spoken by 76% of guests, and Spanish by 12%.
98% of Wausau guests are domestic
Where guests who left reviews live
- Domestic 98%
- International 2%
Where Wausau guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Chicago | 6.7% |
| Milwaukee | 4.2% |
| Minneapolis | 3.1% |
| Madison | 2.8% |
| Wausau | 1.8% |
Where Wausau guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 97.8% |
| Mexico | 0.5% |
| United Kingdom | 0.2% |
| Turkey | 0.2% |
| Canada | 0.2% |
Languages spoken by Wausau guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 75.8% |
| Spanish | 11.7% |
| French | 3.8% |
| German | 2.0% |
| Chinese | 1.7% |
What Are Airbnb Guest Ratings in Wausau?
Wausau Airbnbs average 4.83 stars, and 48% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.78.
Check-in scores highest in Wausau; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.86 |
| Cleanliness | 4.81 |
| Communication | 4.89 |
| Location | 4.87 |
| Check-in | 4.91 |
| Value | 4.78 |
Booking patterns
How Guests Book in Wausau: Stays, Rules and Fees
More than eight in ten Wausau listings are open to guests more than 180 days a year, but only 21% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 41% of listings; blocked nights include any the host closes off.
Days a year Wausau listings are open to guests
Share of listings by days a year
- 271-366 days 38%
- 181-270 days 43%
- 91-180 days 18%
- 31-90 days 1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 38.1% | 37 |
| 181-270 days | 43.3% | 42 |
| 91-180 days | 17.5% | 17 |
| 31-90 days | 1.0% | 1 |
Days a year Wausau listings are booked or blocked
Share of listings by days a year
- 271-366 days 1%
- 181-270 days 20%
- 91-180 days 41%
- 31-90 days 14%
- 1-30 days 24%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.0% | 1 |
| 181-270 days | 19.6% | 19 |
| 91-180 days | 41.2% | 40 |
| 31-90 days | 14.4% | 14 |
| 1-30 days | 23.7% | 23 |
What Is the Average Length of Stay for Airbnb in Wausau?
The average Wausau booking lasts 6.3 nights, longest in November and shortest in October. Listings took about 24 bookings each over the year, some 2,280 in all. 56% of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Wausau
Average nights per booking, by month of stay
Average 5.1 nights 6.5 nights 3.4 nights
Two-year average by calendar month.
Wausau Airbnb Minimum Stay Requirements
More than eight in ten listings in Wausau accept stays of one or two nights.
Minimum stay set by Wausau listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Wausau?
Moderate is the most common cancellation policy in Wausau, used by 39% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: about seven in ten listings offer Flexible or Moderate terms, against 28% on Firm or stricter ones.
Cancellation policies of Wausau listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Wausau?
86% of Wausau listings charge a cleaning fee. The typical fee is $90, and some higher fees lift the average to $170. Spread over the average stay of 6.3 nights, that adds roughly $14 a night to what guests pay. For listings that charge one, cleaning fees make up about 11% of gross revenue.
- Median cleaning fee
- $90
- Average cleaning fee
- $170
- Listings charging a fee
- 85.6%
- Share of gross revenue
- 11.0%
Top earners
Top-Earning Airbnbs and Hosts in Wausau
The top-grossing Airbnb in Wausau, a four-bedroom home, took in $81,800 over the past year, about 4.5 times the city's average of $18,200.
HeatedPool-Fireplace-GameRm-TheaterLounger-2DogsOK Entire home · 4 bedrooms Rated 4.92 
Wake up. Explore. Repeat. Entire home · 3 bedrooms Rated 5.00 - Revenue
- $56,919
- Occupancy
- 50.0%
- Daily rate
- $311
Peaceful Secluded Wausau Retreat Entire home · 4 bedrooms Rated 4.85 - Revenue
- $56,745
- Occupancy
- 50.9%
- Daily rate
- $383
Wausau Chalet- 3BR w/ Dock & Lake w/ River Access Entire home · 3 bedrooms Rated 4.88 - Revenue
- $55,556
- Occupancy
- 59.9%
- Daily rate
- $346
Historic Home w/ Large Kitchen-Comfy Beds-Laundry Entire home · 4 bedrooms Rated 5.00 - Revenue
- $48,390
- Occupancy
- 44.7%
- Daily rate
- $277
3rd Street Lofts/Luxury Condo 2 Entire home · 2 bedrooms Rated 5.00 - Revenue
- $48,330
- Occupancy
- 41.1%
- Daily rate
- $314
Who Are the Airbnb Hosts in Wausau?
Only 14% of Wausau listings are classed as professionally managed, though 34% of listings have a co-host. 59% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 87% of listings.
- Superhosts
- 58.8%
- Professional management
- 14.4%
- Cohosted listings
- 34.0%
- Instant Book enabled
- 38.1%
- Simplified Pricing
- 86.6%
Nearby markets
Wausau vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 88 km, Nekoosa (85 km away, 45 listings) earned the most per listing, about 2.7 times as much as Wausau.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Tomahawk 60 km | 57 | $22,540 | $287 | 31% |
| Rhinelander 80 km | 36 | $18,280 | $214 | 37% |
| Waupaca 81 km | 30 | $31,794 | $310 | 35% |
| Nekoosa 85 km | 45 | $49,842 | $428 | 40% |
| Town of Washington 86 km | 133 | $30,065 | $396 | 36% |
| Town of Rome 86 km | 54 | $41,936 | $430 | 34% |
| Town of Wescott 87 km | 45 | $21,212 | $265 | 29% |
| Town of Farmington 88 km | 30 | $24,622 | $336 | 36% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Lake Delton Airbnb data 322 listings
- Madison Airbnb data 304 listings
- Wisconsin Dells Airbnb data 293 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Wausau
Markets elsewhere in the United States with a similar nightly rate and occupancy to Wausau:
- Hayward Airbnb data CA · $154/night · 43.4%
- Muncie Airbnb data IN · $154/night · 43.4%
- City of Rochester Airbnb data NY · $152/night · 42.5%
- Wichita Airbnb data KS · $149/night · 43.0%
- Little Rock Airbnb data AR · $148/night · 42.8%
- Richmond Airbnb data CA · $152/night · 43.7%
FAQ
Wausau Airbnb FAQ
How much do Airbnb hosts make in Wausau?
An active Wausau Airbnb grossed $18,225 on average in the 12 months to September 2026, according to AirROI's tracking of 97 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,200 or more in a typical month.
How much can I make on Airbnb in Wausau?
It depends most on the home's size, location and how it's run. The middle half of Wausau listings earn between $1,160 and $3,200 in a typical month, and the top tenth $4,610 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Wausau?
Listings in Wausau were booked on 43% of available nights over the past year. That compares with 38% for the Wisconsin average. July is usually the busiest month.
How much does an Airbnb cost per night in Wausau?
The average booked night in Wausau cost $154 before fees. Half of listings charge between $84 and $180, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Wausau?
None of the active Wausau listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Wausau?
Yes, when it's run well. The average Wausau Airbnb grossed $18,225 in the 12 months to September 2026, 45% below the Wisconsin average of $33,105. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $11,615 a year (about $970 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,480 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Wausau?
July usually pays best, averaging $3,270 per active listing over the past two years, and April usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Wausau?
Each night a Wausau listing was open to book earned $68 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $125 or more.
How far in advance do guests book Airbnbs in Wausau?
Wausau stays were booked 44 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Wausau?
The average Wausau Airbnb stay lasted 6.3 nights over the past year. A listing took 24 reservations over the year on average.
How are Airbnbs in Wausau rated?
Guests rate Wausau Airbnbs 4.83 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Wausau?
Downtown Wausau, Harmony Hills and Wausau East draw the most short-term rental interest in Wausau. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Wausau?
AirROI counted 97 active Airbnb listings in Wausau as of September 2026. The closest tracked market is Tomahawk, 60 km away.
How much are Airbnb cleaning fees in Wausau?
In Wausau, 86% of listings add a cleaning fee. The median fee is $90, and some higher fees lift the average to $170.
Method
About This Data
Figures on this page cover 97 active Airbnb listings in Wausau from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.