De Pere, Wisconsin Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in De Pere, Wisconsin? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $29,098 per year — at a $320 nightly rate, 40.0% occupancy, and a $119 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 44 active listings, De Pere is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 131.6% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in De Pere?
In De Pere, the headline Airbnb metrics are $29,098 in average annual revenue,40.0% occupancy, $320 ADR, and $119 in RevPAR, and guests book about 61 days in advance.
How Much Do Airbnb Hosts Earn Monthly in De Pere?
Understanding the monthly revenue variations for Airbnb listings in De Pere is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in De Pere is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in De Pere across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,195+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,619 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,513 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,391, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in De Pere
What Is the Monthly Airbnb Occupancy Rate in De Pere?
Maximize your bookings by understanding the De Pere STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in De Pere:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in De Pere
What Is the Average Airbnb Nightly Rate in De Pere?
Effective short term rental pricing strategy in De Pere involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in De Pere typically peaks in April and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $605+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $393 or more.
- Typical properties (Median) charge around $261 per night.
- Entry-level properties (Bottom 25%) earn around $150 per night.
Average Daily Rate (ADR) Trend by Month in De Pere
What Is the RevPAR for Airbnb in De Pere?
RevPAR in De Pere is currently $119. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $62 RevPAR.
- Typical properties (Median) generate $92 RevPAR.
- Strong performers (Top 25%) earn $161 RevPAR.
- Best-in-class (Top 10%) achieve $228 RevPAR.
Average Monthly RevPAR Trend in De Pere
RevPAR Insights for De Pere
- The average RevPAR in De Pere is $119. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($228) and bottom 25% ($62) is $166, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Apr and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these De Pere benchmarks. If your RevPAR falls below the median of $92, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $161+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in De Pere?
De Pere's peak Airbnb season falls in April, July, September, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (April, July, September)
- Revenue averages $4,868 per month
- Occupancy rates average 44.8%
- Daily rates average $414
Shoulder Season
- Revenue averages $3,596 per month
- Occupancy maintains around 40.5%
- Daily rates hold near $303
Low Season (January, February, March)
- Revenue drops to average $1,782 per month
- Occupancy decreases to average 27.4%
- Daily rates adjust to average $269
Seasonality Insights for De Pere
- Airbnb seasonality in De Pere is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases De Pere's highest earning potential, with monthly revenues climbing to $4,952, occupancy reaching 63.0%, and ADRs peaking at $642.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,343, occupancy could drop to 23.7%, and ADRs may adjust to $252.
- Lower occupancy paired with meaningful seasonality means hosts in De Pere need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like De Pere, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in De Pere?
Low regulation and minimal registration activity in De Pere, Wisconsin, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for De Pere to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in De Pere?
With a compact short-term rental market, De Pere gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown De Pere | The heart of the city with a charming blend of historic architecture and modern amenities. Ideal for short-term renters seeking a vibrant community atmosphere with shops, restaurants, and events nearby. | De Pere Riverwalk, St. Norbert College, The Kress Inn, De Pere Historical Society, Local Festivals |
| Near the Fox River | Scenic waterfront area that offers outdoor activities and beautiful views. Great for guests looking to enjoy nature while being close to urban conveniences. | Fox River State Trail, Lakeside Park, Fishing and Boating, Picnic Areas, Bike Trails |
| East De Pere | Residential area attracting families and travelers with spacious homes and proximity to schools and parks. Ideal for longer-term stays and family-friendly visits. | De Pere Community Center, Parks and Playgrounds, Nearby Shopping Centers, Local Dining Options |
| West De Pere | Suburban charm with quiet neighborhoods and easy access to main roads. Perfect for guests wanting to stay in a more peaceful environment while close to the city. | Legion Park, Local Sports Facilities, Community Events, Nature Trails |
| De Pere’s Historic District | Known for its historic homes and buildings, this area offers a glimpse into the local history and character. A fantastic spot for guests interested in culture and heritage. | Historical Buildings, Local Art Installations, Cultural Events, Nearby Cafés and Shops |
| Ledgeview area | Just outside De Pere, this area is growing in popularity due to its suburban feel and access to outdoor activities, appealing to both short-term and long-term guests. | Outdoor Recreation, Parks, Golf Courses, Nature Reserves |
| Nearby Green Bay | Just a short drive away, Green Bay offers additional attractions and amenities for visitors to De Pere. Great for guests looking for a mix of urban and suburban experiences. | Lambeau Field, Green Bay Packers Hall of Fame, Bay Beach Amusement Park, Cultural Institutions |
| St. Norbert College area | Attracts students and families alike due to the presence of the college, making it a vibrant area with activities and events, especially during the school year. | St. Norbert College Events, Local Restaurants and Bars, Sports Events, Art Exhibits |
With 8 distinct neighborhoods showing meaningful short-term rental activity, De Pere offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in De Pere?
Room Type Distribution
Property Type Distribution
Market Composition Insights for De Pere
- The De Pere Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.5% of the 44 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in De Pere, House properties are the most common (65.9%), reflecting the local real estate landscape.
- Houses represent a significant 65.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 4.6%) offer potential for unique stay experiences.
De Pere Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for De Pere
- The dominant room capacity in De Pere is 2 bedrooms listings, making up 40.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 68.2% of the active Airbnb listings in De Pere, indicating a high concentration in these sizes.
- A significant 38.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in De Pere.
De Pere Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for De Pere
- The most common guest capacity trend in De Pere vacation rentals is listings accommodating 6 guests (27.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the De Pere STR market, accounting for 54.6% of listings.
- 56.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in De Pere.
- On average, properties in De Pere are equipped to host 5.4 guests.
How Do Listings in De Pere Compare on Quality?
Listing quality in De Pere can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for De Pere
- At 26.3 photos per listing on average, De Pere hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 15.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the De Pere averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in De Pere?
Amenity Prevalence
Amenity Insights for De Pere
- Essential amenities in De Pere that guests expect include: Carbon monoxide alarm, Free parking on premises, TV, Wifi, Smoke alarm, Microwave, Fire extinguisher, Heating, Refrigerator. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for De Pere: Carbon monoxide alarm, Free parking on premises, TV, Wifi, Smoke alarm, Microwave, Fire extinguisher, Heating, Refrigerator.
- Prioritize adding missing essentials: Microwave, Fire extinguisher, Heating, Refrigerator.
- Consider adding popular differentiators like Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in De Pere to stay competitive.
Which Airbnb Amenities Boost Revenue in De Pere?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in De Pere, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Dishes and silverware | 88.6% | $31,918 | $7,101 | 349.5% |
Hangers | 84.1% | $32,522 | $11,000 | 195.7% |
Stove | 86.4% | $31,975 | $10,873 | 194.1% |
Dining table | 79.5% | $33,572 | $11,699 | 187.0% |
Children’s dinnerware | 13.6% | $66,124 | $23,252 | 184.4% |
Children’s books and toys | 15.9% | $61,977 | $22,877 | 170.9% |
Toaster | 88.6% | $31,315 | $11,803 | 165.3% |
High chair | 13.6% | $60,442 | $24,149 | 150.3% |
Baking sheet | 75.0% | $34,200 | $13,790 | 148.0% |
Drying rack for clothing | 11.4% | $61,535 | $24,939 | 146.7% |
Revenue Impact Insights for De Pere
- Dishes and silverware tops the revenue impact list with a 349.5% uplift — listings with this amenity earn $31,918 vs. $7,101 without it.
- Dishes and silverware, Hangers, Stove, Toaster — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced De Pere STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for De Pere. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDe Pere Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for De Pere
- The typical guest profile for Airbnb in De Pere consists of primarily domestic travelers (95%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.2% of guests.
- Key international markets include United States (95.2%) and DC (1.4%).
- Top languages spoken are English (74.2%) followed by Spanish (11.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Minneapolis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in De Pere?
Listings in De Pere average 4.89 out of 5 overall, with about 34.8 reviews per active listing and 59.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for De Pere
- With an overall rating of 4.89, De Pere listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.97), while Value (4.81) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 59.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
De Pere Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for De Pere
- The most common availability pattern in De Pere falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in De Pere (38.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in De Pere?
Average Booking Lead Time by Month
Booking Lead Time Insights for De Pere
- The overall average booking lead time for vacation rentals in De Pere is 61 days.
- Guests book furthest in advance for stays during May (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (71 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in De Pere.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these De Pere averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in De Pere?
Guests in De Pere stay about 9 nights on average, generating roughly 784 reservations and 17.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in De Pere
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for De Pere
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 17.8 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Aug (9.3 nights) and shorten in May (3.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
De Pere Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
6.8% of total
2 Nights
15 listings
34.1% of total
3 Nights
1 listings
2.3% of total
4-6 Nights
1 listings
2.3% of total
7-29 Nights
3 listings
6.8% of total
30+ Nights
21 listings
47.7% of total
Key Insights
- The most prevalent minimum stay requirement in De Pere is 30+ Nights, adopted by 47.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (47.7%) caters to monthly stays (30+ nights) in De Pere, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 47.7% of De Pere hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.8% currently do.
- A 2-night minimum appears standard (34.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 47.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in De Pere.
De Pere Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
2.3% of total
Flexible
8 listings
18.2% of total
Moderate
4 listings
9.1% of total
Firm
20 listings
45.5% of total
Strict
11 listings
25% of total
Cancellation Policy Insights for De Pere
- The prevailing Airbnb cancellation policy trend in De Pere is Firm, used by 45.5% of listings.
- A majority (70.5%) of hosts in De Pere utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 45.5% market standard in De Pere.
- Regularly review your cancellation policy against competitors and market demand shifts in De Pere.
How Much Are Airbnb Cleaning Fees in De Pere?
Cleaning fees in De Pere are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for De Pere
- 86.4% of listings charge a cleaning fee, making it standard practice in De Pere. Guests expect it and factor it into their booking decisions.
- The gap between the average ($297) and median ($100) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the De Pere median of $100. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in De Pere Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in De Perebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
De Pere-Green Bay-Less than 7mi. from Lambeau!
Entire Place • 4 bedrooms
Historic home in downtown De Pere, sleeps 10
Entire Place • 3 bedrooms
Lambeau Landing on the Fox
Entire Place • 3 bedrooms
The Barndominium!
Entire Place • 2 bedrooms
Historic Colonial in downtown De Pere, sleeps 9
Entire Place • 3 bedrooms
Cozy, Clean Home Near Major Green Bay Hotspots
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in De Pere?
Learn from the best! This table showcases top-performing Airbnb hosts in De Pere based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Libby | 3 | $200,000 | 159 | 4.98/5.0 |
| Andrew | 6 | $167,569 | 230 | 4.94/5.0 |
| Charissa | 1 | $87,891 | 28 | 5.00/5.0 |
| Scott | 3 | $74,173 | 76 | 4.76/5.0 |
| Lindsay | 1 | $72,919 | 36 | 5.00/5.0 |
| Bill | 3 | $71,484 | 68 | 4.94/5.0 |
| Elite | 1 | $62,315 | 31 | 4.94/5.0 |
| Jennifer | 2 | $61,102 | 66 | 4.96/5.0 |
| Jamie | 1 | $56,201 | 45 | 4.98/5.0 |
| Michael | 1 | $54,535 | 27 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in De Pere.
Who Are the Airbnb Hosts in De Pere?
De Pere is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for De Pere
- With 65.9% Superhosts, De Pere has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 27.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 6.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 68.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 27.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these De Pere averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in De Pere
These are the highest-grossing professional property management operations in De Pere, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Libby | 3 | $200,000 | $346 | 54.1% | 4.98/5 |
| Charissa | 1 | $87,891 | $698 | 38.1% | 5.00/5 |
| Elite | 1 | $62,315 | $445 | 41.7% | 4.94/5 |
| Tom | 2 | $53,272 | $263 | 27.6% | 5.00/5 |
| Elevate | 1 | $19,181 | $284 | 29.3% | 4.86/5 |
| John | 3 | $11,720 | $112 | 33.5% | 4.78/5 |
| Rachel | 1 | $9,849 | $309 | 50.7% | 4.80/5 |
| Evolve | 1 | $7,688 | $1,016 | 18.8% | 5.00/5 |
Management Company Insights for De Pere
- The leading management company, Libby, operates 3 listings with $200,000 in gross revenue — a useful benchmark for what scale looks like in De Pere.
- Top managers average 2 properties each, suggesting professional management in De Pere still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.92/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does De Pere's Airbnb Market Compare to Nearby Cities?
How does the De Pere Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Monona, De Pere has 9 percentage points lower occupancy and about $343 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Newton | 11 | $6,988 | $808.21 | 42% |
| Town of Wilson | 16 | $6,510 | $636.24 | 43% |
| Monona | 29 | $6,340 | $662.99 | 49% |
| Town of Baraboo | 10 | $6,038 | $416.12 | 49% |
| Town of Osceola | 10 | $5,495 | $447.78 | 42% |
| Town of Jacksonport | 13 | $5,313 | $523.44 | 41% |
| Suamico | 13 | $5,115 | $494.76 | 44% |
| Town of Nasewaupee | 32 | $5,065 | $433.42 | 45% |
| Rowleys Bay | 18 | $5,011 | $429.16 | 49% |
| Town of Marion | 47 | $4,988 | $383.22 | 42% |
Frequently Asked Questions About Airbnb in De Pere
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for De Pere.
How much do Airbnb hosts make in De Pere?
De Pere hosts earn about $29,098 per year on average, with an average nightly rate of $320 and RevPAR of $119. Those figures describe the typical revenue environment for active listings in De Pere, Wisconsin, not the ceiling for the best operators. Source: AirROI 2026 data, De Pere market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in De Pere?
The average Airbnb occupancy rate in De Pere is 40.0%. April is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in De Pere?
Listings in De Pere average $320 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in De Pere?
De Pere currently has about 44 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in De Pere?
AirROI currently classifies the short-term rental regulation level in De Pere as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in De Pere?
RevPAR in De Pere is about $119. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in De Pere?
Occupancy of 40.0% means De Pere is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $29,098, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in De Pere?
The average booking lead time in De Pere is about 61 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in De Pere?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in De Pere include Downtown De Pere, Near the Fox River, East De Pere. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in De Pere?
entire_home listings make up 95.5% of the active supply in De Pere. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does De Pere compare to nearby Airbnb markets?
Among neighboring markets, Town of Newton posts $83,857 in average annual revenue with 42.1% occupancy, compared to De Pere's $29,098 and 40.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in De Pere?
The average Airbnb stay length in De Pere is about 9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in De Pere?
Airbnb listings in De Pere average 4.89 out of 5 overall. About 59.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in De Pere?
Dishes and silverware and Hangers are among the strongest revenue-linked amenities in De Pere. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in De Pere?
Yes. About 86.4% of active Airbnb listings in De Pere charge a cleaning fee, and the average fee is $297. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in De Pere?
A 65.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.