Make History on a WWII Submarine at Sub Bnb Entire home · 4 bedrooms Rated 4.98 - Revenue
- $77,533
- Occupancy
- 46.1%
- Daily rate
- $619
Airbnb market data · 202612 months to September 2026
The average Airbnb in Manitowoc brought in $21,885 over the 12 months through September 2026, about 34% less than the Wisconsin average of $33,105.
The short answer
Manitowoc is priced below the Wisconsin average. Listings averaged $208 a night, about 36% less than that average of $325, and were booked on 40% of available nights, close to its 38% occupancy.
Timing matters: in July, usually the best month, the average listing earns about 3.5 times as much as in February, usually the slowest. With only 47 active listings, a few bookings can reorder the months.
With 47 active listings, Manitowoc is the 54th-largest of 215 Wisconsin markets AirROI tracks. From a year earlier, the number of active listings grew 27%.
Browse the live Manitowoc Airbnb market See Every Manitowoc ListingRevenue
Gross bookings per Manitowoc listing averaged $21,885 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average Manitowoc listing brings in $4,500 in July, its best month, and $1,270 in February, its slowest. The three strongest months bring in 41% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.8 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 3.5 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $1,586 | 36.2% | $196 | $53 | 51 days | 3.5 nights |
| Oct 2025 | $2,018 | 39.9% | $199 | $65 | 58 days | 3.6 nights |
| Nov 2025 | $2,012 | 38.7% | $197 | $67 | 55 days | 2.9 nights |
| Dec 2025 | $1,976 | 34.1% | $196 | $64 | 51 days | 4.3 nights |
| Jan 2026 | $1,587 | 27.2% | $193 | $51 | 35 days | 6.8 nights |
| Feb 2026 | $1,083 | 20.9% | $187 | $39 | 31 days | 3 nights |
| Mar 2026 | $1,739 | 33.7% | $191 | $56 | 33 days | 7.1 nights |
| Apr 2026 | $1,552 | 27.1% | $197 | $52 | 33 days | 5.4 nights |
| May 2026 | $2,325 | 35.3% | $218 | $75 | 42 days | 4.2 nights |
| Jun 2026 | $3,428 | 50.1% | $233 | $114 | 62 days | 3.4 nights |
| Jul 2026 | $5,249 | 62.6% | $238 | $169 | 86 days | 3.8 nights |
| Aug 2026 | $4,013 | 55.1% | $229 | $129 | 51 days | 5.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Manitowoc market, enter its address and size in the Airbnb income calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Manitowoc Airbnb took in $21,885 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,170 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,900 a month.
Cleaning it yourself keeps the $2,270 a year guests pay in cleaning fees, for about $1,360 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,010 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $19,615 | $31,580 |
| Cleaning fees guests pay10% of Manitowoc bookings | $2,270 | $3,650 |
| Gross bookings | $21,885 | $35,230 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 87% of Manitowoc listings on Simplified Pricing, 3% for the rest | −$3,040 | −$4,900 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,270 | −$3,650 |
| Utilities and internetAbout 5% of bookings | −$1,090 | −$1,760 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$440 | −$700 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$660 | −$1,060 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$220 | −$220 |
| Permit and registrationWhere one is required | −$110 | −$110 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$7,830 | −$12,400 |
| Left for housing costs, then profit | $14,055about $1,170 a month | $22,830about $1,900 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Manitowoc's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Manitowoc home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,940 a month, against $1,820 for the average one.
Occupancy
Manitowoc listings were booked on 40% of the nights they were open over the past year, 2 percentage points above the Wisconsin average (38%) and in line with the U.S. average. In a typical year, occupancy swings from 26% in January to 60% in July.
The busiest tenth of listings are booked about 3.6 times as often as the bottom quarter.
July is usually the busiest month in Manitowoc, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Manitowoc, known as ADR (average daily rate), was $208 over the past year, about 36% below the Wisconsin and U.S. averages ($325 and $320). In a typical year, rates peak in June and July at about $220 and bottom out in February and March at about $185.
The top 10% charge about 2.9 times the rate of the bottom quarter.
July rates run 20% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Manitowoc it averaged $86 over the past year, from about $46 in a typical February to about $145 in a typical July.
Per open night, by tier:
July RevPAR is about 3.2 times February's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $86 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 47 active listings, the monthly pattern in Manitowoc is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in February.
Average revenue by month in Manitowoc
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $1,410 |
| February | $1,270 |
| March | $1,700 |
| April | $1,770 |
| May | $2,060 |
| June | $3,130 |
| July | $4,500 |
| August | $3,470 |
| September | $1,900 |
| October | $2,020 |
| November | $2,140 |
| December | $1,880 |
Guests book Manitowoc stays 51 days ahead on average (about seven weeks). July stays are booked furthest out, about 87 days ahead, and February stays closest to arrival, about 29 days. A typical July booking is made in mid-April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 51 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 47 active listings in Manitowoc display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Manitowoc.
Neighborhoods
AirROI's area guide picks seven Manitowoc neighborhoods that draw short-term rental guests, led by Downtown Manitowoc, Lake Michigan Shoreline and Historic District. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Manitowoc | The heart of the city with a mix of history and modern attractions. Close to restaurants, shops, and the waterfront, making it a prime destination for visitors. | Manitowoc Marina, Wisconsin Maritime Museum, Riverside Park, Great Lakes Museum, local dining options |
| Lake Michigan Shoreline | Beautiful waterfront area ideal for outdoor activities and relaxation. Attracts tourists during the summer for its beaches and recreational activities. | Neshotah Park, Silver Creek Park, Lake Michigan beaches, sunsets and fishing spots, scenic walking paths |
| Historic District | Rich in history with preserved architecture and charm. Great for guests interested in cultural trips and visiting local historical sites. | Rahr West Art Museum, Historic Court House, Heritage Park, local history tours, annual festivals |
| Parks and Recreation Areas | Multiple parks and areas for outdoor adventures, perfect for families and nature lovers. Offers camping, hiking, and sports activities. | Tamarack Park, Manitowoc County Zoo, Pine River State Forest, fishing spots, outdoor sports facilities |
| Custer State Park | Popular for its wildlife and beautiful landscapes, this area attracts nature enthusiasts and photographers, as well as campers. | hiking trails, wildlife observation, camping sites, picnic areas, bird watching |
| Family-Friendly Locations | Areas known for family visits with attractions suitable for children and family-oriented activities, ensuring a positive stay. | Children's Museum, water parks, family-friendly restaurants, playgrounds, festivals |
| Cultural and Arts Districts | Focusing on local arts, theater, and culture, attracting tourists looking for a unique cultural experience. | local theaters, art exhibitions, music events, art festivals, local artisan shops |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 87% of listings in Manitowoc, alongside 6 private-room listings (13%). Houses are the most common property type at 51%, about 1.7 times the share of apartments and condos (30%).
Mostly entire homes, with a private-room segment
Manitowoc Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 87.2% | 41 |
| Private room | 12.8% | 6 |
Listings by property type
Manitowoc Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 51.1% | 24 |
| Apartment/Condo | 29.8% | 14 |
| Hotel/Boutique | 10.6% | 5 |
| Others | 4.3% | 2 |
| Unique stay | 2.1% | 1 |
| Cabin/Outdoor | 2.1% | 1 |
Most Manitowoc homes are built for groups: 51% of entire homes have three or more bedrooms, though two- and three-bedroom homes are the most common single sizes (39% each). Shares are of the 41 entire homes that give a bedroom count; rented rooms are left out.
Manitowoc entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 9.8% | 4 |
| 2 bedrooms | 39.0% | 16 |
| 3 bedrooms | 39.0% | 16 |
| 4 bedrooms | 9.8% | 4 |
| 5+ bedrooms | 2.4% | 1 |
A typical two-bedroom home in Manitowoc earned $18,700 over the past year, against $23,800 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 16 | $18,700 | $18,800 | $151 | 43% |
| 3 bedrooms | 16 | $23,800 | $24,600 | $254 | 42% |
The most common capacity in Manitowoc is four guests (27% of listings), and 45% of listings sleep six or more. Shares are of the 44 listings with a guest capacity on file (94% of the market).
Manitowoc listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 13.6% | 6 |
| 3 guests | 2.3% | 1 |
| 4 guests | 27.3% | 12 |
| 5 guests | 11.4% | 5 |
| 6 guests | 25.0% | 11 |
| 7 guests | 2.3% | 1 |
| 8+ guests | 18.2% | 8 |
Manitowoc hosts set up an average of 4.3 beds per listing, roughly two for every bedroom. Only 43% of listings show their exact location on the listing map; the rest show an approximate area.
Self check-in is common in Manitowoc: 62% of listings offer it, and 60% have a patio or balcony.
Share of Manitowoc listings with each common amenity
Guests
Manitowoc draws mostly domestic guests: 97% of those who left reviews live in the United States. No single city dominates: Chicago is the largest source outside Manitowoc, at about 5% of reviews.
97% of Manitowoc guests are domestic
Where guests who left reviews live
Where Manitowoc guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Chicago | 5.1% |
| Madison | 2.9% |
| Milwaukee | 2.9% |
| Minneapolis | 1.9% |
| Manitowoc | 1.6% |
Where Manitowoc guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 97.2% |
| Germany | 0.9% |
| Canada | 0.6% |
| Spain | 0.3% |
Languages spoken by Manitowoc guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 79.3% |
| Spanish | 9.6% |
| German | 3.7% |
| French | 3.7% |
| Italian | 0.7% |
Manitowoc Airbnbs average 4.87 stars, and 68% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.84.
Location scores highest in Manitowoc; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.90 |
| Cleanliness | 4.90 |
| Communication | 4.89 |
| Location | 4.93 |
| Check-in | 4.91 |
| Value | 4.84 |
Booking patterns
More than nine in ten Manitowoc listings are open to guests more than 180 days a year, but only 13% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 49% of listings; blocked nights include any the host closes off.
Days a year Manitowoc listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 40.4% | 19 |
| 181-270 days | 51.1% | 24 |
| 91-180 days | 8.5% | 4 |
Days a year Manitowoc listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 12.8% | 6 |
| 91-180 days | 48.9% | 23 |
| 31-90 days | 29.8% | 14 |
| 1-30 days | 8.5% | 4 |
The average Manitowoc booking lasts 4.5 nights, longest in March and shortest in September. Listings took about 23 bookings each over the year, some 1,090 in all. Nearly six in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Manitowoc
Average nights per booking, by month of stay
Two-year average by calendar month.
More than three-quarters of listings in Manitowoc accept stays of one or two nights.
Minimum stay set by Manitowoc listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Manitowoc, used by 40% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Nearly half of listings offer Flexible or Moderate terms and 45% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Manitowoc listings, from most to least flexible
Share of listings by the policy they use
Nearly nine in ten Manitowoc listings charge a cleaning fee. The typical fee is about $86. Spread over the average stay of 4.5 nights, that adds roughly $19 a night to what guests pay. For listings that charge one, cleaning fees make up about 10% of gross revenue.
Top earners
The top-grossing Airbnb in Manitowoc, a four-bedroom home, took in $77,500 over the past year, about 3.5 times the city's average of $21,900.
Make History on a WWII Submarine at Sub Bnb Entire home · 4 bedrooms Rated 4.98
Carriage Haus | Manitowoc, WI Entire home · 4 bedrooms Rated 4.98
Sunset Shores Lakeside Dome Home Entire home · 3 bedrooms Rated 4.87
Cream City Flat - Boutique Condo Entire home · 3 bedrooms Rated 5.00
Lake Michigan Retreat: 4BR/2.5BA + Rec Room Entire home · 4 bedrooms Rated 4.82
Pink Door Loft Entire home · 3 bedrooms Rated 4.97 Only 11% of Manitowoc listings are classed as professionally managed. 57% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 87% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 55 km, Green Bay (55 km away) earned the most per listing, about 83% more than Manitowoc. Two Rivers was the busiest, booked on 44% of nights against 40% in Manitowoc.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Two Rivers 10 km | 42 | $35,803 | $263 | 44% |
| Sheboygan 38 km | 218 | $33,571 | $284 | 43% |
| Elkhart Lake 40 km | 75 | $25,798 | $351 | 30% |
| Kewaunee 43 km | 33 | $24,804 | $254 | 38% |
| Plymouth 45 km | 37 | $38,347 | $496 | 42% |
| De Pere 50 km | 51 | $26,197 | $281 | 40% |
| Green Bay 55 km | 504 | $40,092 | $443 | 36% |
| Ashwaubenon 55 km | 105 | $36,762 | $547 | 30% |
See all 215 Wisconsin Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Manitowoc:
FAQ
An active Manitowoc Airbnb grossed $21,885 on average in the 12 months to September 2026, according to AirROI's tracking of 47 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,060 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Manitowoc listings earn between $1,090 and $3,060 in a typical month, and the top tenth $4,560 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Manitowoc were booked on 40% of available nights over the past year. That compares with 38% for the Wisconsin average. July is usually the busiest month.
The average booked night in Manitowoc cost $208 before fees. Half of listings charge between $125 and $230, so bedroom count and location move the price more than the average suggests.
None of the active Manitowoc listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Manitowoc Airbnb grossed $21,885 in the 12 months to September 2026, 34% below the Wisconsin average of $33,105. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $14,055 a year (about $1,170 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,900 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $4,500 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Manitowoc listing was open to book earned $86 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $145 or more.
Manitowoc stays were booked 51 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Manitowoc Airbnb stay lasted 4.5 nights over the past year. A listing took 23 reservations over the year on average.
Guests rate Manitowoc Airbnbs 4.87 out of 5 on average. Guests score location highest and value lowest.
Downtown Manitowoc, Lake Michigan Shoreline and Historic District draw the most short-term rental interest in Manitowoc. The neighborhood guide explains what brings guests to each.
AirROI counted 47 active Airbnb listings in Manitowoc as of September 2026. The closest tracked market is Two Rivers, 10 km away.
In Manitowoc, nearly nine in ten listings add a cleaning fee, and the typical fee is about $86.
Method
Figures on this page cover 47 active Airbnb listings in Manitowoc from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.