Sleeps 13! Lake Front|WaterToys! Entire home · 5 bedrooms Rated 4.90 - Revenue
- $100,557
- Occupancy
- 52.2%
- Daily rate
- $437
Airbnb market data · 202612 months to September 2026
The average Airbnb in Town of Wescott brought in $21,212 over the 12 months through September 2026, about 36% less than the Wisconsin average of $33,105.
The short answer
Rates and bookings both trail the Wisconsin average. Listings averaged $265 a night and were booked on 29% of available nights, against $325 and 38% for the Wisconsin average.
Timing matters: in July, usually the best month, the average listing earns about 5.4 times as much as in January, usually the slowest. With only 45 active listings, a few bookings can reorder the months.
With 45 active listings, Town of Wescott is the 59th-largest of 215 Wisconsin markets AirROI tracks. From a year earlier, average revenue rose 13% while the number of active listings grew 5%.
Browse the live Town of Wescott Airbnb market See Every Town of Wescott ListingRevenue
Gross bookings per Town of Wescott listing averaged $21,212 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average Town of Wescott listing brings in $5,820 in July, its best month, and $1,090 in January, its slowest. The three strongest months bring in 44% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.4 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 5.4 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and bookings; nightly rates peaked in September 2025.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $3,556 | 31.1% | $299 | $119 | 59 days | 3.6 nights |
| Oct 2025 | $2,021 | 26.9% | $265 | $65 | 40 days | 3 nights |
| Nov 2025 | $2,793 | 32.6% | $259 | $93 | 34 days | 4.2 nights |
| Dec 2025 | $1,729 | 25.4% | $276 | $56 | 36 days | 3 nights |
| Jan 2026 | $875 | 12.6% | $273 | $28 | 19 days | 2.7 nights |
| Feb 2026 | $1,432 | 23.6% | $257 | $51 | 19 days | 2.7 nights |
| Mar 2026 | $1,039 | 15.9% | $225 | $34 | 25 days | 4.1 nights |
| Apr 2026 | $1,429 | 17.0% | $217 | $48 | 35 days | 5.5 nights |
| May 2026 | $2,979 | 37.8% | $229 | $96 | 61 days | 4.8 nights |
| Jun 2026 | $4,639 | 52.0% | $253 | $155 | 90 days | 4.5 nights |
| Jul 2026 | $6,026 | 57.1% | $260 | $194 | 145 days | 4.9 nights |
| Aug 2026 | $5,116 | 49.6% | $260 | $165 | 100 days | 4.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Town of Wescott listing earns about $2,090 a month, but one property can land well above or below that. The Airbnb estimator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Town of Wescott Airbnb took in $21,212 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,110 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,800 a month.
Cleaning it yourself keeps the $2,710 a year guests pay in cleaning fees, for about $1,340 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $960 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $18,502 | $29,640 |
| Cleaning fees guests pay13% of Town of Wescott bookings | $2,710 | $4,340 |
| Gross bookings | $21,212 | $33,980 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 78% of Town of Wescott listings on Simplified Pricing, 3% for the rest | −$2,700 | −$4,320 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,710 | −$4,340 |
| Utilities and internetAbout 5% of bookings | −$1,060 | −$1,700 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$420 | −$680 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$640 | −$1,020 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$210 | −$210 |
| Permit and registrationWhere one is required | −$110 | −$110 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$7,850 | −$12,380 |
| Left for housing costs, then profit | $13,362about $1,110 a month | $21,600about $1,800 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Town of Wescott's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Town of Wescott home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,830 a month, against $1,770 for the average one.
Occupancy
Town of Wescott listings were booked on 29% of the nights they were open over the past year, 9 percentage points below the Wisconsin average (38%) and 12 points below the U.S. average (41%). In a typical year, occupancy swings from 17% in April to 63% in July.
The busiest tenth of listings are booked about 3.8 times as often as the bottom quarter.
July is usually the busiest month in Town of Wescott, April the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 29% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Town of Wescott, known as ADR (average daily rate), was $265 over the past year, about 18% below the Wisconsin and U.S. averages ($325 and $320). In a typical year, rates peak in September at about $300 and bottom out in April at about $215.
The top 10% charge about 2.5 times the rate of the bottom quarter.
September rates run 38% above April's
Average nightly rate (ADR), by month, September 2024 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Town of Wescott it averaged $86 over the past year, from about $35 in a typical January to about $188 in a typical July.
Per open night, by tier:
July RevPAR is about 5.4 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Seasonality
With only 45 active listings, the monthly pattern in Town of Wescott is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in January.
Average revenue by month in Town of Wescott
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $1,090 |
| February | $1,450 |
| March | $1,170 |
| April | $1,430 |
| May | $2,980 |
| June | $3,740 |
| July | $5,820 |
| August | $4,640 |
| September | $3,560 |
| October | $2,020 |
| November | $2,790 |
| December | $1,730 |
Guests book Town of Wescott stays 62 days ahead on average (about nine weeks), so guests here plan well ahead. July stays are booked furthest out, about 139 days ahead, and February stays closest to arrival, about 18 days. A typical July booking is made in late February.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
None of the 45 active listings in Town of Wescott display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Town of Wescott.
Neighborhoods
AirROI's area guide picks eight Town of Wescott neighborhoods that draw short-term rental guests, led by Eau Claire River, Maple Lake and Holly Grove. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Eau Claire River | A scenic river area attracting visitors for its natural beauty, outdoor activities, and peaceful environment. Perfect for those looking to escape to nature while still being close to the amenities of Wescott. | Eau Claire River, Kayaking and Canoeing, Fishing Spots, Nature Trails, Picnic Areas |
| Maple Lake | Ideal for summer getaways, Maple Lake is popular for fishing, swimming, and boating. The serene environment makes it perfect for families and those seeking leisure activities. | Maple Lake Beach, Fishing Docks, Boat Rentals, Picnic Areas, Walking Trails |
| Holly Grove | A quiet residential area ideal for hosting families and groups. Close to local shops and restaurants, provides a combination of comfort and convenience. | Local Parks, Family-Friendly Restaurants, Shopping Outlets, Community Events |
| Wescott Community Center | The hub for local festivals and events. Attracts visitors looking for a community feel and access to recreational activities throughout the year. | Wescott Community Events, Recreation Programs, Local Arts and Crafts Shows |
| Spring Lake | Another beautiful lake area that offers recreational opportunities. Popular among anglers and outdoor enthusiasts. | Spring Lake Fishing, Nature Trails, Boat Access, Scenic Overlooks |
| Pine Hollow | Nestled among pine forests, this area offers a tranquil retreat for those looking to enjoy nature and solitude. Great for hiking and seasonal activities. | Hiking Trails, Wildlife Watching, Seasonal Camping Spots |
| North Wescott | This area provides easy access to nearby towns and activities while maintaining a more peaceful setting. Suitable for those who want the best of both worlds. | Easy Access to Local Attractions, Quiet Residential Streets, Local Markets |
| South Wescott Lakes | Series of small lakes that are perfect for weekend retreats. Offers various water activities, camping spots, and beautiful scenery for visitors. | Lakeside Activities, Camping Grounds, Fishing, Nature Trails |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Town of Wescott is an entire home: all 45 listings rent the whole place. Houses account for 84% of the stock; cabins and other outdoor stays come next at 11%.
Every listing rents the whole place
Town of Wescott Airbnb listings by room type
Houses dominate the property mix
Town of Wescott Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 84.4% | 38 |
| Cabin/Outdoor | 11.1% | 5 |
| Apartment/Condo | 2.2% | 1 |
| Hotel/Boutique | 2.2% | 1 |
Most Town of Wescott homes are built for groups: 52% of entire homes have three or more bedrooms, though two-bedroom homes are the most common single size (43%).
Town of Wescott entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| Studio | 2.3% | 1 |
| 1 bedroom | 2.3% | 1 |
| 2 bedrooms | 43.2% | 19 |
| 3 bedrooms | 36.4% | 16 |
| 4 bedrooms | 6.8% | 3 |
| 5+ bedrooms | 9.1% | 4 |
A typical two-bedroom home in Town of Wescott earned $5,040 over the past year, against $14,600 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 19 | $5,040 | $5,830 | $162 | 22% |
| 3 bedrooms | 16 | $14,600 | $21,600 | $272 | 29% |
Town of Wescott is a group-trip market: 47% of listings sleep eight or more guests, about 2.1 times the share of the next most common size, six guests (22%).
Town of Wescott listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 3 guests | 2.2% | 1 |
| 4 guests | 11.1% | 5 |
| 5 guests | 13.3% | 6 |
| 6 guests | 22.2% | 10 |
| 7 guests | 4.4% | 2 |
| 8+ guests | 46.7% | 21 |
Town of Wescott hosts set up an average of 4.5 beds per listing. About a third of listings (33%) show their exact location on the listing map; the rest show an approximate area.
Fire pits are close to standard in Town of Wescott: 93% of listings have one, and 56% offer lake access.
Share of Town of Wescott listings with each common amenity
Guests
Town of Wescott draws mostly domestic guests: 97% of those who left reviews live in the United States. No single city dominates: Milwaukee is the largest source, at about 7% of reviews.
97% of Town of Wescott guests are domestic
Where guests who left reviews live
Where Town of Wescott guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Milwaukee | 7.3% |
| Green Bay | 5.1% |
| Minneapolis | 3.6% |
| Madison | 3.6% |
| Chicago | 3.6% |
Where Town of Wescott guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 97.1% |
| Canada | 2.9% |
Languages spoken by Town of Wescott guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 80.4% |
| Spanish | 6.5% |
| Serbian | 2.2% |
| German | 2.2% |
| Croatian | 2.2% |
Town of Wescott Airbnbs average 4.87 stars, and 58% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.80, against 4.95 for host communication.
Communication scores highest in Town of Wescott; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.87 |
| Cleanliness | 4.84 |
| Communication | 4.95 |
| Location | 4.91 |
| Check-in | 4.94 |
| Value | 4.80 |
Booking patterns
About nine in ten Town of Wescott listings are open to guests more than 180 days a year, but only 9% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 40% of listings; blocked nights include any the host closes off.
Days a year Town of Wescott listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 66.7% | 30 |
| 181-270 days | 24.4% | 11 |
| 91-180 days | 8.9% | 4 |
Days a year Town of Wescott listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 8.9% | 4 |
| 91-180 days | 28.9% | 13 |
| 31-90 days | 40.0% | 18 |
| 1-30 days | 22.2% | 10 |
The average Town of Wescott booking lasts 3.9 nights, longest in April and shortest in January. Listings took about 17 bookings each over the year. More than half of listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Town of Wescott
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly two-thirds of listings in Town of Wescott accept stays of one or two nights.
Minimum stay set by Town of Wescott listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm and Strict are the most common cancellation policies in Town of Wescott, each used by 33% of listings. Hosts here lean strict: about two-thirds of listings use Firm or stricter terms, against 29% on Flexible or Moderate.
Cancellation policies of Town of Wescott listings, from most to least flexible
Share of listings by the policy they use
Nearly nine in ten Town of Wescott listings charge a cleaning fee. The typical fee is about $143. Spread over the average stay of 3.9 nights, that adds roughly $35 a night to what guests pay. For listings that charge one, cleaning fees make up about 13% of gross revenue.
Top earners
The top-grossing Airbnb in Town of Wescott, a five-bedroom home, took in $101,000 over the past year, about 4.7 times the city's average of $21,200.
Sleeps 13! Lake Front|WaterToys! Entire home · 5 bedrooms Rated 4.90
2 BR cottage on Shawano Lake 30" from Green Bay WI Entire home · 12 bedrooms
Waterfront Property on Loon Lake near LambeauField Entire home · 4 bedrooms Rated 4.90
Knotty Pine Vacation Home Entire home · 4 bedrooms Rated 4.60
Remodeled Cabin On Shawano Lake Entire home · 3 bedrooms Rated 4.87
3 BEDROOMS, 2 BATHROOMS Home on Shawano Lake Entire home · 3 bedrooms Rated 4.88 Fewer than 1% of Town of Wescott listings are classed as professionally managed, though 31% of listings have a co-host. 64% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 78% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 71 km, Green Bay (53 km away) earned the most per listing, about 89% more than Town of Wescott. Appleton was the busiest, booked on 44% of nights against 29% in Town of Wescott.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Ashwaubenon 52 km | 105 | $36,762 | $547 | 30% |
| Green Bay 53 km | 504 | $40,092 | $443 | 36% |
| De Pere 56 km | 51 | $26,197 | $281 | 40% |
| Town of Stephenson 62 km | 32 | $19,654 | $209 | 33% |
| Appleton 62 km | 167 | $22,750 | $196 | 44% |
| Fox Crossing 66 km | 31 | $17,480 | $220 | 40% |
| Fremont 66 km | 35 | $17,806 | $222 | 29% |
| Waupaca 71 km | 30 | $31,794 | $310 | 35% |
See all 215 Wisconsin Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Town of Wescott:
FAQ
An active Town of Wescott Airbnb grossed $21,212 on average in the 12 months to September 2026, according to AirROI's tracking of 45 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,340 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Town of Wescott listings earn between $974 and $3,340 in a typical month, and the top tenth $5,740 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Town of Wescott were booked on 29% of available nights over the past year. That compares with 38% for the Wisconsin average. July is usually the busiest month.
The average booked night in Town of Wescott cost $265 before fees. Half of listings charge between $145 and $265; a few high-priced homes pull the average above that range.
None of the active Town of Wescott listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Town of Wescott Airbnb grossed $21,212 in the 12 months to September 2026, 36% below the Wisconsin average of $33,105. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $13,362 a year (about $1,110 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,800 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging $5,820 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Town of Wescott listing was open to book earned $86 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $153 or more.
Town of Wescott stays were booked 62 days (about nine weeks) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Town of Wescott Airbnb stay lasted 3.9 nights over the past year. A listing took 17 reservations over the year on average.
Guests rate Town of Wescott Airbnbs 4.87 out of 5 on average. Guests score communication highest and value lowest.
Eau Claire River, Maple Lake and Holly Grove draw the most short-term rental interest in Town of Wescott. The neighborhood guide explains what brings guests to each.
AirROI counted 45 active Airbnb listings in Town of Wescott as of September 2026. The closest tracked market is Ashwaubenon, 52 km away.
In Town of Wescott, nearly nine in ten listings add a cleaning fee, and the typical fee is about $143.
Method
Figures on this page cover 45 active Airbnb listings in Town of Wescott from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.