De Pere-Green Bay-Less than 7mi. from Lambeau! Entire home · 4 bedrooms Rated 5.00 - Revenue
- $92,994
- Occupancy
- 40.9%
- Daily rate
- $600
Airbnb market data · 202612 months to September 2026
The average Airbnb in De Pere brought in $26,197 over the 12 months through September 2026, about 21% less than the Wisconsin average of $33,105.
The short answer
De Pere is priced below the Wisconsin average. Listings averaged $281 a night, about 14% less than that average of $325, and were booked on 40% of available nights, close to its 38% occupancy.
Timing matters: in July, usually the best month, the average listing earns about 3.5 times as much as in February, usually the slowest.
With 51 active listings, De Pere is the 49th-largest of 215 Wisconsin markets AirROI tracks. From a year earlier, average revenue rose 11% while the number of active listings grew 38%.
Browse the live De Pere Airbnb market See Every De Pere ListingRevenue
Gross bookings per De Pere listing averaged $26,197 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average De Pere listing brings in $4,890 in July, its best month, and $1,410 in February, its slowest. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.2 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 3.5 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue and bookings; nightly rates peaked in April 2026. Across the past two years, July is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $4,666 | 47.6% | $299 | $156 | 56 days | 5.7 nights |
| Oct 2025 | $3,692 | 32.9% | $308 | $119 | 74 days | 4.8 nights |
| Nov 2025 | $4,671 | 44.5% | $319 | $156 | 84 days | 6.2 nights |
| Dec 2025 | $4,306 | 40.0% | $303 | $139 | 67 days | 4.5 nights |
| Jan 2026 | $1,904 | 22.8% | $307 | $61 | 32 days | 10.8 nights |
| Feb 2026 | $1,396 | 28.3% | $272 | $50 | 22 days | 6.2 nights |
| Mar 2026 | $1,991 | 33.5% | $275 | $64 | 24 days | 9.5 nights |
| Apr 2026 | $2,017 | 39.7% | $337 | $67 | 72 days | 13 nights |
| May 2026 | $2,792 | 33.0% | $298 | $90 | 84 days | 4.8 nights |
| Jun 2026 | $4,323 | 48.6% | $276 | $144 | 36 days | 7.8 nights |
| Jul 2026 | $5,092 | 47.9% | $284 | $164 | 76 days | 8 nights |
| Aug 2026 | $5,582 | 57.9% | $282 | $180 | 60 days | 6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one De Pere address, run it through the Airbnb calculator.
Profit
Yes, when it's run well. The average De Pere Airbnb took in $26,197 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,430 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,620 a month.
Cleaning it yourself keeps the $2,290 a year guests pay in cleaning fees, for about $1,630 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,240 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $23,907 | $43,250 |
| Cleaning fees guests pay9% of De Pere bookings | $2,290 | $4,150 |
| Gross bookings | $26,197 | $47,400 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 88% of De Pere listings on Simplified Pricing, 3% for the rest | −$3,680 | −$6,650 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,290 | −$4,150 |
| Utilities and internetAbout 5% of bookings | −$1,310 | −$2,370 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$520 | −$950 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$790 | −$1,420 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$260 | −$260 |
| Permit and registrationWhere one is required | −$130 | −$130 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$8,980 | −$15,930 |
| Left for housing costs, then profit | $17,217about $1,430 a month | $31,470about $2,620 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from De Pere's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one De Pere home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,950 a month, against $2,180 for the average one.
Occupancy
De Pere listings were booked on 40% of the nights they were open over the past year, 2 percentage points above the Wisconsin average (38%) and in line with the U.S. average. In a typical year, occupancy swings from 27% in February to 55% in July.
The busiest tenth of listings are booked about 3.9 times as often as the bottom quarter.
July is usually the busiest month in De Pere, February the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in De Pere, known as ADR (average daily rate), was $281 over the past year, about 14% below the Wisconsin and U.S. averages ($325 and $320). In a typical year, rates peak in April at about $335 and bottom out in February and March at about $260.
Prices span a wide range: the top 10% charge about 3.5 times the rate of the bottom quarter.
April rates run 30% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $281 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In De Pere it averaged $122 over the past year, from about $50 in a typical February to about $158 in a typical July.
Per open night, by tier:
July RevPAR is about 3.1 times February's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $122 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
De Pere has two high seasons, June–September and November–December, which makes it a moderately seasonal market. Business is slowest from January to May.
Average revenue by month in De Pere
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $2,300 |
| February | Low season | $1,410 |
| March | Low season | $1,970 |
| April | Low season | $2,020 |
| May | Low season | $2,790 |
| June | High season | $3,420 |
| July | High season | $4,890 |
| August | High season | $4,650 |
| September | High season | $3,660 |
| October | Shoulder season | $3,060 |
| November | High season | $4,130 |
| December | High season | $3,720 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–September, November–December | $4,080 | 48% | $283 |
| Shoulder seasonOctober | $3,060 | 35% | $285 |
| Low seasonJanuary–May | $2,100 | 32% | $290 |
Guests book De Pere stays 59 days ahead on average (about eight weeks). May stays are booked furthest out, about 84 days ahead, and February stays closest to arrival, about 23 days. A typical May booking is made in mid-February.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 59 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 51 active listings in De Pere display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in De Pere.
Neighborhoods
AirROI's area guide picks eight De Pere neighborhoods that draw short-term rental guests, led by Downtown De Pere, Near the Fox River and East De Pere. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown De Pere | The heart of the city with a charming blend of historic architecture and modern amenities. Ideal for short-term renters seeking a vibrant community atmosphere with shops, restaurants, and events nearby. | De Pere Riverwalk, St. Norbert College, The Kress Inn, De Pere Historical Society, Local Festivals |
| Near the Fox River | Scenic waterfront area that offers outdoor activities and beautiful views. Great for guests looking to enjoy nature while being close to urban conveniences. | Fox River State Trail, Lakeside Park, Fishing and Boating, Picnic Areas, Bike Trails |
| East De Pere | Residential area attracting families and travelers with spacious homes and proximity to schools and parks. Ideal for longer-term stays and family-friendly visits. | De Pere Community Center, Parks and Playgrounds, Nearby Shopping Centers, Local Dining Options |
| West De Pere | Suburban charm with quiet neighborhoods and easy access to main roads. Perfect for guests wanting to stay in a more peaceful environment while close to the city. | Legion Park, Local Sports Facilities, Community Events, Nature Trails |
| De Pere’s Historic District | Known for its historic homes and buildings, this area offers a glimpse into the local history and character. A fantastic spot for guests interested in culture and heritage. | Historical Buildings, Local Art Installations, Cultural Events, Nearby Cafés and Shops |
| Ledgeview area | Just outside De Pere, this area is growing in popularity due to its suburban feel and access to outdoor activities, appealing to both short-term and long-term guests. | Outdoor Recreation, Parks, Golf Courses, Nature Reserves |
| Nearby Green Bay | Just a short drive away, Green Bay offers additional attractions and amenities for visitors to De Pere. Great for guests looking for a mix of urban and suburban experiences. | Lambeau Field, Green Bay Packers Hall of Fame, Bay Beach Amusement Park, Cultural Institutions |
| St. Norbert College area | Attracts students and families alike due to the presence of the college, making it a vibrant area with activities and events, especially during the school year. | St. Norbert College Events, Local Restaurants and Bars, Sports Events, Art Exhibits |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
More than nine in ten Airbnbs in De Pere are entire homes (94%), with private rooms at 6%. Houses are the most common property type at 69%, about 2.5 times the share of apartments and condos (27%).
Nearly all listings rent the whole place
De Pere Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 94.1% | 48 |
| Private room | 5.9% | 3 |
Listings by property type
De Pere Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 68.6% | 35 |
| Apartment/Condo | 27.5% | 14 |
| Hotel/Boutique | 2.0% | 1 |
| Cabin/Outdoor | 2.0% | 1 |
Two-bedroom homes are the most common size in De Pere (44% of entire homes), and 42% have three or more bedrooms. Shares are of the 48 entire homes that give a bedroom count; rented rooms are left out.
De Pere entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 14.6% | 7 |
| 2 bedrooms | 43.8% | 21 |
| 3 bedrooms | 29.2% | 14 |
| 4 bedrooms | 8.3% | 4 |
| 5+ bedrooms | 4.2% | 2 |
A typical two-bedroom home in De Pere earned $18,200 over the past year, against $32,700 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 21 | $18,200 | $21,100 | $243 | 43% |
| 3 bedrooms | 14 | $32,700 | $37,600 | $383 | 37% |
The most common capacity in De Pere is six guests (33% of listings), and 63% of listings sleep six or more. Shares are of the 48 listings with a guest capacity on file (94% of the market).
De Pere listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 6.3% | 3 |
| 3 guests | 6.3% | 3 |
| 4 guests | 18.8% | 9 |
| 5 guests | 6.3% | 3 |
| 6 guests | 33.3% | 16 |
| 7 guests | 4.2% | 2 |
| 8+ guests | 25.0% | 12 |
De Pere hosts set up an average of 3.1 beds per listing, close to one bed per bedroom. Only 22% of listings show their exact location on the listing map; the rest show an approximate area.
Backyards are common in De Pere: 61% of listings have one, and 51% have a dedicated workspace.
Share of De Pere listings with each common amenity
Guests
De Pere draws mostly domestic guests: 97% of those who left reviews live in the United States. No single city dominates: Chicago is the largest source outside De Pere, at about 5% of reviews. English is spoken by 77% of guests, and Spanish by 11%.
97% of De Pere guests are domestic
Where guests who left reviews live
Where De Pere guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Chicago | 4.9% |
| De Pere | 2.2% |
| Saint Paul | 2.2% |
| Milwaukee | 1.8% |
| Minneapolis | 1.8% |
Where De Pere guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 96.9% |
| Germany | 0.4% |
| Mexico | 0.4% |
| United Kingdom | 0.4% |
Languages spoken by De Pere guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 76.9% |
| Spanish | 10.6% |
| German | 2.9% |
| Japanese | 1.9% |
| Bosnian | 1.0% |
De Pere Airbnbs average 4.90 stars, and 59% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.81, against 4.96 for host communication and check-in.
Communication and check-in score highest in De Pere; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.92 |
| Cleanliness | 4.90 |
| Communication | 4.96 |
| Location | 4.94 |
| Check-in | 4.96 |
| Value | 4.81 |
Booking patterns
More than nine in ten De Pere listings are open to guests more than 180 days a year, but only 12% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 41% of listings; blocked nights include any the host closes off.
Days a year De Pere listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 51.0% | 26 |
| 181-270 days | 41.2% | 21 |
| 91-180 days | 7.8% | 4 |
Days a year De Pere listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 11.8% | 6 |
| 91-180 days | 41.2% | 21 |
| 31-90 days | 27.5% | 14 |
| 1-30 days | 19.6% | 10 |
The average De Pere booking lasts 8.5 nights, longest in April and shortest in September. Listings took about 16 bookings each over the year. About three-quarters of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in De Pere
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly seven in ten listings in De Pere accept stays of one or two nights. A smaller group, 6%, takes only stays of 30 nights or more.
Minimum stay set by De Pere listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in De Pere, used by 49% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: more than seven in ten listings use Firm or stricter terms, against 27% on Flexible or Moderate.
Cancellation policies of De Pere listings, from most to least flexible
Share of listings by the policy they use
About nine in ten De Pere listings charge a cleaning fee. The typical fee is $132, and some higher fees lift the average to $256. Spread over the average stay of 8.5 nights, that adds roughly $15 a night to what guests pay. For listings that charge one, cleaning fees make up about 9% of gross revenue.
Top earners
The top-grossing Airbnb in De Pere, a four-bedroom home, took in $93,000 over the past year, about 3.5 times the city's average of $26,200.
De Pere-Green Bay-Less than 7mi. from Lambeau! Entire home · 4 bedrooms Rated 5.00
Lambeau Landing on the Fox Entire home · 3 bedrooms Rated 5.00
Historic home in downtown De Pere, sleeps 10 Entire home · 3 bedrooms Rated 5.00
The Barndominium! Entire home · 2 bedrooms Rated 5.00
Historic Bungalow in downtown De Pere, sleeps 8 Entire home · 4 bedrooms Rated 4.97
Historic Colonial in downtown De Pere, sleeps 9 Entire home · 3 bedrooms Rated 4.95 Professional management companies run a quarter of De Pere listings and owners run the rest, though 29% of listings have a co-host. Three-quarters of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 88% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 51 km, Green Bay (8 km away) earned the most per listing, about 53% more than De Pere. Appleton and Two Rivers were the busiest, each booked on 44% of nights against 40% in De Pere.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Ashwaubenon 6 km | 105 | $36,762 | $547 | 30% |
| Green Bay 8 km | 504 | $40,092 | $443 | 36% |
| Appleton 33 km | 167 | $22,750 | $196 | 44% |
| Fox Crossing 39 km | 31 | $17,480 | $220 | 40% |
| Neenah 44 km | 56 | $15,313 | $318 | 35% |
| Kewaunee 45 km | 33 | $24,804 | $254 | 38% |
| Manitowoc 50 km | 47 | $21,885 | $208 | 40% |
| Two Rivers 51 km | 42 | $35,803 | $263 | 44% |
See all 215 Wisconsin Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to De Pere:
FAQ
An active De Pere Airbnb grossed $26,197 on average in the 12 months to September 2026, according to AirROI's tracking of 51 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,610 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of De Pere listings earn between $1,400 and $4,610 in a typical month, and the top tenth $7,310 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in De Pere were booked on 40% of available nights over the past year. That compares with 38% for the Wisconsin average. July is usually the busiest month.
The average booked night in De Pere cost $281 before fees. Half of listings charge between $145 and $365, so bedroom count and location move the price more than the average suggests.
None of the active De Pere listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average De Pere Airbnb grossed $26,197 in the 12 months to September 2026, 21% below the Wisconsin average of $33,105. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $17,217 a year (about $1,430 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,620 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $4,890 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a De Pere listing was open to book earned $122 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $252 or more.
De Pere stays were booked 59 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average De Pere Airbnb stay lasted 8.5 nights over the past year. A listing took 16 reservations over the year on average.
Guests rate De Pere Airbnbs 4.90 out of 5 on average. Guests score check-in highest and value lowest.
Downtown De Pere, Near the Fox River and East De Pere draw the most short-term rental interest in De Pere. The neighborhood guide explains what brings guests to each.
AirROI counted 51 active Airbnb listings in De Pere as of September 2026. The closest tracked market is Ashwaubenon, 6 km away.
In De Pere, about nine in ten listings add a cleaning fee. The median fee is $132, and some higher fees lift the average to $256.
Method
Figures on this page cover 51 active Airbnb listings in De Pere from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.